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GPN1009601090 ISBN978-986-00-9550-0 IX
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Abstract This study is to recognize the aspects that need the most reinforcement regarding the tourism development in Kaohsiung city through the mega events from the angle of tourism suppliers and to develop a complete tourism strategy for the city and reach the ambition that city marketing and sustainable development. Hosting mega events such as athletics and international exposition can brought huge tour business opportunities for the city and also accelerated constructing a modern infrastructure, even promoted a city rank into international fine reputation. Therefore, main city in all countries makes an effort to fight for the host city which giving the city another transmutes the chance of growth. Look back home, Kaohsiung City becomes a host city of world games 2009 luckily which bringing of the travel and business opportunities are predictable. Kaohsiung City has natural condition to develop sightseeing and tourism, but attaches importance to industry and fishery development as principle over a long period of times. Although the development of light heavy industry has been bringing much employment opportunities for Kaohsiung City, the lack is molding tourism environment, modernizing city construction, internationalization, development of tourism support facilities and city cultural, and haven't had organization and programming of the tourism. The research first reviewed references including the strategic plans used in other countries and then proposed the important factors of tourism development and mega events. Next, it based on the proposal and used Delphi Method to achieve the common consensus of tourism strategy among the government, tourism industries, and the experts in order to develop the complete tourism strategy suitable for Kaohsiung City. The results reveal that the improvement in highest demand for the tourism in Kaohsiung is to create its unique city image and key characteristics. It is necessary to integrate the service facilities, transportation services, and marketing individually and to establish cooperative relationship among them. In addition, the related tourism service systems should be well-qualified, enriched, and internationalized. It is also a crucial issue for Kaohsiung city to increase the amounts of visitors for overnight stay. Kaohsiung city government should cooperate with other nearby cities to develop local tour packages for attracting international tourists effectively. XI
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...1...1...3...4...6...7...7...14...30...32...32...72...96...130...130 SWOT...165...178...178 Delphi method...179...185...191...195...195...202...216...233 13
...233...251...252...259...272 14
1-1 2004...2 1-2...4 1-3...6 2-1...7 3-1...33 3-2...44 3-3...58 3-4...58 3-5...59 3-6 2004...59 3-7...60 3-8...61 3-9...61 3-10...66 3-11 1999 ~2003...81 3-12...85 3-13...96 3-14...97 3-15...97 3-16...105 3-17...106 3-18 2010...127 4-1...148 5-1.....180 5-2.....181 5-3.....182 5-4.....191 15
2-1...8 2-2...10 2-3...11 2-4...13 3-1 2001...39 3-2 2001...39 3-3...45 3-4...47 3-5...49 3-6...51 3-7...62 3-8...62 3-9...63 3-10..63 3-11...65 3-12...65 3-13...65 3-14 20022004...66 3-15 SWOT...67 3-16 21...67 3-17 5000 44...68 3-18 28...69 3-19 18...70 3-20 10...71 3-21...72 3-22...81 3-23 i...81 3-24...98 3-25...98 3-26...99 16
