Hours 26 Style SCMP.COM 40 SCMPChinese.com 45 46, Rich Media 47 Goodeating.com.hk

3 4 6 8 11 12 14 16 17 18 19 20 21 21 22 22 23 24 24 25 48 Hours 26 Style 27 37 38 SCMP.COM 40 SCMPChinese.com 45 46, Rich Media 47 Goodeating.com.hk 48 51 52 56 61 62 63 64 65 69 75 81 1903 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000 2010 2011 2012 2013 2014 Good Eating, 100 Top Tables 28, Women of Our Time 29 Property Outlook, 30 - Home Essentials, Christmas 3 1 Money, MICE BIZ 32 At Your Service, Business Services Directory 33 2 3

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1 107, 426 89,669 2 2 2 389,000 19% 70% 11% 27% 35% 42% 75% 2 59% 41% 2 2 43% 57% 15% 40% 14% 2 72% 14% 12 13

7,747 6,885 5,256 3,520 4,265 3,152 4,318 2,168 7,323 6,664 5,793 4,487 3,555 2,689 59% 68% 45% 45% 48% 53% 2,390 2,420 1,427 1,803 1,436 1,558 40% 41% 7% 14% 8% 14% 10,808 8,710 7,792 5,826 4,428 3,808 ** 14 15

A 21 x 2 41,900 55,900 83,790 B 21 x 3 62,180 82,910 124,360 5 x 7 62,180 82,910 124,360 A 9 x 7 62,180 82,910 124,360 B^ 14 x 7 116,070 154,770 232,140 A 54 x 7 102,438 139,104 208,656 B 27 x 7 51,219 69,552 104,328 C 36 x 5 48,780 66,240 99,360 D 27 x 4 29,268 39,744 59,616 27 x 4 27 x 7 508 678 1,017 27 x 4 480 640 959 36 x 5 451 602 902 27 x 4 430 573 859 410 546 819 36x 11 27 x 15 366 488 732 27 x 4 323 432 647 27 x 4 304 404 607 8 x 2 271 368 552 A 21 x 2 24,590 31,310 46,310 B 21 x 3 36,820 46,860 69,460 5 x 7 32,680 41,630 61,700 9 x 7 36,820 46,860 69,460 A 54 x 7 113,022 144,774 217,350 B 27 x 7 56,511 72,387 108,675 C 36 x 5 53,820 68,940 103,500 D 27 x 4 32,292 41,364 62,100 () 27 x 4 445 539 809 () 21 x 4 393 505 757 27 x 4 358 459 690 8 x 2 299 383 575 / 391 520 783 / 290 372 558 726 5,000 A 21() x 2 B A B A B C D 21() x 3 5() x 7 9() x 7 14() x 7 54() x 7 27() x 7 36() x 5 27() x 4 ^ 16 A B 21()x 2 21()x 3 A B C D 5()x 7 9()x 7 54()x 7 27()x 7 36()x 5 27()x 4 17

A 21 x 2 19,530 26,080 39,050 B 21 x 3 29,470 39,290 58,940 C 27 x 4 45,970 61,300 91,950 5 x 7 23,730 31,590 47,460 9 x 7 26,790 35,720 53,580 A 54 x 7 79,758 100,926 138,726 B 27 x 7 39,879 50,463 69,363 A 54 x 7 79,758 100,926 138,726 B 27 x 7 39,879 50,463 69,363 C 36 x 5 37,980 48,060 66,060 D 27 x 4 22,788 28,836 39,636 27 x 4 253 319 440 8 x 2 211 267 367 C 36 x 5 37,980 48,060 66,060 D 27 x 4 22,788 28,836 39,636 () 27 x 4 361 455 628 27 x 4 274 345 475 27 x 4 253 319 440 8 x 2 211 267 367 3 x 1 254 382 509 6 84 3 x 1 (9) 50 75 100 3 x 1 (9) 45 68 90 A B C A B C D 9 A B C D 21()x 2 21()x 3 27()x 4 5()x 7 9()x 7 54()x 7 27()x 7 36()x 5 27()x 4 54()x 7 27()x 7 36()x 5 27()x 4 18 19

