2018 1 35 1 Journal of Shanghai University Social Sciences Jan. 2018 Vol. 35 No. 1 doi 10. 3969 /j. issn 1007-6522. 2018. 01. 011 200241 BAT G206 A 1007-6522 2018 01-0121-20 BAT 2015 + 2 2015 9 + + P2P 1 2016 3 P2P 2017-11-05 12JJD860004 1965-121
2018 33 2016 3 6 881 10 2016 3 5 3 + + BAT 2016 7 24 P2P BAT 2017 7 14-15 4 BAT 2015 2016 2016 + + 4G 5 000 WIFI 4G 98% 2015 16 78 88% 5 BAT 2 611 122
1 Facebook BAT BAT 2015 PPP Public-Private Partnership BAT + BAT BAT 6 1 BAT 2016 4 19 BAT 6 1 20 90 123
2018 CEO 2015 CEO 6 7 30 / / 30 124
1 / BAT BAT BAT BAT 2017 post-truth 2016 8 @ @ 125
2018 30 1910 9 126
1 S 20 10 5 James Curran Jean Seaton 19 10 6-7 BAT BAT 20 10 2-6 1986 24 10 11 30 127
2018 30 20 90 2015 24 10 11 2016 12 128
1 IP IP IP 13 2016 / IP IP 129
2018 2017 8 4 IP 14 2016 9 60% 30% 19 1. 5 IP 2016 9 8 3 2 15 20 2 2017 16 17 16 41 2 2 21 2 2016 18 130
1 BAT 1 2011 5 30 2 2009 9 10 10 2010 2012 2009 1 http / /media. people. com. cn /GB /22114 /198081 / 2 2017 6 131
2018 2009 1 000 200-300 1 / 22 5 2012 2 1 http / /wlyq. peopleyuqing. com /introduction /commpany. jsp 2 http / /www. peopleyun. cn /index. php m = content&c = index&a = lists&catid = 21 132
1 2016 4 19 22 6 6 1 V V 2014 2014 23 1 1 133
2018 24 2011 6 7 2008 2014 2014 4 2017 6 26 7 980 2016 25 26 134
1 2016 27 2013 200 20 300 28 2017 7 27 2016 9 23 29 70% 2014 58. 67% 20. 06% 81. 49% 2014 30 2016 135
2018 13. 6 2015 36% 32% 39% BAT 60% 2016 BAT 2016 4 14 BAT 31 2016 2016 7 21 136
1 33 79 32 2017 8 33 22 iphone App 33 6 app iphone app store app 137
2018 1. + J. 2015 9 14-16. 2. + EB /OL. 2016-03- 29 2017-10-26. http / /www. rmzxb. com. cn / c /2016-03-29 /748437. shtml. 3. + EB/OL. 2016-03-03 2017-10-18. http / /tech. qq. com/a /20160303/044883. htm. Tim Berners-Lee 4. Evan Williams Mozilla EB /OL. 2015-01-19 2017-10-26. http / /www. ximalaya. com /1259781 /sound / 5221608. 5. EB /OL. 2017-10-19 2017-34 10-26. http / /www. xinhuanet. com /politics /19cpcnc /zb /zb3 /index. htm. 6. EB /OL. 2016-04-26 2017-10-26. http / /cpc. people. com. cn /n1 / 2016 /0426 / c64094-28303771. html. 7. CEO 6 EB /OL. 2015-05-27 2017-10- 26. http / /news. xinhuanet. com /world / 2015-05 /27 / c_127847841. htm. 8. EB /OL. 2016-12-28 2017-10- 26. http / /www. ftchinese. com /story / 001070754 full = y. 9. J. 2011 1 51-71. 10 S. M.. 2011 2-6. 138
1 11. 20. + N. 2016-09-27 09. EB /OL. 2015-03-09 2017-10- 26. http / /www. cac. gov. cn /2015-03 /09 /c _1114569148_6. htm. 12. J. 2017 4 2-7 17. EB /OL. 2016-01-11 2017-10-26. http / /tech. qq. com /a /20160111 /034681. htm. 2016-09-20 2017-10-26. http / /36kr. com /p /5053259. html. 14. cn / GB /159414 /14836139. html. EB /OL. 25. 2017-08-04 2017-10-26. http / /tech. ifeng. com / a /20170804 /44658924_0. shtml. 15. EB /OL. 2017-08- 07 2017-10-26. http / /www. guancha. cn / society /2017_08_07_421684. shtml. 16. 2 EB /OL. 2017-07- 30 2017-10-26. http / /www. guancha. cn / culture /2017_07_30_420611. shtml. 17. 2 EB /OL. 2016-02- EB /OL. 25 2017-10-26. http / /yuqing. people. 2017-08-08 2017-10-26. http / /www. guancha. cn / Celebrity /2017_08_08_421829. shtml. 18. 17 EB /OL. 2016-06-15 2017-10-26. http / /news. ifeng. com / a /20160615 /49054237_0. shtml. 19. EB /OL. 2017-60% EB /OL. 07-27 2017-10-26. http / /society. huan- 2017-05-15 2017-10-26. http / /www. sohu. com / a /140765854_115443. 21. J. 2017 8 52-57. 22. 23. 2014 EB/OL. 2014-02-10 2017-10-26. http / /www. mca. gov. cn/arti- 13 36. 6 cle / zwgk/ tzl /201402/20140200587688. shtml. EB /OL. 24. EB /OL. 2011-06-07 2017-10-26. http / /society. people. com. EB/OL. 2017-06-26 2017-10-26. http / /yuqing. people. com. cn/ n1/2017/0626/ c209043-29363800. html. 26. 2017 EB / OL. 2017-04-01 2017-10-26. http / / yuqing. people. com. cn / n1 /2017 /0401 / c209043-29185948. html. 27. com. html. cn / n1 /2016 /0225 / c209043-28149625. 28. EB / OL. 2016-05-03 2017-10-26. http / / yuqing. people. com. cn /n1 /2016 /0503 /c2128-8828321824. html. 29. qiu. com / shrd /2017-07 /11044836. html. 30. 139
2018 EB /OL. 2016-09-25 2017-10-26. http / /www. tmtpost. com /2483676. html. 31.. 2014 22. EB /OL. 2016-04- 14 2017-10-26. http / /www. xinhuanet. com /info /ck /ckdxxmkxys /index. htm. 32. J. 2016 11 55-66. 33. M. 34. EB/OL. 2017-08-03 2017-10-26. http / /mp. weixin. qq. com/ s/ w8h0xrpugrpu3ynzp55uxw. Archeologies of the Future in the New Media Era The Reform of Chinese Media in the Perspective of Communication Political Economics LYU Xin-yu School of Communication East China Normal University Shanghai 200241 China Abstract The relationship between the platform hegemony in the new media era and the reform of the Chinese media has drawed much attention but under various pressures few bother to reveal the truth. As the development of BAT Baidu Alibaba and Tecent are restrained by other external factors and the ecological enivironment for traditional media is deteriorating we need to reinterprete newly emerging problems like the relationship between news advertisements and journalism. When plantform monopoly leads to media socialization how to interprete the paradoxical relationship between the mass line approach adopted by the mainstream media and the marketization of public opinions In this game of competing for new media will macropolicies achieve win-win situation It is more urgent to explore or formulate the right approaches and policies to integrate the tranditional and emerging media thus creating a mutual benefit and win-win situation. In the new media era how to demonstrate that socialist market economy is for and by the overwhelming majority of people It is where the publicness of Chinese media reveal most and where the largest challenge lies. Key words media integration platform hegemony the death of journalism marketization of public opinions publicness 140