3 1. 2. 3. 4. 5. 3.1 2 crossculfural literacy 20 60 70 1 80 20
56 60 70 20 1994 2003 23 44 71 185 2 3.2 19 70 Edward Tylor 3 Geert Hofstede 4 Zvi Namenwirth Robert 5 Weber culture value 6 norm society 3.2.1 folkways mores 7 30
3 57 8 3.2.2 3 20 90 50 9 5000 10 Cajun www.newhopepa.com/news/intl_news/default.htm
58 3.2.3 3-1 3-1 3.3 social structure 3.3.1 group 11 12 1. 2
3 59 13 2. 14 Nakane B S 15 16 20% 40% 3.3.2 social strata
1. social mobility caste system 20 1949 2 class system 17 16 20 90 17.5 79 Eton 79 18 60
2. class consciousness 20 3.4 religion 19 ethical system Christianity 17 Islam 10 Hinduism 7.5 Buddhism 3.5 1800 20 20 59 3.4.1 20% 11 61 3
62 The Roman Catholic Church The Orthodox Church 16 Protestantism 1904 Max Weber 21 22 2 23 3.4.2 10 610 Muhammad 622 Muslim 35 Jesus 24 25 5
3 63 1. Islamic Fundamentalism 26 30 2001 9 11 Jim Jones David Koresh 27 28 1979 2. 29 Allah
1992 1999 2001 7 1 30 riba 30 2005 176 2400 16% 1000 1000 1100 1992 1999 2001 7 1 3 1999 2005 25 3 2005 9 64
3 65 23 2010 20% Forced Devotion, The Economist, February 17, 2001,pp.76-77; Islamic Banking Marches On, The Banker, February 1, 2000; F. Bokhari, Bankers Fear Introduction of Islamic System Will Prompt Big Withdrawals, Financial Times, March 6, 2001, p. 4; and Agence France Presse, Islamic Banking Booms in Pakistan, January 2005 (source of quote). 3.4.3 7.5 4000 nirvana 20 90 31 Mahatma Gandhi 32
66 2004 120 3 5 4.2 M 20 90 1.5 2 3 1955 1.4 2001 3 3 2 100% 1000 21 4.5 2005 65 30 Luke Harding, Give Me a Big Mac-But Hold the Beef, The Guardian, December 28, 2000,p. 24; Luke Harding, Indian McAnger, The Guardian, May 7, 2001, p. 1; A. Dhillon, India Has No Beef with Fast Food Chains, Financial Times, March 23, 2002, p. 3; and McDonald s Plans More Outlets in India, Associated Press Worldstream, December 24, 2004. 3.4.4 6 Siddhartha Gautama
Buddha 3.5 3.4.5 5 K ung-fu-tzu Confucius 1949 2000 1949 2 33 34 35 67 3
68 36 10 Brian Murphy Associated Press July 7 2006 3.5 3.5.1 24 37 20 70 38 Sunbeam Corporation Chevrolet Nova Nova Nova Caribe 39
3 69 3.5.2 5 8 3 5 3.6 40 41 Michael Porter 1945 42 70% 3/4 3.7
70 IBM 1967 1973 10 40 0 100 3-1 20 3-1 3-1 49 86 46 56 36 51 90 61 69 76 38 49 39 48 80 52 18 23 74 16 68 86 71 43 35 65 67 66 35 35 89 66 78 48 14 46 77 40 48 56 13 81 54 47 54 91 46 95 81 82 30 69 38 53 80 14 95 86 11 44 43
3 71 57 86 51 42 31 29 71 5 64 64 20 34 66 85 37 45 40 46 91 62 44 IBM IBM IBM IBM 20 45 46 Confucian dynamism 47 10 2 3.8 48
72 20 60 20 60 49 50 51 52 25 78 53 54 MTV
3 73 1. ethnocentrism T. 55
74 A Hellish Controversy, The Economist, October 8, 2005, p. 73. Copyright 2005 The Economist Newspaper Ltd. All rights reserved. Reprinted with permission. Further reproduction prohibited. www.economist.com 2. 56 20 Masayoshi Son 1981 Softbank
3 75 A B A 6 B B A 57 B B 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 4 11. 12. 13.
76 1. 2. 3. 4. 1 2 3 global EDGE http://globaledge.msu.edu/ 1. 2. 5 1920 20 1964 20 90 10 1998 2000 1.1 1999 3 2
3 77 3% 41% 2 2001 30 1.3 1000 3 20 60 25 21 35 2004 2002 2003 2004 2005 13 DVD Putting the Bounce Back into Matsushita, The Economist, May 22, 1999, pp. 67-68; In Search of the New Japanese Dream, The Economist, February 19, 2000, pp. 59-60; P. Landers, Matsushita to Restructure in Bid to Boost Thin Profits, The Wall Street Journal, December 1, 2000, p. A13; M. Tanikawa, A Pillar of Japan Inc. Finally Turns Around; Work in Progress, International Herald Tribune, August 28, 2004, pp. 17-18; and M. Nakamoto, Shift to Digital Drives Growth for Matsushita, Financial Times, May 1, 2006, p. 17. 1. 20 90 2. 3. 20 50 80 20 90 21 4. 1 2 5.