XINHUA WINSHARE PUBLISHING AND MEDIA CO., LTD. 811 12 31 1 4 5 5,582,574 5,278,641 (3,454,938) (3,251,005) 2,127,636 2,027,636 6 313,288 246,454 (1,064,258) (999,875) (651,633) (580,198) (121,653) (75,941) 4,555 (10,385) 4,188 3,533 7 10,767 6,647 622,890 617,871 8 (2,790) (1,192) 10 620,100 616,679 652,450 637,966 (32,350) (21,287) 620,100 616,679 12 0.57 0.56
12 31 620,100 616,679 2018 (6,476) 1,077,192 258,765 (5,372) (18,075) (34) 1,053,745 258,731 9 1,053,745 252,255 1,673,845 868,934 1,706,195 890,221 (32,350) (21,287) 1,673,845 868,934 2
1 1 13 1,607,412 1,457,950 1,300,417 257,693 263,438 122,307 40,480 40,834 18,684 14 500,994 504,301 504,301 79,818 72,043 64,496 224,460 227,874 41,602 426,280 418,797 434,068 15 2,949,030 1,577,692 1,283,359 33,212 34,089 37,917 16 137,205 199,570 164,336 23,145 28,574 17 120,000 120,000 6,279,729 4,945,162 4,091,487 18 653,154 599,792 668,673 19 297,252 468,303 381,189 1,464,179 1,308,768 1,399,151 15 31,672 100,000 94,892 27,140 27,341 48,253 82,459 1,901,688 1,383,036 1,505,192 4,375,286 4,003,044 4,063,804 126,673 4,375,286 4,003,044 4,190,477 3
1 1 50,000 65,000 20 2,541,060 2,109,661 2,119,147 919,224 891,200 760,870 30,586 1,201 3,080 3,490,870 3,052,062 2,948,097 884,416 950,982 1,242,380 7,164,145 5,896,144 5,333,867 21 1,135,131 1,135,131 1,135,131 6,029,008 4,370,678 3,824,576 11 340,539 340,539 7,164,139 5,846,348 5,300,246 (31,368) 7,104 33,621 7,132,771 5,853,452 5,333,867 31,374 42,692 31,374 42,692 7,164,145 5,896,144 5,333,867 4
1. 2005 6 11 2007 5 16 2007 5 30HH 406,340,000 H369,400,00036,940,000 H 2007 6 732,361,000 H 3,236,100 H 86 12 2. 622 12 31 12 31 17 236 5
(i) (ii) (iii) 12 97.95%44,616,000 2.05% 2014 12 31 1 1 12 31 5,270,061 9,891 (1,311) 5,278,641 614,471 3,400 617,871 (1,192) (1,192) 613,279 3,400 616,679 6
4,934,246 11,336 (420) 4,945,162 3,975,445 27,599 4,003,044 3,046,128 5,934 3,052,062 929,317 21,665 950,982 5,863,563 33,001 (420) 5,896,144 1,135,131 420 (420) 1,135,131 4,338,097 32,581 4,370,678 340,539 340,539 5,813,767 33,001 (420) 5,846,348 7,104 7,104 5,820,871 33,001 (420) 5,853,452 42,692 42,692 5,863,563 33,001 (420) 5,896,144 7
1 1 4,079,034 12,873 (420) 4,091,487 4,169,747 20,730 4,190,477 2,944,095 4,002 2,948,097 1,225,652 16,728 1,242,380 5,304,686 29,601 (420) 5,333,867 1,135,131 420 (420) 1,135,131 3,795,395 29,181 3,824,576 340,539 340,539 5,271,065 29,601 (420) 5,300,246 33,621 33,621 5,304,686 29,601 (420) 5,333,867 5,304,686 29,601 (420) 5,333,867 3. 19 2010 2012 2011 2013 8
