1
( Ti g e r Wo o d s ) ( D o n a l d Tr u m p ) ( O d w a l l a ) (Donald Tr u m p ) ( 2
1 (John Elway) ( D e n v e r ) F D A 2 500 10 000 20 6 4 17 3
9 1 0 10 4
1 1.1 30 50 (The New York Ti m e s) 5
1.2 1.2.1 6
1 1.2.2 1.2.3 7
(Joseph Straub) (Burlington Industries) ( S a r i F a c t o r ) McDougal Littell) 33 % 1.2.4 8
1 9
1.2.5 10
1 1.2.6 11
3 3 2 12
1 13
1.2.7 14
1 1 500 10 1.2.8 15
3 R ( )TRI-R Systems Dare Powelson) 1.2.9 25 1.3 8 16
1 3 1-1 2 17
18
1 1-2 6 6 2 4 0 19
20
1 21
1-3 15 22
1 3 3 3 23
1-4 1. 2. 3. 24
1 4. 5. ( F e r b e s ) 25
1-5 26
1 27
1-6 28
1 6 29
1-7 30
1 4 31
1-8 32
1 1 0 0 33
34
1 35
1.4 16 16 36
1 16 1.5 ( H e i n z ) 37
38
2
(McKinsey & Company) 200 40
2 6 6, (Savvis Communications) (Sam Sanderson) 41
2.1 (Thomas Jeff e r s o n ) (Bill Gates) ( ) D e n v e r s D a n i e l s ) M B A ( T h o m a s H o w a r d ) 42
2 ( A r k a n s a s ) M B A M B A (The Wall Street Journal) 43
( ) ( P e p s i - C o l a ) B. (Mortimer B.Zuckerman) R (Thomas R.Evans), (Fast Company) ( F e d E x s ) 9 1. 2. 44
2 3. 4. 5. 6. 7. 8. 9. R i c k 45
P i t i n o ) (Pat Piley) (Phil Jackson) (USA To d a y) P r a n a P r a n a ( S a n s k r i t ) P r a n a 2.2, 46
2 (Mark Levine) 6 (Bob Greene) 5 0 (The Fifty Ye a r D a s h) 50 5 0 47
2.3? 2.3.1, ( )? 48
2... 2 0 ( 4 5 6 ) Bod Mattick), Toronto Blue J a y s ) 49
(Deepak Chopra) ( Ted Tu r n e r ) 400 50
2 (Ralph Waldo Emersen) (Anais Nin) (Rainer Maria Rilke) B H A G [ ( B i g H a i r y A u d a c i o u s G o a l s )] B H A G 2.3.2 51
(Robert Half) ( ) 52
2 2.4 53
50 54
2 ( 3 ) 2.5, 55
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3 (Lily To m l i n ) ( ) 1. M B A M B A 2. ( ) 58
3
3.1 60
3 4 000 ( (Jack Kemp) 61
( ) 62
3 5 5 25 3 4 5 ( ) 5 (Grary Hart) (Ralph Lauren), ( K e n t u c k y ) 63
(Richard To r r e n z a n o ) 60 (Don Hewitt) 3.2 64
3 1 2 3 65
( ) ( ) 10 N F L 66
3 3.3 1. 2. 3. 3.4 67
( ) 68
3 3.4.1 69
70
3 71
3.4.2 72
3 73
3.4.3 74
3 75
76
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78
3 ( ) 79
3.4.4 80
3 81
82
3 83
84
3 ( ) 85
86
3 3.4.5 ( ) 1. 87
88
3 89
2. 90
3 91
92
3 93
94
3 4. 95
2 1 96
3 12 3.4.6 13 T 97
T 3.4.7 98
3 3.4.8 99
100
3 101
102
3 3.5 103
( ) 1. 104
3 105
106
3 107
108
3 2. 14 98. 6 109
2 110
3 ( ) 3.6 111
1. 2. 3. 4. 5. 3 6 0 360 112
3 ( ) ( ) 113
360 10 5 10 3 114
3 ( ) ( ) ( 4 5 6 ) 115
3.7 365 ( ) 3.7.1 116
3 ( ) X Y Z 4 5 6 3.7.2 15 (Pacific Bell) 15 117
51 1 700 30 000 15 G M AT 15 1 2 3 4 4 ( 5 6 ) ( ) 2 30 2 3 45 100 Agnes (Mary Ann 3); Agnes 100 118
3 3 ( U S o n l i n e ) 119
( D a l l a s ) 15 3.7.3 3.7.4 120
3 15 3.7.5 3.7.6 121
e - m a i l ( ) / ( ) 122
3 X ( J o e ) Y 3.7.7 ( ) 123
4 :
D 911 S C, 126
4, 4.1 24 127
( C o l o r a d o ) 128
4 U C L A ( Voodoo doll talk) 30 ( Vi rg i n i a ) ( N o r f o l k ) ( L a w r e n c e ) 129
30 30 30 5 30 6 130
4 20 131
