DIY ----B Q ---- - : 20 DIY( ) 2002 SOGO 2003 800 DIY 2002 B Q IKEA, (HOMEMAX), SWOT B&Q B Q 1. 2.B Q 3. 4.B Q 5. 701 1 TEL (06)228-6690 0931-869466 FAX (06)596-1621 E-mail: wuogo@yahoo.com.tw 1
12000 10000 [ ] DIY [ ] 9-11 ( ) ( ) B&Q Know-how DIY 1995 8 DIY 10000 20000 80% DIY DIY B&Q, 15,, 2
7-11 B&Q 7-11 DIY B&Q ( ) DIY ( ) DIY ( ) B&Q B&Q B&Q B&Q DIY B&Q B&Q B&Q B&Q DIY B&Q DIY 3
1995 B&Q DIY B&Q 15 B&Q Kingfisher 595 B&Q 45000 DIY B&Q B&Q 15000 5000 B&Q 40000 140000 1969 30 DIY 1978 DIY 95% 23 Wal-Mart Home-dept ( ) B&Q Hola B2B B2C - 4
Wal-Mart Home-Dept Sears Praktiker Castorama Jasco DIY 1978 1978 DIY 1986 20 1989 1990 1991 1992, 1993 1994 ISO90002 1995 Kingfisher B&Q 1996 1997 1998 B&Q 4 1999 2 2000 2 4 u2id( B2B,B2C) 4-2001 B&Q 12 Hola 4 2003 B&Q 15 DIY 5
B&Q DIY B&Q B&Q B&Q B&Q [ ] B&Q Good Better Best B&Q B&Q 22 20000 B&Q B&Q B&Q B&Q B&Q DIY BIY DIY+ B&Q B&Q B&Q 1 B&Q DIY 1992-1993 DIY DIY 6
DIY DIY 1995 B&Q DIY 2 B&Q B&Q 4 5 15 25 B&Q B&Q 3 DIY 1 B&Q Know-how B&Q 2 DIY 3 7
B&Q 4 B&Q DIY ( ) B&Q B&Q ( ) B&Q B&Q 10% ( ) B&Q 25 2003 10 4 B&Q 8
B&Q B&Q B&Q DIY B&Q B&Q B&Q B&Q 3 6 DIY DIY B&Q 9
DIY DIY B&Q BIY DIY+ DIY B&Q 双 B&Q DIY IKEA 2 1 4 2 DIY DIY B&Q IKEA B&Q B&Q IKEA B&Q B&Q DIY B&Q IKEA B&Q B&Q DIY+ IKEA 10
B&Q IKEA B&Q IKEA DIY 20000 6000 18000 WTO 94 30000 94 IKEA 10% 15 6000 1600 9000 10000 2 IKEA BIY DIY+ 11
B&Q SWOT B&Q B&Q B&Q B&Q B&Q B&Q B&Q BIY + B&Q B&Q now-how B&Q B&Q B&Q 70 DIY 100 4 10 DIY 12
B&Q 10 IKEA 10 8 B&Q B&Q B&Q 7-11 B&Q B&Q B&Q B&Q 220 22% 25% 110 11% 18% / 170 17% 15% 150 15% 12% 70 7% 5% 110 11% 10% 170 17% 15% 1000 100% 100% 13
B&Q B&Q B&Q B&Q B&Q B&Q B&Q B&Q 7-11 14
( ) DIY B&Q DIY B&Q ( ) B&Q 1+1 ( ) B&Q DIY (HLOA) 4 (2003) DIY IKEA IKEA 8 HLOA B&Q 1~2 B&Q B&Q B&Q 15
B&Q B&Q B&Q DIY 2003 2002-2002 2001 2002/5/1 PCHOME 2002/8/30 2003 8 IKEA 2003 2---IKEA 63 WWW.bnq.com.tw 16