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Zac SEO 3 SEO 2010 11 Zac 2009 10 www.zaccode.com 2
SEO SEO 1-1 1 SEO SEO SEO SEO SEO SEO 1-2 3
1-3 1-4 Hitwise 2009 2 2008 1 2009 1 08 1 08 12 09 1 20.96% 20.70% 20.29% -3% 24.91% 24.13% 23.65% -5% 22.03% 21.94% 21.92% 0 14.54% 14.67% 14.89% 2% 8.20% 8.37% 8.68% 6% 4.32% 4.47% 4.65% 8% 4
2.23% 2.40% 2.49% 12% 2.81% 3.31% 3.43% 22% 3 4 Hitwise SEO 1-5 SEO 2 SEO SEO 2-1 SEO 5
2-2 SEO Google SEO 2-3 2-4 6
2-5 SEO 3 3-1 7
3-2 intitle intitle: 8
3-3 8 8 SEO 3-4 Google https://adwords.google.cn/select/trafficestimatorsandbox Google 9
3-5 3-6 10
SEO Google intitle 10 66,400,000 9,030,000 8+3+2 1.64 9 4 10 17,800,000 829,000 6+1+1 0.99 5 8 7 16,400,000 2,050,000 8+3+2 2.04 7 4 9 13,900,000 6,200,000 5+0+0 0.94 6 7 8 1,870,000 131,000 1+0+0 0 5 9 4 3,370,000 5,790,000 1+0+0 0.76 6 8 7 2,060,000 278,000 3+0+0 7.19 5 8 7 6,520,000 192,000 1+0+0 0 3 10 3 5,110,000 14,500 0 0.34 4 9 3 1,460,000 273,000 0 1.07 4 9 6 8+3+3 8 3 3 11
11 4 2-3 4-1 4-2 4-3 12
Google https://adwords.google.cn/select/keywordtoolexternal Google Google 13
4-4 Google Google SEO Google Google 14
673000 7645 10 7 201000 386 7 6 301000 803 9 5 135000 118 8 4 165000 155 4 8 8100 176 7 5 5400 202 7 5 60500 163 3 7 1000 0 3 4 1300 236 6 2 Google 15
4-5 16
SEO 3 1. 2. 3. 5 5-1 Google Google Google 17
SEO Google Excel Excel 18
5-2 Google 19
5-3 20
Google 5-4 SEO 21
5-5 SEO 22
Google PR Google PageRank SEO SEO 5-6 23
5-7 Google 5-8 6 SEO 6-1 24
6-2 25
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Excel 6-3 2-3 2-3 27
6-4 -URL SEO URL 20 57 12 1 24 7 Google URL 301000 10 www.domai n.com 135000 8 www.domai n.com/yins hi/ 5400 7 www.domai n.com/jubu/ fubu/ 78 35 21 29 SEO URL 擎 Chris Anderson 必峰峰慢 Chris Anderson 理鲜鲜钱香鉴 Netflix 擎媲康 28
Netflix Chris Anderson Netflix 理鲜鲜钱香鉴 29
擎媲必 肯狂糊 肯狂糊 肯狂糊 肯狂糊 擎媲情 30
肯狂糊 8 8-1 31
QQ Google Google 32
8-2 8-3 9 SEO SEO 9-1 33
9-2 SEO Google Google Google 673000 9 2.8% 18844 201000 8 3.0% 6030 301000 8 3.0% 9030 135000 5 4.9% 6615 165000 5 4.9% 8050 8100 3 8.5% 6885 5400 8 3.0% 162 60500 7 3.4% 2057 1000 5 4.9% 49 1300 5 4.9% 64 Google 57786 Google 33.2% / 174054 50% 87027 30% 52216 34
10 Google Google Google SEO SEO Google 2 Google 174 2 11.9% 1462 Google 8100 SEO Google Google 30-50% SEO 35
