1.... P.1.... P.2.... P.2... P.2... P.3...P.3... P.3...P.4.....P.5..... P.5...P.5.....P.6...P.6.... P.10....P.11....P.11..P.19 参 Victoria... P.20... P.20.... P.20....P.20 SWOT... P.21
. P.23. P.23.. P.24..... P.29..... P.31... P.31. P.34 (Product).. P.36 (Price)... P.44 (Promotion) P.47 (Place)......P.50.....P.52.....P.53 93.P.54.. P.55.. P.58.. P.60 1... P.4 2... P.7 3... P.24 4... P.24 5... P.25 2
6.... P.25 7......P.26 8.....P.26 9...P.27 10...P.27 11.....P.28 12.....P.28 13.....P.30 14.....P.33 15.....P.33 1 SWOT........P.22 2......P.29 3.... P.29 4.... P.30 5.... P.30 6........ P.31 7........ P.32 8 Michael Porter.... P.34 9......... P.44 10...... P.47 3
Victoria 1
(Lu-Miel) (GP Deva) (Victoria) (R&D) 2
1. (1) (2) (3) (4) 2. Victoria (1) (2) (3) (4) 1. (1) (2) 2. (1) (2) 3
1. 1 4
2004 (2001) 1 (Cleansing products) 2 (Skin care products) 3 (Make up products) 5
4 (Fragranced products) 5 (Medicine cosmetics) (2000) 1. 2. 3. Michael Porter (Bargaining power of suppliers) (Threat of substitute products or service) (Threat of new entrants) (Bargaining power of buyers) (Rivalry among existing firms) QuickMBA,http://www.quickmba.com/strategy/porter.shtml 2004.12.24 6
2 1. Estee Lauder Companies. (L'oreal Professionnel Kerastase Redken Matrix LANCOME BIOTHERM HELENA RUBINSTEIN KIEHL S VICHY LA ROCHE POSAY L OREAL PARIS MAYBELLINE GARNIER) 34 http://news.taiwannet.com.tw/newsdata/showdetail1.php?id=5712 2005.04.11 LVMH 1 7
(1) BIOTHERM ANNA SUI CHANEL Bobbi Brown M.A.C SISLEY (2) DHC agnes b. AVON NU SKIN (3) boots TSAIO( ) UP2U JUST@100 ff Za KATE( ) WHITIA( ) IT.BeS ( ) MEDIA( ) FASIO( ) 2. 8
Lu-Miel BURT'S BEES 3. 4. 5. ( 2) ( ) 9
93 15 59 13,382,415 6,615,327 49% 2004 66.7 ( ) ( ) 21 35 36 20 32.9 33.6 ( 10
) ( ) ( ) 2004 ANNA SUI ANNA ANNA SUI 1999 ANNA SUI BIOTHERM PETP 11
PETP BIOTHERM BIOTHERM CHANEL CocoChanel C CHANEL CHANEL CHANEL CHANEL CHRISTIAN DIOR CD DIOR 50 60 70 Dr.Orentreich CLINIQUE 12
ELIZABETH ARDEN Catherine Zeta Jones - GIVENCHY GIVENCHY 1989 Genteel Grace Gaiety Givenchy Nicolas DEGENNES Nicolas DEGENNES 13
HR (Helena Rubinstein), HR HR 2000 HR 1936 Kanebo (Kanebo for a beautiful life) Kanebo Kanebo AQUA KOSE 14
60 LANCÔME MARY QUANT MARY QUANT 120 80 80 MARY QUANT MARY QUANT MARY QUANT Panchromatic 15
(Society Makeup) SK-II PITERA PITERA SK-II PITERA PITERA PH 1965 Shu Uemura 80 60 120 100 25 Serge Lutens 16
