CONTENT

CONTENT

4 1983 1984 1986 1991 1993 1996 2006 Taiwan Broadcasting System TBS 1980 2003 1209 0103 0116 0701 2009 2007 0101 1998 0701 0916 0928 1997 0531

2008-2010 5

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2010 0118 0425 0122 0504 0129 0515 0305 0524 0314 0702 0401 0704 0404 0713 14

0728 1009 0802 0808 1108 0823 1023 1112 0910 1211 0928 1217 1007 1218 1231 15

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21 2010

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11 26

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PeoPo 31

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39 HiHD

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49 $1,201,910,746 2,682,606 136,132,546 71,250 167,077,099 71,817,382 279,249,709 8,322,481 1,867,263,819 3,176,646,888 26,448,371 1,310,608,001 692,823,855 2,692,186,315 59,832,793 (1,517,406,774) 280,726,387 3,545,218,948 68,343,436 1,738,811 69,783,462 3,794,358 143,660,067 $8,732,789,722 $1,043,942,063 1,461,308 183,821,839 1,500,000 208,003,872 65,003,805 5,602,955 1,509,335,842 2,446,245,437 26,448,371 1,284,087,736 517,171,003 2,077,200,858 52,766,850 (1,302,121,676) 224,450,366 2,880,003,508 69,358,639 1,621,195 224,129,282 2,602,575 297,711,691 $7,133,296,478 $157,968,683 1,221,298 (47,689,293) (1,428,750) (40,926,773) 6,813,577 279,249,709 2,719,526 357,927,977 730,401,451 0 26,520,265 175,652,852 614,985,457 7,065,943 (215,285,098) 56,276,021 665,215,440 (1,015,203) 117,616 (154,345,820) 1,191,783 (154,051,624) $1,599,493,244 14 0 1 0 2 1 3 0 21 36 0 15 8 31 1 (17) 3 41 1 0 1 0 2 100 15 0 2 0 3 1 0 21 34 1 18 7 29 1 (18) 3 41 1 0 3 0 4 100 15 84 (26) (95) (20) 10 49 24 30 0 2 34 30 13 17 25 23 (1) 7 (69) 46 (52) 22 0 0 3 4 1 8 4 0 4 12 52 50 (14) 88 100 0 0 4 1 0 5 22 0 22 27 32 61 (20) 73 100 (47) (54) (10) 537 7 73 (77) 19 (76) (45) 98 0 (16) 48 22 $7,515,626 1,832,137 257,531,555 383,906,019 34,891,428 685,676,765 358,658,609 19,746,278 378,404,887 1,064,081,652 4,548,282,512 4,327,722,168 (1,207,296,610) 7,668,708,070 $8,732,789,722 $14,274,643 4,011,746 284,965,493 60,238,559 32,629,675 396,120,116 1,529,006,861 16,587,369 1,545,594,230 1,941,714,346 2,302,299,013 4,327,722,168 (1,438,439,049) 5,191,582,132 $7,133,296,478 ($6,759,017) (2,179,609) (27,433,938) 323,667,460 2,261,753 289,556,649 (1,170,348,252) 3,158,909 (1,167,189,343) (877,632,694) 2,245,983,499 0 231,142,439 2,477,125,938 $1,599,493,244 % % %

50 $1,120,314,579 10,837,580 34,823,670 59,735,596 835,582,443 23,260,590 730,401,451 2,814,955,909 (154,223,026) (175,753,538) (386,678,729) (609,007,441) (88,257,877) (321,819,225) (291,586,307) (22,025,176) (64,524,958) (159,258,794) (1,897,227) 0 (2,275,032,298) 539,923,611 0 $539,923,611 $1,706,896,595 5,025,203 35,871,374 87,277,628 1,095,762,815 22,900,847 2,953,734,462 (159,293,170) (196,940,482) (402,399,052) (629,214,449) (125,174,159) (292,649,140) (263,557,210) (23,551,526) (53,292,826) (153,240,173) (3,067,536) (139,290,676) (2,441,670,399) 512,064,063 0 $512,064,063 (586,582,016) 5,812,377 (1,047,704) (27,542,032) (260,180,372) 359,743 730,401,451 (138,778,553) (5,070,144) (21,186,944) (15,720,323) (20,207,008) (36,916,282) 29,170,085 28,029,097 (1,526,350) 11,232,132 6,018,621 (1,170,309) (139,290,676) (166,638,101) 27,859,548 0 27,859,548 40 0 1 2 30 1 26 100 (6) (6) (14) (22) (3) (11) (10) (1) (2) (6) 0 0 (81) 19 19 58 0 1 3 37 1 100 (5) (7) (14) (21) (4) (10) (9) (1) (2) (5) 0 (5) (83) 17 17 (34) 116 (3) (32) (24) 2 (5) (3) (11) (4) (3) (29) 10 11 (6) 21 4 (38) (7) 5 5 $2,302,299,013 2,302,299,013 2,245,983,499 $4,548,282,512 $4,327,722,168 4,327,722,168 $4,327,722,168 ($1,603,362,408) (347,140,704) 512,064,063 (1,438,439,049) (308,781,172) 539,923,611 ($1,207,296,610) $5,026,658,773 (347,140,704) 512,064,063 5,191,582,132 1,937,202,327 539,923,611 $7,668,708,070 % % %