9 1 15 1 16 2 11 3 1 3 16 3 38 2012 3 16 3 41 27 3 10 28 10 12 28 4 3 7 5 12 5 1 2018 1 1 2 2019 1 1 3 2016 1 1 4 5 2017 1 1 9 20099 92010 2013 9 ab 9 9 9 9
15 7 15 15 1811 15 15 16 2016 1 16 2019 1 1 12 16 1617 12 31288,088,000 16 4. 5,557,210 5,175,454 18,231 94,789 7,133 8,398 5,582,574 5,278,641 10
5. 8 12 31 396,300 5,146,004 5,542,304 40,270 5,582,574 1,241,273 1,241,273 15 1,241,288 1,637,573 5,146,004 6,783,577 40,285 6,823,862 (1,241,288) 5,582,574 98,655 135,070 233,725 18,932 252,657 313,305 394,979 708,284 (63,783) 644,501 (36,200) (67,540) 3,250 5,533 7,640 5,372 60,334 622,890 11
12 31 490,264 4,678,509 5,168,773 109,868 5,278,641 1,033,591 1,033,591 1,361 1,034,952 1,523,855 4,678,509 6,202,364 111,229 6,313,593 (1,034,952) 5,278,641 82,809 118,260 201,069 8,030 209,099 258,882 364,707 623,589 (36,284) 587,305 46,955 (92,765) 7,244 4,124 9,672 55,336 617,871 99%99% 2014 601,779,000 2014677,946,000 12 3110% 12
6. 82,871 59,232 21,541 16,600 54,205 52,635 7,640 9,672 60,334 55,336 586 95 37 172 349 5,372 18,455 (267) 62,833 52,044 313,288 246,454 (a) 19,159 16,075 (b) 34,011 35,337 29,701 7,820 82,871 59,232 (a) (b) 7. 12,872 12,159 (2,105) (5,512) 10,767 6,647 13
8. 31,306 3,874 (28,516) (2,682) 2,790 1,192 25% 11[2014]84 1 1 2018 12 31 2018 12 31 9. 2018 (6,476) 1,077,192 258,765 (5,372) (18,075) (34) 1,053,745 252,255 14
10. 117,598 103,618 2,364 2,356 7,691 7,257 12,500 11,038 140,153 124,269 4,546 4,160 101,366 96,798 (18,455) 267 8 819 13,565 (5,388) 63,791 40,205 1,311 3,307 764,881 702,460 3,451,713 3,247,780 1,854 1,229 11. 0.30 2013 0.30 340,539 340,539 A A AA 2015 15
12. 652,450 637,966 1,135,131,000 1,135,131,000 13. 276,897,000 2014203,582,000 7,827,000 20144,694,000 12 31117,598,000 2014103,618,000 14. 1 1 504,301 504,301 1 1 (3,307) (3,307) 500,994 504,301 12 31 3,307,000 2014 16
500,994,000 2010 15% 15% 0% 2% 0% 2% 15. i 2,038,384 1,036,775 ii 409,729 40,000 iii 31,672 100,000 iv 500,917 500,917 2,980,702 1,677,692 31,672 100,000 2,949,030 1,577,692 (i) (1) 6.85%2010 1 18 (2) 0.02% 12 31 2,036,713,000 12 311,035,854,000 1,671,000 12 31921,000 1,000,859,000 258,628,000 750,000 137,000 17
(ii) 12 31 76,984,000 40,000,000 150,768,000 12 31 143,555,000 12 31 38,442,000 12 31 20,000,000100,000,000 (iii) 12 31CITIC Trust Co., Ltd. 23,672,000 12 31 8,000,000 12 31 100,000,000 (iv) 12 31500,917,000 12 31 500,917,000 16. i 71,587 123,413 ii 65,618 76,157 137,205 199,570 (i) (ii) 17. 6.15 2016 8 18