3-27...99 3-28...100 3-29...100 3-30...101 3-31...101 3-32...102 3-33...103 3-34...111 3-35...112 3-36...112 3-37...112 3-38...112 3-36...113 3-37...118 4-1...130 4-2...133 4-3...134 4-4...143 4-5...147 4-6...166 4-7...168 4-8 2006...171 4-9 SWOT...172 4-10 SWOT...176 5-1...186 5-2... 192 6-1 196 6-2 197 6-3 198 6-4......199 17
6-5 200 6-6 T ( ) 203 6-7 T ( ) 204 6-8 T ( ) 205 6-9 T ( ) 207 6-10 T ( ).208 6-11...210 6-12 211 6-13 215 6-14 216 6-15 218 6-16 219 6-17....220 6-18....221 6-19....222 6-20....224 6-21....226 6-22 227 6-23....229 6-24 230 7-1....233 7-2 236 7-3 238 7-4 243 7-5 247 18
19
20
21
100 80 75.72 60 40 20 0 14.36 9.7 8.93 7.11 6.08 5.78 1-12004 (2004) 22
gap Gateway 23
24
25
1-3 SWOT 26
1. 2. 3. 4. 5. 6. Event Ordinary Special Minor Festival Major Event Hallmark Event Mega Event 27
Event Festival Mega Event Hallmark Event Fair Festival 2000 2002 2002 28
1. 2. 3. 4. 5. 6. 1. 2. 3. 4. 5. 29
6. 7. 8. 9. 10. 2-2 ( ) ( ) ( ) 30
NPO 2-3 Event 20 Hallmark Event Festival Festival 31
Festival Fair 32
1. 2. 3. 2-4 33
34
1. 2. 3. 4. 1. 2. 3. 35
1. 2. 3. 4. 36
37
2. (1) (2) (3) (4) 38
(5) (6) (7) 39
1. 40
2. (1) (2) (3) (4) 41
(5) 1. 42
2. (1) (2) (3) 43
(4) (5) (6) 44
1. 2. (1) 45
(2) (3) (4) (5) 46
(6) - 2. 47
1 2 3 4 48
MICE 49
50
51
52
TDAs PPP 1. 2. 53
3. 4. 5. 6. 7. 8. 9. " " ( ) 54
/ E&T 55
catalytic 56
/,, /, 57
" " 58
59
60
3-1 2001 16.9 39.8 2,995 3-2 2001 1. 11.45 76.1 5,845 2. 3. 61
4. 5. 6. 7. 8. 9. 10. 62
11. 12. 13. 63
/ 3-2 64
3-3 1.1 1.1.1 0-3 1.1.2 0-3 1.1.3 0-3 1.1.4 0-3 1.1.5 0-3 1.1.6 0-3 1.1.7 0-2 1.2 (team) 1.2.1 0-1 1.2.2 1.2.3 1-2 1.2.4 0-1 1.3 / 1.3.1 0-1 1.3.2 0-2 1.3.3 1-2 1.3.4 0-2 1.3.5 0-2 1.4 1.4.1 0-1 65
1.4.2 0-1 1.4.3 2-3 1.5 \ London Resilience Forum 1.5.1 1.5.2 London Resilience Forum 0-1 1.5.3 0-1 1.5.4 0-1 1.5.5 1.5.6 0-1 1.6 1.6.1 0-2 1.6.2 1.6.3 2-3 66
3-4 2.1 / 2.1.1 2.1.2 0-1 2.1.3 0-3 2.1.4 0-3 2.1.5 0-1 2.2 London first 2.2.1 0-1 2.2.2 0-3 2.2.3 1-3 2.2.4 0-2 2.2.5 0-3 2.3 67
2.3.1 0-1 2.3.2 Welcome All 0-3 2.3.3 1-3 2.4 2.4.1 0-1 2.4.2 1-3 2.4.3 0-3 2.4.4 1-3 2.5 / 2.5.1 0-1 2.5.2 0-2 2.5.3 1-3 2.6 / 2.6.1 0-1 2.6.2 0-3 2.6.3 0-1 68
/ 3.1 / 3.1.1 3.1.2 ( ) 3.1.3 0-1 3.1.4 1-2 3.1.5 0-2 3.2 / 3.2.1 0-3 3.2.2 0-2 3.2.3 ( " " ) 0-1 3.2.4 0-1 69
3.2.5 e-business ( 4.6 ) 1-2 3.2.6 0-1 3.3 3.3.1 3 0-1 3.3.2 ( ) 0-1 3.3.3 3.4 " 3.4.1 " " 0-1 3.4.2 1-2 3.5 s 3.5.1 0-1 3.5.2 ( ) 3.5.3 0-3 3.6 3.6.1 0-1 3.6.2 1-2 3.7 E- 3.7.1 0-1 0-1 3.7.2 NET 3.7.3 0-1 0-2 70
3.7.4 0-2 e- 4.1 4.1.1 - ( ) 0-1 4.1.2 ( ) 0-3 4.2 4.2.1 PWC 0-1 4.2.2 0-1 4.2.3 2 0-1 71
4.2.4-4.2.5 4.3 / 4.3.1 0-2 4.3.2 " " 0-2 4.3.3 0-2 4.3.4 PR 0-2 4.3.5 2-3 4.3.6 1-3 4.3.7 1-3 4.3.8 0-1 4.3.9 1-3 4.3.10 4.4 4.4.1 1-3 4.4.2 2-3 72
4.4.3 4.4.4 4.4.5 4.4.6 4.4.7 4.5 4.5.1 1-2 4.5.2 4.5.3 1-3 4.5.4 ( ) 4.5.5 ( ) (TAZs) 1-2 4.5.6 (BID) 0-2 4.6 4.6.1 0-2 4.6.2 4.6.3 0-2 4.6.4 0-2 4.6.5 0-2 4.6.6 0-2 4.6.7 ICON 0-2 73
4.7 4.7.1 www.visitlondon.com www.visiteastlondon.co.uk www.southbanklondon.com 0-2 4.7.2 "CLP's " 1-3 4.8 ( ) ( ). Trade Assocs 4.8.1 0-3 4.8.2 1-3 4.8.3 4.8.4 0-2 4.8.5 0-3 4.8.6 0-3 4.8.7 1-2 4.8.8 0-3 4.9 4.9.1 1-3 4.9.2 e- 0-1 4.9.3 0-3 74
4.10 London Arts 4.10.1 ( ) 0-1 4.10.2 0-1 410.3 1-2 4.10.4 1-2 4.10.5 1-3 4.10.6 (2012) 0-3 4.11 24 4.11.1 ( ) 0-1 4.11.2 0-2 4.11.3 1-3 4.11.4 " " 4.12 4.12.1 1-3 4.12.2 0-3 4.12.3 0-3 4.13 75
4.13.1 4.13.2 2-3 4.13.3 / 0-2 4.13.4 DLR Docklands (ExCel ) 4.13.5 4.13.6 ( ) 4.13.7 0-1 4.13.8 ( ) (Woolwich ) 4.13.9 (LIPs) 4.13.10 4.13.11 " " 76
77
3-3 1. 3-4 78
: 16 ( 2004 ) 2. 3-5 3. 3-6 2004 79
3-7 80
