02 04 06 20 24 28 32 36 40 44 48 54 56 57 2

FUBON PLUS 1

2009 2010 2011 3,060,253 3,452,775 3,618,135 208,468 217,390 233,683 19,938 19,905 30,543 2.47 2.33 3.39 25.65 25.40 25.93 % 11.3% 9.3% 13.50% % 0.8% 0.6% 0.90% 2009 3,060,253 2010 3,452,775 2011 3,618,135 2009 208,468 2010 217,390 2011 233,683 2009 19,938 2010 19,905 2011 30,543 2

2009 2010 2011 2009 2010 2011 11,640 12,210 13,944 4,733 7,310 8,144 5,629 3,022 3,368 12,419 13,614 13,891 9,583 8,928 11,565 3,937 1,020 1,060 5,222 7,281 9,054 1,143 853 636 210 257 221 68 28 210 954 856 933 466 282 134 552 47-52 23 266 280 2009 2010 2011 2009 2010 2011 4,632 4,514 3,951 981 1,402 1,326 564 645 94 8,576 9,635 10,388 4,582 5,440 5,638 2,408 2,124 2,672 464 475 564 349 398 499 66 89-28 122,162 158,607 160,446 2009 2010 2011 2009 2010 2011 21,305 22,171 24,287 15,444 16,802 18,224 1,292 1,361 1,661 1,068 1,740 1,927 1,371 2,676 3,078 1 189,900 305,738 219,886 49,996 46,489 54,321 500,456 417,265 387,282 476,300 399,818 363,758 10,870 6,626 10,104 49.66% 52.32% 57.14% 35.01% 36.81% 37.00% 84.67% 89.13% 94.14% 68.91% 72.75% 72.58% 2 205,730 310,201 222,834 121,283 148,882 27,163 15,830 4,463 2,948 68,617 156,856 192,723 1 2 3

Euromoney - Asiamoney US$1-5m AUM - - Global Finance The Asset World Finance Corporate Governance Asia - IR Magazine - - - - - - - - - 2011-2011 - 2011 - - 2011-2 2 - - 4

- - - - 3-2 - - - - - 14 - - - GAM Star China Lipper 2011-2011 - GAM Star China 2011 2011 2011-100 - 100 - - 311 - VISA Hong Kong Limited 2011 TVB MerComm, Inc. 2011 International ARC Annual Report Competition Awards - 2011/12 ERB - - 15 AA1000 GRI G3.1 5

2011 2011 305.43 3.39 2001 12 19 2011 10 10 10 2011 2011 2010 10.72% 4.04% 2011 305.43 2010 53.4% EPS 3.39 ROAROE 0.9% 13.5% 2011 3 6,181 2010 4.8% 2011 101.04 2010 52.5% 33% 2011 90.54 2010 24.4% 30% 6 2011 10.6% NIM 2011 11% 2011 2010 14.3% 2011 First Year Premium 2,228 FYP 22.4% FYP 2010 10.4% 2011 23.2% 2011 Total Premium 3,682 16.8% FYP TP 2011 4.16% 2011 2011 2010 3.8% 2011 2011 6 8 100% 2011 2.8 2010 5.1% 6

2011 305.43 3.39 7

8

2011 30.8 2010 15.0% 21.6% 30 2011 Direct Written Premium 242.9 20109.5% Net Combined Ratio 94% 2011 6.08% 2011 26.7 2010 30% 2008 2011 3.78 2010 177% 2010 1.47% 2011 1.03% 2010 213.5% 2011 359.7% 2010 2011 3 2011 5 2011 12 2010 10 ECFA 2011 4,889 18 9 6 2011 11 2012 3 2010 10 2011 3 2011 7 25 ECFA 9

2008 6 2009 10 2008 100% 2009 6 2010 5 2011 8 2012 3 100% 2011 3 2011 CAR 141.2% 100% 2011 2011 BIS 13.48% 2011 0.26% 2010 0.32% 0.43% 2012 1 1% 2011 335.55% 251.83% 2011 11 15 twaa twa-1+ BBB+ A-2 stable 2011 / 11 / 14 Baa1 stable 2012 / 2 / 6 twaa twa-1+ 2011 / 11 / 15 13 4 30% Euromoney 2009 2011 Corporate Governance Asia The Asset 2011 2011 IR Magazine 2010 2011 10

2011 2000 2011 CSR CSR CSR 2011 Asiamoney 2011 Global Finance 2011 World Finance 2011 2010 2011 2002 112, 850 2011 311 21,112,579 20,000,000 41,112,579 2012 2012 3.5% 4% 2012 Share of 11

