Hotel Marketing Conference 2014 China Hotel Market Recap 中国酒店市场概览 Jesper Palmqvist, Area Director Asia Pacific, STR Global Fiona He, Country Manager - China, STR Global Shanghai 2014-05-14
The world s leading Hospitality Benchmark company 全球领先的酒店数据服务提供机构 Aggregating key hotel metrics into valuable performance data Global client base ~50,000 hotels submitting performance data Industry standard used by all major hotel groups 全球范围内拥有超过 5 万家合作酒店, 树立标杆数据管理行业标准并为各大酒店集团广泛采用 APAC: +5,300 hotels +1,000,000 rooms
全球酒店概览 Global Picture Q1 2014 RevPAR %Change 2014 年第一季度每间可售房收入变化率
亚太酒店概览 Spotlight Asia Pacific Q1 2014 RevPAR %Change (USD) 2014 年第一季度每间可售房收入变化率 Northeast Asia 东北亚 + 1.2% Southeast Asia 东南亚 - 4.2% Central/South Asia 中南亚 - 9.7% Australia&Oceania 澳大利亚区域 - 4.2%
亚太酒店市场概览 APAC Hotel Overview 12m mov avg Demand & Supply %Chg - 滚动 12 个月供给量和需求量变化率 16% 14% 12% 10% 8% 6% 4% 2% 0% -2% -4% 2009 2010 2011 2012 2013 Supply % Chg Demand % Chg
亚太酒店市场概览 APAC Hotel Overview 12m mov avg Occ and ADR %Chg - 滚动 12 个月房价和入住率变化率 15% 10% 5% 0% -5% -10% -15% -20% 2009 2010 2011 2012 2013 Occ % Chg ADR % Chg
亚太酒店市场概览 APAC Hotel Overview March 2013 & 2014 YTD Occ and ADR (USD) 2013 第一季度和 2014 第一季度房价和入住率 ( 美元 ) 75% -2.0 $250 $200 70% -2.4 $150 65% -4.8-4.5 $100-4.9 $50 60% Luxury Upper Upscale Upscale Upper Midscale -0.2 +2.4 +0.3-0.2 +0.6 Occ 13 Occ 14 ADR 14 Midscale & Economy $0
-10% -15% -20% 亚太主要国家 APAC Countries March 2014 YTD Occ and ADR %Chg (Local currency) 2014 第一季度房价和入住率同比变化率 ( 当地货币 ) 15% 10% 5% 0% -5% Occupancy ADR
亚太主要市场 APAC Markets March 2014 YTD Occ and ADR %Chg Local currency) 2014 第一季度房价和入住率同比变化率 ( 当地货币 ) 20% 15% 10% 5% 0% -5% -10% -31% Occupancy ADR
China 中国 China Hotel Marketing Conference STR Global 2014
8% 6% 4% 中国酒店市场 China Hotel Overview CAGR 2007-2013 YE (CNY) 2% 0% Occupancy ADR RevPAR Supply Demand -2% -4% -6% -8%
中国各级别市场 China Hotel By Class YE 2013 Occ and ADR 2013 年房价和入住率 80% 75% -2.3 70% 65% 60% 55% 50% -4.0-1.6-0.3-2.5-3.2-0.3-2.5-3.2-0.5 Luxury Upper Upscale Upscale Upper Midscale Midscale & Economy Occ 12 Occ 13 ADR 13
中国各级别市场 China Hotel By Class Q1 2014 Revpar, Occ and ADR 2014 年第一季度每间可售房收入, 房价和入住率 6% 4% 2% +2.8 +1.6 0% -2% -0.8-1.5-1.1-4% Luxury Upper Upscale Upscale Upper Midscale Midscale & Economy ADR %Chg Occ %Chg Revpar %Chg
中国主要市场 China Markets YE 2013 RevPar %Chg 2013 年每间可售房收入同比变化率 15% 10% ADR was the main driving factor 房价是驱动下滑的主要因素 5% 0% -5% -10% -15% -20% RevPar % Chg
中国主要市场 China Markets Q1 2014 RevPar %Chg 2014 年第一季度每间可售房收入同比变化率 15% 10% 5% 0% -5% -10% -15% -20% RevPar
15% 10% 5% 0% -5% -10% -15% 中国主要市场 China Markets Q1 2014 ADR and Occ %Chg 2014 年第一季度房价和入住率同比变化率 -20% ADR Occ
