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2 / (Dr. Michael Young) 2

3 : (SuperTV.tv Ltd.) 3

4 . 4PS (Product) (Place) (Price)(Promotion) 4

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12 28.9% CNNIC GDP 2 GDP 12

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25 1 CSSA 2http:// bbs.gter.net/bbs/forum html

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29 core competence(porter s five forces) 29

寄託天下寄託天下網站隸屬於北京寄託天下教育科技發展有限公司寄託天下http://www.gter.net/ index.

30 寄託天下寄託天下網站隸屬於北京寄託天下教育科技發展有限公司寄託天下 index.php 寄託二字是留學考試GRE, TOEFL的首字母 GT的諧音寄託這個名字既表達了網站的主要內容升學及考試的資訊同時從字面上理解也是給眾多的學子一個心靈的寄託和幫助內地較有名的寄託家園論壇就是這個網站的分板塊寄託天下的子板塊主要有考試頻道留學頻道生活頻道和論壇寄託家園論壇另有詳細介紹主頁上主要以考試和留學新聞為主寄託天下和寄託家園論壇都是免費向公眾開放的用戶可以免費註冊並且隨意流覽資訊寄託天下的首頁上有香港嶺南大學浸會大學新聞系佛吉尼亞理工大學的招生廣告並且還有新航道英語的廣告寄託天下的主要流覽用戶是以有意願到國外及港澳地區留學的學生為主包括高中本科及以上學歷的學生還有就是將要參加各類外國升學考試的人員寄託天下的內容比較全面影響力也較好從網站的名字和內容中我們可以看到寄託天下的主要內容圍繞著幾個留學考試像託福雅思並且提供較全面的考試資訊另外網站上也有考試題目解讀復習方法資料考試方法等一系列幫助學生通過留學考試的資訊見圖1.1 圖1.1 30

31 bbs.gter.net/bbs/ GRE/GMAT TOEFL/IELTS GRE/GMAT 6 MBA 门学园 CV RP 31

太傻網太傻留學諮詢網隸屬於北京澄懷科技有限公司公司是集教育服務教育諮詢網路服務圖書出版於教育培訓為一體的綜合性的教育服務集團是目前最大的服務最廣的專注于留學服務特別是留學諮詢服務于留學考試服務的頂尖公司公司總部位於北京在廣州和上海建有全資分公司及控股子公司太傻網自稱是中國最大的留學社區是比較成功和典型的留學仲介網站有專門的資訊和諮詢人員提供留學諮詢

32 太傻網太傻留學諮詢網隸屬於北京澄懷科技有限公司公司是集教育服務教育諮詢網路服務圖書出版於教育培訓為一體的綜合性的教育服務集團是目前最大的服務最廣的專注于留學服務特別是留學諮詢服務于留學考試服務的頂尖公司公司總部位於北京在廣州和上海建有全資分公司及控股子公司太傻網自稱是中國最大的留學社區是比較成功和典型的留學仲介網站有專門的資訊和諮詢人員提供留學諮詢太傻留學諮詢擁有360位美國留學諮詢專家的強大陣容 9000個名校申請成功案例的寶貴經驗客戶遍佈美國Top100 院校主要客戶來源為國內211高效及各地重點高中目前在美國高端留學諮詢領域太傻的市場份額為70%左右佔據了絕對優勢地位关于我们太傻网 service/ 太傻網的主要流覽人群為有意願到國外及港澳地區留學的學生及家長並且還有將要參加各類國外升學考試的人員圖1.2 太傻網见图1.2 主要分為以下板塊太傻論壇定位評估太傻專區太傻週刊太傻雜誌太傻諮詢小板塊分為美國加拿大英國香港新加坡澳洲託福雅思 GRE GMAT SAT 太傻留學諮詢著重于美國留學市場和加拿大留學市場並且在美國市場佔有穩定的市場份額但是港澳地區留學的諮詢和申請量較少和寄託天下寄託家 32

33 33

34 狮

35 (Five forces).(michael Porter) P110 Robert E. Hoskisson and et al,2008, Competing for Advantage, Second Edition, Thomson TM 8 35