27 x 4 53,580 71,440 107,160 5 x 7 27,800 37,020 55,600 9 x 7 31,310 41,780 62,620 A 54 x 7 122,472 153,090 229,068 B 27 x 7 61,236 76,545 114,534 C 36 x 5 58,320 72,900 109,080 D 27 x 4 34,992 43,740 65,448 27 x 4 425 540 809 27 x 4 369 468 704 8 x 2 324 405 606 3 x 1 (10 ) 215 247 280 6 74 6 111 32()x 8 / 215 247 280 74 111 221 254 288 76 100 215 286 431 3 x 2 59 67 76 3 x 2 (30) 54 62 69-2 x 1 64 73 83 4 22 221 254 288 76 +20% 27()x 4 5()x 7 9()x 7 A B C D 54()x 7 27()x 7 36()x 5 27()x 4 10 Newspaper Supplements 329 436 656 / 305 391 586 274 363 547 269 356 537 299 383 575 20 21

32()x 5 32()x 5 32 x 5 30,260 40,100 60,520 16 x 5 15,130 20,050 30,260 16 x 3 9,080 12,030 18,160 32 x 5 n/a n/a 26,250 32 x 2 n/a n/a 10,500 16 x 5 n/a n/a 13,500 16 x 2 n/a n/a 4,500 32 x 5 n/a n/a 57,050 32 x 2 n/a n/a 22,820 16 x 5 n/a n/a 29,340 16 x 2 n/a n/a 9,780 A 21 x 2 31,970 42,670 63,950 B 21 x 3 47,300 63,060 94,590 9 x 7 47,300 63,060 94,590 A 54 x 7 87,318 114,534 152,334 B 27 x 7 43,659 57,267 76,167 C 36 x 5 41,580 54,540 72,540 D 27 x 4 24,948 32,724 43,524 () 27 x 4 353 471 707 36 x 5 344 458 687 27 x 4 328 437 656 () 315 420 630 36 x 11 or 27 x 15 281 375 562 27 x 4 269 353 470 27 x 4 252 333 444 8x 2 231 303 403 391 520 783 21()x 2 21()x 3 9()x 7 54()x 7 27()x 7 36()x 5 27()x 4 A B A B C D 22 23

A 21 x 2 12,680 16,760 25,360 B 21 x 3 18,960 25,140 37,930 9 x 7 18,960 25,140 37,930 A 54 x 7 67,284 87,318 117,936 B 27 x 7 33,642 43,659 58,968 C 36 x 5 32,040 41,580 56,160 D 27 x 4 19,224 24,948 33,696 27 x 4 214 276 375 8 x 2 178 231 312 n/a n/a 195,800 n/a n/a 155,710 n/a n/a 131,910 n/a n/a 108,400 () n/a n/a 91,970 n/a n/a 80,700 n/a n/a 26,240 A B A B C D 21()x 2 21()x 3 9()x 7 54()x 7 27()x 7 36()x 5 27()x 4 83,280 97,550 124,920 41,640 48,780 62,460 21,410 24,980 33,310 20,010 22,500 29,960 1/3 16,060 19,030 22,600 1/4 11,300 14,280 16,660 1/6 8,450 9,880 12,680 12,490 15,470 19,030 +10% 32()x 5 7 8()x 5 8 x 5 55,000 55,000 55,000 32 x 5 33,230 42,700 57,930 16 x 5 17,090 21,960 29,790 16 x 3 10,260 13,170 17,870 3 x 1 (7 ) 50 75 100 1/3 1/4 1/6 24 25

48 Hours Style () () 277 x 426 283 x 432 91,200 277 x 426 283 x 432 83,600 277 x 213 283 x 219 45,600 277 x 213 283 x 219 57,000 (FC,IFC, IBC, BC) 277 x 426 283 x 432 380,000 (FC,IFC) 277 x 213 283 x 219 277,000 * 130 x 213 136 x 219 157,500 () () 350 X 520 356 X 526 158,180 350 X 530 356 X 536 132,000 350 X 265 356 X 271 66,000 / / 350 X 265 356 X 271 93,280 350 X 260 356 X 266 79,750 350 X 265 356 X 271 99,770 () 350 X 265 356 X 271 87,120 () () +10% 277 x 213 283 x 219 38,000 260 x 98 n/a 22,800 128 x 200 n/a 22,800 128 x 98 n/a 13,680 +10% 6x 20% off 15x 30% off 32x 40% off 50x 50% off * 26 27

