MultiMediaCard Association Enabling the mobile revolution Wendy Liang wendyl@cn.atpinc.com MMCA China office /ATP Electronics, Inc. 2006-7-8
Table of Content Flash Card Market Outlook Introduction to MMCA MMCplus, MMCmobile and MMCmicro Cards MMC applications & status in Mobile Phone SecureMMC v2.0 MMCA update in China Summary 2
Mobile Infotainment and Business Devices need MORE and FLEXIBLE Data Storage Density: low: ringing tones medium: pictures high: music, video Technology: on-board flash flash card, USB microhdd DVD, HD-DVD The Mobile Mass Storage Market Devices: digital cameras smartphones/pdas media/game phones media players mobile game consoles Source: Infineon 3
Mobile Phone Convergence Communication, computing, and consumer applications are merged into one single mobile device Communication (Cellular, WLAN) Entertainment (Movie, Game, Audio) Computing (PDA, Pocket-PC) Broadcasting (DMB) Imaging (DSC, Camcorder) Smart Phone Telematics (Car Navigation) 4
Flash Storage Card Forecast by Type 1,200 1,000 800 According to isuppli, sales are expected to grow from 118M units in 2005 to 556M units in 2010 M Units 600 400 200 0 2005 2006 2007 2008 2009 2010 Secure Digital MultiMediaCards Memory Sticks Compact Flash xdp/smart Media 5 Source: isuppli Corporation 2006
MultiMediaCard Association MMCA 230 Samsung Nokia ATP Intel Gemplus, 6
MMCA Organization Board of Directors Marketing Committee Technical Committee Compliance Committee SecureMMC Sub-committee ATA Committee multiple interface card Sub-Committee MMC IO Committee 7
2006 MMCA Board Members Asus ATP Gemplus HP Infineon Intel ITRI Kingston Lexar Media Micron Nokia Power Digital Card Samsung Silicon Motion 8
Advantages of MultiMediaCards MMC MMCA MMC MMC ATP MMC MMC 52MHz, 1.8/3.3V MMCmicro 12x14x1.1mm MMC = high performance + lowest cost 9
MultiMediaCard Applications Leading mobile phone makers Nokia, Samsung, Siemens- BenQ, Lenovo, etc. DSCs/DVCs with MMC/SD slot Canon, Sanyo, Kodak, HP, Casio, Nikon, Konica- Minolta, JVC, etc. PDAs Palm, HP, Dell, Medion, Asus, etc. 10
MMC card & MMC interface Roadmap 2005 2006 2007 Performance RD: 10MB/s WR: 8MB/s 1-channel 2-way RD: 40MB/s WR: 34MB/s 2-channel 2-way, 2KB RD: 45+MB/s WR: 40+MB/s 2-channel 2-way, 4KB Security OMA DRM 2.x, other DRM SecureMMC HDD Embedded storage Multiple Interface ATA on MMC MCP Flash Disk MMC-USB card MMC I/O WiFi Bluetooth GPS DMB 11
MMC Long-term Roadmap: Capacity Twice density increment every 6month with the world highest density of NAND Flash and world best packaging technology 4GB 8GB 16GB 1GB 2GB Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 2005 2006 2007 12
MMCplus plus, MMCmobile mobile & MMCmicro micro Cards MMCplus Standard MMC format (32x24x1.4mm) High clock frequency: 26MHz and 52MHz Flexible bus width: 13 pins to support 1 to 8 data lines (host-selectable x1, x4 and x8- bit bus) Data transfer rate: up to 52 MBytes/sec (over 3-4 times the data transfer rate of competing memory card standards) This is the highest bus transfer rate of all flash memory card standards available today Backward compatible to legacy hosts MMCmobile & MMCmicro Reduced-Size Micro-Size (18x24x1.4mm) (12x14x1.1mm) Fully compatible with MMCplus The first small form factor memory card standards to offer dual-voltage operation at both 3V and 1.8V Compatible with next generation mobile phone system specifications and meets the toughest space saving and low power consumption requirements of mobile phones and small consumer electronics devices 13