4. 3-8 3-9 3~7 2004 5348 2003 554 11.6 11743 6149 27691 2003 3-8 3-9 81
3-7 5348 3737 1695 5.1 4755 2641 3 1 103 8.1 5. 3-8 39 171 0 2 0 5 0 6 0 1 1 15 40 212 200 2269 18.9 8.8 43 157 448 1940 30 125 282 2601 13 252 159 2393 81 223 642 1847 2 59 50 708 2 40 13 545 0 1 10 132 171 857 1604 10166 20 15.8 211 1069 1804 12435 19.7 14.5 * 82
3-9 3 60 49 1524 9 29 34 292 0 72 6 932 12 161 7.5 2748 3.2 * 3-10 坂 栂 89 6. 7. 83
8. 9. 10.JNTO 枱 11. 12. 84
13. 3-11 1588472 25.9 167996 30.9 1080590 17.6 79920 14.7 759753 12.4 42950 7.9 616009 10.0 31533 5.8 300246 4.9 27727 5.1 215704 3.5 27184 5.0 194276 3.2 25009 4.6 154588 2.5 21747 4.0 142091 2.3 14679 2.7 106297 1.7 11961 2.2 3-12 3-13 4208095 68.6 726525 11.8 923836 15.1 231877 3.8 47572 0.8 191374 35.2 127220 23.4 185937 34.2 31533 5.8 7612 1.4 85
14. 3-14 20022004 2002 2003 2004 23 793 23 715 23 733 209 222 254 205 193 224 192 168 193 167 160 178 150 148 172 130 148 156 119 90 130 80 87 92 71 62 78 2683 2554 2896 15. 3-10 86
3-15 SWOT Strengths Weaknesses 1.1200 2. 3. 4. 5. 6. 1. 2. 3. 4. 5. 6. Opportunities Threats 1. 2. 3. 4. VISIT JAPAN CAMPAIGN 5. 1. 2. 3. 4. 5. 6. 1. 3-16 21 5000 1 1 2 3 4 5 6 7 1 okoshiyasu 87
8 9 10 11 12 13 14 15 16 17 18 19 20 21 2. 3-17 5000 44 1 2 Museum road 3 4 5 6 7 8 9 10 11 12 13 14 City Half 15 88
16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 okoshiyasu yamashina 33 34 35 36 37 38 39 40 trail 41 42 woody 43 畑 44 3. 28 3-18 28 45 46 47 48 49 50 51 52 89
53 54 55 56 57 58 59 60 61 62 63 Bus 64 65 66 PiTaPa 67 68 69 70 POKEROKE 71 72 4. 18 3-19 18 73 74 75 76 welcome card 坂 77 78 79 80 81 82 83 84 85 90
5. 10 3-20 10 100 86 Concierge 87 88 89 90 91 92 93 94 95 KES 96 97 98 99 91
3-21 61 533 18 92 17 2 1 2 : 92
93
(1) (2) 2002 (3) (4) 1. 1 2 2. 1 94
2 3 4 3. 95
(1) (2) (3) (4) (5) 1. 1 2 2. 96
1 2 3 4 a b c " d " " e 3. 1 97
2 3 2002 1. (1) (2) (3) 1994 2 (4) OCA 43 (5) 2. (1) (2) 絶 (915 1117 (3) cyagaruti matsuri (4) BEXCO (5) 200077 16 60 342 18 (1019 27) (6) 3. (1) (2) 1995 7 98
66 4756 (3) 12 (4) 2003 2009 2016 (5) (6) BEXCO (7) (8) (9) 4. (1) (2) 2 95 (3) 17 4 5. (1) 95% 60% (2) Paradise 2 (3) BEXCO (4) 20 30% (5) (6) (7) AG 99
1. (1) (2) SALES (3) (4) (5) (6) 2. (1) (2) (3) 3. (1) (2) CENTUMCITY (3) (4) (5) 4. (1) (2) (3) (4) (5) 隣 (6) (7) (8) (9) 5. 6. 7. 100
1. 3-11 1999 ~2003 2. 3-22 2000 2001 2002 2003 505 553 554 567 1092729 1348234 1750803 2097060 3-23 3 1998 1999 2000 2001 2002 53 50 54 59 61 21 12 19 21 34 27 22 28 18 32 7 11 21 28 32 19 17 13 15 15 101
13 6 15 3 12 6 6 7 6 12 15 9 16 15 10 7 5 6 7 10 1. 2. 3. 4. 102
5. 6. 7. 8. 9. 1. 2. 3. 4. 103
5. 6. 7. 8. 9. 10. ALL 1. 2. 3. 4. 104
1 2 3 4 5 1. 2. 3. 1. 2. 1. 2. 150 3. 4. 1. 2. 3. 3-12 105
150. 150 1 2 2 1 2 Hospitality Person 106
. 1 2 3 2. 1 2 107
. 1 2 3 2. 1 2 3 108
1 1 2 3 4 2. 1 3 109
2 150 3 150 4 5 1. Stay in Yokohama 1 2 2. 110
1 2 111
1992 112
113
1. 2. 3. 114
115
2003 3-13 116
3-14 3-15 117
3-24 56,692,772 21,884,073 78,576,845 11,753,021 11,753,021 72,600,682 31,114,578 103,715,260 2,989,804 2,989,804 6,082,704 6,082,704 3,402,190 3,402,190 6,082,704 6,082,704 8,350,831 8,350,831 45,156,346 45,156,346 87,219,791 87,219,791 4,845,544 4,845,544 6,082,704 6,082,704 5,670,317 5,670,317 30,516,617 30,516,617 347,446,028 52,998,651 400,444,679 3-25 ACT 8.0 1.1 6.9 NSW 301.7 40.2 261.9 QLD 40.1 5.4 34.8 SA 4.2 0.6 3.6 TAS 0.4 0.1 0.3 VIC 30.4 4.0 26.4 WA 15.6 2.1 13.5 400.4 53.0 347.4 衆 118