18. 873 972 787,861 716,261 (127,809) (108,813) (7,771) (8,628) 653,154 599,792 500,957 471,948 68,606 56,462 42,397 48,374 30,715 12,376 10,479 10,632 653,154 599,792 12 3177% 79% 1 1 108,813 124,110 22,234 23,205 3,919 (4,530) (7,157) (33,972) 127,809 108,813 5,000,000 5,000,000 17,922,000 12 3117,641,000 19
19. 24,175 23,407 60,073 70,382 143,985 39,702 34,758 20 120,000 44,200 8,946 8,985 ( i) 4,000 118,389 167 13 ( ii) 40,189 24,164 297,252 468,303 (i) (ii) 2014 119,955,00036,230,000 115,955,0002016 4,000,0002018 36,230,000 49,926 35,477 (9,737) (11,313) 40,189 24,164 12 3140,189,000 12 3124,164,000 20
20. 3,200 76,420 2,537,860 2,033,241 2,541,060 2,109,661 805,606 725,043 594,869 470,640 468,740 457,397 473,617 312,164 198,228 144,417 2,541,060 2,109,661 12 313,200,000 12 31 76,420,000 3,200,000 12 31 24,234,000 21. 693,194,0001.00 693,194 693,194 441,937,0001.00 H 441,937 441,937 1,135,131 1,135,131 21
+ (O2O) 22
97.95% 2014 55.836.20 20145.76% 0.55%6.52 0.57 55.83 52.79 5.76% 38.1%38.4% 23
% % % 1,637,573 1,523,855 7.5 100.0 100.0 1,129,275 961,385 17.5 69.0 63.1 241,906 230,553 4.9 14.8 15.1 248,825 308,039 (19.2) 15.2 20.2 5,146,004 4,678,509 10.0 100.0 100.0 3,425,680 3,311,390 3.5 66.6 70.8 597,173 668,271 (10.6) 11.6 14.3 161,269 145,493 10.8 3.1 3.1 865,629 502,995 72.1 16.8 10.8 40,285 111,227 (63.8) 100.0 100.0 6,823,862 6,313,591 8.1 (1,241,288) (1,034,950) 5,582,574 5,278,641 5.8 24
% % 521,178 31.8 449,012 29.5 430,071 38.1 339,394 35.3 70,481 29.1 76,710 33.3 13,899 5.6 29,938 9.7 1,631,691 31.7 1,522,829 32.5 1,290,426 37.7 1,169,003 35.3 216,635 36.3 241,475 36.1 54,435 33.8 52,345 36.0 68,798 7.9 55,603 11.1 11,314 28.1 10,255 4.5 (36,547) 45,540 2,127,636 38.1 2,027,636 38.4 16.38 15.247.5% 31.8%29.5% 2.3 25
51.46 46.79 10.0% 31.7%32.5% 34.26 33.11 3.5% 37.7% 35.3% 2.4 + 5.97 6.68 10.6% 36.3%36.1% 26
1.61 1.45 10.8% 33.8% 36.0% 2.2 8.66 5.03 72.1% 7.9% 11.1%3.2 0.40 1.1163.8% 17.16 15.80 1.36 1.22 0.76 0.46 27
1,077 665 412 6.20 6.17 6.52 6.38 0.57 0.56 12 19.02 33.1% 12 3134.6% 320 28
1.3 1.3 146.5 152.2 41.0 43.8 245.7 237.7 1.3 1.3 146.541.0 245.7 2010 4,000 4,462 97.95% 201416,860 100% 8,000 2014 19,993 3,623 19,593 2016 201820156,700 142.83% 29
10,000 4,000 8,000 20142,600 2,000 1,433 2016 A2016 1A 2016 A A+H 2016 1. 2. 3. 30
4. 5. ERP 6. 3.213.22 31
12 317,914 8,259 11,026 201410,796 7,681 A AA 2016 4 29 20152015 20152016 5 17 8 2015 (www.hkexnews.hk) (www.winshare.com.cn) 32
2015 H 2015 2016 4 154 30 2016 4 17 2016 5 17 2016 5 17 2016 5 17 H 18317 1712-1716 H 6610081 (www.hkexnews.hk) (www.winshare.com.cn)2015 2016 4 30 2016 3 29 (a) (b)(c) * 33