Comparison of Full Size Cards Form Factor MMCplus SD Card Memory Stick CompactFlash IP License MMCA does not collect royalty Required Corporate Std. only N/A Card Size 32 x 24 x 1.4mm 32 x 24 x 2.1mm 50 x 21.5 x 2.8mm 42.8 x 36.4 x 3.3mm 42.8 x 36.4 x 5mm Voltage 1.8V / 3V 3V 3V 3V/5V Width x1 / x4 / x8 x1 / x4 N/A N/A Frequency 26MHz / 52MHz 25MHz N/A N/A I/F MMC / SPI SD / SPI MS ATA # of pins 13 9 10 50 14
Comparison of Small Size Cards Form Factor MMCmobile minisd Memory Stick Duo xd Picture Card IP License MMCA does not collect royalty Required Corporate Std. only Case by case Card Size 18 x 24 x 1.4mm 21.5 x 20 x 1.4mm 31 x 20 x 1.6mm 20 x 25 x 1.7mm Voltage 1.8V / 3V 3V 3V 3V Width x1 / x4 / x8 x1 / x4 N/A N/A Frequency 26MHz / 52MHz 25MHz N/A N/A I/F MMC / SPI SD / SPI MS NAND Flash Memory Spec # of pins 13 9 10 18 15
Comparison of Micro-Size Cards Form Factor IP License Card Size Voltage Width Frequency I/F # of pins MMCmicro MMCA does not collect royalty 12 x 14 x 1.1mm 1.8V / 3V x1 / x4 26MHz / 52MHz MMC / SPI 10 microsd Required 11 x 15 x 1.0mm 3V x1 / x4 25MHz SD / SPI 8 16
MMCplus plus&mmcmicro & MMCmobile Cards for mobile phones MMC MMCmicro: MMCplus&MMCmobile 17
MMC usage by Phones, partial list Over 130+ models Worldwide up to date 3230 6260 6620 6670 7210 6630 6680 6681 N90 N70 NOKIA RS-MMC MMCmobile ( DV-RS-MMC) S250 B100 A770 B1200 G1000 B130 V770 V7800 D720 D730 Samsung RS-MMC MMCmicro SXG75 CX75 M75 S56 S66 S65 SL42 SL45i SX1 SX66 Siemens RS-MMC MMC 18
MMCmicro Adoption in China Samsung SCH-V770 Telsda TS816 Lenovo P706 Egoman 298iFOD/299iFOD/298AFO/299AFO 19
OMA DRM Extension with Secure Removable Media 20
SecureMMC v2.0 Architecture e.g. PKI security based on smart card standards DRM OMA DRM v2.0 OMA DRM v2.0 DRM DRM application based on OMA Other security application Application Layer Interface Layer MMC System Specification. v4.0 21
MMC Value Chain in the Cell Phone Industry Card apps Targets & Specification Standard Controller & memory design & Manufacturing Card assembly (& content Loading) MMC slot (socket) In host system Phone Subsidy & mobile contract Purchaser, user Association Semiconductor Manufacturer Semicon Manufacturer or 3rd-party assembler Handset OEM/ODM Mobile Network Operator Retailer/ (online shop) Consumer Content Providers 22
MMCA Update in China 2005 Chinese website: http://www.mmcmicro.com.cn MMCmobile& MMCmicro promotion to 20+ handset OEMs/ODMs Meeting with leader of Mobile Storage Standard working group Speech at Mobile Technology Storage conference 23
PT/wireless, Beijing, October 18-22 22,, 2005 Premier Wireless Comm Show in China 5 Participating Companies: APIN, Atmel, ATP, Kingston, Matrix 24
MMCA 2006 in China 1 2006 Feb. MMCA attend Mobile China 2006( ) MMCA general meeting: March 7-9, Shanghai,China. Online promotion: http://www.enet.com.cn/enews/zhuanti/mmc/ http://www.mmcmicro.com 25
MMCA 2006 in China 2 MMCA A.D. on ChinaEastern Airline Visiting Activities with MMCA Mobile manufacturers in China 2006, April 17-21., MMCA visited 7 mobile and 3 DSC makers in TW Mobile: Benq, Asus, Quanta, Arima, Gigabyte, Compal, HTC DSC: Premier, Altek, Ability China Exhibition cooperation & technique speech in China mobile fields: Sinoces 2006, ITU2006, 3G world congress 26
minisite- China 27
28 Draft Ad for China Eastern Airline MMCmicro designed in by mobile phone and MP3 makers.
In Summary - MMC Key Values MMC MMCA 26/52 MHz, 52 MByte/sec 1.8V and 3V operation 灵 x1, x4 and x8-bit bus MMCplus, MMCmobile & MMCmicro MMC MMC V3.3 MMCplus, MMCmobile and MMCmicro Cards MMCA securemmc ATA MMC 29
Welcome Join MMCA Thank you MMCA Official Contact in China -- ATP Electronics(Shanghai), Inc Wendy Liang 86-21-50802225 wendyl@cn.atpinc.com http://www.mmca.org http://www.atpinc.com 30