3-26 ACT 203 1,192 866 187 472 539 213 197 218 3,764 NSW 4,872 8,235 8,392 2,402 2,515 4,463 1,628 2,820 2,414 47,785 QLD 2,581 6,182 5,583 1,260 1,887 3,119 1,002 1,371 1,406 28,352 SA 1,260 2,409 1,358 281 996 1,232 299 389 471 7,483 TAS 214 377 236 133 105 148 84 71 296 1,014 VIC 6,540 10,896 13,764 3,441 3,441 8,602 2,294 2,294 4,014 41,439 WA 761 2,159 2,727 568 568 1,704 454 568 1,250 12,789 Total 16,432 31,450 32,926 8,271 9,984 19,807 5,974 7,711 10,069 142,625 3-27 ACT 4.5 8.0 4.8 1.5 NSW 82.7 301.7 47.8 8.4 QLD 25.5 40.1 28.4 5.8 SA 2.9 4.2 7.5 9.8 TAS 0.7 0.4 1.0 0.4 VIC 14 30.4 41.4 3.7 WA 6.3 15.6 12.8 2.3 63 199.6 400.4 142.6 23.1, $494 NSW, VIC, QLD 4,476 NSW, VIC, QLD 55 289 NSW, Vic, Qld 119
3-28 2003 New South Wales 154 28 5-70 100 Victoria 23 5 4 57-49 Queensland 19 4 3 6-12 South Australia 4 1 1 8-11 Western Australia 6 1 1 7-11 Tasmania 3-5 Northern Territory 1-3 ACT 8 2 4-12 6 214 41 19 14 CoPS MMRF 3-29 NSW VIC QLD SA WA TAS NT ACT -10-3 -5-1 -2-1 -22-6 -1-6 -6-1 -1-20 -78-38 -28-10 -10-2 -1-1 -167 6 5 4 5 108 19 9 3 4-1 -1 4 145 8 1 9 / -1-1 -3 27 10 6 2 4 1 2 52 16 3 2 2 1 24 16 4 2 1 23 110 7 4 1 1 121 36 9 2 2 2 4 56 55 5 7 2 4 1 73 120 32 30 2 6 2 192 411 48 22 4-5 -2 16 494 CoPS MMRF 120
3-30 NSW VIC QLD SA WA TAS NT ACT -6-2 -3-1 -1-13 -3-2 -2-9 -20-9 -7-2 -2-1 -42 2 1 1 2 57 13 7 1 3 2 82 5 1 6 / 10 5 3 1 1 21 10 2 2 1 1 17 7 2 1 11 52 4 3 59 23 8 2 1 1 2 37 21 2 4 1 2 30 35 6 6 1 1 50 194 33 16 2 3-2 -1 6 251 CoPSMMRF 3-31 NSW VIC QLD SA WA TAS NT ACT -149-75 -93-39 -36-16 -1-1 -410-24 -5-21 -3-40 -3-2 -97-358 -211-114 -45-48 -11-3 -3-793 21-2 -2-2 -2 1 17 1 3 1 23 1,227 291 148 44 62-12 -8 57 1,809 100 37 16-2 7 1-1 5 164 / -8-2 -6-1 -1-1 -18 76 38 30 11 11 2 2 3 173 137 31 20 9 9 207 133 40 16 6 4 3 202 927 72 47-5 7-7 -1 5 1,044 121
NSW VIC QLD SA WA TAS NT ACT 365 97 31 23 13-3 2 28 557 1,038 107 217 30 75 4-2 19 1,488 91 5 9 2 4 1 0 3 115 3,595 428 303 27 65-46 -16 121 4,476 CoPSMMRF 3-32 FIFIA 53,200 27,700 2000 6,500 2003 2002 494 289 209 83.9 139 25 衆 衆 衆 衆 122
3-33 2004 5,060,000 5,718 $27.1 2005 5,312,000 37 $0.2 10,372,000 5,755 $27.3 200312 衆 4.94 2003 4,476 5500 2.89 2004 2005 2730 6 5 2003 410 49% 30% 16% 5% 6,308 3 136.6 142.6 123
Successive ( ) 1. 2. 絶 --- Post 124
3-16 125
3-17 2005 4. 72... 126
127
IT 128
Job & Career 129
130
3-34 2005 ( ) ( ) 2005 3 25 9 25 (185 ) 1. 2. 3. 5000 2750 1500 1350 550 131
1. 3-35 450 450 450 1350 3-36 350 300 200 100 250 150 1350 2. 3-37 350 1500 2750 85% 200 550 3-38 180 140 130 100 BIE 550 132
3-36 7025 4120 11145 3.4% 3290 14435 4.4% 3750 2300 6050 1.8% 1860 7910 2.4% 780 480 1260 0.4% 390 1650 0.5% 2970 1820 4790 1.5% 1470 6260 1.9% 3275 1820 5095 1.5% 1430 6525 2.0% 1350 750 2100 0.6% 590 2690 0.8% 1300 720 2020 0.6% 560 2580 0.8% 625 350 975 0.3% 280 1255 0.4% 133
2008 1. 2. 3. 134
4. 1. 2. 3. 135
4. 5. 6. 1. 2. 136
3. 4. 5. 6. 7. 137
3-37 1. 138
2. 3. 4. 5. 1. 2. 139
3. 1. 2. 3. 4. 140
1. 2. 3. 4. 5. 141
1. 2. 3. 142
1. 2. 1. 143
2. 3. 4. 5. 6. 7. 144
8. 9. 10. 145
146
2010 黄 约 黄 别 黄 宽 会 内 黄 黄 黄 来 黄 147
葱 葱 黄 黄 贯 黄 带 纪 纪 黄 黄 148
149
4-1 150
噍 151
2001 152
4-2 1 1.13- -1.14 2 3.31- -4.22 3 4.7- -4.8 4 6.16- -17 5 5.5- -13 6 6 7 6- -9 8 6.20- -8.12 9 8.18- -8.19 10 9 11 9 12 5-8 13 10.13-11.18 14 10 15 11.3 16 12.2 17 2001 12.22 153
3-39 4-3 7411 748 7411 7411 7411 872 872 863 2001 154
155
16241662 16831895 18951945 1945 156
157
158
1. 2. 3. 4. 5. 159
6. 7. 1. 2. 3. 4. 5. 160
6. 7. 8. 161
162
4-4 163 16
~ 1. 164
2. 3. 1. 2. 3. 165
166
4-5 2004 167
4-1 2004 168
1. 2. 3. 169
1. 2. 3. 4. 0.219 0.241 170
171
172
1. 2. 173
3. 174
175
176
177
1. 178
2. 3. (tour package) 4. 179 5.
1. 2. 3. 4. 180 5.
