ebookg 54-2

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1 2 (Learning Objectives) ( = + )

2 P l a y s t a t i o n Nintendo 64 P l a y s t a t i o n S e g a S a t u r n D S L 3 - D ( P C ) P l a y s t a t i o n Nintendo 64 P C Electronic Arts P l a y s t a t i o n N 64 P C E A A c t i v i s i o n 14 Edward C. Baig, with Irene M. Kuii, How to Play the Video-Game Makers Ta b l e : Portfolio Winners? Business We e k, March 9, 1998, p.104, Reprinted by special permission copyright 1998 by The McGraw-Hill Companies, Inc. S e g a E A A c t i v i s i o n ( ) 30 ( )

3 2 ( ) 100 ( ) ( ) 75 ( ) $ $

4 ( ) $ Terry Crane $ $ ( 1 ) ( 2 ) ( 3 ) ( ) (3 000 ) ( Ve g a b o n d Terry Crane ( ) ( )

5 C PA FA S B FA S B

6 [1] ( ) $ $ = + $ = $ $ [1] 10

7 2 2-1 = $ $ = $ ( a ) 2-2a) $ $

8 Santa Te r e s a ( M TA ) ( M TA Santa Te r e s a ) (b) 2-2 b) $ $ $ $ ( 1 ) ( 2 ) ( 3 ) ( c ) 2-2 c) $ $ $ $ S n a p - O n (d) 2-2 d) $ $ $ $ $

9 [ 1 ] ( e ) 2-2 e) $ $ $ $ $ ( f ) 2-2 f) $ $ $ $ $ S n a p - O n ( g ) 2-2 g) $ $ $ $ $ [1] 37

10 ( h ) ( ) 2-2 h) $ $ $ $ $ (i) 2-2 i) $ $ $ $ $ (Federal Express) H. J. Heinz H e i n z 30 38

11 = ( a ~ i ) $ = $ $ = $ $ = $ $ = $ $ = +$ $ $ $ = $ $ $ = +$ $ $ $ $ = $ $ $ $ = $ $1 800 $ $ $ = $ $ $ = $ $1 200 $ $ $ = $ $ $ = $ $1 200 $ $ $ = $ $7 000 $ , = = $ $1 200 $ $ $ = $ $7 000 $

12 ( ) ( ) 2.3 [ 1 11 ] $2 200 $ $ 800 ( ) Fortune Brand 1997 (9 850 ) 2 H a r r a h s [1]

13 2 2.4 ( ) [ 1 ] $ (1 400) $ 800 $(52 000) (6 000) (6 800) 600 (64 200) $ $ ( ) ( [1] 41

14 A m o c o ( ) 2.5 ( ) 2-1 ( ) 2-1 ( ) ( ) 2-2 ( ) 42

15 ( ) 2.6

16 ( ) [ 1 ] $ [1]

17 2 ( ) ( 400 ) $ $ ( ) $ $ ( ) 45

19 2 ( ) w w w. g m. c o m w w w. f o r d. c o m Levi Strauss K e l l o g g 1 ( ) 2 3 ( = + )

20 6 ( ) ( ) 3 48 accounting equation assets articulation balance sheet

21 2 business entity negative cash flows capital stock operating activities corporation o w n e r s equity cost principle financial statement solvency financing activities investing activities partnership creditor positive cash flows deflation retained earnings disclosure revenues expenses sole proprietorship stable-dollar assumption going-concern assumption statement of cash flows income statement s tatement of financial position inflation stockholders s t o c k h o l d e r s equity window dressing liabilities 49

22 ( ) 50 $ $ ( 30 ) ? a b. c. b a $ $ $ $ $ $ $46 000= $ b. ( ) c ( )

23 2 1. ( ) a. b. ( I R S ) c. d. 2. a. b. c. d ( ) a b c. d a b c d ( ) a. b. = + c. d. 6. a. b. c. d. 7. a. b. c. d. 8. ( ) a. b. c. d. 51

24 a. b. c a. b L O 3 52 a. ( 1 ) ( 2 ) b. ( 1 ) ( 2 )

25 2 2.2 L O ( 8 ) J. $ $ $ $ L O E. $ $ E.? L O 2 a b c ( ) $ L O 3 53

26 54 a. $ $ ? b.? $ c ? L O 3 a. b. c. d. e. f. g. h. i. I D N E ( a ) ( a ) I I N E 2.7 L O 3 a. b. c. d. e. 2.8 L O 8 Q W I K a. Q W I K 1. J. 2. J. M a. Q W I K Q W I K 2.9 L O 4

27 2 a. b. c. d. M. Ts u n g 2.10 L O 2 a. b L O D L O B L O $ O $ $ $ L O

28 2.15 L O 7 J L O R U s LO4, 5, 6 A R U s a. b. c. 2.1 L O $ $ S. -? a ( ) b L O 3 Horizon Moving ( a ) ( f ) ( a ) P $ $ $ $ $ $ $ ( a )

29 2 ( ) P $ $ $ $ $ $ $ ( b ) $ $ $ $ $ $ $ ( c ) $ $ $ $ $ $ $ ( d ) $ $ $ $ $ $ $ ( e ) $ $ $ $ $ $ $ ( f ) $ $ $ $ $ $ $ L O = + + C., $ $ $ $ $ $ $ C ( 30 ) a b L O = = + + B., $9 500 $8 900 $ $3 800 = $ $5 200 $

30 B a b. 2.5 L O 4 R $ $ R ? a ( ) b L O $ $ H.,? a. H., 2-1 ( ) b

31 2 2.7 LO3, 4, ( ) ( ) $16 200, $? ( ) a b c LO4, 5, ( ) $ $ K., ? ( ) ~ a ( ) b c (1) LO4, 8 59

32 H $ $ $ H., $ $ ( ) ( ) a b (2) LO2, 4 W. 60

33 $ $ $ W., $ $ B. K (6 500 ) a b. 2.1 L O 4 ( ) 2.2 LO4, 5, 6 ( ) 61

34 62 a. ( ) b c. d. e L O $ ( 60 ) $ $ $ $ $ $ ( 60 ) $ 22, $ $ $ $ a

35 2 b. ( ) 2.4 L O 6 R. L a s t ( ) 1999 ( ) $ 1 0 $ 1 3 $ 1 5 $ 8 $ 3 $ ( 2 ) ( 5 ) ( 8 ) ( 1 0 ) ( 7 ) ( 5 ) 8 8 ( 3 ) $ 13 $ 2 $ 6 $ 13 $ 2 $ 6 a. b c. 2.5 L O ( P & G ) O l e s t r a 1990 a O l e s t r a b. 2.6 L O ( )

36 ( 900 ) LO4, 5, 9 E D G A R S E C SEC E D G A R E D G A R w w w. s e c. g o v / c g i - b i n / s r c h - e d g a r MCDONALD CORP M c D o n a l d 10 Q ( ) a. b. ( ) c. d. e. 1 0 Q f. E D G A R B w w w. m h h e. c o m / m e i g s

37 2 1. a,c,d 2. b 3. b,c,d 4. c 5. b,c 6. b,d 7. a 8. a,b,d 65

ebookg 55-1

ebookg 55-1 1 (Learning Objectives) 1. 2. 3. ( ) 4. ( ) 5. 6. 7. 8. S e a g a t e 12 Stephen Luczo S e a g a t e 10 3 2. 4 12 2 7 Q u a n t u m 12 1 0 5 000 12 1 5 M i c r o n 31 960 53 C y p r e s s C a b l e t r