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WiMAX Forum Global Congress 2010 WiMAX, WiMAX June 16~June 17, 2010 RAI Convention Center, Amsterdam WiMAX Forum Global Congress 2010 Pre-Conference Workshop: 15th June 2010 Successful Strategies for WiMAX Operators to Compete and Prosper in the Wider Broadband Ecosystem Led by: Antonios Drossos, Managing Partner, Rewheel & Pal Zarandy, Senior Partner, Rewheel 08:30 Registration 09:00 Introductions 09:30 Putting WiMAX Players into the Context of Competition 11:00 Morning break 11:15 The Business Case of Data Only wireless service providers 12:30 Lunch 14:30 Data Centric Business Models Beyond the Wireless ISP Approach 15:30 Afternoon break 15:45 The Role of WiMAX Operators in the Evolving Mobile Data Ecosystem Day One: 16th June 2010 Chairman: Mike Roberts, Principal Analyst, Informa Telecoms & Media (UK) 3
8.00 Registration and Refreshments 8.45 Conference Welcome and Speed Networking Helen Ponsford, Conference Manager, Informa Telecoms & Media (UK) 9.00 Welcome Address from the WiMAX Forum: Exploring the Timeframes of the WiMAX Forum Open Retail Readiness Program Ron Resnick, President, WiMAX Forum (USA) 9.25 India Empowered: BSNL s Broadband Ambitions and Strategies for Addressing the Digital Divide with WiMAX Anil Bhardwaj, DGM Strategic Planning, BSNL (India) 9.45 The Case For WiMAX As An Offload Network To Relieve Capacity On The Cellular Network: Considering Converged Network Operator Deployment Scenarios Mohamed Basafi, CTO, Mobily (Saudi Arabia) 10.10 CASE STUDY COSMOLINE: Capitalising upon Opportunities with WiMAX and Addressing Low Broadband Penetration in Greece Dmitris Politopoulos, CEO, Cosmoline (Greece) 10.30 Networking & Refreshments Break & Exhibition Visit 11.15 KEYNOTE PANEL DISCUSSION Making Money Out Of WiMAX While Delivering Social Benefits: Deployment Realities and Lessons Learned From Experience on the Front Line Mike Penner, Group CEO, Kulacom (Jordan) Lee Sparkman, President, Enforta (Russia) Magnus Johansson, Head of Broadband, Digicel (Jamaica) Sean Bolger, Chairman & CEO, Imagine Group (Ireland) Khaled Shams, CEO, Banglalion (Bangladesh) 12:00 The Path Towards 16m For Mobile WiMAX Operators: How Will Current Investments Fit With The Future Specification And When Will It Make Sense To Migrate? Dr Dong Soo Park, SVP System Development Team, Samsung (Korea) 12:15 High End Applications In A High Mobility Metropolitan Environment: How Have Consumers In The US Market Reacted So Far To The Launch Of Clearwire? Barry West, Strategic Advisor, Clearwire (USA) 12.40 Service Differentiation And Subscriber Growth: What Benefits Can All-IP And The Robust Open WiMAX Ecosystem Offer To Operators Looking To Innovate? Eran Gorev, President & CEO, Alvarion (Israel) 12.55 Pushing the Boundaries of Performance to Drive Profitability: What are the Best Ways to Monetise your Network and Reduce Total Cost of Ownership (TCO)? Mike Stacey, CTO Wireless, Imagine Group (Ireland) 13.15 Lunch Break & Exhibition Visit Track 1 4
Chairman: Richard Webb, Directing Analyst, WiMAX, Microwave & Mobile Devices, Infonetics Research (UK) 14.15 Realising The Advantages Of Employing A Pay As You Grow WiMAX Strategy To Marry Capital Investment And Cash Flow With Actual Subscriber Growth Trajce Cerepnalkovski, CEO, Neotel (Republic of Macedonia) 14.40 Open 4G Networks: Technology & Business Models Dr Riad Hartani, Head, Global Systems Engineering, Tellabs 15.00 TURK TELEKOM WIMAX TRIAL: The Dream Of Converging Rural And Urban And Providing Equal Opportunities For All Aytac Soysevener, WiMAX Project Manager, Turk Telekom (Turkey) Hamdi Ayhan, Chief Engineer, Turk Telekom (Turkey) 15.25 INVESTOR CORNER What Do Investors Look For In A WiMAX Business Plan? What Market Conditions Influence Risk and Reward? Torsten Thiele, Head of Telecoms Project & Infrastructure Finance, Investec Bank plc (UK) Lee Sparkman, President, Enforta (Russia) 15.50 PANEL DISCUSSION What Will WiMAX Roaming Look Like? Collaborating to Realise The Global Ambition Of The WiMAX Proposition Ramon Castillo, Technical Product Manager - IP Clearing, MACH (Luxembourg) Trajce Cerepnalkovski, CEO, Neotel (Republic of Macedonia) 16.30 Networking & Refreshments Break & Exhibition Visit 17.15 PANEL DISCUSSION Tried and Tested Business Models for WiMAX Success: Identifying and Manipulating the Key Factors Which Influence Bottom Line Growth Brian O Donohoe, Commercial Director, Imagine Group (Ireland) Trajce Cerepnalkovski, CEO, Neotel (Republic of Macedonia) Randall Schwartz, Principal Consultant, Wireless 20/20 (USA) 17.35 QTEL CASE STUDY Determining The Role Of WiMAX As Part of A Balanced Telecom Portfolio Investment Strategy Marc Aafjies, Director of Corporate Strategy & Intelligence, Qtel (Qatar) 18.00 Close of Conference Day One Track 2 Chairman: Adlane Fellah, Founder, CEO & Founder, Maravedis (USA)V Vertical Market WiMAX Opportunities 14.15 How the Italian Coast Guard and Accenture Took Advantage of a WiMAX solution to Support Territorial Waters Patrols Captain Luciano Rodorigo, Project Lead Capiteneria, Italian Coast Guard (Italy) Emanuele Procaccioli, EALA Wireless Broadband Deployment Lead, Accenture (Italy) 14.45 Service Evolution Strategies To Build A Solid Customer Base Of The Right Customers: How Do You Communicate The Migration Path From Nomadic To Mobile? disrupting service? 5
Emil Nikolov, President, Nexcom (Bulgaria) 15.15 Defining a clear future for WiMAX Andy McKinnon, Principal EMEA, Motorola (UK) 15.30 Understanding How Deployment Agility Can Deliver Organic Growth: Leveraging The Flexibility And Cost-Effectiveness Of WiMAX To Compete Against Incumbents Magnus Johansson, Head of Broadband, Digicel (Jamaica) 15.50 Networking & Refreshments Break & Exhibition Visit 16.30 WiMAX 16m On A Collision Course With LTE Advanced? How Peacefully Will The Two Technologies Co-Exist Commercially? Esteban Monturus, Market Analyst, Maravedis (USA) 17.00 PANEL DISCUSSION How Much Bandwidth is Enough? What Applications are Coming and What is the Relevance of Application Stores to WiMAX? James Bristow, VP EMEA, Bridgewater Systems (USA) Leo Lundy, Group CTO, Imagine Group (Ireland) 17.35 TELEDATA: Experience of WiMAX Network Implementation And Service In Mozambique António de Sousa, Director General, Teledata (Mozambique) 18.00 Close of Conference Day One Day Two: 17th June 2010 Chairman: Godfrey Chua, Research Manager Mobile & Wireless Infrastructure, IDC (USA) 9.00 Assessing The Impact Of Market Conditions And Competition Upon The WiMAX Proposition: Should It Be Positioned As Best Value Broadband Or Premium Service? Dr Fumio Watanabe, CTO, UQ Communications, (Japan) 9.25 PANEL DISCUSSION To What Extent Is WiMAX Vs. LTE Really A Choice? Understanding Distinct Market Opportunities And Prospects For Convergence Xu Ruixue, Marketing Director, ZTE (China) Ofer Karp, President Wireless Broadband Division, Alvarion (Israel) Dr Dong Soo Park, SVP System Development Team, Samsung (Korea) 10.00 WiMAX Development and Future in Europe: Where are we Now and what Next? Zhao Songpu, General Manager of WiMAX Products, ZTE (China) 10.15 Multilink Haiti Case Study: How the Multilink WiMAX Network Reacted To The Earthquake And Is Aiding The Disaster Relief Effort Paolo Chilosi, Director General, Multilink (Haiti) 10.40 Networking & Refreshments Break & Exhibition Visit Making the Most of the Emerging Market Opportunity for WiMAX 11.30 Evaluating the Merits of Alternative Charging Models: Exploring the Role of Prepaid 6