Corporate Center Corporate & Investment Banking Consumer Finance Investment Management Information Technology Center Financial Markets Wealth Management Insurance Wallet CNY CNY Exotic G7 CNHtrading CNH product CNH FX SWAP IRS RAM / / e APP 2012 QFII ETF Fubon House 2012 2011 4 50 2011 10 50 100 50 Bank Card 2012 12

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2011 305.43 3.39

2011 2011 1 2010 6.16% 2 4.04% 2011 1 3.48% 2011 2010 2 1 2010 18.3% 21.2% Global Finance The Asset 2011 5 1 7.9% 3 14.6% IPO 3 12.9% SPO 5 5.3% The Asset Global Finance 2011 2011 2011 2010 2010 2012 2011 20

21

2011 EAD / LGD 2011 0.41% Off-Site Meeting Share of Wallet 2012 22

2011 23

2011 2010 26% 25% 2010 55% 2010 FINI 2012 Franchise Business - TMU - Treasury Marketing Unit CIB 2012-2011 Market Making 2011 OBU 11 OBU CNH OBU 2012 Market Making - 2011 2011 2010 25% 2012-2011 2012-2011 24

25

2009 6.1% 2012 FINI 2011 2012 2012 2012 2011 2012 Franchise 2012 26

2010 26% 25% 2010 55% 2010 FINI 27

2011 2012 2011 2011 3.31% 2.08% 42.5% 2010 11.40% 2011 1,283 2011 2011 JOHNNIE WALKER VIP 2010 6 0.5% 32 20 2011 CatchPlay 88 2011 2011 7 Car 28

29

2011 2010 2011 SOGO 2011 3 5 Famiport 7 8 20 ipad2 3.3 2012 VIP 30

2011 1,283 31

2011 2011 112010 4.8% 6.08% 1,494 QFII A 180ETF e 2011 10% 70.4% e 126% match e e RAM 2011 2011 The Asset Euromoney Asiamoney 2010-2011 The Asset Best Brokerage House in Taiwan 2011 32

33

2011 7 25 2011 2011 50 FUN 2011 100% 1 2400 2012 34

35

2011 1.61 13% 552 620 2011 World Finance 2011 2011 10 2012 2012 GDP 2012 36

37

2012 2011 72.1 35.67 1.73 6.52 0.08 5.031.17 10.68 11.22 2011 38

2011 1.61 13% 552 620 39

2011 9.5% 21.6% 30 2011 242.9 21.6% 30 50 73-2010 10 2012 3 2011 8 2012 3 24 2011 2011 2012 2011 2011 World Finance 2011 40

41

2011 2,228 22.4% 3,682 2011 1.79 101.04 4.78 52% 2011 28% World Finance 2011 2012 2012 Fubon House APP 2011 3 2011 3 2012 42

2011 242.9 21.6% 30 2011 2,228 22.4%3,682 43

2011 3 8 2011 2011 2011 2.80 2010 2.66 5% 2011 5% 12.54 2011 80% 6.18 2.16 25% 6.36 2010 1.56% 47 2011 1.09% 2011 4.31 2010 1.45 3% 31.59% 2010 25.09% 2011 20109% 4% 2011 88.82% 2010 1,000 2011 8,000 2011 12 31 0.33% 2010 12 31 0.66% 2010 12 31 96% 2011 12 31 97% 9,100 2.80 2011 3 0.46% 22 5.53% 2011 12 31 2% 600 2011 12 31 11% 320 460 440 2010 12 31 61.22% 70.47% 2011 12 31 15.89% 2010 18.23% 2011 49.37% 2011 44

45

2011 8 2011 6 8 2011 5 46

2011 47

1988 23 921-2011 18,873,532 4,008 2011 124,030,800 17,226 112,850 150 10 2,290,674 100 2,768,601 2,770,950 12 2003 23 2011 2 50100 6,825 1,706,250c.c. 15 8 2011 1919 2011 1,100 8,161 100 50

2011 39 2011 20 2011 2010 TED Youth Day 2011-2011 311 51

1997 15 2011 50 100 35 wtc 2011 100 24 800 60,000 1,200 15 2011 15 15 52

2003 3 2005 2008 20113 1 12 200 19 100-2 5 500 2003 2011 N 16 2 ATM DM 6 1919-1 4 500 1000 53

Corporate Governance Asia The Asset 2011 1 13 4 30 3 13 2 56

58 59 60 62 64 66 www.fubon.com 57

100 2012 3 23 58

10001602331 09802506492 09802513192 1,541,162 0.17 10001602331 1,994,649 1,994,649 : 88 18311 59

