1 2 2004 37-64 Abstract This paper explores how Taiwanese businesspeople produce discourse on Vietnam, the effect of such discourse on their business practices, and the strategies that the Vietnamese workers employ to resist the domination. By the way of naturalizing, inferiorizing, and feminizing Vietnam, Taiwanese businesspeople can rationalize their adoption of masculine management practices. However, in space that the dominants cannot monitor, Vietnamese workers develop different strategies, including gossiping, guerrilla dismantling rules, fire line confrontation and hegemonic struggle, to resist panoramic control. Keywords : post-colonialism, management practices, resistance, overseas Taiwanese businesspeople, Vietnam E-mail: hongzen@nchu.edu.tw 2004 4 28 2004 7 20

38 2002201 2002

39 (Edward Said) (Said 1993/2001: 15) discourses and business practices Hofstede(1980) / power distance uncertainty avoidance / masculinity/femininity

40 Osland Bird200070 Zaidman 2000 monomorphous and monovocal diversity postmodernism Calas 1999 Holt 1997Holt 1998Thompson 2002Boje 1999Prasad 2000 Alvarado 1996 Clegg 1996 Styhre2002 kaizen Frenkel and Shenhav 2003

41 the Zionist hibridity writing back Chen and Chen 1998 Chen 1998 2002 / 20022004 2002 2004 1980

42 2001 2002 (Dr. Anita Chan) NGO 16 12 1980 Wang and Hsiao 2002 2001 27,000 1988 1990 1991 1993 1993 1995 1995 1995 1988 7 12 1991

43 2000 1989 1990 1991 1986 1987 12 1988 1989 Beresford 1997 1986 Peristorka 1989 1994

44 1 1997 20% 10% 2000 71 37 17 19994 2.2.1 76 37 9.5 65 34 23 77 51 40 124 135 183

45 1994 1995 1996 1997 NIKE 1995 7 11 2001 1993/2001: 22-23 discourse analysis the Other disciplinary practices Sarup1991: 72

46 Singh and Greenlaw 1998195 Sarup Miyoshi 1993 1. 2. 3. 4. Naturalizing the Other (Barthes R.) Barthes 1973155 Storey/ 1999/200141 Stites 1985: 238; Wong 1995: 136-153; 1994: 292

47 / 1967/1975: 98 Inferioring the Other / / 2002 2002

48 2002 175

49 Feminizing the Other 2004

50 85 83 World Bank 200346 2004 2000 Monica KTV

51 2002 Masculine Management Practices 1. 2. Wang and Hsiao 2002

52 3. 5... 4. (1993/2001)

53 master tighten the iron cage Prasad 2000 Braverman (1974) Labor and Monopoly Capital (Foucault) systems of control are better understood as contested relations of power Prasad 2000387 Prasad1998 resistance open confrontation ambiguous accommodation / Scott 1993/2001 Scott 1990 fighting against domination ideological resistance 2 2 Scott

54 / 2004

55 10 11 / Martin 1983 security

56 NIKE

57 The master s tools cannot dismantle the master s house 100 20 1999 A A BB C 1992 93

58 wildcat strike 2002 2003 Hegemonic Struggle (A. Gramsci)

59 Bao Lao Dong Nguoi Lao Dong 2003 1996 Price Water Cooper House SA8000 O'Rourke Brown 1998 Tae Kwang Vina NIKE NIKE O'Rourke and Brown 2000

60 1990 1990 Miyoshi

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