1. 12% 2. 10% 92
1. 45% 2. 150% 93
94 Glueck(1976) PCB PCB PCB 2002 PCB 2002 PCB PCB PCB - ( 6-1)
95 6-1 - () ()
1. PCB (PI) (2L) 2. PCB PCB 2002 PCB 2002 PCB PCB PCB 3. 96
4. PCB MB NB PCB () () 97
1. 2. PCB ITIS 2003 PCB 1,400 8.5% (IC) PCB 98
99
100 ( 6-2) 6-2 PCB 2002 1.1%
6-3 BCG PCB (Boston Consulting Group, BCG) BCG PCB 6-3 BCG 101
102 () 1. 2. 3.
103 4. 5. 6. 7.
104 () () 1. 2. 2003 3.
105 () () ()
106