Good Eating () () 277 X 426 283 X 432 66,150 277 X 213 283 X 219 33,080 277 X 416 283 X 422 79,280 277 X 208 283 X 214 40,000 277 X 213 283 X 219 49,980 277 X 213 283 X 219 46,730 () 277 X 213 283 X 219 43,680 260 X 98 n/a 18,380 128 X 200 n/a 18,380 2/3 260 X 132 n/a 24,780 1/3 260 X 64 n/a 14,910 +10% 100 Top Tables () () 230 X 260 236 X 266 66,150 230 X 130 236 X 136 33,080 230 X 250 236 X 256 79,280 230 X 125 236 X 131 40,000 230 X 130 236 X 136 46,730 +10% () () 320 x 416 326 x 422 234,000 320 x 430 326 x 436 187,200 320 x 430 326 x 436 156,000 320 x 215 326 x 221 117,000 320 x 215 326 x 221 109,200 320 x 215 326 x 221 106,470 320 x 215 326 x 221 101,400 320 x 215 326 x 221 93,600 320 x 215 326 x 221 132,600 320 x 215 326 x 221 85,800 320 x 215 326 x 221 78,000 Women Of Our Time () () 277 x 454 283 x 460 234,000 277 x 464 283 x 470 187,200 277 x 464 283 x 470 156,000 277 x 232 283 x 238 117,000 277 x 232 283 x 238 109,200 277 x 232 283 x 238 101,400 277 x 232 283 x 238 93,600 277 x 232 283 x 238 132,600 277 x 232 283 x 238 72,000 277 x 232 283 x 238 60,000 28 29

Property Outlook Home Essentials () () 300 x 450 306 x 456 204,000 300 x 460 306 x 466 180,000 300 x 460 306 x 466 156,000 300 x 460 306 x 466 120,000 300 x 230 306 x 236 84,800 () 300 x 230 306 x 236 79,200 300 x 225 306 x 231 72,500 300 x 230 306 x 236 90,700 (ROB) 300 x 230 306 x 236 60,000 () () 277 x 416 283 x 422 144,900 277 x 426 283 x 432 121,800 277 x 213 283 x 219 86,100 277 x 213 283 x 219 86,100 277 x 208 283 x 214 73,500 277 x 213 283 x 219 92,400 ROB 277 x 213 283 x 219 60,900 Section Cover Sponsorship* 60,900 +10% () - 42,000-21,000 * Christmas () () 250 x 555 256 x 561 214,200 250 x 570 256 x 576 189,000 250 x 570 256 x 576 163,800 250 x 570 256 x 576 126,000 250 x 285 256 x 291 89,040 () 250 x 285 256 x 291 83,160 250 x 275 256 x 281 76,125 250 x 285 256 x 291 95,235 (ROB) 250 x 285 256 x 291 63,000 200,560 150,120 126,580 118,260 () 110,480 101,090 +10% 83,700 167,400 30 31

Money At Your Service () () 277 X 426 283 X 432 123,600 277 X 213 283 X 219 61,800 277 X 426 283 X 432 148,110 277 X 208 283 X 219 74,680 277 X 213 283 X 219 93,420 277 X 213 283 X 219 87,340 () 277 X 213 283 X 219 81,580 +10% MICE BIZ Business Services Directory () () 277 X 426 283 X 432 123,600 277 X 213 283 X 219 61,800 277 X 416 283 X 422 148,110 277 X 208 283 X 214 74,680 277 X 213 283 X 219 93,420 277 X 213 283 X 219 87,340 () 277 X 213 283 X 219 81,580 () () 277 x 213 283 x 219 29,000 277 x 416 283 x 422 69,600 277 x 208 283 x 214 34,800 277 x 213 283 x 219 40,600 +10% 32 33

# SCMP.com 34

# SCMP.com # 37

2.1 million 1 9 million 1 23,200 2 3 66% 3 35% 3 51% 46% 17% 49% 2% 3 $40,000 7% 8% 9% Atnext.com MingPao.com HKEJ.com 15% HKET.com 19% Thestandard.com.hk SCMP.com 38% 38 39

SCMP.COM 40 41

SCMP.COM 728 x 90 380 () < 25 kb 245 JPEG / Animated GIF / Flash 210 300 x 250 520 (LREC) < 30 kb 370 JPEG / Animated GIF / Flash 240 300 x 600 240 () < 60 kb 200 JPEG / Animated GIF / Flash 170 1 640 x 150 280 < 55 kb 220 JPEG / Animated GIF / Flash 190 2 640 x 150 200 < 55 kb 180 JPEG / Animated GIF / Flash 150 728 x 90 px => 728 x 270 525 < 100 kb Flash * 980 x 760 => 300 x 250 1,000 < 100 kb Flash * 1,600 x 1,200 1,200 < 100 kb Flash 1,000 / / 19,500 / / 800 x 600 25% 8,000 / < 5 MB 5 () () 238,000-200x45-200x45-300x75-1 (LREC) 728x90, 300x250, 300x600 (100%) 168,000-200x45-200x45-300x35 48,000-200x35 () () 18,000-980x880 18,000-980x880 () () 24,000-160x40 - - 425x70 - - 425x70 - - 42 43