China upscale markets 中国高端酒店市场 (Luxury, Upper Upscale, Upscale classes, 奢华, 超高档和高档酒店市场 )
中国高端酒店 China upscale markets YE 2013 vs. YE 2012 RevPar 2013 年每间可售房收入 10% 5% 0% -5% -10% -15% -20% -25% RevPar RevPar %Chg
中国高端酒店 China upscale markets Q1 2014 RevPar and %Chg 每间可售房收入及同比变化率 20% 10% 0% -10% -20% -30% Revpar RevPar %Chg
中国高端酒店 China upscale markets Q1 2014 Occ and ADR %Chg 房价和入住率变化率 40% 30% 20% Occupancy driving 入住率是主要驱动因素 10% 0% -10% -20% ADR %Chg Occ %Chg
全球筹建项目概览 Global picture Pipeline % increase # of rooms 房间数增长率 +7% +3% +40% +16% +8% +15%
各级别酒店筹建项目 Pipeline by class Top 5 Pipeline countries, Supply increase % of existing Jan 2014 未来新增供给最多的前五大国家 Chain Scale Under Contract 有效新增供给 China 50% 40% 2% 8% 15% India 35% 43% 12% 10% 25% Indonesia 14% 34% 19% 33% 33% Malaysia 16% 22% 12% 51% 22% Thailand 29% 49% 8% 14% 9% Luxury & Upper Upscale Upscale & Upper Midscale Midscale & Economy Unaffiliated
筹建项目 Pipeline Growth Status China India Indonesia - Supply growth 中国, 印尼和印度未来供给增长趋势 Indonesia India China CAGR 3.8% CAGR 10.3% CAGR 11.9% 2000 2002 2004 2006 2008 2010 2012 2014 2016
中国筹建项目 China Pipeline 286753 13939 3% Beijing 40% Sanya
ADR % Change 市场预测 Forecast Occ and ADR %Chg Feb 2014 2014 年 2 月房价和入住率变化率 8% Dusseldorf Glasgow 5% 2% Dubai Singapore Moscow Birmingham Amsterdam Leeds Brussels Milan Hong Kong Beijing Regional UK Sydney Vienna Prague Tokyo Edinburgh Zurich Heathrow Budapest London Copenhagen Munich Rome Paris L/UU Athens Berlin Dublin Cologne Gatwick Frankfurt Hamburg Stuttgart Barcelona Manchester -1% Madrid Warsaw Occupancy % Change -4% -3% -1% 1% 3%
盈利数据 Profitability GOPPAR supported by cost controls Profitability - YE 2013 2013 年盈利数据 China (206 Hotels) Shanghai (45 Hotels) -1.6% RevPAR -0.2% -1.9% TRevPAR +0.2% -0.6% GOPPAR +1.4% NB - Preliminary data
中国盈利数据 China Profitability 2013 Ratio To Sales Rooms & F&B Revenue 2013 年客房可餐饮收入占比 70% 60% 50% 55% 57% Room % F&B % 54% 53% 54% 58% 40% 30% 39% 37% 38% 42% 43% 35% 20% 10% 0% China Beijing Hong Kong Shanghai Hangzhou Tianjin NB - Preliminary data
Contact details Fiona He & Jesper Palmqvist apinfo@strglobal.com Please contact us for any reporting needs you may have for Hospitality Revenue Management, Development or Investment STR Global, Ltd is the exclusive owner of all rights in this presentation and its content. Reproduction of all or a portion of this presentation for any purpose without prior approval of STR Global is strictly prohibited. This presentation is based on information compiled by STR Global Ltd. No strategic or marketing recommendations or advice are intended or implied. STR Global Ltd. 对此份资料享有独家版权 严格禁止在未经允许的情况下对资料内的内容或部分内容进行复制再版 此份资料内容基于 STR Global Ltd. 的数据信息, 不带有任何关于策略或市场倾向性言论和意图