92
1-1..1 1-2..3 1-3..5 1-4..14 2-1..19 2-2.. 32 2-2-1..32 2-2-2..36 2-2-3..44 2-2-4..52 2-2-5..55 2-2-6..59 2-3.66 3-1 75
3-1-1 75 3-1-2 82 3-1-3 86 3-2 97 3-3 104 3-4 109 3-5 115 4-1.118 4-2.128 4-3.133 4-4.138 4-5.142 4-6.147 4-6-1 148 4-6-2 154 4-6-3 160 4-6-4 165 4-6-5 170 4-6-6 177 4-7 182 5-1 186 5-2 197 5-3 202
16 20 22 25 30 34 43 44 52 52 54 76 81 85 86 87 91 92 99 102 103 105
..107 TMO 119..125..126..131..135..139..140..145..151..151..157..163..175..180..186
.7.13.39.77.77.80.82.89.93.97.121
1
2
3
4
5
6
7
8
9
10
11
12
13
, 14
15
16
( ) ( ) ( ) 17
18
19
20
璄 21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
2,000~2,500 500~700 30 3020 600~1,000 200~500 150~300 25 2015 ( ) 1,000~1500 60~200 20 1510 350~450 ( 100~150) 15~20 107 1,000~1,200 200~500 15 75 500~700 10 53.5 39
40
41
42
43
44
45
46
47
48
49
2-2-4 50
51
52
landmark interface 53
54
2-2-5 55
56
T 57
58
59
60
61
62
63
64
65
2-3 1. 2. 3. 4. 5. 6. 7. 66
8. 67
68
69
0 99 1~2 --- 70
71
72
1. 2. 3. 73
4. 74
3-1 3-1-1 75
76
(88 ) 89 90 91 92 77
3-1 貎 貎 貎 78
璄 79
80
81
5. 3-1-2 1. 2. 3. 4. 1. 2. 3. 4. 5. 82
8310. 1. 11. 2. 12. 3. 13. 4. 14. 5. 15. 6. 16. 7. 17. 8. 9. 1. 13. 2. 12. 3. 4. 5. 6. 7. 8. 9. 10.
841. 11. 2. 12. 3. 13. 4. 14. 5. 15. 6. 16. 7. 17. 8. 18. 9. 19. 10. 20. 1. / 11. 2. ()12. 3. 13. 4. 14. 5. 15. 6. 16. 7. 17. 8. 9. 10.
( ) 85
( ) ( ) ( ) ( ) 86
1. 2. 3. 4. 1. 2. 3. 1. : / 2. : 3. : 4. : 87
: 88
5 3 1 1000 500~1000 500 1000 500~1000 500 300 50~300 50 80 50~80 50 20000 5000~20000 500 100 50~100 50 89
90
91
92 3-1-3 88-92 93-94 91-92 93-96
11,000 10,000 8,000 8,000 37,000 3,000 2,000 0 8,000 8,000 8,000 8,000 41,100 41,600 41,600 41,600 165,900 76,00 8,100 8,100 8,100 13,500 13,500 13,500 13,500 20,000 20,000 20,000 20,000 35,500 35,500 37,500 33,500 142,000 20,000 20,000 22,000 18,000 12,000 12,000 12,000 12,000 3,500 3,500 3,500 3,500 115,000 190,000 190,000 155,000 650,000 15,000 45,000 45,000 30,000 5,000 20,000 20,000 15,000 15,000 45,000 45,000 30,000 80,000 80,000 80,000 80,000 202,600 277,100 277,100 238,100 994,900 93
94
95
96
97
98
99 :
100
101
102
103 2001
104
1. 2. 105
3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 106
KNOW-HOW 107
108
109
110
111
112
113
114
3-5, 1. 2. 3. 4. 5. 115
6. 7. 8. 9. 116
--- 117
118
119
120
121
122
123
124
125
126
127
128
129
130
131
132
133
134
135
136
137
138
139
140
i i 141
142
143
144
open-mall 145
146
4-6 147
4-6-1 148
149
150
151
152
153
4-6-2 154
155
156
157
158
159
4-6-3 160
161
162
163
164
165
166
167
168
169
170
171
172
173
174
,, 175
176
4-6-6 177
178
179
180
181
4-7 1. 2. 3. 4. VI BI MI 5. 182
6. 7. 8. 9. 10. 11. 183
184
185
186
187
188
189
190
191
VI=CI 192
193
LOGO 194
195
196
197
198
199
200
BIMI 201
202
203
204
205
206
207
208 1987 1990 --- 26 2002 1995. ---
209 --- ---- 1988 2001
1989 --- 2003 1993 CI 1992 1992 Q&A 210
2003 1999 --- 1999 2001 DIY 1987 --- CS --- --- 211
1996 --- --- --- 90 --- 91 2001 2002 2002 2002 2003 2002-212
1991 --- --- 213
Al RiesJack Trout --- PositioningThe Battle for Your Mind Ian BentleyAlan AlcockPaul MurrainSue McGlynnGraham Smith 214
http://www.cesroc.org.tw/ http://www.taiwan-go.com.tw/ http://www.cradle.csd.org.tw http://www.17-learning.com.tw http://www.moea.gov.tw/~meco/doc/ndoc/s7_p0l_p0l.htm/ --- http://cpamicitytown.cpami.gov.tw/index.asp 215
叁 LOGO 216