WiMAX in Enhancing Affordability in Emerging Markets Gabriel Perez, WiMAX Network Director, Movilmax (Venezuela) 11.55 Assessing Relative Purchasing Power Of Emerging Markets For WiMAX: Developing Strategies To Cater To The Needs Of The Regions With Most Growth Potential Raoul Fontanez, Founder & Board Member, Onemax (Dominican Republic) 12.15 INCUMBENT CASE STUDY: How and Why TSTT Added WiMAX to Their Existing Network Portfolio to Defend Their Competitive Edge in Trinidad & Tobago Jay Alvi, EVP Enterprise Services, TSTT (Trinidad & Tobago) 12.40 What Speeds Are Acceptable in Emerging Markets? To What Extent Are Performance Expectations Different To In Developed Markets? Kim Kyllesbech Larsen, EVP International Network Economics, T-Mobile (Netherlands) 13.00 Evaluating the Merits of Closed vs. Open Network Strategies: To What Extent are WiMAX Operators Inclined to Actively Pursue Interoperability and Roaming Today? Jamal Nasir Khan, CTO, Augere Pakistan (Pakistan) 13.25 Lunch Break & Exhibition Visit Track 3 Chairman: Patrick Steemers, Principal, Capgemini (Netherlands) 14.30 REGULATORY POLICY PRIMER How Can Regulators Ensure that Spectrum Policy Decisions Promote Broadband Access while Enabling Operators to Make a Profit? Mohammed Mahmood Tayeb, Director of Technical & Operations, TRA (Bahrain) Sarah Murray, International Policy Advisor, OFCOM (UK) 15.00 Taking Advantage Of Best Of Breed Solutions And Open Standards: Realising Operator Expectations Of WiMAX Certification Kelley Dunne, CEO, DigitalBridge Communications (USA) 15.25 Networking & Refreshments Break & Exhibition Visit 15.55 Maximising Value for Money on Base Station Investments: What Features Are Needed to Optimise Performance? Angelo Gama, CTO, MS Telecom (Angola) 16.15 WiMAX Femtocell Economics For New Entrants: What Are The Cost Savings And Who Benefits From Incorporating Femtocells Into The Operator Toolkit? Andy Germano, Vice Chairman, Femto Forum (UK) 16.35 PANEL DISCUSSION Developing Standards For Femtocells And Building Up The Ecosystem: What Is The Best Way To Supply Devices And Is A Non-Subsidised Model Viable? Andy Germano, Vice Chairman, Femto Forum (UK) Marc Aafjies, Director of Corporate Strategy & Intelligence, Qtel (Qatar) 17.00 How Do You Ensure Your WiMAX Network Performs As Advertised? Technical Solutions for a Commercial Challenge 7
Dr Wael Bayaydh, Director of QoS, Wi-Tribe (Bahrain) 17.25 Close of Conference Day Two Track 4 14.30 How Can The WiMAX Community Protect And Profit From The Time-To-Market Advantage Over LTE? Ian Heath, Group Chief Operating and Technical Officer, Kulacom (Jordan) 14.55 How Can WiMAX Compete With Established Brands? What Is The Best Way To Educate Consumers About What WiMAX Is And How It Can Benefit Them? Eric Le Bihan, President, Freemax (Italy) 15.15 Networking & Refreshments Break & Exhibition Visit 15.45 Where Can I Buy WiMAX? Understanding the Influences upon Increasing Operator Support for the Retail Channel Gilberto Di Pietro, CEO, Retelit S.p.A (Italy) 16.10 PANEL DISCUSSION Creating an Even Playing Field for Greenfield Players: What Support Can Vendors Offer and How Can Limited Resources be Utilised Efficiently? António de Sousa, Director General, Teledata (Mozambique) Gabriel Perez, WiMAX Network Director, Movilmax (Venezuela) 16.45 ISP CASE STUDY: An African Launch Story - How Ecoweb Zimbabwe is Building upon 5 Year's Experience of Fixed WiMAX to Deploy Mobile WiMAX Tororiro Isaac Chaza, General Manager, Ecoweb (Zimbabwe) 17.15 Close of Conference Day Two 6 15 - Pre-Conference Workshop WiMAX Forum Global Congress 2010 pre-conference workshop Successful Strategies for WiMAX operators to compete and prosper in the wider broadband ecosystem Rewheel Antonios Drossos Rewheel WiMAX DSL Cable WiMAX WiMAX Antonios WiMAX WiMAX 3G/HSPA 8
