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Expedia 71014

15.7% 15.2%2.9% 5.2% 1.4% 1,677.0 1,622.2 1,748.1 1,904.5 2,065.3 2,202.9-3.3% 7.8% 8.9% 8.4% 6.7% 1.4% 0.5% 2.2%

1.4% 1,328.7 1,310.0 1,413.9 1,523.1 1,624.3 1,736.7-1.4% 7.9% 7.7% 6.6% 6.9% 4.5 29.8 31.126.9 28.4 50 6.9%

6,995.7 7,064.1 7,130.9 7,196.1 7,259.8 7,322.1 1.0% 0.9% 0.9% 0.9% 0.9% 1524 937.8 938.8 938.1 936.8 936.4 922.4 2549 2,926.4 2,915.8 2,904.2 2,891.3 2,880.8 2,861.5 50 2,226.3 2,320.0 2,413.0 2,504.6 2,587.2 2,681.3 1524 11.4% 5.7%1524 17.9%9.959 5,456.7 5,656.2 5,704.7 1524 965.8 1,109.1 912.8 2549 2,717.4 2,661.8 2,738.3 50 1,279.9 1,347.8 1,497.2

Visa PATA 47% 18% 6,71413 47 22 18 10 17

1%4% 3% 21% 22%

行業概覽 香港居民於二零一零年出境旅行目的地分析如下 二零一零年按目的地劃分的離境 資料來源 歐睿 78

行業概覽 按國家劃分的出境觀光開支 按二零一零年的開支計 主要的出境目的地為中國 澳門及日本 數字分別為186億港 元 46億港元及30億港元 香港人的出遊意願會受到各個目的地的食物及商店的推動 原 因為彼等更加享受到訪國家的不同風格的美食 購物推廣以及特色風景 按二零一零年出境觀光開支計 增長最快的目的地為新加坡及日本 分別上升23%及 10%至17億港元及30億港元 此乃主要由於在日本購物的受歡迎程度較高 且香港人對日本 流行元素及文化相當熱衷 而新加坡則擁有多家賭場及世界級的酒店及渡假村 休閒 休閒離境增長最高的目的地包括日本及新加坡 香港居民於二零一零年到訪該兩個國 家次數分別為498,000次及232,000次 於二零一零年 日本及新加坡受惠於刺激香港居民旅 遊意願的新渡假村 舉辦活動及景點 於二零一零年 休閒為香港離境的主要目的 佔出境旅遊約59% 較去年58%有所上 升 於二零零八年至二零一零年 香港居民出境旅遊次數及有關觀光支出的估計金額均呈 現穩定增長 載列如下 資料來源 歐睿 79

13,500,0003% MICEMICE 18% 0 377% 86% 0 3 24,352 24,279 25,148 4 7 3,386 3,325 3,532 7 3,815 3,764 4,023 31,553 31,368 32,703 69% 6% 6,600,000 7%

6,152 6,240 6,621 22,144 21,968 22,703 227 195 201 3,030 2,965 3,178 31,553 31,368 32,703 Visa PATA 20% 30% 8% 7%

19.6% 12% 31,274.7 31,318.9 37,468.0 42,973.7 48,788.1 55,099.2 0.1% 19.6% 14.7% 13.5% 12.9% 57.7% 10.1% H1N1 64.1% 0.1% 15% 14.2% 12%

10%

7.8%

47.7%3.0% 2.3% 23.3% 25.0% 7,471.4 7,594.6 9,367.0 7,942.0 8,180.2 10,225.3 15,861.3 15,544.1 17,875.7

1.6% 23.3% 3.0% 25.0% -2.0% 15.0% 24

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1,572 7.9% 15%

1,775 1,791 1,815 1,832 1,848 1,861 0.9% 1.3% 0.9% 0.9% 0.7% 248 261 300 330 347 364 % 5.0% 15.0% 10.0% 5.0% 5.0% 1,023,000,00010,225,000,000 10% 1.3% 0.7% 50

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Visa PATA 70% 95% 63% 4 90% 34.1% 68.8% ()