51 $539,923,611 323,366,478 2,245,168 0 1,896,327 (730,401,451) (1,221,298) 49,118,043 40,926,773 (6,813,577) (2,719,526) (6,759,017) (2,179,609) (27,433,938) 104,973,313 2,261,753 766,854,075 1,054,037,125 (770,768,895) (117,616) (124,903,889) (3,436,951) (899,227,351) 3,158,909 3,158,909 $157,968,683 1,043,942,063 $1,201,910,746 $989,463,042 22,584,142 (241,278,289) $770,768,895 $512,064,063 264,032,898 3,820,795 114,340 1,252,310 139,290,676 1,011,005 13,784,068 (2,568,097) (18,244,297) 8,569,295 13,301,451 1,703,485 52,151,030 36,810,207 (15,098,288) 752,131,804 1,764,126,745 (845,993,324) 1,539,095 (87,976,985) (1,337,545) (933,768,759) (3,760,194) (3,760,194) $826,597,792 217,344,271 $1,043,942,063 $645,543,077 223,034,389 (22,584,142) $845,993,324

52

53 128,260,774 78,268,252 103,674,764 80,601,161 55,873,468 446,678,419 900,000,000 94,621,604 53,943,272 1,495,243,295 370,980,629 163,270,488 980,640,972 22,101,982 1,536,994,071 (41,750,776) 107,515,923 42,674,274 89,692,239 36,106,760 50,191,996 326,181,192 900,000,000 97,988,777 87,012,136 898,022,972 2,309,205,077 447,210,787 214,039,526 1,622,146,169 26,955,005 2,310,351,487 (1,146,410) 75,319,549 37,844,206 100,887,351 74,684,612 32,296,821 321,032,539 450,000,000 103,320,627 197,701,276 864,377,334 1,936,391,776 468,012,707 177,028,365 1,612,489,604 23,072,278 2,280,602,954 (344,211,178) 95,270,599 35,871,374 87,277,628 250,458,836 27,926,050 496,804,487 1,350,000,000 104,075,995 157,550,001 845,303,979 2,953,734,462 478,479,099 197,049,810 1,603,297,258 23,553,556 2,302,379,723 651,354,739 91,254,701 34,823,670 59,735,596 24,859,136 34,098,170 244,771,273 900,000,000 105,935,140 23,124,738 810,723,307 2,084,554,458 511,600,657 175,788,601 1,565,617,864 22,025,176 2,275,032,298 (190,477,840) -4.22-2.92-31.56-90.07 22.10-50.73 446,678,419 446,678,419 326,181,192 326,181,192 321,032,539 321,032,539 496,804,487 496,804,487 244,771,273 244,771,273-50.73

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1871 1945 1962 1970 1994 09 1996 1201 1997 0531 1998 06 2003 2004 2004 1201 2005 0701 62

1984 1985 1990 1992 1998 2001 2002 07 03 07 2002 2006 2007 2009 01 0928 63

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2010 65

WITBC2010 66

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WITBN2010 70

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2010 0130 0206 0201 0207 0404 0415 0410 0416 0213 0501 0309 0320 0306 0314 0326 0509 0608 0507 0512 0401 0630 0629 72

0701 0723 0802 0920 1008 1022 0706 0731 0808 0927 1010 1027 1118 1128 1209 1201 1231 1106 1123 1204 1213 1222 73

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395 258 36 73 249 31 82

83 8 9 1 18 6 8 1 15 33 15 18

84 893 323 1,216 73.44 26.56 100 314 57 63 17 141 48 34 8 8 1 525 1,216 25.82 4.68 5.18 1.4 11.6 3.95 2.8 0.66 0.66 0.08 43.17 100