1. 2. 3. 4. 181
1. 2. 3. 1. 182
2. 3. 4. 1. 2. 183
3. 4. 5. 184
SWOT 85 185
4-6 50 2001 186
187
4-7 SOGO ( ) 188
徳 / / / ( ) 2000 1. 189
5 2 1 5 13 85 SOGO 190
85 4-8 1.15 2.19 3.23 5.5 6.24 6.28 7.7 7.15 8.15 9.28 9.9 10.10 Kaohsiung Walking 191
4-9 2006 95.1.14.~95.1.22 1. 95.3.6. 1500 95.1.29.~95.2.28. 2. 95.1.21.~ 10000 12 1. 95.2.18 2. 3. 4. 5. 6. 7. 8. 13-15 ( 2 ) ( 500 ) 1. 95.3.8.~1 6000 0. 2. 1 95 4 333 3. 3 95.5.29.- 31. 2006 2 95.6.3-95 4..6.18 5. 3 95.6.10. 192
6. 95.7. 1000 7. 1 95.8. 1. 95.9.20.- 1 22. 95.10.15. 180 95.9. ( 95 95.9. 5000 2. 300 ) 3. 30 2006 1. 95.10.15. 30 1 95.11.4. 2. 9 3. 95.11. 2006 95.10. 4. 95.12.31. 10 5. 95.12. 6000 193
SWOT (S) 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. (W) 1. 2. 3. 194
4. 5. 6. 7. 8. 9. 10. 11. 12. (O) 1. 2. 3. 4. 5. 6. 7. (T) 1. 2. 3. 4. 195
5. 6. SWOT 4-10 SWOT Strengths Weaknesses 1. 1. 2. 3. 4. 5. 5. 6. 2. 3. 4. 6. 7. 7. 8. 8. 9. 9. 10. 10. 11. 11. 12. Opportunities Threats 1. 1. 2. 2. 196
3. 3. 4. 4. 5. 6. 5. 6. 7. 197
198
199
5-1 199 200
5-2 199 201
5-3 1996 202
203
204
205
5-1 1. (2003) (2002) 2. (1992) (2001) (2001) (2002) (2003) (2005) (2005) (2005) 3. (1995)Gunn(1999) (2001) (2002) (2003) (2004) (2005) 4. (1992) (2001) (2001) (2003) (2003) (2005) (2005) 5. ( ) 6. (1992) (2003) 7. (1992)Gunn(1994) (2001) (2003) (2004) (2005) (2005) 8. (2002) 9. (1992) (2002) (2003) 10. (2003) (2003) 11. (1992) (2002) (2003) 12. (1992) (2001) (2002) (2003) 13. (2005) (2005) 14. (2003) 15. (1992) (2003) 206
5-1 (1) 1. (1992) (2002) 2. ( ) (2005) (2005) 3. (2005) (2005) 4. (2001) (2002) (2003) (2003) (2005) 5. (2002) (2003) (2005) 6. (2002) 7. (1992) (2002) 8. (2003) 9. (1992) (2002) 10. (1992) (2003) (2005) 11. (1992) (2002) (2003) (2003) 12. (2003) (2005) 13. (2002) 14. (1992) (2003) (2003) 15. (1992) (2003) (2003) 207
5-1 2 1. ( ) (n.d.) (2001) (2002) (2003) (2003) (2005) (2005) 2. (2003) 3. Gunn(1999) (n.d.) (2001) (2002) (2003) 4. (2002) 5. (2003) (2005) 6. (2005) 7. (2005) 8. (2003) (2005) 9. (2001) 10. (2002) (2003) 11. (2002) 12. (2002) 13. ( ) (2005) 14. Gunn(1999) (2001) (2002) (2004) (2005) 15. NPO (1992) 208
5-1 3 1. (2001) (2001) (2002) (2003) (2003) (2004)New Zealand Tourism Strategy Group(n.d.) (2005) 2. (2003) (2003) 3. (2001) (2003) (2005) 4. (2001) (2002) 5. Gunn(1999) (2001) (2002) (2004) (2005) (2005) 6. (2001) (2003) (2005) (2005) 7. ( ) (2001) (2002) (2005) 8. (2002) (2003) 9. (2005) 10. (2002) 11. (2002) 12. (2002) (2003) 13. (2001) (2003) (2004) 14. LOGO (2003) 15. (2005) 209
5-1 4 1. (2008 2009 ) Gunn(1998) (2001) (2003) 2. (1992) (2002) (2003) (2005) (2005) 3. (2003) (2005) 4. (2005) 5. (1992) (2002) (2003) (2005) 6. (2003) (2005) 7. (2005) 8. 24 (2003) (2005) 9. (2003) (2005) 10. (2001) (2002) (2003) (2005) 11. (2002) 12. ( ) (1992) (2003) 13. (2002) 14. 210
( ) 5-4 211
212
213
214
215
A2. 5 4.53 A3. 4 4.43 A1. 4 4.27 A9. 4 4.27 A6. 4 4.13 A7. 4 3.97 A8. 4 3.87 A15. 4 3.87 A4. 4 3.77 A10. 4 3.73 A11. 4 3.70 A5. ( ) 4 3.53 A14. 4 3.53 A12. 3 3.17 A13. 3 2.93 1. 2. 216
B1. 4 4.33 B2. ( 4 4.27 ) B5. 4 4.23 B6. 4 4.17 B13. 4 4.13 B4. 4 4.07 B7. 4 4.03 B8. 4 3.93 B7. 4 3.83 B11. 4 3.73 B12. 4 3.70 B14. 4 3.67 B15. 4 3.57 B9. 3 3.53 B3. 4 3.50 217
C14. 4 4.47 C13. ( 4 4.33 ) C6. 4 4.30 C5. 4 4.23 C9. 4 4.13 C3. 4 4.10 C8. 4 4.10 C15. NPO 4 4.10 C4. 4 4.07 C7. 4 4.03 C2. 4 3.87 C10. 4 3.87 C12. 4 3.80 C1. ( 4 3.77 ) C11. 4 3.73 218
1. 1 2. 1 D1. 4 4.27 D2. 4 4.27 D5. 4 4.27 D7. ( 4 4.27 ) D9. 4 4.23 D11. 4 4.13 D4. 4 4.10 D8. 4 4.10 D6. 4 4.03 219