36 36

37 37

38 1.3 38

39 1.3 39

40 SWOT分析優勢信息全面集中權威性及時性視頻資料公司管理威脅學校關係政府關係政府政策劣勢知名度低缺乏專業網站管理人員缺乏專業留學咨詢人員機會國內市場沒有相關專注於香港留學市場的同類網站 40

41 8 8 41

42 8 42

43 4Ps. 4Ps (Product) (Place) (Price) (Promotion) (Product)

44 44

45 ( ) 45

46 ( ) 46

47 PLACE. 4PS PLACE 麽 YOUTUBEGOOGLE 进内稳 47

48 GOOGLE ID

49 4 IP,IP IP,IP *

50 PROMOTION SNS Social Network Service (Stanley Milgram) 2060 SNS 麽 SNS 50

51 Alexa 60 Alexa

52 52

53 SNS Open Platform V 2008 DV 53

54 QQ 1998 綫 QQ 54

55 55

56 56

57 (Price) (Price) 4Ps AdSense AdSense AdSense AdSense for content () AdSense for search Google Google Google AdWords Google AdWords Google 57

58 Google SeatGuru Matt Daimler SeatGuru.com AdSense Troy Peterson Google Adsense 220% Wesley Atkins golf-equipment-tips.com Banner Ad HK$20,000/ Banner Ad HK$6,000/ : Flash Banner Ad: HK$1000/ ( ) 58

59 AdSense 59

60 60

61 / x2 / x2 / x2 / x 2 / x2 61

62 x 2 / 62

63 () HK$ HK$,, $15, $180, $50, $50, $20, $20, $40, $40, $15, $180, $100, $100, $50, $50, $40, $40, / 1 $10, $10,000.00,, 1 $20, $20,000.00,, $690, (Sony HXR-NX5P) 3 $40, $120, $5, $15, $150, $150, (12 ) 1 $15, $15, $20, $20, $20, $20, $5, $50, $5, $60, $10, $120, (Sony HXR-NX5P) 2 $40, $80, $5, $10, $5, $10, $10, $20, $5, $260,

64 (Mac Pro) 2 $40, $80, (Mac Pro) 2 $25, $50, (imac) 2 $15, $30, (MacBook Pro) 2 $12, $24, $30, $30, $5, $10, $ $1, DVD 1 $3, $3, HDV 1 $10, $10, Adobe Creative Suite 5 Production Premium 4 $15, $60, Apple Final Cut Studio 4 $10, $40, $25, $50, $20, $20, Adobe Creative Suite 5 Web Premium 2 $15, $30, $50, $50, Adobe - Flash Media Interactive Server $36, $36, $150, $150, (10U Server hosting) 12 $5, $60, / 12 $30, $360, $15, $180, /x 2 12 $30, $360, x 2 12 $30, $360, / x 2 12 $50, $600, x 2 12 $20, $240, / 12 $15, $180, $15, $180, / x 2 12 $30, $360, $20, $240, $40, $480, : $5,224, (imac) 2 $10, $20, (MacBook) 1 $8, $8, $5, $5, MS office / iwork 3 $4, $12, $20, $240, x2 12 $30, $360, $25, $300, : $945,

65 (imac) 3 $10, $30, / 1 $5, $5, $2, $24, MS office / iwork 3 $4, $12, $10, $120, / 12 $10, $120, $20, $240, $25, $300, $60, $720, $20, $241, $20, $20, $50, $50, : $1,882, : $8,741, $8,741,

66 爲衆爲 66

67 内 67

68 内衆爲麽爲 WEB 麽 3.0 内..21 BBS 内内 68

69 C2C customer to customer 69

71 VC 络视频会发,VC 们认为规会 Google 1615 亿购 youtube, 娱乐资 6500 买 grouper1com, 国内视获资 71

72 - (SuperTV.tv Ltd.) 72

73 : BBS - 学关们园狮 73

74 %E7%95%99%E5%AD%A6&meta=&aq=f&aqi=g10&aql=&oq=&gs_rfai Google- 学 P110 Robert E. Hoskisson and et al,2008, Competing for Advantage, Second Edition, Thomson TM 门 , & 罗奂,SNS NO facebook - CNNIC 25 74