Google SEO AOL Google 2010 5 Chitika Google 1 2,834,806 34.35% 2 1,399,502 16.96% 3 942,706 11.42% 4 638,106 7.73% 5 510,721 6.19% 6 416,887 5.05% 7 331,500 4.02% 8 286,118 3.47% 9 235,197 2.85% 10 223,320 2.71% 11 91,978 1.11% 12 69,778 0.85% 13 57,952 0.70% 14 46,822 0.57% 15 39,635 0.48% 16 32,168 0.39% 17 26,933 0.33% 18 23,131 0.28% 19 22,027 0.27% 20 23,953 0.29% 36
Chitika AOL SEO 37
PPC SEO 5000 2000 9-3 肯狂糊 旅 盈累 康势 旅峰峰 康峰峰 情峰 旅 必 慢 10 10-1 Google 38
DVD SEO 10-2 39
Google 40
SEO SEO 10-3 必峰康峰 康 康情 理鲜鲜钱香鉴 肯狂糊 理鲜鲜钱香鉴 钱钱媲长鲜 t 媲情富钱雅 f 暴 理鲜鲜钱香鉴 41
理鲜鲜钱香鉴 理滋 康情 康慢 康拍 康慢 盈累 擎峰峰峰 滋著肯 t 身 ts 盈累 理滋 瞎肯 理滋 理鲜鲜钱香鉴 42
盈累 理鲜鲜钱香鉴 肯狂糊 肯狂糊鉴龄 11 SEO SEO 11-1 http://www.archive.org/web/web.php 43
2005 12 10 Google PR PR Google Google PR PR PR 44
123 Delicious Digg Twitter SEO SEO for Firefox SEOQuake 45
SEO for Firefox 46
SEOQuake 11-2 URL 47
Flash JS H1 H2 SEO 11-3 SEO Google Google AdPlanner Google Google Google Analytics Google ISP Google 1 Google 48
12 SEO Google http://www.google.com/intl/zh-cn/webmasters/ Google Google Google 49
12-1 robots robots.txt Google robots robots 50
robots robots 12-2 Google www www 51
Google Google 12-3 52
SEO 1000 53
SEO 9% 7% Zac 23% 54
zac 12-4 Google link: SEO 55
Google 56
SEO 12-5 Google 57
reply says reply says 58
12-6 59
Google site: Google 12-7 404 robots 60
404 404 61
400 SEO 12-8 HTML Google HTML 62
12-9 Google 63
HTML Google 64
12-10 理鲜鲜钱香鉴 理鲜鲜钱香鉴 65
SEO 1 SEO 1 1.1 SEO 1 1.2 SEO 2 1.3 6 2 14 2.1 15 2.2 15 2.3 17 2.3.1 17 2.3.2 20 2.3.3 21 2.3.4 21 2.3.5 22 2.3.6 22 2.3.7 One-box 22 2.3.8 23 2.3.9 23 2.3.10 23 2.4 24 2.4.1 24 2.4.2 27 2.4.3 31 2.5 35 2.5.1 36 2.5.2 HITS 36 2.5.3 TrustRank 37 2.5.4 Google PR 38 2.5.5 Hilltop 41 2.6 42 2.6.1 43 2.6.2 46 2.6.3 48 2.7 51 2.7.1 51 66
2.7.2 51 2.7.3 52 2.7.4 inurl: 53 2.7.5 inanchor: 54 2.7.6 intitle: 54 2.7.7 allintitle: 55 2.7.8 allinurl: 55 2.7.9 filetype: 56 2.7.10 site: 56 2.7.11 link: 57 2.7.12 linkdomain: 58 2.7.13 related: 58 2.7.14 59 3 60 3.1 60 3.1.1 60 3.1.2 61 3.1.3 61 3.1.4 61 3.1.5 62 3.2 62 3.2.1 62 3.2.2 63 3.2.3 63 3.2.4 63 3.2.5 63 3.3 64 3.3.1 64 3.3.2 intitle 65 3.3.3 65 3.3.4 65 3.3.5 66 3.3.6 66 3.4 67 3.4.1 67 3.4.2 68 3.4.3 68 3.4.4 69 67
3.4.5 70 3.5 71 3.5.1 71 3.5.2 72 3.5.3 72 3.5.4 72 3.5.5 73 3.5.6 73 3.5.7 74 3.5.8 74 3.6 75 3.6.1 75 3.6.2 75 3.6.3 76 3.6.4 -URL 77 3.7 77 3.7.1 77 3.7.2 78 3.7.3 79 3.8 80 3.8.1 80 3.8.2 81 3.8.3 81 3.9 81 3.9.1 82 3.9.2 82 3.9.3 85 3.10 86 3.10.1 86 3.10.2 86 3.10.3 87 3.11 89 3.11.1 89 3.11.2 91 3.11.3 92 3.12 93 3.12.1 robots 93 3.12.2 94 68