PN Sisley Sisley 150 Fasio "Fascination" "Fashionable" Fasio Fasio 17
UP2U IT'S UP TO YOU UP2U UP2U UP2U "ZA" "ZOTOS ACCENT" SHISEIDO(TOKYO) ZOTOS(NEW YORK) ZA ZA JUST@100 - JUST@100 100! 18
Maybelline Za It Bes. ff Madia KATE FASIO UP2U Just@100... 19
Victoria (Ying Piao (Eagle) Industrial Co., Ltd.) 1963 1989 1990 2000 Victoria 1. Victoria ( ) (Inxianxida) Riuton 2. ( ) 20
R&D 3. ( ) SWOT (Strengths) (Weaknesses) (Opportunity) (Threat) SWOT SWOT 21
1 SWOT ( ) ( ) ( : ) 22
( ) ( ) 250 239 39 200 1. 2. 3. 4. 94 2 4 23
5. 18 19 25 26 30 31 40 41 40 1. Microsoft Excel 2. 1 3 4 200 43% 57% 3 4 24
(2) 5 5 (3) 2 48% 3 4 18% 2-3 16% 6 6 25
(4) 300-1000 38% 300 35% 1000-2000 19% 7 (5) 30% 20% 16% 13% 10% 8 26
(6) 39% 26% 14% 9 (7) 35% 28% 10 27
(8) 11 (9) 29% 19% 18% 12 28
2 3 4 5 13 18 30 2000 2 % 2 2 3 3 4 4 5 5 18 38.8 6.5 0 0 0 19 25 34.7 4.1 2.8 0 4.8 26 30 12.2 41.9 25 35.7 4.8 31 40 10.2 22.6 30.6 28.6 38.1 41 4.1 16.1 41.7 35.7 52.4 TOTAL 100 100 100 100 100 3 % 300 300~1000 1000~2000 2000~5000 5000 18 51.4 5.3 0 0 0 19 25 31.4 14.5 15.8 10 0 26 30 5.7 22.4 36.8 20 50 31 40 5.7 31.6 15.8 40 33.3 41 5.7 26.3 31.6 30 16.7 TOTAL 100 100 100 100 100 29
4 % 18 11.6 18.2 30.2 6.7 19 25 29 36.4 23 50 26 30 18.8 30.3 21.4 23.3 31 40 20.2 9.1 15.1 10 41 20.2 6.1 10.3 10 TOTAL 100 100 100 100 5 TOTAL TOTAL 69 (27%) 33 (13%) 126 (48%) 30 (12%) 258 (100%) 13 30
1. 1 6 5 4 3 2 1 6 6 SK-II 312 SHISEIDO 62 CHANEL 302 MAYBELLINE 55 SHISEIDO 238 KOSE 54 CHRISTIAN DIOR 198 JUST@100 54 LANCOME 183 AVON 53 MAYBELLINE 175 DHC 43 MAX FACTOR 165 NU SKIN 39 AVON 143 KANEBO 37 KOSE 135 CHIC CHOC 33 DHC 123 LANCOME 31 ANNA SUI 101 CLINIQUE 31 KANEBO 99 MAX FACTOR 30 LO'REAL 98 RED EARTH 29 ESTEE LAUDER 91 CHRISTIAN DIOR 26 SHU UEMURA 89 REVLON 26 M.A.C 89 25 YSL 87 Za 24 MISASA 83 SK-II 24 CLINIQUE 80 KATE 23 JUST@100 80 GIVENCHY 23 79 RMK 22 RED EARTH 74 FASIO 21 ELIZABETH ARDEN 73 ETTUSAIS 21 BIOTHERM 69 WHITIA 21 CHIC CHOC 69 ESTEE LAUDER 19 31
NU SKIN 68 SHU UEMURA 18 BOBBI BROWN 67 BIOTHERM 18 MARY QUANT 58 ANNA SUI 17 KATE 58 ELIZABETH ARDEN 16 RMK 56 CHANEL 16 SISLEY 55 LO'REAL 14 Agnes b. 52 UP2U 13 UP2U 51 MISASA 12 REVLON 50 Ff 12 Za 50 IT.BES 11 ETTUSAIS 48 MARY QUANT 11 IPSA 43 MEDIA 9 SOFINA-AUBE 43 M.A.C 9 IT.BES 38 Agnes b. 9 WHITIA 36 AVEDA 8 Givenchy 35 BOBBI BROWN 7 AVEDA HELENA RUBINSTEIN 35 HELENA RUBINSTEIN 25 SISLEY 6 FASIO 23 YSL 6 MEDIA 21 SOFINA-AUBE 6 ff 13 IPSA 5 sum 4160 Sum 1056 7 7 40.4 37.7 21.9 25.2 44 30 7 32