75 - - OPA -CNZZ2009 -iresearch2007 iusertracker 啓 CEO 75

76 CSSA

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78 圖1.3 78

79 4 Plagiarism Declaration Form This form must be completed, signed, dated and included with the Media Management Project submitted to the University for marking. Student Name: Gina La Student Number: Title of Project: Submission Date: 05 May 2010 Declaration: I have read the relevant sections on Plagiarism provided in the Handbook for Graduation Project and observed the standards of conduct. I am fully aware of the consequences in the event of plagiarism. I declare that, to the best of my knowledge, this project represents my own work and all sources have been properly acknowledged, and the Project contains no elements of plagiarism. I further declare that the Project has not been previously included in a thesis, dissertation or report submitted to this University or to any other institution for a degree, diploma or other qualification. Students Signatures: Date: 05 May

80 Plagiarism Declaration Form This form must be completed, signed, dated and included with the Media Management Project submitted to the University for marking. Student Name: Joanne Zhao Student Number: Title of Project: Submission Date: 05 May 2010 Declaration: I have read the relevant sections on Plagiarism provided in the Handbook for Graduation Project and observed the standards of conduct. I am fully aware of the consequences in the event of plagiarism. I declare that, to the best of my knowledge, this project represents my own work and all sources have been properly acknowledged, and the Project contains no elements of plagiarism. I further declare that the Project has not been previously included in a thesis, dissertation or report submitted to this University or to any other institution for a degree, diploma or other qualification. Students Signatures: Date: 05 May

81 Plagiarism Declaration Form This form must be completed, signed, dated and included with the Media Management Project submitted to the University for marking. Student Name: Kelly Gao Student Number: Title of Project: Submission Date: 05 May 2010 Declaration: I have read the relevant sections on Plagiarism provided in the Handbook for Graduation Project and observed the standards of conduct. I am fully aware of the consequences in the event of plagiarism. I declare that, to the best of my knowledge, this project represents my own work and all sources have been properly acknowledged, and the Project contains no elements of plagiarism. I further declare that the Project has not been previously included in a thesis, dissertation or report submitted to this University or to any other institution for a degree, diploma or other qualification. Students Signatures: Date: 05 May

82 Plagiarism Declaration Form This form must be completed, signed, dated and included with the Media Management Project submitted to the University for marking. Student Name: Wingo Chan Student Number: Title of Project: Submission Date: 05 May 2010 Declaration: I have read the relevant sections on Plagiarism provided in the Handbook for Graduation Project and observed the standards of conduct. I am fully aware of the consequences in the event of plagiarism. I declare that, to the best of my knowledge, this project represents my own work and all sources have been properly acknowledged, and the Project contains no elements of plagiarism. I further declare that the Project has not been previously included in a thesis, dissertation or report submitted to this University or to any other institution for a degree, diploma or other qualification. Students Signatures: Date: 05 May

83 5 Authorization of Library Placement Authorization This is to authorize the School of Communication and School of Business at Hong Kong Baptist University to place our project entitled in the HKBU library for general public reference and inspection. Names: Gina La Students ID: Signatures: Date: 05 May 2010 Names: Joanne Zhao Students ID: Signatures: Date: 05 May 2010 Names: Kelly Gao Students ID: Signatures: Date: 05 May 2010 Names: Wingo Chan Students ID: Signatures: Date: 05 May

Microsoft Word - 07414943_LEONG Chao Ha.doc

Microsoft Word - 07414943_LEONG Chao Ha.doc 澳門日報及華僑報報導貪污新聞之異同 - 以歐文龍貪污案為例梁秋霞傳理學文學碩士畢業報告指導老師 : 蕭小穗博士香港浸會大學傳理學院香港二 00 八年七月謝辭我在香港浸會大學的學生生涯隨著這份碩士畢業報告的完成而結束