10% 62%8,100 158,000,000 2,500 16% 39%

36% 17% 10%837,000,000 68% 11% 392,000,000 32% 1.2 6% 16 11%

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68.3%69.4% 28% 6% 4% 39% 16% 40% 21% MICE 32% MICE

6% 4% 7% 4,010 5,000 5.1% 14.9% 5.4% 15.4% 12,000,000 7,000,000

14% 20% 5,000,000 24% 3%2% MICE MICE 13% MICE MICE 10% 52,000,000 7% 8% 10%527,500,000,000

10% 9%188,300,000,000 14% 11% 9% 52% 40% 6%

18% 200 45% 49% 20,9873% 5% 10% 9% 9% 2,521 6% 1,167 9%

9% 15.6% 878 921 983 1,034 1,094 1,139 15,595 16,325 17,960 18,653 19,195 19,848 16,473 17,246 18,943 19,687 20,289 20,987 8,265.4 10,746.0 12,176.9 11,579.1 10,951.2 10,633.6 1,026.7 1,078.0 1,305.1 1,432.7 1,461.4 1,505.2 32,901.2 39,658.2 42,233.4 43,568.5 45,746.9 50,733.3 4,803.1 5,329.5 6,119.6 6,208.2 6,282.7 6,571.7 18,732.1 21,616.8 23,253.8 22,556.3 21,585.0 20,333.0 2,401.5 6,152.4 6,985.3 6,426.1 5,868.6 5,792.3 148.4 154.9 241.7 249.3 274.2 305.7 54,023.5 62,889.8 66,673.1 68,006.5 66,673.1 76,207.3 1,209.7 2,931.2 3,596.6 4,080.1 4,504.4 4,900.8 1,873.7 2,102.2 2,245.2 2,342.9 2,430.5 2,540.1 5,988.4 6,128.6 6,995.9 7,442.3 7,803.2 8,739.6 131,373.7 158,787.6 171,826.6 173,892.0 173,581.2 188,262.6

2,868.1 3,857.8 4,517.6 4,388.5 4,172.4 4,210.9 8,747.9 10,354.4 11,417.6 11,255.6 10,814.1 10,491.8 57.6 221.5 335.3 359.9 340.4 364.9 73.2 76.7 120.1 124.4 137.4 154.7 616.8 704.8 888.5 1,004.7 1,069.0 1,328.4 12,363.6 15,215.2 17,279.1 17,133.1 16,533.3 16,550.7 5,397.3 6,888.2 7,659.3 7,190.6 6,778.8 6,422.7 1,026.7 1,078.0 1,305.1 1,432.7 1,461.4 1,505.2 32,901.2 39,658.2 42,233.4 43,568.5 45,746.9 50,733.3 4,803.1 5,329.5 6,119.6 6,208.2 6,282.7 6,571.7 9,984.2 11,262.4 11,836.2 11,300.7 10,770.9 9,841.2 2,343.9 5,930.9 6,650.0 6,066.2 5,528.2 5,427.4 54,023.5 62,889.8 66,673.1 68,006.5 66,673.1 76,207.3 1,209.7 2,931.2 3,596.6 4,080.1 4,504.4 4,900.8 75.2 78.2 121.6 124.9 136.8 151.0 5,371.6 5,423.8 6,107.4 6,437.6 6,734.2 7,411.2 117,136.4 141,470.2 152,302.2 154,416.0 154,617.4 169,171.8

3,504.3 4,441.4 6,546.5 8,013.9 9,296.1 10,876.4 56.5 59.6 60.8 61.5 62.5 67.3 1,999.9 2,660.8 4,856.1 5,581.2 6,585.8 7,804.2 183.5 245.9 262.9 368.1 526.3 763.2 41.2 47.1 50.9 53.3 55.3 59.1 303.4 406.6 471.4 527.7 537.5 561.2 6,088.8 7,861.4 12,248.6 14,605.7 17,063.5 20,131.4 Koncept Analytics- www.internetworldstats.com Visa PATA