D14. LOGO 4 3.93 D12. 4 3.90 D3. 4 3.87 D13. 4 3.83 D10. 4 3.77 D15. 4 3.77 1. 2 2. 2 3. 1 4. 1 E1. (2008 2009 ) 4 4.37 E6. 4 4.33 E2. 4 4.23 E5. 4 4.23 220
E7. 4 4.23 E11. 4 4.13 E8. 24 4 4.07 E10. 4 4.00 E4. 4 3.97 E12. ( ) 4 3.93 E3. 4 3.77 E13. 4 3.73 E9. 4 3.63 E14. 4 3.43 1. 1 2. 1 221
222
A1. A2. A3. A4. A5. ( ) A6. A7. A8. A9. A10. A11. 223
A12. A13. A14. A15. B1. B2. ( ) B3. B4. B5. B6. B7. 224
B8. B9. B10. B11. B12. B13. B14. B15. C1. ( ) C2. C3. 225
C4. C5. C6. C7. C8. C9. C10. C11. C12. C13. ( 226
) C14. C15. NPO D1. D2. D3. D4. D5. D6. D7. ( ) D8. D9. 227
D10. D11. D12. D13. D14. LOGO D15. E1. (2008 2009 ) E2. E3. E4. 228
E5. E6. E7. E8. 24 E9. E10. E11. E12. ( ) E13. E14. 229
230
A6. A7. A17. B10. C4. C6. C15. NPO D3. D4. D6. D8. D12. D13. D16. D17. E13. A1. A2. A3. A4. A5. ( ) A8. 231
A9. A10. A11. A12. A13. A14. A15. A16. B1. B2. ( ) B3. B4. B5. B6. B7. B8. B9. B11. B12. B13. B14. B15. C 232
C1. ( ) C2. C3. C5. C7. C8. C9. C10. C11. C12. C13. ( ) C14. C16. C17. D D1. D2. D5. D7. ( ) D9. 233
D10. D11. D14. LOGO D15. D18. D19. E E1. (2008 2009 ) E2. E3. E4. E5. E6. E7. E8. 24 E9. E10. E11. E12. ( ) E14. E15. E16. 234
235
A1. A2. A3. A4. A5. ( 236
) A6. A7. A8. A9. A10. A11. A12. A13. A14. A15. A16. A17. 237
A2. 4.52 A3. 4.40 A1. 4.16 A9. 4.16 A6. 4.12 A7. 4.08 A17. 3.96 A11. 3.92 A15. 3.80 238
B1. B2. ( ) B3. B4. B5. B6. B7. B8. B9. B10. B11. B12. B13. B14. B15. 239
B1. 4.40 B2. ( 4.36 ) B5. 4.28 B6. 4.28 B13. 4.20 B8. 4.12 B4. 3.96 240
B10. 3.96 C1. ( ) C2. C3. C4. C5. C6. C7. 241
C8. C9. C10. C11. C12. C13. ( ) C14. C15. NPO C16 C17 242
C14. 4.32 C16 4.24 C5. 4.20 C17. 4.20 C6. 4.16 C7. 4.16 C8. 4.16 C13. ( 4.16 ) C3. 4.12 C15. NPO 4.08 C9. 4.04 C4. 3.96 C12. 3.76 243
D1. D2. D3. D4. D5. D6. D7. ( ) D8. D9. 244
D10. D11. D12. D13. D14. LOGO D15. D16 D17 D18 D19 245
D1. 4.40 D2. 4.32 D5. 4.20 D9. 4.20 D11. 4.16 D16 4.12 D17 4.12 D6. 4.08 D4. 4.04 D7. ( 4.04 ) D12. 4.04 D8. 4.00 D3. 3.96 D13. 3.92 D18 3.88 D19 3.88 246
E1. (2008 2009 ) E2. E3. E4. E5. E6. E7. 247
E8. 24 E9. E10. E11. E12. ( ) E13. E14. E15. E16 248
E1. (2008 2009 ) 4.32 E2. 4.32 E6. 4.32 E10. 4.24 E5. 4.20 E8. 24 4.20 E15. 4.20 E7. 4.16 E11. 4.16 E16. 3.96 E13. 3.88 E12. ( ) 3.84 249
A2. 4.52 A3. 4.40 B1. 4.40 D1. 4.40 B2. ( 4.36 ) C14. 4.32 D2. 4.32 E1. (2008 2009 ) 4.32 E2. 4.32 E6. 4.32 B5. 4.28 B6. 4.28 C16 4.24 E10. 4.24 250
B13. 4.20 C5. 4.20 C17. 4.20 D5. 4.20 D9. 4.20 E5. 4.20 E8. 24 4.20 E15. 4.20 A1. 4.16 A9. 4.16 C6. 4.16 C7. 4.16 C8. 4.16 C13. ( 4.16 ) D11. 4.16 E7. 4.16 E11. 4.16 A6. 4.12 B8. 4.12 C3. 4.12 D16 4.12 D17 4.12 A7. 4.08 C15. NPO 4.08 D6. 4.08 C9. 4.04 D4. 4.04 D7. ( 4.04 ) 251
D12. 4.04 D8. 4.00 A17. 3.96 B4. 3.96 B10. 3.96 C4. 3.96 D3. 3.96 E16. 3.96 A11. 3.92 D13. 3.92 D18 3.88 D19 3.88 E13. 3.88 E12. ( ) 3.84 A15. 3.80 C12. 3.76 252
7-1 1. 2. 3. 4. 5. 1. 2. 3. 4. 4.52 253
1. 2. 3. 254
1. 4.16 2. 2009 3. 255
7-2 7-2 1. ( ) 2. 3. 4. 1. 2. 3. 4. 1. 1992 256
2. 2009 257
7-3 7-3 1. 2. 3. 4. 5. 1. 2. 3. 4. 5. ( ) 258
6. 7. NPO 8. 1. 2. (1) (2) (3) (4) 259
4.28 4.20 1. 2. 260
1. 1 2 3 4 2. 261
3.92 1. 2. 262
7-4 7-4 1. 2. 3. 4. 5. 6. 7. 8. 1. 2. 3. 4. 5. ( ) 6. 7. 8. 4.40 263
12 CISCorporate Identity System 1. 4.20 (1) (2) (3) (4) (5) 264
(6) flash 2. 4.04 4.12 1. 2. 3. 4. 5. 4.12 1. 265
2. 4.08 39 (1) (2) 1. (1) (2) (3) 2. 266
3. 7-5 7-5 1. 2. 3. 4. 5. 6. ( ) 1. (2008 2009 ) 2. 3. 24 4. 5. 6. 4.32 267
4.32 1. 2. 3. 4. MICE 5. 24 PUBDISCOKTV 268
1. 2. 3. 269
270
271