14 15 33
. Michael Porter ( ) ( ) ( ) ( ) ( ) 8 Michael Porter 2003 (Focus Strategy-Differentiation) ( ) 18-30 34
Miles & Snow (business types) ( ) (Prospector) ( ) (Defender) ( ) (Analyzer) ( ) (Reactor) (Analyzer) 35
(Product) (Price) (Promotion) (Place) (Product) Michale Porter 18-40 35% 2 (Hana) (KilaKila) 1. (1) (Hana) Hana Hana (Ǿ80mm) (Ǿ50mm) (Victoria) (Ǿ70mm) 0.6mm #003364/ #003328/ #003154/ #003548/ #003548/ #002154 36
(2) 2 (KilaKila) Party Party (Ǿ80mm) (Ǿ50mm) (Victoria) (Ǿ70mm) 0.6mm #003365/ #003313/ #003375 2. (1) (Hana) (Victoria) Ǿ50mm 0.3mm #001154/ #001167/ #001145/ #003215/ #003144/ #006487 37
(2) 2 (KilaKila) Party Queen (Victoria) 0.3mm #001154/ #001167/ #001145 #001189/ #01167/ #001133 #001198/ #001145/ #001113 (3) (Hana) Victoria 110mm Ǿ13mm 25mm #001352/ #006598/ #0016497 /#003194 38
(4) 2 (KilaKila) 2 (KilaKila) (Hana) Victoria 110mm Ǿ13mm 25mm #001352/ #006598/ #0016497 /#003194 (5) Victoria Victoria 110mm 13mm 25mm #001352/ #006598/ #0016497 /#003194 39
3. (1) (Hana) Victoria 65mm 35mm 30mm 13mm #001352/ #006598/ #0016497 /#003194 (2) 2 (KilaKila) Party Victoria 65mm 35mm 30mm 13mm #001354/ #001387/ #001387/ #006873/ #003249 40
(3) Victoria 70mm 35mm 35mm Ǿ 17mm #008732/ #009873/ #003796/ #006873 (4) Victoria 140mm 100mm 40mm Ǿ8mm #006879/ #006879/ #003871/#001687/ #009764 41
4. (1) Victoria Ǿ65mm 3mm #003897/ #006187/ #009872 5. (1) (Hana) Victoria 28mm*30mm #003216/ #006879/ #003579/ #003157/ #003548 42
(2) 2 (KilaKila) Victoria 28mm*30mm #003268/ #006574/ #003216/ #005498/ #006887/ #006878/ #005778 43
(Price) Michale Porter 94 03 9 10 9 / ANNA SUI 725 565 633 1050 800 700 460 AVEDA 480 820 680 650 BIOTHERM 500 625 477 650 600 450 BOBBI BROWN 800 700 750 1050 900 763 400 CHANEL 720 750 1300 1050 795 550 CHIC CHOC 550 450 455 890 790 525 CLINIQUE 500 630 1000 600 550 C.DIOR 720 733 810 1390 870 580 44
/ E.ARDEN 630 580 550 980 690 E.LAUDER 725 767 1250 1025 676 ETTUSAIS 500 520 850 520 637 280 HR 800 850 560 IPSA 833 900 1250 1008 725 900 450 KENEBO 420 1070 1245 920 KOSE 800 675 300 L ROEAL 480 595 450 M.A.C 477 500 708 1100 625 558 420 MARY QUANT MAX FACTOR 950 1450 360 1000 690 860 460 600 488 1100 550 765 RED EARTH 700 625 350 RMK 1100 850 1020 1105 675 520 650 SHISEIDO 750 775 765 1288 600 825 345 SHU UEMURA 425 615 1160 600 684 400 SK-II 2021 SOFINA-AU BE 750 675 975 650 650 SISLEY 1333 1163 1424 2149 2325 1219 YSL 1100 1100 700 NU SKIN 777 280 575 624 450 418 45
