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2018 4 142 ODR * ODR ODR ODR ODR ADR ODR ODR ODR ADR 1 Online Dispute * LL. M 1 6 http / /www. uncitral. org /pdf /chinese / texts /electom /MLEC_ C_ V05-89449_ Ebook. pdf 2017 6 9 190

ODR Resolution ODR 2 ODR 3 ODR Regulation on Consumer ODR 4 ODR ODR 2017 4 1 45% 5 2017 50 50 6 2 3 4 5 6 ODR ODR ODR Alternative Dispute Resolution ADR ADR ODR 20 90 ADR 1 The Virtual Magistrate Project VM 2 The University of Maryland Online Mediation Project UMOMP http / /www. mediate. com last visited July 10 2017 3 The University of Massachusetts Online Ombuds Office OOO http / /odr. info last visited July 10 2017 ODR 2003 6 149-150 UNCTAD /SDTE /ECB /2003 /1 http / /unctad. org / en /docs /sdteecb20031overview_ en. pdf 2017 12 4 2016 1 9 ODR See REGULA- TION EU No 524 /2013 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of 21 May 2013 on online dispute resolution for consumer disputes and amending Regulation EC No 2006 /2004 and Directive 2009 /22 /EC. http / /news. sina. com. cn /o / 2017-04-21 /doc-ifyepsra5037239. shtml 2018 1 22 http / /www. ebrun. com /20170516 /230946. shtml 2018 1 24 191

1. 7 50 8 2. 7 8 2017 6 74 http / /news. sina. com. cn /sf /news /fzrd /2017-12-14 /doc-ifypsqiz7377647. shtml 2018 6 8 192

ODR 9 瑏瑠 瑏瑡 瑏瑢 瑏瑣 Laws and not men rule 瑏瑤 瑏瑥 ODR 3. ODR 9 瑏瑠 瑏瑡 瑏瑢 瑏瑣 瑏瑤 瑏瑥 2016 3 22 2017 4 18 獉 2008 72 2005 124 2016 6 15 7 F. A. Hayek The Constitution of Liberty The University of Chicago Press 1960 pp. 153-154. 1997 190-191 F. A. Hayek The Road to Serfdom London Routledge 1944 p. 54. 193

Access to Justice 瑏瑦 ODR ODR ODR ODR ODR ODR ODR ODR ODR 瑏瑧 瑏瑨 瑏瑩 瑐瑠 瑏瑦 瑏瑧 瑏瑨 瑏瑩 瑐瑠 See Eva Storskrubb Alternative Dispute Resolution in the EU Regulatory Challenges European Review of Private Law Vol. 24 No. 1 2016 p. 7. 2012 40 瑏瑧 ODR 2011 74 瑏瑧 48 194

ODR 瑐瑡 ODR ODR B2C ODR B2C B2C ODR 瑐瑢 ODR ODR ODR ODR ODR ODR ADR ODR ODR 2013 5 21 ADR Directive on Consumer ADR 瑐瑣 ODR ODR 瑐瑡 瑐瑢 瑐瑣 See Lucille M. Ponte and Tnomas D. Cavenagh Cyberjustice Online Dispute Resolution for E - Commerce Prentice Hall 2004 pp. 82-84. 2013 2015 3 59 See DIRECTIVE 2013 /11 /EU OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of 21 May 2013 on alternative dispute resolution for consumer disputes and amending Regulation EC No 2006 /2004 and Directive 2009 /22 / EC. 195

ODR 瑐瑤 ODR 瑐瑥 ODR ODR ODR ODR ODR B2C ODR ADR The European Consumer Centres Network ECC - NET 瑐瑦 Contact Points Network ODR ADR ADR ODR ODR 瑐瑧 ADR ODR 瑐瑨 ODR ADR 瑐瑤 瑐瑥 瑐瑦 瑐瑧 瑐瑨 ODR 1 ODR ADR 20 2 ADR ODR 2000 5 Network for the extra-judicial settlement of consumer disputes EEJ-NET EEJ-NET European Consumer Centers Network ECC-NET ECC-NET ECC ECC-NET ECC-NET See European Consumer Centres Network https / /ec. europa. eu / info /live-work-travel-eu /consumers /resolve-your-consumer-complaint /european-consumer-centres-network_ en 2017 12 1 瑐瑤 8 1 瑐瑤 8 2 196