1. Dale, G. & Oliver, H. (2002) 2. Gunn, C. A. (1999) 3. Gunn, C. A. (1998) (Vacationscape Development Tourist Areas, 3rd ed.) 4. 2000 9 6 11 5. (2002) 6. (2002) 7. (2003) 2008 8. (1977) 9. (2002) 467 19 10. (2004) 93 93 11. (2005) 12. (2002) 13. (1983) 14. (2001) 15. (2002) 2008 (2002-2007) 81-98 16. (2005 6 ) - 145 17. 84 4 25 272
18. (2002) 19. (2000) 20. (1999) --- 21. (2001) ( ) 98-106 22. (1997) 23. 1998 24. (2003) 464-471 25. (2002) 26. (2001) ( ) 98-106 27. (1998) 28. (2002) 29. (1994) 30. (2004) 31. (2003) 32. 2002 2 11 33. (2003) 34. (2002) 35. (1984) 36. (1995) 2(1) 1 12 273
37. (2002 9 ) 135 http://media.justsports.net.tw/spo_demo/annualreport/quarterly135/3.asp 38. (2004) (2004) 40. (2006) 41. 1992 7 18 19 42. (2002) 470 39 43. (1981) 12 13-16 44. (2001) 45. (1980) 46. (1997) - 47. (2000) 48. (1996) 6 1-24 49. (1995) 50. (2001) 51. (2002) 52. (2002) 79 2002/06/24 53.. http://www.eusataiwan.org/news_analysis/taiwan%20news%20weekly/tnc20 04.asp 2004 10 22 54. (1999) 274
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1. Kaohsiung Walking http://kaohsiungwalking.kcg.gov.tw 2. 2010 http://www.expo2010china.com/expo/shexpo/index.html 3. (2000) 225 http://monthly.wealth.com.tw/225/22531.htm 4. www.beijing2008.com 5. http://www.beinet.net.cn/index.jsp 6. http://202.39.225.136/indexc.asp 7. (2001) http://www.npf.org.tw/publication/te/090/te-c-090-078.htm2001/07/21 8. http://www.kcg.gov.tw 9. http://invest.kcg.gov.tw/specstreet 10. (2003) 92.12 http://www.kcc.gov.tw/magazine/dec_2003/part3.htm 11. http://w4.kcg.gov.tw/travel 12. http://www.cdn.com.tw/daily/2001/10/04/text/901004i1.htm 13. http://www.trendsmag.com/article/article_detail1.jsp?id=67336 2005 8 14. (2001) -- http://home.kimo.com.tw/liutaho/a85.htm2001/8/6 15. http://www.bp.ntu.edu.tw/cpis/cprpts/ponghu/depart/touring/txt/1.htm 16. http://cpis.e-land.gov.tw/cprpts/index.htm 17. http://www.digitalbeijing.gov.cn/centernews/default 276
1. Ashworth, G. J. & Tunbridge, J. (1990). The Tourist-Historic City. London: Belhaven. 2. Ashworth, G. J. (1989). Urban tourism: an imbalance in attention. In C. P. Cooper (Eds.), Progress in Tourism, Recreation and Hospitality Management, 1: 33-54. London: Belhaven. 3. Ashworth, G. J. (1992). Is there an urban tourism?. Tourism Recreation Research, 17(2): 3-8. 4. Blakely, E. J. (1994). Planning Local Economic Development Theory and Practice. Sage Publication. 5. Getz, D. (1991). Festivals, Special Events and Tourism. New York: Van Nostrand Reinhold. 6. Hall C. M. (1994). Tourism and Politics: Policy, Power and Place. London: John Wiley & Sons. 7. Jansen-Verbeke, M. (1988). Leisure, Recreation and Tourism in Inner Cities. Explorative Case Studies. Amsterdam/Nijmegen: Nerherlands Geographical Studies 58. 8. Knechtel, K. (1985). The Role of the Third Sector in Tourism Development. Tourism Management, 7(2): 131-135. 9. Law, C. M. (1993). Urban Tourism. Attracting visitors to Large Cities. London: Mansell. 10. McIntosh, W., & Goeldner, R. (1990). Tourism: Principles, practices, philosophies, 6th ed.. New York: John Wiley & Sons, Inc. 11. Page, S. J. (1989). Tourism planning in London. Town and County Planning, 58(12): 334-336. 12. Page, S. J. (1992). Urban Tourism in New Zealand: the National Museum of New Zealand Project. Tourism Management, 14(3): 211-218. 13. Page, S. J.. (1995). Urban Tourism. London and New York: Routledge. 14. Pearce, P. (1993). Fundamentals of tourism motivation Tourist Research : Critiques and Challenges. London: Routledge. 15. Price water housecoopers (2004).The economic impact of the Olympic Games 277
