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() 9.. http://www.taiwan-go.com.tw/.. -. - -.. 6-6.. -. - - 9.. Engel, J. F., Miniard, P.W., & Blackwell, R. D.. Consumer Behavior, 9 th ed, New York: The Dryden Press.. Hawkins, D. L., Best, R. J., & Coney, K. A.. Consumer Behavior:. Building Marketing Strategy, th ed., McGraw-Hill, New York.. Kolter, P. 99. Marketing Management : Analysis, Planning, Implementation and Control, 9 th ed.,new Jersey: Prentic-Hall Inc.. Lazer Willian. 96. Life Style Concept and Marketing, Preceedings of the American Marketing Association, -9.. Mayo, E. J., & Jarvis, L. P. 9. The psychology of leisure travel. Boston: CBI Publishing. 6. Plummer J, T. 9.The Corcepts and Application of Life-style Segmentation, Journal of Marketing,():-.