Session 3: 14:10-15:10, 3 December 3 (Saturday) 2016 S3-A 14:10-15:10, Dec 3 (Sat.) Venue: WLB 201 戰略傳播與國家形象 主持人 : 李華君 評議人 : 李道平 張昆 The Building and Communication of China s National Image under the Media Agenda-setting: A Case Study of APEC Meetings 媒體議程設置視域下中國國家形象的塑造與傳播 : 以 APEC 會議為例 Xiaotao CHEN and Junxin LI 陳小桃 李俊欣 Dredge the Channels in Order to Communicate the National Image of China International by Three-Dimension 疏通管道實現中國國家形象的對外立體傳播 Chuangye WANG and Kun ZHANG 王創業 張昆 The Analysis on the Overseas Communication of Chinese TV Serials and National Image Construction 中國國產電視劇的海外傳播與國家形象建構初探 Wenjuan GUAN 管文娟 Practical Problems and Countermeasure-Seeking----International Production and Spread of Chinese Documentary in the Scope of Cultural Diplomacy 現實問題與路徑探尋 : 文化外交視野中的中國紀錄片國際傳播 Guangxia NIU 牛光夏
S3-B 14:10-15:10, Dec 3 (Sat.) Venue: WLB 202 戰略品牌傳播 主持人 : 何春暉 評議人 : 張寧 陳先紅 The Identity Branding of Hengqin: A Fantasy Theme Analysis 橫琴品牌構建的幻想主題研究 Mei WU and Xiaojian ZHAO 吳玫 趙曉健 The Brand Image-Building and Communication Strategy of Wuhan Enjoying the Beauty of the Flowers with the Perspective of Lohas 樂活視角下的武漢賞花遊品牌形象塑造與傳播策略 Li-ping TAO 陶麗萍 Bosom Friend or Peeping Tom? How We Chinese Perceive Online Behavioral Advertising? 投其所好還是強人所難 : 中國公眾如何感知網路行為廣告 Yuqin XIAO 肖玉琴 The Re-Defined User Adoption Behavior Model of Mobile Advertising Taking Wechat Account As an Example 移動互聯網廣告用戶採納行為再定義 : 以微信公眾號為例 Wanwan WANG 王婉婉 S3-C 14:10-15:10, Dec 3 (Sat.) Venue: WLB 203 數位行銷 主持人 : 來向武 評議人 : 明安香 范紅 Model of Digital Marketing of Luxury Goods - Take Burberry As an Example 奢侈品數字化行銷模式 : 以 Burberry 為例 Weixia LV and Jian CHEN 呂維霞 陳健
Research on the Integrated Marketing Communication of the Hallmark Events based on Big Data: Take WUHAN OPEN for Example 基於大資料的標誌性體育賽事整合行銷傳播研究 : 以 武漢網球公開賽 為例 Bei WANG and Xiaohong WAN 汪蓓 萬曉紅 Reshaping the Brand Communication Content in the Mobile Video Broadcast Era 移動視頻直播時代, 品牌傳播內容模式的重塑 Jiawei WANG and Juanjuan HUANG 王佳煒 黃娟娟 The Exploration on Communication Effects and Influence Factors of Internet Advertisements Which Have High Conversation Rate----A Case Study Based on Innovative Advertisements on Wechat Platform 高轉化率互聯網廣告的傳播效果與影響因素探析 Ye LIU 劉曄 S3-D 14:10-15:10, Dec 3 (Sat.) Venue: WLB 207 現代危機溝通 主持人 : 樊傳果 評議人 : 陳一香 胡百精 How medium type and crisis type affected crisis communication in enterprise crisis 企業危機事件中危機類型和媒體類型對危機溝通的影響 Jingchao CHEN and Qian XIANG 陳經超 項倩 New Media s Social Responsibility in Crisis Event Take Harbin Expensive Fish Event As an example 社會熱點事件傳播中的新媒體責任 : 以 哈爾濱天價魚 事件為例 Minghua XU and Nan JIANG 徐明華 江南 The Communication Effect Confusion of The News Conference During The Outbreak Period of Major Emergencies A Case Study of 8 12 Tianjin Port Explosion 重大突發事件爆發期新聞發佈會傳播效果之惑 : 以天津港 8 12 爆炸事故為例 Jing YU and Pei LIU 于晶 劉培
Public Outrage Factors, Government Response and Its Risk Communication Efficacy:A Case Study on Fake Milk Powder in Shanghai 公共憤怒因素, 政府回應及其風險溝通效果研究 : 以上海冒牌奶粉事件為 例 Jie ZHANG and Youzhen SU 張潔 蘇幼真 S3-E 14:10-15:10, Dec 3 (Sat.) Venue: SCC 202 Health Communication and Social Media: Good or Bad? Chair/Discussant: Terri CHAN A Qualitative Analysis of the Rumors Appeared after Public Health Crisis on Social Media: Case Study of Rumors in WeChat Appeared after Shandong Vaccine Scandal in 2016 Yusa WANG Application of the Health Belief Model into the Debate about the Laser Eye Surgery on the Chinese Social Media Platform Li ZHONG Who Killed the Two Doctors? Public or Media? - The Chinese Doctor- Patient Conflicts in Social Media Kangjie LIU and Xiao YU S3-F 14:10-15:10, Dec 3 (Sat.) Venue: SCC 203 Health Communication Interventions Chair/Discussant: Vivian SHEER Online Engagement in Health Fitness Learning: Exploring the Social Utility of Facebook for Health Communication Hsu-Hsien CHI Psychosocial factors predict nonadherence to PD treatment: A Hong Kong Survey K. F. Timothy FUNG, Yu Leung NG, Man Fai LAM and Kelvin LEE A Review on the Research of Online Health Community and Patient Participation Ke ZHANG
S3-G 14:10-15:10, Dec 3 (Sat.) Venue: SCC 204 Social Media and Political Communication Chair/Discussant: Bey-Ling SHA Dialogic Engagement, Trust in Government and Their Effects on Political Participation in Chinese Society Yi-Hui Christine HUANG, Song AO, Chingyin IP and Yuanhang LU Social Media As Crisis Mobilizer in China-Hong Kong Dispute: Revisiting Crisis Communication in Online Confrontations against Profit-making Organizations Hiu Ying Christine CHOY How Trust Mediates Social Networking Engagement to Electronic Word of Mouth: Evidence from China He GONG and Rosanna GUADAGNO Factors Influencing Public Trust in Local Governments in Environmental Risks in China: Exploring the Effects of Media Use, Perceived Dread, and Perceived Inequality Qing HUANG