3.12.3 95 3.12.4 97 3.12.5 98 3.12.6 99 3.12.7 99 3.12.8 HTML 100 3.12.9 101 3.12.10 102 4 103 4.1 104 4.2 109 4.2.1 Flash 109 4.2.2 Session ID 110 4.2.3 110 4.2.4 110 4.2.5 URL 111 4.2.6 JavaScript 111 4.2.7 111 4.2.8 Cookies 111 4.3 112 4.3.1 112 4.3.2 113 4.4 114 4.5 115 4.6 116 4.6.1 robots 117 4.6.2 meta robots 118 4.7 nofollow 119 4.8 URL 121 4.8.1 121 4.8.2 URL 122 4.8.3 URL 122 4.9 URL 123 4.10 125 4.10.1 125 4.10.2 126 4.10.3 127 69
4.10.4 301 127 4.10.5 Canonical 129 4.11 130 4.11.1 130 4.11.2 132 4.11.3 132 4.12 133 4.12.1 134 4.12.2 134 4.13 135 4.13.1 HTML 135 4.13.2 XML 135 4.14 137 4.14.1 137 4.14.2 137 4.14.3 138 4.14.4 138 4.14.5 139 4.14.6 140 4.14.7 141 4.14.8 NoFollow 142 4.14.9 142 4.14.10 142 4.15 CMS 143 4.16 404 145 4.16.1 404 145 4.16.2 404 146 4.16.3 404 146 5 148 5.1 148 5.1.1 148 5.1.2 151 5.1.3 151 5.1.4 152 5.1.5 153 5.1.6 153 5.1.7 153 70
5.1.8 154 5.1.9 154 5.1.10 155 5.1.11 noodp 155 5.2 155 5.3 156 5.4 157 5.4.1 157 5.4.2 50 100 157 5.4.3 158 5.4.4 158 5.4.5 158 5.4.6 158 5.4.7 159 5.5 160 5.6 ALT 160 5.7 161 5.8 162 5.9 162 5.10 W3C 162 5.11 163 5.12 163 5.13 Google 163 6 165 6.1 165 6.1.1 165 6.1.2 166 6.1.3 166 6.2 Google 167 6.3 169 6.4 170 6.5 173 6.5.1 173 6.5.2 174 6.5.3 174 6.6 175 6.6.1 176 71
6.6.2 176 6.6.3 176 6.6.4 176 6.6.5 177 6.6.6 177 6.6.7 177 6.6.8 177 6.7 178 6.7.1 178 6.7.2 179 6.7.3 180 6.8 180 6.8.1 181 6.8.2 181 6.8.3 182 6.8.4 182 6.8.5 183 6.8.6 184 6.9 185 6.9.1 186 6.9.2 187 6.9.3 198 6.10 199 6.11 207 6.12 209 6.13 210 7 SEO 212 7.1 212 7.1.1 212 7.1.2 212 7.1.3 SEO 213 7.2 213 7.2.1 213 7.2.2 214 7.2.3 215 7.2.4 SEO 216 7.3 216 72
7.3.1 216 7.3.2 219 7.3.3 220 7.3.4 220 7.4 220 7.4.1 221 7.4.2 223 7.4.3 224 7.5 230 7.5.1 230 7.5.2 231 7.5.3 URL 232 7.5.4 233 7.5.5 233 7.5.6 234 7.5.7 235 7.5.8 235 7.5.9 235 7.5.10 236 8 SEO 237 8.1 237 8.1.1 237 8.1.2 238 8.1.3 SEO 238 8.1.4 SEO 239 8.1.5 239 8.1.6 240 8.2 SEO 241 8.2.1 Hidden Text 241 8.2.2 Hidden Links 241 8.2.3 Link Spam 242 8.2.4 Paid Links 243 8.2.5 Link Farm 244 8.2.6 Bad Neighborhood 245 8.2.7 Cloaking, Cloaked Page 245 8.2.8 PR PR Hijacking 246 8.2.9 Doorway Pages, Bridge Pages 247 73
8.2.10 247 8.2.11 Bait and Switch 248 8.2.12 Keyword Stuffing 248 8.2.13 249 8.2.14 249 8.3 250 8.3.1 250 8.3.2 252 8.3.3 253 8.3.4 253 8.3.5 254 8.4 255 9 SEO 258 9.1 258 9.1.1 258 9.1.2 260 9.1.3 260 9.1.4 261 9.1.5 261 9.1.6 262 9.2 263 9.3 264 9.4 265 9.5 265 9.5.1 266 9.5.2 266 9.5.3 267 9.6 SEO 267 9.6.1 268 9.6.2 268 9.6.3 268 9.6.4 268 9.6.5 269 9.6.6 269 9.6.7 269 9.6.8 269 9.6.9 270 74
