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1 China Bookfair 中国书展 Wang Pengfei Henan University 王鹏飞河南大学

2 CONTENT History & Survey of China Bookfair Type of China Bookfair Function of China Bookfair Question of China Bookfair

3 History & Survey of China Bookfair

4 中国图书博览会北京国际图书博览会北京图书订货会海峡两岸书展羊城书展上海书展江苏书展浙江书展台州书展南湖书展中山书展东莞书展乐清书展

5 National BOOK EXPO 全国书市 1980 年 10 月第一届全国书市 108 家出版社 3000 多平米种图书 76 万人次销售万多册码洋 377 万多元

6 1989 年 10 月北京第二届全国书市 9 years later and the political crisis 1990 年 9 月上海第三届全国书市 It was held in every city except in Beijing session Every year a

7 2006 年 6 月乌鲁木齐第 16 届全国书市少数民族书市 (Minority book fair) 分会场最多五个

8 2007 年重庆第 17 届全国书市 Change the name national book market into national book expo

Beijing International Book Fair 北京国际图书博览会 1986 年 10 月第一届召开 ( 1986 10 th held its first session)

9 Beijing International Book Fair 北京国际图书博览会 1986 年 10 月第一届召开 ( th held its first session) 2015 年 8 月 26 日第 22 届 (August 26 th 2015 the 22 nd ) The most important Book Fair in China today

10 Beijing Book Fair 北京图书订货会 Founded in 1987, has held the 27 th, It doesn't access to the public till 年首设大众场此前不对大众开放由原新闻出版总署主管, 中国出版协会, 中国书刊发行业协会主办

11 Beijing Book Fair the biggest Chinese Book Fair in Asian 每年春季举办, 近几年均在 1 月份与北京国际图书博览会全国图书交易博览会齐名的全国三大图书盛会

12 Cross -Strait Book Fair 海峡两岸图书交易会 2005 年 7 月第一届海峡两岸图书交易会在厦门举办厦门市人民政府福建省新闻出版局中国出版工作者协会台湾图书出版事业协会台湾图书发行协进会主办破冰之旅

13 Cross -Strait Book Fair the mainland of China and Taiwan take turns to hold the Book Fair annually Xiamen, Tiapei 第十一届海峡两岸图书交易会定于 2015 年 9 月 12 日至 14 日在厦门举办

14 BOOK Fair of University press 全国大学出版社图书订货会 1989 年 3 月武汉举办第一届, 已经举办 27 届教育部社科司批准, 中国大学出版社协会主办, 中国大学出版社协会发行工作委员会承办

15 Shanghai Book Fair 上海书展 2004 年 7 月, 在上海展览中心举办首届上海书展每年一届, 上海市新闻出版局主办,

16 South China Book Festival 南国书香节 In 1993, the first South Chian Book Festival was held 2007 年, 南国书香节与羊城书展合二为一广东省委宣传部广东省新闻出版广电局广州市委宣传部广州市文化广电新闻出版局主办, 南方出版传媒股份有限公司广东新华发行集团广州新华出版发行集团等单位承办

17 Mascot

18 other book fairs which held by local government

19 HONGKONG BOOKFAIR (In 1990, Hong Kong Book Fair was started.) 香港贸易发展局主办定位于大众阅读, 版权交易色彩渐淡

Taipei International Book Exhibitation 1987 年 12 月 15 日中华民国行政院新闻局举办 1987

20 Taipei International Book Exhibitation 1987 年 12 月 15 日中华民国行政院新闻局举办年第五届, 时报文化公司承办第一次由民间团体举办的书展 1998 年, 第六届开始, 宣布改变为每年一届

21 Category 当前所有的书展, 均具有综合化的趋势, 即在业界交流之外, 开设大众区域, 因此划分标准从内容角度, 只能按照首要功能进行从地域角度, 则按照辐射领域进行

22 Divided by principal Function Professional Category mainly engaged in book sales 北京国际图书博览会北京图书订货会全国大学出版社图书订货会海峡两岸图书交易会 Comprehensive 全国书市香港书展 book sales coexist with popular reading General-interest Dominated by popular reading 上海书市南国书香节以及诸多地方书市

23 Divided by region Internationalism 北京图书国际博览会 BIBF 上海书展国际文化周海峡两岸图书交易会台北书展香港书展 Nationwide 全国书市全国图书订货会全国大学出版社图书订货会 Locality 南国书市江苏书展浙江书展东莞书展等

24 1.Book sales FUNCTION OF CHINA BOOKFAIR In China, we mainly sell entity books to readers. Foreign publishing industry mainly do copyright trading 年, 在北京国际图书博览会上中国版权输出 1096 项, 版权引进 891 项, 输出引进比为同年法兰克福书展上, 中国出版累计输出 1936 项, 引进 1254 项, it is the first time to generate trade surplus in great International Book Fair.)

25 2.culture diplomacy SOFT POWER OF CHina in 21st Century China as guest of honor Frankfort Bookfair 2009, London Bookfair 2012, NewYork Bookfair2015, Guest of Honor in Beijing International Book Fair Spain Netherlands Korea Turkey India The United Arab Emirates Saudi Arabia etc.

27 3.Information Exchange hold the publishing forum, exchange of experiences get informations about new works and reader s interest 4technical generalization display of new technologies and applications

28 5.Image display National book expo was held in different city each year, local government take the opportunity to display their local culture. 6.Cultural communication Encourage a love of reading in all our people to build a nation of avid readers is a national policy of China. That's why the bookfair was held by local government more and more in recent years

29 WAY FOR BOOKFAIR 1. in terms of host power, we should accept de-administration as possible as we can in order to the professional specialty. At present, generally, government departments hold book fair. 2.The book fair should base on the creation of reading atmosphere, not mere on marketing. Many book fair not only sell books but also inspire people read books.

30 3.the capacity of book fair. Two parts need further extension------region and content. At present, China local fair is held in core city and developed areas. Exhibition content. Display new foreign publications. 4. Fourth, strategies. Detail oriented )

31 THANKS

國立中山大學學位論文典藏.PDF

國立中山大學學位論文典藏.PDF I II III The Study of Factors to the Failure or Success of Applying to Holding International Sport Games Abstract For years, holding international sport games has been Taiwan s goal and we are on the way