100.12.31 99.12.31 $ 218,464,919 162,952,443 34 78,798,417 105,494,062 (25) 78,921,506 67,919,021 16 28,068,404 12,738,731 120 114,304,254 140,335,745 (19) 1,158,339,862 1,047,249,519 11 889,556,526 820,183,865 8 457,502,518 488,285,908 (6) 3,604,895 2,323,033 55 172,386,914 204,426,823 (16) 277,585,811 277,887,274-68,494,654 56,471,833 21 32,516,807 27,211,160 19 13,805,271 13,823,967-25,784,458 25,471,782 1 $ 3,618,135,216 3,452,775,166 5 60

100.12.31 99.12.31 $ 72,362,875 78,587,683 (8) - 4,599,072 (100) 35,869,058 35,954,660-27,260,155 27,617,545 (1) 68,599,547 85,617,447 (20) 1,293,430,787 1,299,524,186-101,539,435 92,507,828 10 3,269,333 5,235,000 (38) 175,614,571 189,019,808 (7) 1,583,714,753 1,395,051,690 14 22,792,020 16,786,805 36 3,384,452,534 3,230,501,724 5 90,137,379 85,583,663 5 54,968,575 54,416,660 1 25,953,363 23,962,851 8 1,669,704 1,285,676 30 43,757,286 30,057,143 46 71,380,353 55,305,670 29 (1,283,925) (1,966,016) 35 18,894,095 24,279,998 (22) (356,651) 157,101 (327) 17,253,519 22,471,083 (23) (57,144) (387,548) 85-4,883,914 (100) 233,682,682 222,273,442 5 $ 3,618,135,216 3,452,775,166 5 61

100 99 $ 73,297,076 62,557,670 17 12,297,344 9,326,064 32 60,999,732 53,231,606 15 (6,351,576) (743,586) (754) 160,628,829 192,324,691 (16) ( ) (12,590,136) 39,123,702 (132) 17,733,815 18,220,859 (3) 649,668 161,532 302 1,155,312 987,923 17 ( ) 12,063,443 (42,739,322) 128 ( ) (396,624) 196,797 (302) ( ) (763,973) 2,048,951 (137) 8,892,601 - - 242,021,091 262,813,153 (8) 902,389 1,098,867 (18) 165,101,252 199,304,927 (17) 20,738,344 20,583,885 1 1,738,813 2,136,892 (19) 17,731,419 16,541,596 7 40,208,576 39,262,373 2 35,808,874 23,146,986 55 5,121,788 2,428,016 111 $ 30,687,086 20,718,970 48 62

100 99 $ 30,542,828 19,905,129 53 144,258 813,841 (82) $ 30,687,086 20,718,970 48 ( ) $ 3.96 3.39 2.62 2.33 $ 3.95 3.38 2.61 2.33 63

$ 81,261,865 53,964,908 21,969,088 13,842,513 252,500 433,611 - - - - - - - 18,141 - - - - - - ( 1 ) - - 1,993,763 - - - - (12,556,837) - - - - 4,069,298 - - - - - - - - - - - - - - - - - - - - - - - 85,583,663 54,416,660 23,962,851 1,285,676 - - - - 85,583,663 54,416,660 23,962,851 1,285,676 267,875 374,988 - - - 20,436 - - - 156,491 - - - - - - ( 2 ) - - 1,990,512 - - - - - 4,285,841 - - - - - - - - - - - - - - - - - - - - - - 384,028 $ 90,137,379 54,968,575 25,953,363 1,669,704 1 26,000 4,000 2 36,000 4,000 64