3G/HSPA 6 16 - Global Congress Global Congress Informa Helen Ponsford WiMAX Forum Ronald Resnick Mr. Ronald Resnick Exploring the Timeframes of the WiMAX Forum Open Retail Program WiMAX WiMAX Forum 148 592 6 2011 10 Infonetics 2014 1.3 3G Broadband Wireless Access 146 8.56 Open Retail Program WiMAX Open Retail Program Open Retail Initiative Open Retail Initiative Ron WiMAX Forum 802.16e (fraction) beamforming Ron WiMAX 2 BSNL Kuldeep Goyal WiMAX 11 9
GDP 6.7% 850 DSL BSNL e-government 60 BSNL HSPA/3G, EVDO, DSL, WiMAX BSNL 2009 WiMAX 35~40% WiMAX BSNL WiMAX BSNL WiMAX BSNL 4.7 21.3 WiMAX WiMAX devices WiMAX Embedded devices Mobily Mohamed Basafi Case for WiMAX as an offload Network To Relieve Capacity 2,900 175% Mobily 46% Mobily 20 1,700 47 275 2009 141 DSL 10
74% 47% Dump Pipe Mobily, 2010. Mobily 3G/HSPA Wi-Fi WiMAX Mobily (convergence) Mobily HSPA 3G WiMAX QOS Carrier grade SLAs fixed line Nomadic / Mobile All IP Mobily WiMAX DSL CAPEX OPEX 11
3G LTE WiMAX 3G WiMAX 3G Mobily 20 2010 WiMAX ( ) Samsung Dong Soo Park WiMAX 16m IMT-Advanced 4G : 100 Mbps for high mobility and 1 Gbps for low mobility 40 MHz 4G WiMAX 2.0 (16m) LTE-Advanced 16m TDD LTE- Advanced FDD WiMAX 16m LTE 20MHz 12
WiMAX 16m LTE 20MHz Dr. Park 16e 16m 16e 16m 4G 16e 16m LTE Clearwire Barry West 4G Clearwire WiMAX Clearwire WiMAX Barry 2014 VoIP Skype 12% AT&T, Verizon, T Mobile Clearwire 13
7GB Clearwire 3G/HSPA Business Models for Delivering ROI Vertical Market WiMAX Opportunities 6 17 IDC Godfrey Chua Where will be headed WiMAX in Europe WiMAX 2009 Clearwire WiMAX WiMAX WiMAX DSL DSL DSL HSPA WiMAX Wi-Fi WiMAX DSL/FTTx, VoIP, WiMAX Iberbanda WiMAX DSL WiMAX HSPA 3G MiFi 3G Wi-Fi devices MiFi device WiMAX WiMAX devices 14
MiFi WiMAX FDD LTE TDD LTE TD-LTE Multilink Director General Paolo Chilosi Multilink WiMAX 7.4 35 23 30 WiMAX WiMAX Multilink 16d WiMAX WiMAX Multilink Skype 36 Multilink WiMAX Multilink WiMAX Port-au-Prince MOVILMAX Gabriel Perez WiMAX Movilmax Samsung 2007 WiMAX 1,500 95% 20% Movilmax 15
Movilmax Movilmax Gabriel 3G ADSL 4G ONEMAX Raoul Fontanez WiMAX AT&T 18 GDP dongles embedded devices ONEMAX : Devices ADSL Raoul WiMAX ADSL 15 WiMAX ADSL WiMAX 16
ADSL WiMAX Raoul ARPU 20~30 ARPU 10 ARPU WiMAX WiMAX time to market WiMAX ADSL WiMAX WiMAX LTE WiMAX LTE WiMAX ecosystem 17
LTE HSPA / LTE Spectrum and Regulation 4G Technology Roadmaps, Market Politics and Sustainable Network Evolution Strategies 6 18 Worldmax WiMAX Worldmax Keimpe Algra Global Congress 2010 Worldmax Worldmax WiMAX Forum Global Congress aerea WiMAX 2009 Worldmax 18
) Samsung, Huawei, ZTE, Alvarion WiMAX LTE WiMAX WiMAX WiMAX WiMAX Wi-Fi WiMAX WiMAX WiMAX WiMAX WiMAX Informa ) WiMAX WiMAX WiMAX Notebook PC dongles WiMAX embedded handheld device WiMAX Forum Informa WiMAX Forum Congress Asia WiMAX 19
WiMAX Forum WiMAX Clearwire Barry West WiMAX 20
Ron Resnick, WiMAX: Open Your World Kuldeep Goyal, India Empowered: BSNL's Broadband Ambitions and Strategies for Addressing the Digital Divide Andy Germano, WiMAX Femtocell Economics for New Entrants: What are the cost savings and who benefits? Lee Sparkman, Funding Start-up WiMAX Projects 21