SCMP.COM SCMPChinese.com H1 H2 ID CPM LREC (300 x 250 ) 2,800 1,800 3,500 28,000 + 18,000 + 35,000 + H3 H4 A1 A2 H1 1000 x 90 188 < 40 kb JPEG / Animated GIF / Flash H2 300 x 250 266 1 < 40 kb JPEG / Animated GIF / Flash H3 1000 x 90 148 < 40 kb JPEG / Animated GIF / Flash H4 300 x 250 125 2 < 40 kb JPEG / Animated GIF / Flash A1 1000 x 90 148 < 40 kb JPEG / Animated GIF / Flash A2 300 x 250 188 1 < 40 kb JPEG / Animated GIF / Flash A3 A3 300 x 250 102 2 < 40 kb Flash 44 45

- app 88,000-3Device - 5 68,000 (flipping / jump to section / jump to article) - 3Device - 10 38,000 (flipping / jump to section / jump to article) - 3 18,000 - / / / / / - 12,000 ROS - app 39,000-3Device - 25% SOV - ROS 26,000-25% SOV Rich Media 46 47 50%

Goodeating.com.hk (LREC) 3,000 4,000 2,000 *3 2013 48

2013 51

52 53

A 36 x 7 273,300 266,300 173,800 187,000 B 15 x 15 273,300 266,300 173,800 187,000 C 14 x 15 335,400 326,800 213,300 229,400 D 614,800 599,100 391,000 420,600 E 2 x 3 559,000 544,700 355,500 382,400 F 630,000 613,500 400,700 431,000 A 15 x 2 x 2 102,300 100,200 65,400 70,300 B 27 x 2 x 2 153,400 150,200 98,000 105,500 C 38 x 2 x 2 204,600 200,300 130,700 140,600 * 10 x 76 25,000 3.0/ 13.0/ 32 x 52.1 40,000 252,560* 4 1.5/ 15.0/ 30.5 x 37 17 x 37 20,000 3.0/ 15.0/ 14 x 14 25,000 3.0/ 17.0/ 4 1.0/ 4.0/ 40 A4 1.0/ 6.0/ A 15 x 3 102,300 100,200 65,400 70,300 B 38 x 3 204,600 200,300 130,700 140,600 A 27 x 7 143,200 140,200 91,500 98,400 B 14 x 7 153,400 150,200 98,000 105,500 C 10 x 7 75,800 74,200 48,400 52,100 /** 6 60/ 6 14/ 2.5/ 54 x 100.9 4 + 2 1,232,000 220,000 8 60/ 8 19/ 3.0/ 54 x 134.8 6 + 2 1,881,000 275,000 4 + 4 1,045,000 275,000 ** L A 225,000 220,300 143,800 154,700 54 55

1,900,000 136,500 42,000 56 57

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Dine and Shine at Fashion Walk for Hang Lung Properties Starstreet Gourmet & Wine Walk for Swire Properties Financial Planner Awards Bag Promotion Men Promotion Office Ad A Christie s Event for Providence Bay La Prairie Private Cocktail Event Battersea Power Station event for Jones Lang LaSalle 64 65

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* 350,000 2.5% 710,000 5.0% 1,400,000 7.5% 2,600,000 10.0% 4,300,000 12.5% 6,800,000 15.0% () 6 2.5% 12 5.0% 18 7.5% 24 10.0% 36 12.5% 48 15.0% 70 71

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* 54 32 7 5* / / 1 4.3 3.4 3.0 3.0 4.8 2 9 7 6.3 6.3 10 3 13.7 10.6 9.5 9.5 15.2 4 18.4 14.2 12.7 12.7 20.4 5 23.1 17.8 16 16.0 25.6 6 27.8 21.4 19.2 19.2 n/a () () () 32.0 26.7 () 32.6 27.3 () 32.0 53.4 () 32.6 54.0 () 32.0 53.4 () 32.6 54.0 15.8 24.0 29.0 11.8 20.0 15.6 1/3 / 29.0 7.8 1/4 15.8 11.8 1/6 15.8 7.8 7.0 24.0 (65,000 CPH) 0.68 0.70 0.68 0.98 Dainippon ScreenDM400 7 32.5 25 22.5 22.5 n/a 8 n/a 28.6 25.7 25.7 n/a 9 n/a 32.2 n/a 28.9 n/a 10 n/a n/a n/a 32.2 n/a 66.4 n/a n/a n/a n/a 76 77

scmp.com 78

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