/ DHC 420 535 270 724 580 293 AVON 333 313 355 628 554 338 AGNES. B 728 473 558 594 457 200 219 221 200 192 95 MAYBELLIN E 263 250 295 365 213 80 JUST@100 200 200 200 200 UP2U 250 250 317 220 185 113 KANEBO- IT BeS KANEBO- KATE KANEBO- MEDIA 160 285 100 275 200 355 130 230 146 160 290 280 110 FASIO WHITIA MISASA- LA PHYTA MEAN 760 600 480 675 622.11 557 609.32 914.45 713.23 602.71 351.9 -σ 339.37 246.29 320.04 453.7 344.93 358.85 169.9 +σ 904.85 867.71 898.6 1375.2 1099.53 846.57 533.9 46
10 (Hana)NTD 239 2 (KilaKila) Party NTD 319 (Hana)NTD 59 2 (KilaKila) NTD 129 (Hana) NTD 199 2 (KilaKila) NTD 219 NTD 59 (Hana)NTD 129 2 (KilaKila) Party NTD 179 NTD 109 NTD 49 NTD 99 (Hana) NTD 89 2 (KilaKila) NTD 100 (Promotion) 1. 47
(1) Victoria Victoria (2) VOGUE ELLE CoCo ef SUGER Victoria Victoria Victoria (3) (4) (5) (6) 48
10 (7) (8) (9) 2. (1) (2) 49
(3) (4) (5) ettusais CHIC CHOC (Place) 1. 18-30 3 4 50
2. 2 (Hana) (KilaKila) 51
18 30 52
1 Louis Vuitton Hard Candy Gaulian Dior Christian Lacorix KENZO DFS LVMH 53
93 22,689,122 11,541,585 11,147,537 15 4,387,082 2,288,831 2,098,251 15-19 1,592,665 823,881 768,784 20-24 1,928,089 988,195 939,894 25-29 1,958,601 996,749 961,852 30-34 1,796,937 907,862 889,075 35-39 1,877,722 951,254 926,468 40-44 1,926,436 975,195 951,241 45-49 1,783,714 896,871 886,843 50-54 1,532,407 765,796 766,611 55-59 943,933 468,133 475,800 60-64 811,061 395,322 415,739 65-69 694,392 330,091 364,301 70-74 588,148 299,144 289,004 75-79 464,817 254,807 210,010 80-84 255,848 131,554 124,294 85-89 103,711 48,850 54,861 90-94 35,343 15,551 19,792 95-99 6,643 2,713 3,930 100 1,573 786 787 54
1. 1. 2. 2. 1. ( ) 2. 3. 4. ( ) 3. 1. ( ) 2. ( ) 3. ( ) 4. 4. 1. 2. 3. 4. 5. 6. 5. 6. : 1. 2 2. 2~3 3. 3~4 4. 4~5 5. 5 7. : 1. 300 2. 300~1000 3. 1000~2000 4. 2000~5000 5. 5000 8. :( ) 1. 2. (,...) 3. 4. (,...) 9. :( ) 55
1. 2. 3. local 4. 5. 6. 10., : 1. 2. 3. 4. 5. 6. 11. :( ) 1. 2. 3. 4. 5. 6. 12. :( ) 1. 2. 3. 4. ( ) 5. 6. ( ) 13.? ( ) 1. CHANEL ( ) 5. LANCOME ( ) 9. L ROEAL ( ) 13. KOSE ( ) 17. MISASA ( ) 2. CHRISTIAN DIOR (C.D) 6. ESTEE LAUDER ( ) 10. ETTUSAIS ( ) 14. FASIO ( ) 18. MAYBELLINE ( ) 21. ELIZABETH 22. KANEBO ARDEN ( ) ( ) 3. GIVENCHY ( ) 7. SHISEIDO ( ) 11. REVLON ( ) 15. AVON ( ) 4. SISLEY ( ) 8. SHU UEMURA ( ) 12. BIOTHERM ( ) 16. MARY QUANT ( ) 19. MAX 20. IPSA FACTOR ( ) ( ) 23. HELENA RUBINSTEIN (HR) 24. CLINIQUE ( ) 56