ODR ADR ODR 瑐瑩 ODR ADR ADR ODR ADR ODR ADR ADR ODR ADR ADR ADR 瑑瑠 ADR ADR ODR 11 14 ODR 11 瑑瑡 12 14 ODR 瑑瑢 ODR UNCITRAL 2016 瑐瑩 瑑瑠 瑑瑡 瑑瑢 ODR 瑐瑤 9 ADR 12 瑐瑤 11 瑐瑤 12 13 14 197

瑑瑣 ODR ODR ODR ADR 瑑瑤 瑑瑥 瑑瑦 瑑瑧 ODR 瑑瑣 瑑瑤 瑑瑥 瑑瑦 瑑瑧 A /CN. 9 / 888 http / /www. uncitral. org /pdf /chinese /texts /odr /17-00381_ C_ ebook_ Technical_ Notes_ on_ ODR. pdf 2017 12 4 2004 5 14 瑑瑤 1963 Selected Essays on the Conflict of Laws 2006 7 1965 The Choice of Law Process 瑑瑦 8 198

ODR ODR ADR ADR ODR ODR ODR ADR ADR ODR ADR ADR ODR ADR ODR 24 Information Communications Technology ICT 瑑瑨 ODR ODR ODR ODR ODR ADR ADR ADR ADR ADR ODR ADR ADR ODR ODR 瑑瑨 瑐瑤 18 199

ODR ODR ODR 瑑瑩 ODR 11 14 1995 95 /46 / EC 6 12 b 瑒瑠 2016 4 12 General Data Protection Regulation GDPR 瑒瑡 瑒瑢 ODR ADR 瑑瑩 瑒瑠 瑒瑡 瑒瑢 2013 6 150 2018 2 200 See REGULATION EU 2016 /679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data and repealing Directive 95 /46 /EC General Data Protection Regulation. 瑒瑠 203 200

ODR 瑒瑣 ADR 瑒瑤 ADR ODR ODR 2005 2015 7 瑒瑥 瑒瑣 瑒瑤 瑒瑥 2017 6 17 2017 5 7 2015 9 201

2016 6 瑒瑦 2017 8 96% 100% 瑒瑧 2018 1 瑒瑨 瑒瑩 瑓瑠 瑓瑡 瑒瑦 瑒瑧 瑒瑨 瑒瑩 瑓瑠 瑓瑡 2016 14 2018 5 22 2 http / /mp. weixin. qq. com /s /pt2sdz6mewa5sdagbjttkg 2018 1 20 http / /seller. aliexpress. com /education /rule /integrity /dispute _ introduction. html 2018 6 8 http / /seller. aliexpress. com /education /rule /dispute /submit. html 2018 6 8 B2C 2015 5 67 202

ODR 瑓瑢 ODR 瑓瑣 ODR ODR ADR ODR 瑓瑢 瑓瑣 http / /www. ccpit. org / Contents /Channel_ 3429 /2016 /0317 /596617 /content_ 596617. htm 2018 1 25 http / /mp. weixin. qq. com /s /hqctxey8y-qbwymp8qgrbg 2018 1 23 203

Abstract In The Belt and Road initiative cross-border e-commerce is an important part of the development of China's economic and trade cooperation with countries along the belt and road. Therefore the continuous healthy and stable development of e-commerce requires a good legal environment. At the same time the contradiction between the development of e-commerce and the insufficient supply of rules is becoming increasingly prominent. As there is no unified ODR mechanism between China and the countries or regions along the belt and road and because of the cross regional and virtual features of cross-border e-commerce the justiciability and enforceability of cross-border online consumer dispute are faced with difficulties. The European Union Regulation on Consumer ODR may enrich and develop the consumer dispute resolution mechanism and strengthen the protection of consumer personal information and data. It has important implications for building a win-win ODR mechanism between China and the countries along the belt and road adhering to the principle of special protection for online consumers establishing a multi-lingual ODR platform to resolve disputes through ADR agencies in countries along the belt and road focusing on information and data protection promoting the experience of China's judicial reform practice and making an effort on the establishment of The Belt and Road ODR center. Key Words The Belt and Road Initiative Cross-border Electronic Commerce ODR Platform ODR Mechanism European Union Regulation on Consumer ODR ADR Agency 204