WAP WAP 8841641 8641641 8641648 PC PC 1997 (Nokia) (Ericsson) (Motorola) Phone.com (Wireless Application Protocol WAP) (Wireless Portal) WAP WAP ( 1
HTTP) (Wireless Markup Language WML) WAP WAP WML Nokia --WAP Gateway WAP Gateway HTML WML WAP WAP Gateway WAP WML (WAP Forum www.wapforum.org) WAP (PDAs) (IP) (HTTP) (XML) (SSL) (URL) Phone.com ( Unwired Planet) 1997 1999 100 2
: 1. 2. 3. 4. WAP WAP 1 Internet WAP Internet WAP WWW WAP / CPU 2 3 (Notification) 3
4 (E-commerce) WWW WWW WWW 5 ( ) WAP WAP WAP -- WAP ISP ISP Internet ICP portal WAP 4
Seednet 600 WAP 1999 WAP 1200 WAP (ISP) ISP 1200 1999 65.5 65.5 69% (MIC 2000) ISP ISP 5
Hinet 18,000 1 20 360,000 Hinet 1400 ( 1000 380) ISP ISP WAP WAP ISP ISP -- WAP Internet HTML WML WAP YesMobile HTML WML WAP PC 3 4 1200 ICP Portal 6
WAP WAP WAP (Radio Frequency RF) (Digital Switching) 1 70 (AT&T) (Advanced Mobile Phone System AMPS) ((Frequency Division Multiple Access FDMA) 2 1991 (Digital Cellular) (Time Division Multiple 7
Access TDMA) IS- 45 AMPS GSM(Global System for Mobile) - (Code Division Multiple Access CDMA) IS-95 CDMA GSM GSM900 GSM1800 9.6kbps~14.4kbps 3 (International Telecommunication Union ITU) IMT-2000 2000MHz 2Mbps CDMA (Wideband-Code Division Multiple Access W-CDMA) ( PDA ) IMT-2000 8
4 IMT-2000 2Mbps (Asynchronous Transfer Mode ATM) W-ATM Mobility Mobile GSM IMT-2000 WATM DECT Portable PHS Fixed ISDN B-ISDN 2Mbps 25Mbps 155Mbps 9
WAP 1 (Standard Naming Model) WAP WWW URL(Universal Resource Locater) 2 (Content Typing) WWW 3 (Standard Content Format) WAP WWW WML(Wireless Makeup Language HTML) WML scrip 4 (HTTP1.1) Wireless Session Layer Wireless Session Protocol Wireless Transaction Layer Wireless Transaction Protocol Wireless Security Layer Wireless Transport Layer Security Wireless Transport Layer Wireless Datagram Protocol GSM IS-45 IS-95 W-CDMA WATM 10
(1) (Wireless Application Environment WAE) WAE WWW WML WML script WTA(Wireless Telephony Application ) (Content Format) (2) (Wireless Session Protocol WSP) WSP (connection-oriented) (connection-less) (3) (Wireless Transaction Protocol WTP) WTP (transaction-oreinted) (4) (Wireless Transport Layer Security WTLS) WTLS (Secure Socket Layer SSL) (5) (Wireless Datagram Protocol WDP) WDP GSM IS-45 IS-95 WDP WDP 11
Portal Site WWW Internet Internet 9.6kbps 115kbps WAP Internet WAP PChome Online Internet Internet Internet WAP WAP WAP 12
WAP Key-in Internet Inernet Internet 1 Mind Share winner takes most Yahoo! Mind Share 2 Lock-In 3 (knowledge innovation) Yahoo! One-Click Site Yahoo! One-Click Site 13
WAP : 1. WAP 2., WAP,.. 3.WAP, :... 4. WAP 5. WAP PDA NOTEBOOK YesMobile http://www.yesmobile.com YesMobile 13 52 14
http://www.pasia.com/ WAP Web WAP --- 8d8d.com http://www.8d8d.com/ WAP 8dCall CICQ 8dCall 8d8d.com Free Homepage Web 8d8d.com http://www.927.to/ M-Mail ( ) WAP http://www.pnews.com.tw/wap/ 15
http://www.biztravel.com.tw/ Abacus WAP http://www.huelink.com/ wireless vertical portal WAP industry http://www.ots.com.tw/ YesMobile WAP YesMobile yesmobile (eyeball) 1.8 4 i-mode 4 16
i-mode i-mode (1) internet ( ) ( e-mail ) (2) ( ) 17
1. 1. 1. 1. 1. 1. 1. 2. 2. 2. 2. 3. 2. 2. 2. 3. 3. 4. 4. 5. 3. 5. 6. 7. 2000 1 ISP (3) (IA) (PDA IA) Internet WAP PC ISP 18
WAP ICP,... Internet WAP ICP WAP Internet Internet WAP Internet lock in Internet lock in WAP ICP 19
1. (2000) Portal 2. (1999) 212 3. (1998) Net Club 4. (1998) 75 42-48 5. (1999) IMT-2000 W-CDMA 76 58-65 6. (1999) 29(2) 157-171 7. (2000) 8. (1999) 1. (1998)Portal PC home Online 2. (1998)Portal PC home Online 3. YesMobile http://www.yesmobile.com 4. http://www.pasia.com/ 8d8d.com http://www.8d8d.com/ 5. http://www.927.to/ 6. WAP http://www.pnews.com.tw/wap/ 7. http://www.biztravel.com.tw/ 8. http://www.huelink.com/ 9. http://www.ots.com.tw/ 20