25. SK-II 26. NU SKIN ( ) 29. JUST@100 30. CHIC CHOC ( ) 33. TSAIO ( ) 34. SOFINA-AUBE ( ) 27. IT.BeS ( ) 31. UP2U 35. RMK 37. Agnes b. 38. RED EARTH 39. BOBBI BROWN ( ) 41. DHC ( ) 45. ff 46. Za 42. WHITIA ( ) 43. YSL ( ) 28. ANNA SUI ( ) 32. MEDIA ( ) 36. M.A.C 40. AVEDA 44. KATE ( ) 14.,, :( ) 1 2 3 4 5 15. 13, : ( ) 16.,?( ) 1. ( ) 2. 3. ( ) 4. 5. 6. 7. 17.,?( ) 1. 2. 3. 4. 5. 6. DM 7. ~~ 57
86 114 200 43%57% 100% 54 (27%) 48 (24%) 70 (35%) 28 (14%) 200 (100%) 39 (19.5%) 41 (20.5%) 40 (20%) 80 (40%) 200 (100%) 17 (8.5%) 3 (1.5%) 64 (32%) 83 (41.5%) 17 (8.5%) 16 (8%) 18 19~25 26~30 31~40 41 40 (20%) 40 (20%) 40 (20%) 40 (20%) 40 (20%) 200 (100%) 2 2~3 3~4 4~5 5 98 (49%) 31 (15.5%) 36 (18%) 14 (7%) 21 (10.5%) 200 (100%) 300 300~1000 1000~2000 2000~5000 5000 70 (35%) 76 (38%) 38 (19%) 10 (50%) 6 (3%) 69 (34.5%) 88 (35.7%) 126 (63%) 38 (19%) 30 (15%) 263 (100%) 200 (100%) 200 (100%) Local 68 (27.6%) 8 (3.2%) 2 (1%) 78 (39%) 54 (27%) 15 (6%) 16 (6.5%) 51 (20.7%) 7 (3.5%) 51 (25.5%) 8 (4%) 246 (100%) 200 (100%) 62 (24.6%) 44 (17.4%) 7 (2.7%) 32 (12.6%) 92 (36.5%) 15 (5.9%) 24 (12%) 4 (2%) 48 (24%) 80 (40%) 28 (14%) 16 (8%) 252 (100%) 200 (100%) 58
91 (19.2%) 58 (12.2%) 135 (28.5%) 55 (11.6%) 86 (18.1%) 48 (10.1%) DM 72 (15.6%) 92 (19.9%) 38 (8.2%) 142 (7%) 45 (9.7%) 60 (13%) 0 473 (0%) (100%) 12 461 (2.6%) (100%) 59
MASCARA E.PENCIL E.SHADOW FOUNDATION CHEEK LIP NAIL ANNA SUI NTD700 #701 #301 NT$ NT$ 550 590 NTD1200 NTD800 NTD650 NTD440 NTD750 1.1g 3 5 NT$440 NT$580 NT$ 590 SPF10/PA+ NTD900 NTD750 (001 ) NT$750 NT$ NT$480 620 NTD690 AVEDA :38 1.4g : 2 NT$850 : 10 3g NT$480 : 3 NT$680 NTD650 NT$900 Lip NTD740 Color Sheer NTD650 Lip Shine NT$650 BIOTHERM NT$550 NTD550 NTD650 NT$500 1.5g C+ NTD650 NTD450 NT$700 NTD1350 NTD550 NT$530 NTD650 NT$530 60
BOBBI-BROWN NTD800 SPF15 NTD1000 NTD700 NTD750 NTD1300 NTD800 NTD1100 NTD1000 NT$800 ( ) SPF15 NT$1100 NT$1300 / NT$1100/NT$1000 / NT$1100/NT$1000 61 NTD800 NTD400 SPF15 NTD725
