8-1
2002 Apetang1 2008, 1992 2002 453,233 1-1 Raval Vutsul Vutsul Paumaumaq Chaoboobol Parilario Paqaroqaro 2,515 2,175 4,690 1-1 1 8-2
Apetang( ) 2001 Apetang( ) 1-1 : 453233 227506 108440 119066 225727 104418 121309 166608 84764 83496 1268 81844 80152 1692 88025 43269 1507 41762 44756 1747 43009 78346 36697 7643 31254 39449 7617 31832 45977 22934 348 22586 23045 462 22583 11213 5540 1065 4475 5673 1100 4573 9900 4998 4903 95 4902 4746 156 5798 2848 38 2810 2950 46 2904 5457 2767 1850 917 2690 1795 895 3248 1622 72 1550 1626 98 1528 533 279 277 2 254 247 7 761 408 408 0 353 353 0 6367 3090 16 3074 3277 34 3243 30998 16090 6817 9273 14908 6021 8887 2004 10 31 8-3
1. 2. 3. 4. Apetang( ) 30 1999 2002 8-4
8-5 隠 WTO 2003 歩 1999
8-6 2002 絶 2002,,, 2003 1. Miller 1997 Kolter 1999 Expectation Perceived
performance Dliver 1980 Transaction specific 2. Driver and Tocher 1970 1. 2. 3. Apetang Apetang( ) Apetang Tataan 15 23 Apetang( ) 抜 350 3-2 1. 2001 8-7
2002 3-3 3-1 3-3 8-8
3-1 DIY 2002 3-1 3-1 3-4, 20 Apetang( ) 1000 8-9
廵 3-4 8-10
2. 3-5 3-5 3. Apetang( ) Apetang( ) 1 2 3 4 Apetang( ) Apetang( ) 5 6 7 8-11
3-6 3-6 8-12
1. 1 ( 2 Apetang( ) 猪 10 simple satisfaction scale 25 8-13
2. 1. Maxwell 2001 2., 3. 4., 8-14
1999 2001 1 2 1. 4-1 4-1 20 2003 1 2002 8-15
2. 4-2 4-2 4-2 8-16
4-3 訯 3,500,000 25,000,000 8-17
5 3 4-4 4-4 1,320,000 1,452,000 160 80 360,000 300,000 960,000 192,000 0 960,000 5 3 21,, 8-18
4-5 % 19 1 4.8 20-29 5 23.8 30-39 6 28.6 40-49 5 23.8 50-59 4 19.0 21 100% 4-6 % 8 38.1 1 4.8 3 14.3 3 14.3 5 23.8 1 4.8 21 100% 4-7 % 1 4.8 6 28.6 5 23.8 8 38.1 1 4.8 21 100% 8-19
4-8 % 29999 5 23.8 30000~49999 7 33.3 50000~69999 8 38.1 70000 1 4.8 21 100% 4-9 % 20 95.2 1 4.8 21 100% 4-10 % 1 4.8 12 57.1 8 38.1 21 100%, 1. 10 47.6% 5 23.8% 4 2 8-20
4-11 4-11 % 10 47.6 5 23.8 4 19 2 9.5 21 100% 2. Apetang( ) Apetang( ) 10 47.6% 11 52.4% Apetang( ) 12 57.1% Apetang( ) 3. 90.5% 4. 4-12 3 14.3% 2-3 7 33.3% 4-5 6 28.6% 6 5 23.8% 1999 20 40 10-15 8-21
4-12 % 5 23.8 0 0 16 76.2 0 0 21 100 5. 4-13 21 16 5 4-13 % 3 14.3 2-3 7 33.3 4-5 6 28.6 6 5 23.8 21 100 6. Driver and Tocher 1970 2003 : 4-14 13 61.9% 10 47.6% 8-22