(Home News Tr i b u n e ) El Niño 4.2 1952 (The Diagnostic and Statistical Manual of Mental Disonders) 60 145 1952 132
4 ( ) 1 500 2 000 40 % 133
134
4 ( ) 5 135
4.3 ( ) ( S a v v i s ) 2 1 4 9 2 50 50 6 14 136
4 100 1 500 68 137
4.4 100! ( ) 100 99 98 138
4 4.5 139
6 100 ( 6 ) 140
4 3 4 5 4.5.1 141
4.5.2 ( ) 100 4.5.3 ( ) 142
4 4.5.4 3 3 143
( ) 4.5.5 ( ) 144
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40 000 8 146
5 4 100 2 14 ( ) 14 147
5 5.1 1. 2. 3. 148
5 5.2 149
4 ( H e w l e t t - P a c k a r d ) 150
5 3 3 90 % 2 95 % 5 5 151
5.3 ( F o r t u n e ) 200 ( 1 ) ( 2 ) 152
5 3 5 153
100 % 154
5 155
( ) 156
5 ( ) 157
D / F W ( ) 158
5 75 % 159
5.4 160
5 1973 1 000 5.4.1 Vanity Fair (Arnold Schwarzenegger) T 50 161
( ) C o r v e t t e 162
5 14 10 3 3 Ranch Mirage (Betty Ford) 5.4.2 163
( ) 5.4.3 ( ) 80 % 4 164
5 ( ) ( N a b i s c o ) e a s y c h e e s e, ( 165
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5 13 167
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5 ( R a n d y L a r s e n ) 10 000 20 000 ( ) (Michelle Kw a n ) 169
( ) 14 5.5 170
5 ( Te x a s ) ( ) ( West Vi rg i n i a ) 171
1 0 Christian Dior 26 2 172
5 ( ) 3 1. 2. 3. 173
20 3 S c o t t s d a l e Camelback Inn 3 S c o t t s d a l e 174
5 ( ) 5.6 6 000 2 000 175
3 8 % 176
5 ( ) ( ) 177
1. 2. 3. 4. 5. 178
5 ( ) 3 6 3 3 C E O, C E O 179
, 5.6.1 5.6.2 100 180
5 5.6.3 5.6.4 181
100 (1) (2) (3) 30 / / ( ) / ( ) 3 182
5 183
5.6.5 3 184
5 10 % 185
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6 100 % 1. 189
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6 100 % 35 4 10 12 10 191
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1. 2. 3. 6.3 196
6 (1) ( 2 ) ( 3 ) 6.4,! 197
( Arles, 121 ) 198
6 C E. 6 1. 30 2. 46 % 3. 4 4. E. 1 200 199
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6 O K 95 % 5 % 5 % 5 % 201
10, 100 24 D e s p e r a d o 202
6 5 ( ) 6.6 3 203
20 2 20 3, F r e e p o r t N a s s a u 20,, J. W. C o o p ( R o b e r t s o n ), 19 8 0 St. Joseph S a c r a m e n t o, 25 204
6 18 A l c a t r a z P i e r I 14 100 ( ) 205
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6 I B M 2 I B M 8 233 % 207
6.6.1 6.6.2 6 208
6 ( ) 6.6.3 ( ) 6.6.4 ( ) 209
(1) (2) (3) (4) (5) 5 ( ) 210
6 6.6.5 5 211
7 :
100 214
7 7.1 215
Alaskan C h e e c h a k o e s 7.2 10 1. 2. 3. 216
7 4. 5. 6. 7. 8. 9. 10. (Pier I Imports) 217
(Savvis Communications) (Sam Sanderson) 218
7 1 0 8 7.2.1 219
7.2.2 7.2.3 7.2.4 220
7 1 2 3 4 221
5 6 7 1 6 8 8 8 7.2.5 5 8 222
7 223
8 :
8.1 ( ) 226
8 8.2 28 8 227
2 8 30 19 9 0 0 Broncos 74 7 6 9 7 B r o n c o s (Mike Shanadian) ( J o h n E l w a y ) 1 228
8 8 18 2 500 10 000 50 2 5 0 229
1. 2. 3. B e n t o n Management Resources 2221 West Lake Street Fort Collins Colorado,80521, debra @ bentonmanagement. com. 230
8 8.3 3 231
3 232
8 / 233
2 500 10 000 234
8 ( B u ffalo Bill Cody) 72 200 235
72 200 3 1. 2. 3. 236