CHANEL NTD720 NT$750 NTD1400 NTD1000 NTD700 NTD700 LE VERNIS NTD550 30ml/ NTD720 NT$1,500 NTD1100 NTD890 30ml/ NT$1,650 NTD700 NTD1300 NTD1400 NTD750 SPF20 NTD1400 CHIC CHOC NTD550 NTD450 NT$360 NTD1200 NT$890 NTD450 NT$550 NTD790 NT$600 CLINIQUE NTD500 3D Color NTD600 NTD550 NTD630 Rub NTD600 SPF20/PA+ NTD1400 62
C. DIOR NTD720 NTD600 Duo Couture NTD940 NTD1400 NTD750 NTD560 NT$580 SPF12/ NT$1350 NTD600 Dior NTD680 30ml/ NT$1,200 NT$680 NT$560 ( ) NT$1020 NT$680 SPF20/ NTD700 Dior 8g/ NT$1,300 ( ) NT$580 SPF25/PA+++ NTD1550 UV E. ARDEN 0.33g 2.15g NTD1500 4.35g / 10.25ml NT$630 NT$580 NT$550 NT$980 NTD690 E. LAUDER NTD700 NTD700 NTD1200 NTD800 NTD680 NTD550 NTD750 7 / SPF8/ 30ml/ NT$1250 NTD750 NT$1,050 NT$1,200 SPF 15 NTD650 3 / NT$1,300 NTD700 NT$600 63
ETTUSAIS NTD500 26 NT$520 Q NT$520 NTD650 ( ) 10 NT$520 SPF14 NTD950 NTD680 NTD280 ( )NT$520 NTD750 NTD580 SPF18/PA++ NTD850 HELENA RUBINSTEIN NTD800 NTD850 NTD560 IPSA SPF18 NTD850 NTD900 NTD450 NTD900 NT$900 NTD1050 PA++ NTD1100 NTD600 NT$850 NT$1450 NTD600 ( )NT$750 SPF12/PA+/12g NT$1350( 7 ) SPF12/PA+/8.5g NT$980( 1 ) NTD1350 KENEBO NTD420 NTD700 NTD1070 SPF22 PA++ 25ml NTD920 NT$ 1,180 SPF22 PA++ 10.5g NT$ 1,310 64
KOSE NTD300 NTD800 NTD500 L OREAL NTD850 NTD480 NTD595 NTD450 M.A.C NT$500 Air NTD450 NTD600 NTD1050 NTD600 NTD600 NTD420 - SPF15 NTD650 NTD480 NTD480 NTD1000 NTD530 NT$500 NTD560 NT$500 NT$700 NTD1250 SPF15 NTD580 NTD550 NTD1100 Mac NT$520 Mac NT$580 MARY QUANT NTD950 (8 ) NT$360 NTD1000 12 NT$860 NT$460 NTD1450 NT$690 MAX FACTOR ( ) NT$390 6.5g NTD980 NT$600 ( / NT$950( ) NT$550 NTD550 ) 1.9g NT$600 NT$1250 NT$640 2.5g NT$320 65
RED EARTH ( / NTD550 5.5g( / / 4 - / 3g) NT$700 NTD700 / / / / ) NT$350 RMK NTD1100 NTD850 NTD730 NTD730 NTD650 NTD1310 NTD960 NTD620 NTD650 NTD650 ( ) NT$350 NTD1250 NT$400 SHISEIDO NTD750 NTD680 NTD600 NTD900 NTD390 NTD900 NTD1100 NTD1500 10ml NT$300 NT$290 NTD750 NT$650 SPF24 NTD1150 NTD660 3D NTD690 NTD1050 NT$700 NTD1450 4.5g NTD1050 NT$1150 66
SHU UEMURA et blanc NTD740 NTD400 NTD400 NTD480 SPF 16 NTD1120 NTD600 NTD750 NT$1200 NTD690 NT$450 NT$720 NTD680 NT$590 SISLEY Mascara Ultra Facil Eye Liner Copper Touch Botanical Compact Phyto Blush Botanical Phyto$44NTD 1364 Pencil$35NTD1085 1.3g/0.04oz$48 Foundation$70 Eclat$75 NTD2325 Hydrating Long Mascara Double Eye Liner Pencil - NTD1488 NTD2170 Lasting Action$42 NTD1302 No.3 Grey Blue / Golden Touch Botanical Pressed Lipstick$40 Acero 1.3g/0.04oz$48 Powder No.1 Mat NTD1240 1.4g/0.05oz$40NT NTD1488 Finish 10g/0.3oz$68 Botanical D1240 Silver Touch NTD2108 Lipstick$42 1.3g/0.05oz$48 Transparent Loose NTD1302 NTD1488 Face Powder$70 Glossy Single Eye NTD2170 Lipgloss$36NTD11 Shadow$40 16 NTD1240 67