9.6.10 270 9.6.11 270 9.7 SEO 270 9.7.1 IP 270 9.7.2 271 9.7.3 271 9.7.4 271 9.7.5 URL 271 9.8 272 9.8.1 272 9.8.2 SEO 272 9.9 273 9.9.1 273 9.9.2 274 9.9.3 274 9.10 275 9.10.1 276 9.10.2 276 9.10.3 277 9.10.4 277 9.11 277 9.12 SEO 278 9.12.1 278 9.12.2 SEO 279 9.12.3 279 9.13 280 9.13.1 SEO 281 9.13.2 Google 281 9.13.3 282 9.14 282 9.14.1 CMS 282 9.14.2 URL 283 9.14.3 283 9.15 Google Dance 283 9.15.1 Google Dance 283 9.15.2 Google Dance 284 9.15.3 Google 284 9.16 Google 285 75
9.16.1 285 9.16.2 286 9.16.3 286 9.17 287 9.17.1 287 9.17.2 SEO 288 10 SEO 289 10.1 289 10.1.1 289 10.1.2 290 10.1.3 290 10.2 291 10.2.1 291 10.2.2 291 10.2.3 292 10.3 SEO 292 10.3.1 SEO 292 10.3.2 SEO 294 10.4 SEO 295 10.4.1 295 10.4.2 295 10.4.3 295 10.4.4 SEO 296 10.5 296 10.6 95% 297 10.7 297 10.8 SEO 298 10.8.1 SEO 298 10.8.2 299 10.9 SEO 300 10.9.1 SEO 300 10.9.2 300 10.9.3 SEO 300 10.10 SEO 301 10.11 SEO 302 10.12 SEO 302 10.13 303 76
10.13.1 SEO 303 10.13.2 SEO 304 10.13.3 304 10.14 305 11 SEO 307 11.1 Xenu 308 11.2 Alexa 310 11.3 313 11.4 316 11.5 318 11.6 Google Adwords 319 11.7 322 11.8 Google 324 11.9 Google 326 11.10 327 11.11 W3C 328 11.12 329 11.13 SEO Link Analysis 331 11.14 332 11.15 IP 332 11.16 Google 333 11.17 335 11.18 Google 336 11.19 Google Sets 337 11.20 338 11.21 SEO for Firefox 338 11.22 SEO 340 11.23 Search Status 342 11.24 SeoQuake 343 11.25 346 11.26 348 11.27 SEOmoz 349 11.28 Backlink Watch 353 11.29 TouchGraph 354 11.30 Quintura 354 11.31 Google Ad Planner 355 11.32 Majestic SEO 355 11.33 362 77
12 SEO 366 12.1 SEO 366 12.2 SEO 368 12.3 SEO 370 12.4 372 12.5 374 12.6 375 12.7 377 12.8 378 13 380 13.1 Google 2009 380 13.1.1 382 13.1.2 383 13.1.3 384 13.1.4 385 13.1.5 386 13.1.6 388 13.1.7 388 13.1.8 389 13.1.9 391 13.1.10 391 13.1.11 SEO 392 13.1.12 393 13.2 2010 396 13.2.1 396 13.2.2 398 13.2.3 398 13.2.4 399 13.2.5 399 13.2.6 400 13.2.7 401 13.2.8 401 13.2.9 403 14 SEO 407 14.1 408 78
14.1.1 408 14.1.2 409 14.1.3 Alexa 410 14.1.4 Google 411 14.1.5 412 14.1.6 413 14.2 414 14.2.1 414 14.2.2 415 14.2.3 415 14.2.4 416 14.2.5 QQ 418 14.2.6 418 14.2.7 420 14.2.8 425 14.3 429 14.3.1 430 14.3.2 Google PR 430 14.3.3 430 14.3.4 432 14.3.5 QQ 433 14.3.6 433 14.3.7 Google 443 14.4 450 14.4.1 450 14.4.2 455 14.4.3 460 14.4.4 460 14.4.5 465 14.4.6 466 14.5 467 14.5.1 471 14.5.2 482 14.5.3 484 14.5.4 486 14.5.5 487 14.5.6 490 14.5.7 491 79
14.5.8 491 14.6 492 A SEO 495 511 80