Pricewaterhousecoopers, June 2004, p.20. 16. Stansfield, C. A. (1964). A note on the urban-nonurban imbalance in American recreational research, Tourism Review, 19(4): 196-200. 17. (1950) 1. Hawaii Transportation Association(HTA) (n.d.). Hawaii Tourism Strategic Plan 2005-2015. Retrieved 2004.10.01 from the World Wide Web: http://www.tourism.govt.nz/strategy/str-reports-2010/str-rep-2010full.pdf. http://www.state.hi.us/tourism/files/tsp2005_2015_final.pdf. 2. Joburg City Government (n.d.). Tourism Strategy. Retrieved 2004.08.11 from the World Wide Web: http://www.joburg.org.za/unicity/tourism.stm. 3. New Zealand Tourism Strategy Group (n.d.). New Zealand Tourism Strategy 2010. Retrieved 2004.06.29 from the World Wide Web: http://www.tourism.govt.nz/strategy/str-reports-2010/str-rep-2010full.pdf. 4. Tourism British Columbia (n.d.). Tourism British Columbia Three-Year Service Plan 2003/04 2005/06. Retrieved 2004.10.01 from the World Wide Web: http://tourismbc.com/pdf/tbc_sp_2003.pdf#search='tourism%20british%20c olumbia%20threeyear%20service%20plan. 5.. from the World Wide Web: http://big5.chinabroadcast.cn/gate/big5/gb.chinabroadcast.cn/1827/2004/08/30/52 1@284059.htm 6. (n.d.). Retrieved 2004.08.11 from the World Wide Web: http://www.jnto.go.jp/chc/. 7. (2001).. Retrieved from the World Wide Web: http://www.metro.tokyo.jp/inet/keikaku/shousai/70bbt100.htm 8. (2004).. Retrieved from the World Wide Web: http://www.city.kobe.jp/cityoffice/15/020/information/actionplan.pdf 9. (n.d.).. Retrieved 2004.08.11 from the World Wide Web: http://www.city.yokohama.jp/me/keizai/promotion/skplan/keikaku-gaiyou.pdf. 278
279 (Delphi) 0972-008-165 Email hondor327@pchome.com 2009 2009 Gunn
1. 2. A1.... A2.... A3. A4.... A5.... A6.... A7.... A8.... A9.... A10.... A11. A12.... A13.... A14.... A15.... 280
(1) (2) (3) (4) (5) (6) 1. 2. B1..... )............................ B2. ( B3. B4. B5. B6. B7. B8. B9. B10. B11. B12. B13.... B14....... B15. 281
(1) (2) (3) (4) (5) (6) 1. 2. 3. C1. ( )...... C2.......... C3. C4. C5.... C6.............. C7. C8. C9. C10.... C11.... C12..... 282
C13. ( )... C14..... C15. NPO (1) (2) (3) (4) (5) (6).. 1. 2. 3. 4. D1....... D3....... D2. D4.... D5.... D6. D7.... 283
D8.... D9.... D10.... D11.... D12.... D13....... D14. logo... D15. (1) (2) (3) (4) (5)... 1. 2. 3. E1. 2008 2009...... E3.... E2... E5....... E4. E6. E7. 284
............... E8. 24 E9. E10. E11. E12. ( ) E13. (1) (2) (3) (4) (5) (6) 285
286 5 ()0972-008-165
5 4 3 2 1 ( ( ) ) A2. 5 4.53 A3. 4 4.43 A1. 4 4.27 A9. 4 4.27 A6. 4 4.13 A7. 4 3.97 A8. 4 3.87 A15. 4 3.87 A4. 4 3.77 A10. 4 3.73 A11. 4 3.70 A5. ( ) 4 3.53 A14. 4 3.53 A12. 3 3.17 A13. 3 2.93 1. 1 2. 1 287
5 4 3 2 1 ( ( ) ) B1. 4 4.33 B2. ( 4 4.27 ) B5. 4 4.23 B6. 4 4.17 B13. 4 4.13 B4. 4 4.07 B7. 4 4.03 B8. 4 3.93 B7. 4 3.83 B11. 4 3.73 B12. 4 3.70 B14. 4 3.67 B15. 4 3.57 B9. 3 3.53 B3. 4 3.50 288
5 4 3 2 1 ( ( ) ) C14. 4 4.47 C13. ( 4 4.33 ) C6. 4 4.30 C5. 4 4.23 C9. 4 4.13 C3. 4 4.10 C8. 4 4.10 C15. NPO 4 4.10 C4. 4 4.07 C7. 4 4.03 C2. 4 3.87 C10. 4 3.87 C12. 4 3.80 C1. ( 4 3.77 ) C11. 4 3.73 1. 1 2. 1 289
5 4 3 2 1 ( ( ) ) D1. 4 4.27 D2. 4 4.27 D5. 4 4.27 D7. ( 4 4.27 ) D9. 4 4.23 D11. 4 4.13 D4. 4 4.10 D8. 4 4.10 D6. 4 4.03 D14. LOGO 4 3.93 D12. 4 3.90 D3. 4 3.87 D13. 4 3.83 D10. 4 3.77 D15. 4 3.77 1. 2 2. 2 3. 1 4. 1 290
E1. (2008 2009 ) 4 4.37 5 4 3 2 1 ( ( ) ) E6. 4 4.33 E2. 4 4.23 E5. 4 4.23 E7. 4 4.23 E11. 4 4.13 E8. 24 4 4.07 E10. 4 4.00 E4. 4 3.97 E12. ( ) 4 3.93 E3. 4 3.77 E13. 4 3.73 E9. 4 3.63 E14.4 3.43 1. 1 2. 1 5 291
292
293
294
295
撃 296