4-14 % 13 61.9 1 10 47.6 2 10 47.6 2 10 47.6 2 9 42.9 5 8 38.1 6 6 28.1 7 6 28.6 7 4 19 9 3 14.3 10 1 4.8 11 21 Apetang( ) 4-15 8-23
1. 21 28.6% 66.7% 4.8% 2. 5 23.8% 11 52.4% 5 23.8% 3. 10 47.6% 9 42.7% 4. 150 18 5. 5 23.8% 10 6 6. 11 52.4% 9 42.9% 7. 汚 8. 4 19% 14 66.7% 3 14.3% 8-24
9. 20 10. 猪 猪脚 1 4.8% 7 33.3% 9 42.9% 4 19% 猪脚 4-15 1999 4-15 % % % % (% 28.6 66.7 4.8 0 0 4.24 0 23.8 52.4 23.8 0 3 47.6 42.9 9.5 0 0 4.38 38.1 47.6 14.3 0 0 4.24 23.8 47.6 28.6 0 0 3.95 52.4 42.9 4.8 0 0 4.48 61.9 38.1 0 0 0 4.62 19 66.7 14.3 0 0 4.05 4.8 47.6 42.9 4.8 0 3.52 猪 4.8 33.3 42.9 19 0 3.24 : 5 4 8-25
1. 5 23.8% 12 57.1% 2 9.5% 11 52.4% 9 42.9% 1 4.8% 13 61.9% 5 23.8% 3 14.3% 21 ; 9 42.9% 8 38.1% 4 19% 95% 8 38.1% 5 23.8% 4-16 13 5 3 0 0 94 1 11 9 1 0 0 94 1 9 8 4 0 0 89 3 8 8 5 0 0 87 4 5 12 2 2 0 83 5 5 4 3 2 8-26
2. 1 21 14 66.7%, 7 33.3% Apetang( ) 4-17 2 Apetang( ) 500 Apetang( ) 11 52.4% 8 38.1% 1 9.6% 4-17 3 4 11 3 3 4-17 4-17 14 7 0 0 0 98 1 11 8 1 1 0 92 2 4 11 3 3 0 79 3 5 4 3 3. 1 4-21 2 9.5% 10 47.6% 5 23.8 4 19%, 8-27
Apetang( ) 2 3 14.3% 9 42.9% 7 33.3% 1 4.8% 3 2 11 6 2 4-18 4 2 9.5% 11 52.4% 5 3 Apetang( ) 5 6 6 6 3 4-18 6 21 9 7 3 2 4-18 DIY 8-28
4-18 9 7 3 2 0 86 1 6 6 6 3 0 78 2 2 11 6 2 0 76 3 3 9 7 1 1 75 4 2 11 5 3 0 75 4 2 10 5 4 0 73 6 5 4 3 4. 1 1 10 9 1 2 13 2 4 4-19 2 21 10 9 2 4 12 3 2 4-19 8-29
(DM) 3 6 14 1 8 9 1 3 4-19 4 21 4 14 3 2 14 2 3 4-19 Apetang( ) 5 21 5 11 5 9 10 2 4-19 6 8 10 3 4 10 4 3 4-19 150 7 5 10 6 1 12 6 2 4-19 8-30
2 13 2 4 0 1 10 9 1 0 4 12 3 2 0 10 9 2 0 0 8 9 1 3 0 6 14 1 0 0 2 14 2 3 0 4 14 3 0 0 9 10 2 0 0 5 11 5 0 0 4 10 4 3 0 8 10 3 0 0 1 12 6 2 0 5 10 6 0 0 4-19 1. 7 9 4 1 % 7 33.3 9 42.9 4 19 1 4.8 21 100 4-20 4-20 2. 21 8-31
4-21 3. 21 4-21 4-21 37 1 2 9 23 2 2 9 22 3 7 7 15 4 6 6 8 5 5 8 8 5 18 3 5 7 8 5 5 7 14 4 1 9 25 2 猪 1 9 30 1 3 2 1 4. 8-32
隠 1. 3,500,000 25,000,000 5 3 160 80 1,452,000 1,320,000 8-33
1000 1,320,000 1,452,000 700,000 850,000 58,000, 70,000 2. utility willingness to pay, WTP travel cost method 21 1,320,000 160*12 =687.5 1,452,000 / 80*12 =1,512.5, 1 2 50,000 8-34
8-35 3 4 1. 2. 1 2 3 汚 4
8-36 5 6 7 8 9 BOT 10 3. 1 2 荗 3 4. 1 2 3 3 4 5 5.
Apetang( ) : 1 2 3 4 5 6 : 7 8-37