MVP? MVP(Most Valuable Player) MVP(Most Valuable Professional)
MVP 4?
(Golden Nuggets)
MVP MVP NSDB
NSDB (Innovate or die) NSDB
? (perception)
? (Value Proposition) Bovet and Martha (2000)
...
NSDB (Needs) (Solution) (Differentiation) (Benefits) (N) (S) (D) (B) N-S-D-B
NSDB 12 (Needs) (Solution) VIP Room (Differentiation) (Benefits)
NSDB : NSDB
NSDB N DB
NSDB SDB
NSDB(1)
NSDB(2)
Direct to.. NSDB: 2007831 http://college.itri.org.tw MVP Dr. Scott A. Shane YouTube Click for more
MVP MVP /
//// AppleCisco iphone (Apple) (Cisco)
CEOCTO CEOCTO IP
?
1 2 4 3 5
From SRI International
A. B. A1. A2.() A3. A4.() B1. Claim B2. Claim B3. B4. C. C1. C2. C3. :(2006)
Tessera CA CA CA(Continuation Application) : claim CA CIP CIP CA CIP (Continuation-in-part Application) CIP (new matter) CA / CIP :(2006)
IBM IP /// IP : 2007/7/4
New Venture Success Formula = x x x x x x x x x Technology Advantage IP IP Value-Added Strategy Team Team Maturity Maturity (Eng. (Eng.& Management) Management) Business Model & Strategy Operational Efficiency Financial Capability Quality Control Marketing & Sales Skills Supply Chain Management.. :(2006)
1 2 3 4 5 6
專利組合與加值策略的必修課程 專利加值策略 與工具應用 專利組合與 加值策略學程 專利加值 規劃與實作 專利加值 運用與實務
Direct to.. 200797 http://college.itri.org.tw MVP Dr. Scott A. Shane YouTube Click for more
MVP MVP /
(Outsourcing) 2006GDP74%
3 1 2
ATM 1967ATM 724 2007ATM1,500,000
Amazon 1995Amazon 2007 Barnes & Noble VS
1976 1989 e-learning 200765
370 As is To be
Direct to.. 2007112 http://college.itri.org.tw MVP Dr. Scott A. Shane YouTube Click for more
MVP MVP CTO /
2006 5. 5. 5. 5. 4. 4. 4. 4. 3. 3. 3. 3. 2. 2. 2. 2. 1. 1. 1. 1. 5. 5. 5. 5. 4. 4. 4. 4. 3. 3. 3. 3. 2. 2. 2. 2. 1. 1. 1. 1. 5. 5. 5. 5. 4. 4. 4. 4. 3. 3. 3. 3. 2. 2. 2. 2. 1. 1. 1. 1. 5. 5. 5. 5. 4. 4. 4. 4. 3. 3. 3. 3. 2. 2. 2. 2. 1. 1. 1. 1.
?
? (IntelCiscoSUN)
?
Intel? (Intel) (destructive innovation) Cisco (Cisco) SUN (SUN)
ipod itune ipod itune (novel application concept)
CTO R&D R&D CTO
Direct to.. CTO 20071012 http://college.itri.org.tw MVP Dr. Scott A. Shane YouTube Click for more
Direct to.. MVP Dr. Scott A. Shane YouTube 2007/8/31MVP 6,000 (9/17) Dr. Scott A. ShaneYouTube