85 1,030 60 39 44 42 1 1,216 84.70% 4.93% 3.21% 3.62% 3.46% 0.08% 100 1,066 17 44 36 16 7 17 8 5 1,216 87.66% 1.4% 3.61% 2.96% 1.32% 0.58% 1.4% 0.66% 0.41% 100

86 1,692 52 260,876 83.5 48 14.15 828 15,911 30 15 30 84 18 18 1,180 5,500

87

88

89 632 12,275 2,265 3,130,510 672,732 15,143 225,479 17 45 page view 122 137 208 165 2,439 100 150 120 300 80 500 300 3,000 150 536 4600 160 150 188 373 83 82 80 74 45 464 328 205 18 15 685,597 892,754 701,870 850,289 141,260 173,799 177,369 180,304 15,143 55,679 56,640 56,620 56,540 7 1 6 3 17 6 15 7

90

57.8 % 85.6 % 82.7% 83.6% 78.0% 61.7% 80.7% 27.2 % 72.9 % 64.2% 67.1% 46.4% 85.6 % 92.6% 88.6% * 57.6% 63.0% * 20.6 % 47.5% 55.6% * 78.4 % 36.4 % 71.6% 73.6% 50.0% 78.8 % 75.3% 81.4% 13.7% * * * 91

92

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14 81 3442% 4758% 2126% 1924% 911% 56% 67% 23% 34% 71 (88%) 10 (12%) 2 2 1 1 6 2 4 5 1 4 43 20 23 1 1 2 1 1 1 1 3 11 4 1 13 3 2 1 2 1 1 4 2 5 1 2 3 39 4 11% 11% 11% 11% 11% 11% 1012% 25 9 16 7 2 1 1 6 3 1 1 1 2 23 2 95

96 300,000,000 300,000,000 50,210,000 66,510,000 26,100,000 65,180,000 74,250,000 9,750,000 8,000,000 300,000,000 300,000,000 1,709,470 11,177,803 312,887,273 55,242,902 74,278,440 27,687,376 85,862,734 64,781,635 8,699,737 6,950,700 323,503,524 95.88 0.55 3.57 96.41 17.08 22.96 8.56 26.54 20.03 2.69 2.15 100.00 0 1,709,470 11,177,803 12,887,273 (5,032,902) (7,768,440) (1,587,376) (20,682,734) 9,468,365 1,050,263 1,049,300 (23,503,524) 100.00 96.41 110.02 111.68 106.08 131.73 87.25 89.23 86.88 107.83 ( ( () () () () ()

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2010 0220 0424 0228 0425 0316 0510-0529 0320 0410 0319 0329-0331 0619 0702 0523 0701 0419-0422 0417-0425 0422 0704-0821 0704 108

0708-0710 0920 0709-0827 1002 0715-0717 1004 0725-0806 1116 0802-0908 1205 0802-0808 1209 0807 1212 0818 1213 0831 1231 109

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38% 70% 25.2% 52.7% 900,000 955,648 83 79.46 85 8 78.93 12 20 28 250,000 263,920 55% 15% 22% 8% 53.1% 15.9% 20.7% 10.3% 1,000 729 113

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50.0 40.0 30.0 20.0 10.0 0.0 2009 2010 30.0 23.2 19.0 8.0 19.8 38.3 14.90 17.80 11.10 17.90 119

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30.0 25.0 20.0 15.0 10.0 5.0 0.0 2009 2010 24.2 21.5 17.5 16.0 10.3 6.7 3.9 27.1 17.4 13.0 18.8 9.5 10.2 4.1 123

27.5 27.0 26.5 26.0 25.5 25.0 2009 2010 27.1 26.0 60.0 50.0 40.0 30.0 20.0 10.0 0.0 2009 2010 51.90 27.10 17.40 3.60 50.90 32.40 14.20 2.50 124

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399,950,000 16,000 1,154,720 401,120,720 99.71% 0.00% 0.29% 100.00% 19,603,040 66,356,001 269,855,055 24,224,074 13,713,300 7,955,000 401,706,470 4.88% 16.52% 67.18% 6.03% 3.41% 1.98% 100.00% 585,750 134

136

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2010 0201 0703 0329 0205 1004 0929 0423 1015 0430 1022 0515 0510 1112 1031 0521 1127 0622 1231 139

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1,562,171 1,415,080 +147,091 +10.39% 1,194,291 1,193,730 +561 +0.05% 367,880 221,350 +146,530 462,861 406,883 +55,978 +13.76% 94,981 185,533 +90,552 9,103 3,944 +13,047 85,878 189,477 +103,599 23,608 5,697 +17,911 +314.39% 109,486 195,174 +85,688 986,995 +986,995 877,509 195,174 +1,072,683 144