Chapter 1 Chapter 2
The Practice and Theory of Tour Leader and Tour Guide
01 1-1 1-2 1-3 1-4
1-1 11 12 2 3 12 http://www.moex.gov.tw 1-1-1 2010 10 28 1. 5 1 2. 99 5 27 4
01 1. 1 1 2. 2 1-1-2 7 5 1 1 8 3 4 2012 9 24 5
1-2 1-2-1 1. 2. 3. 1-2-2 2015 9 19 1 2 3 1. 2. 6
01 4 5 6 7 8 1. 2. 3. 1. 2. 3. 4. 9 1. 2. 3. 7
10 11 12 13 14 1. 2. 3. 4. 5. 6. 1. 2. 1. 60 2. 60 3. 4. 75% 25% 5. 50 60 0 6. 4 5 2 3 4 5 2 1. 2. 8
01 3. 15 16 17 1-2-3 Chinese 16,962 11,367 28,329 16,645 11,081 27,726 98.1% 97.4% 97.8% 22,879 15,364 38,243 21,260 14,479 35,739 92.9% 94.2% 93.4% 2015 9 92% 98.6% 9
1-2-4 2014 11 26 CPR 10
01 1-2-5 80 2015 2014 2013 2012 2011 2010 2009 2008 2007 2006 2005 2004 24 23 25 24 25 26 28 29 26 27 28 37 8 12 12 6 8 9 10 6 12 10 7 5 12 13 11 14 10 11 11 12 11 10 11 9 14 13 12 14 17 11 8 9 9 7 8 8 12 8 8 8 12 12 7 8 7 10 9 8 10 11 12 14 8 11 16 16 15 16 17 13 80 80 80 80 80 80 80 80 80 80 80 80 40 33 35 35 39 40 38 40 39 42 42 40 25 34 33 29 23 24 25 22 24 21 21 22 9 9 9 11 10 13 14 9 10 9 9 8 6 4 3 5 8 3 3 9 7 8 8 10 80 80 80 80 80 80 80 80 80 80 80 80 33 33 32 35 31 30 31 32 31 30 35 35 31 35 35 31 32 33 33 31 31 30 28 30 16 12 13 14 17 17 16 17 18 20 17 15 80 80 80 80 80 80 80 80 80 80 80 80 11
1-3 1-3-1 1-3-2 2015 9 19 1 2 3 4 5 1. 2. 12
01 1. 2. 3. 6 7 8 9 1. 2. 3. 4. 1. 2. 3. 1. 2. 3. 4. 5. 13
6. 10 11 12 13 14 15 16 1. 2. 1. 60 2. 3. 50 4. 0 5. 2 3 4 5 2 1. 2. 3. 1-3-3 2015 9 English 15,365 19,813 35,178 12,371 15,054 27,425 80% 76% 78% 14
01 Chinese 13,629 10,007 23,636 12,631 9,006 21,637 92.6% 90% 91.5% 32,585 32,890 65,475 27,630 26,641 54,271 84.7% 81% 82.8% 1-3-4 15
(UNESCO) 16
01 1-3-5 80 2015 2014 2013 2012 2011 2010 2009 2008 2007 2006 2005 2004 17 20 22 22 16 15 15 14 16 14 15 14 17 12 13 12 15 15 16 16 17 16 15 17 12 10 9 16 11 12 14 13 13 14 14 13 21 25 24 17 22 23 19 22 21 22 21 22 13 13 12 13 16 15 16 15 13 14 15 14 80 80 80 80 80 80 80 80 80 80 80 80 23 24 24 24 25 24 24 23 25 22 23 23 18 18 20 20 21 20 20 21 20 20 21 21 4 3 4 4 3 4 4 4 4 4 4 4 19 19 16 16 15 16 16 18 16 18 19 18 10 11 8 11 10 8 9 7 7 8 7 8 6 5 8 5 6 8 7 7 8 8 6 6 80 80 80 80 80 80 80 80 80 80 80 80 17
2015 2014 2013 2012 2011 2010 2009 2008 2007 2006 2005 2004 38 39 36 40 35 37 36 34 33 35 34 33 32 30 30 38 41 43 32 31 33 32 34 33 10 11 14 2 4 0 12 15 14 13 12 14 80 80 80 80 80 80 80 80 80 80 80 80 1-4 1-4-1 60 1. 20052015 1.25 80 100 (1) 25 (2) (3) (4) (5) (6) 75 2. 1.25 80 100 (1) 40 (2) (3) (4) 75 3. 1.25 80 100 (1) 32 (2) 32 (3) 16 18
01 4. 1.25 80 100 (1) (2) 56 2 50 60 1-4-2 1.25 80 100 1. 20052015 1.25 80 100 (1) 15 (2) (3) (4) (5) 85 2. 1.25 80 100 (1) 25 (2) (3) (4) (5) 17 (6) 70 3. 1.25 80 100 (1) 33 (2) 33 (3) 14 19
(4) 20112015 20112015 2015 2014 2013 2012 2011 3 10 12% 6 9 11% 6 10 13% 6 7 12 15% 7 3 4 6 6 13 16% 5 13 16% 8 14 18% 5 10 13% 1 2 11 14% 8 6 5 10 9 11 14% 4 7 5 6% 11 13% 7 11 14% 10 11 12 15% 1 4 4 2 2 13 16% 7 13 16% 4 6 7 8% 11 14% 9 7 16 20% 6 3 5 7 7 14 17% 10 14 18% 6 10 13% 6 11 14% 7 7 9 11% 4 4 5 2 13 20 25% 55 68% 51 64% 53 67% 60 75% 71 88% 0 2 2 1 0 1 1% 3 6% 5 6% 6 7% 1 1 3 5 2 2 3% 0 1 1 3 0 0 0% 1 1% 1 1% 3 4% 0 0 0 0 1 1 1% 1 2 2 0 1 6 8% 4 5% 4 5% 5 6% 5 2 2 5 1 2 3% 2 3 1 3 0 4 5% 5 6% 3 4% 4 5% 2 2 2 1 0 0 0 1 4 4 5% 3 1 5 6% 10 10 13% 11 11 13% 2 2 17% 2 2 3% 4 5% 33 37 80 100% 39 30 80 100% 40 38 80 100% 40 38 80 100% 35 41 10 11 2 2 4 80 100% 20