SK-II NTD2750 $2000 $2200 $1600 $2000 $1600 $2000 SOFINA-AUBE : NT$750 NT$850 NT$900 NT$650 NT$800 01 / NTD1050 NTD500 NT$500 YSL NTD1100 NTD1100 NTD750 NT$650 68
Nu Skin $595 $500 $595 $260 $575 600 SPF15$630 $450 NUTRIOL / $440 ( $300 $680 )$960 NUTRIOL $470 ( )$960 ave.$777 DHC $420 $420 $650 SPF15$910 $650 $560 $600 $260 ave.$418 ave.$270 ( $580 ave.293 $780 ( ) $780 $1150 $1120 $350 $220 AVON ave.$333 $250 ave.$355 ( )ave.$554 ave.$338 ave.$375 30ml NT$ 500 8g NT$ 600 ( )ave.$628 69
Anges b. ave.$728 ( )ave.$473 ave.$558 ave.$ 594 ave.$457 $200 ( )$200 $200 $180(4 ) ( $185 )$295 $180 ave.$219 UV )$200 SPF25$320 UV SPF35$320 $200 $160(3 ) $280 ( $200(4) $160 $90 $90(4 $200 ) UV $80 SPF25$220 + $180 ave.$192 $120 ave.$95 Just@100 $200 $200 $200 $200 + $200 MAYBELLINE NTD245 NT$250 NT$80 NT$295 30ml NT$ 350 NTD275 NTD295 NTD150 9.9g NT$ 380 NT$250 70
Up2U $250 $250 $250 $220 $200 $200 Kanebo It.be It.be Switch W-Proof Eye Liner$160 It.be Switch W-Proof Eyebrow$160 $350 $350 ave.$317 Tint Pack UV $320 Tint Gel UV $250 ave.$113 $120 $220( ) ave.$185 $100 $125 It.be Switch Pure Nails (Top Coat) $100 71
Kanebo Kate KATE KATE Quick KATE Gradical Separate Volum Mascara(water proof) $330 Eyeliner/KATE Super Sharp Liner$280 Eyes $300 $380 (BK-1)KATE Eye1iner $390 Mascara Finish $330 Liquid (BK-1) KATE Water Proff Mascara $230 Eyebrow (BK-1)KATE New Mini Mascara $180 Mascara Base $250 Curl Memory Mascara $330 ave.$275 Penci1$200 Eyeliner$270 Penci1$200 Pearly Crush$350 ave.$355 72 Nail Color $130
73 NEW ( ) Media Media Eyeliner Media Pencil Eye MEDIA Waterproof Pencil $150 shadow $120 WHITING PACT Media Creamy Lasting Media Nail Color $110
Misasa LA-PHYTA $760 $600 $480 $750 $600 74
1. 93 6 2. 92 6 3. 92 7 4. 93 6 5. 84 : 6. 85 7. 87 8. 92 9. 89-10. 92-11. 84 12. 90 : 13. 90 14. 91 15. 91 7 75
16. 91 A 17. 91 18. 92 19. http://www.bgo.com.tw/contact/logo_list.asp 20. http://www.just-a-100.com.tw/ 21. http://www.kanebocos.com.tw/ 22. http://www.up2u.com.tw/ 23. http://www.quickmba.com/strategy/porter.shtml 24. http://news.taiwannet.com.tw/newsdata/showdetail1.php?id=5712 76
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