APP APP APP APP / Apple 2008 7 App Store APP 2015 3 ios App Store APP 120 650 Google Android Market 2008 10 APP 2012 3 Google Android Play Play Play Play Google Play APP appfigures Google Play APP 2015 150 App Store 17% APP APP APP APP APP APP APP ( ) (Native App) APP Native App SDK (Software Development Kit) Native APP GPS ios Object-C Xcode Android Java Eclipse APP Rovio 2009 12 (Angry Birds) 1 Native APP App Store 1,200 10 www.fisc.com.tw 45
APP APP 1 Angry Birds ( ) (Web App) Native App APP Web App App Store Google Play Web App Google HTML5 Web App iphone Android Gmail Web Web App Native App 2 2 Safari Gmail APP ( ) (Hybrid App) HTML5 Hybrid App Web App (HTML5/HTML JavaScript CSS ) Native App 46 / No.83 / 2015.07
APP APP App StoreGoogle Play Hybrid App Native App Web App Facebook3 Hybrid App HTML Native APP HTML Native Hybrid Native Native APP 2. APP 3. GPS APP 4. 5. App StoreGoogle Play APP APP 1. SDK 2. APP 3. APP (ios $99 / Android $25 / ) 3 Facebook APP APP APP ( ) Native App 1. ( ) Web App 1. 2. 3. www.fisc.com.tw 47
APP APP 4. QRCode Web App 1. Web App 2. 3. ( ) Hybrid App ( ) App Store Hybrid Web SDK App Store APP 4 Native App Web App Hybrid App Objective-C, Java HTML5, CSS, JavaScript All the aforementioned App Store Google Play Web App Store Google Play Online and offline Mostly online Online and offline 4 APP ( Salesforce developer) 48 / No.83 / 2015.07
APP APP APP APP APP 103 ( ) ( ) ( ) ( ) 5 5 ( ) 6 6 ( ) ( ) ( ) (OTA Over-The-Air) ( ) ( ) ( ) ( ) ( ) (SE Secure Element) ( SE ID) SE ( ) (NFC Near Field www.fisc.com.tw 49
APP APP Communication) ( ) 7 QRCode APP ( ) APP ( ) APP Web App Native App Native App ( ) APP Native App Hybrid App APP App Store Google Play APP Web App Hybrid App Web App ( ) Web App Web Native App ( ) Web App App StoreGoogle Play 50 / No.83 / 2015.07
APP APP e-bill APP e-bill APP (e-bill APP) ( ) Hybrid e-bill APP Native App Web App t wallet Native App 8~9 e-bill APP Web App 10~11 Web App www.fisc.com.tw 51
APP APP 12~13 Native App ( ) Native App Native App 14~15 Native App 52 / No.83 / 2015.07
APP APP ( ) Web App Web App 16 Web App APP Hybrid App Hybrid App Web App 2014 10 W3C (World Wide Web Consortium) HTML5 CPU ( Apple iphone 4s iphone 6 CPU 7.5 ) WebView (Android WebView Chromium Android WebKit ) PhoneGap HTML5 Web App HTML5 App HTML5 Web App Native App Native App Apple 2014 WWDC (Worldwide Developers Conference) Apple Swift Objective-C Swift (1) Swift Objective-C (2) Swift Objective-C (3) Swift Objective-C (4) Xcode 6 Playgrounds Swift Native App Native App Native App 2013 2014 App Store 40 ios Google Play 2014 50% APP App Store (1) Android ios (2) APP Google Play App Store APP www.fisc.com.tw 53
APP APP 17 APP ( App01.com) APP APP APP App App APP APP APP ios Android SDK APP / 1. 2. Salesforce developer: Native, HTML5, or Hybrid: Understanding Your Mobile Application Development Options 3. WWDC 2014: Apps 4. App01.com 5. Techcrunch.com: Google Play Quarterly App Revenue More Than Doubled Over Past Year, Thanks To Games, Freemium Apps 6. App StoreGoogle Play 7. HTML5 App 54 / No.83 / 2015.07