19,936,591 (424,573) 712,827 17,400,052 (195,220) 4,512,824 212,980,875 - - - - - - 686,111 - - - - (192,328) - (192,328) - - - - - - 18,141 19,905,129 - - - - - 19,905,129 (1,993,763) - - - - - - 12,556,837 - - - - - - (16,277,191) - - - - - (16,277,191) (4,069,298) - - - - - - (1,162) - - - - - (1,162) - - (555,726) - - - (555,726) - - - - - 371,090 371,090 - (1,541,443) - - - - (1,541,443) - - - 6,879,946 - - 6,879,946 30,057,143 (1,966,016) 157,101 24,279,998 (387,548) 4,883,914 222,273,442 (1,994,649) - - 1,994,649 - - - 28,062,494 (1,966,016) 157,101 26,274,647 (387,548) 4,883,914 222,273,442 - - - - - - 642,863 - - - - 135,184-155,620 - - - - 195,220-351,711 30,542,828 - - - - - 30,542,828 (1,990,512) - - - - - - (8,571,683) - - - - - (8,571,683) (4,285,841) - - - - - - - - (513,752) - - - (513,752) - - - - - (4,883,914) (4,883,914) - 682,091 - - - - 682,091 - - - (7,380,552) - - (7,380,552) - - - - - - 384,028 43,757,286 (1,283,925) (356,651) 18,894,095 (57,144) - 233,682,682 65

100 99 $ 30,687,086 20,718,970 1,710,752 1,907,487 656,707 735,476 902,389 1,098,867 165,101,252 199,766,957 ( ) (9,752,419) 6,316,652 56,785 58,081 (649,668) (161,532) 693,497 154,664 52,274 18,906 11 316 (1,193) (1,124) (19,539,008) (28,744,431) (8,904,223) - (1,931) - ( ) 17,732,470 (19,358,849) 103,591 112,125 (228,362) (328,271) 554,145 19,349 (32,750) - ( ) (18,129,334) 19,281,195 (144,258) (813,841) - 67,929 ( ) 26,315,762 (27,241,230) ( ) (22,797,151) 18,005,248 ( ) 31,711,390 (5,288,968) (605,462) (8,729,491) ( ) (4,599,072) 1,899,634 ( ) (17,017,900) 20,882,344 ( ) (3,083,898) 5,328,124 20,878,566 73,413,932 ( ) (13,405,237) 19,395,595 ( ) 5,491,463 (4,395,500) 183,756,274 294,118,614 (488,998,162) (491,439,858) 433,339,628 353,310,645 88,250 37,076 (95,205,065) (143,318,286) 119,153,220 131,363,631-100,000 66

100 99 $ (790,487,507) (342,742,461) 822,089,310 3,950,917 (491,157) (109,367) 2,293 510,824-2,000 198,897 291,591 (847,730) (636,095) 10,006,214 - - 18,594 (3,752,059) (1,715,036) 7,697 59,300 (251,965) (1,494,260) 26,695,645 230,776,342 (112,277,003) (17,526,013) (14,879,428) (7,335,089) 6,347 10,315 (15,329,673) (937,747) 129,544 3,974 (110,802,704) (286,819,003) ( ) (1,505,667) 4,215,000 6,000,000 16,000,000 - (15,512,519) 11,930,340 32,910,974 (9,097,335) (15,625,000) - 30,000 (460,000) - ( ) (357,390) 8,774,327 (8,571,683) (16,277,191) 642,863 686,111 - (192,328) 155,620-342,188 - ( ) (6,224,808) 593,369 ( ) (6,093,399) 34,590,669 (4,883,914) 371,090 ( ) (18,123,185) 50,564,502 682,091 (1,541,443) 55,512,476 56,322,670 162,952,443 106,629,773 $ 218,464,919 162,952,443 $ 11,856,706 9,331,179 $ 4,863,200 5,148,176 67

2011 68

2001 12 902.42 237 02 6636-6636 02 6636-0111 www.fubon.com 1961 4 31.78 237 02 2706-7890 02 2704-2915 www.fubon.com 1987 5 3 108 02 2781-5995 02 2773-5601 www.fubon.com 1988 7 166.44 108 02 8771-6888 02 8771-6636 www.fubon.com 1969 4 510.92 169 02 2771-6699 02 6606-9398 www.fubon.com 1970 1 91.10 38 852 2842-6222 852 2810-1483 www.fubonbank.com.hk 1987 7 221.23 108 02 8771-6699 02 8809-8889 www.fubon.com 1992 9 19.23 108 02 8771-6688 02 8771-6788 www.fubon.com 1997 8 1.45 9 17 02 2370-5199 02 2370-5100 www.fubon.com 1987 2006 1993 2009 1998 5 10 9 02 2388-2626 02 2370-1110 www.fubon.com 2003 10 27.336 108 02 6606-9088 02 8771-4697 2004 8 25 50 02 6618-0588 02 6608-0166 2007 8 19.5 50 02 6608-5885 02 6608-1968 www.i-win.com.tw 2012 4 Copyright 2012 Fubon Financial Holding Co., Ltd. All Rights Reserved. Printed in Taiwan 5 / 2012