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1 Business Mandarin Excelmandarin s Business Mandarin trainers are chosen for their extensive commercial and training experience. In addition to being qualified trainers with minimum of more than 5 years training experience, many Excel Mandarin Learning Business Mandarin trainers are also professionals in fields as diverse as finance, insurance, accounting and marketing. EXCEL MANDARIN LEARNING CENTRE 5/F, Hong Kong Trade, Des Voeux Road, Central, Hong Kong Phone: (852) info@businessmandarin.com.hk

2 Business Mandarin: Individual Business Mandarin: In-company Group Highly practical, individually designed, goal-oriented training to rapidly improve your business Mandarin skills. Cost effective, in-company team training for groups with the same needs and objects. Mainland China nationwide business people who require fluency and confidence in their Mandarin communication. Remote or physical teams who wish to combine team-building with language development. Training designed across all sectors from engineering to pharmaceutical. Fluency enhancement Key vocabulary for your area of business Improved listening skills for meetings and teleconferences Effective local communication techniques More confidence in your ability to conduct business in Mandarin Greater verbal fluency for face-to-face business situations More professional approach and interaction with clients. Fluency enhancement Individual and group presentations Role, company and sector-specific vocabulary Achieving clarity in pronounce local Mandarin Greater confidence to effectively represent your organization at an public level Improved cross-border communication with colleagues and clients Flexible. From weekly sessions to 3-month intensive programs Flexible. From weekly sessions to 3-month intensive programs flexible Individual flexible Group

3 Business Mandarin: Combination Business Mandarin: Foundation Specially designed combination - individual and group training - aimed at providing you with the essential communication tools to work in a nationwide environment. Cost effective, open group program designed to provide you with a solid foundation in business Mandarin in just four weeks of intensive training. An ideal first step prior to attending one of our more advanced Mandarin communication courses. Professionals or organizations that require an economical and effective solution to their Mandarin training needs. Professionals starting or changing their nationwide business career who require a comprehensive business Mandarin communication skills program. Ideal for lower-intermediate and above learners. Individual: individual Mandarin coaching specific to your role and organization Group: fluency, communication, presentation and interpersonal skills Improved confidence in your ability to conduct business in Mandarin Greater oral fluency for key business situations Highly developed group interaction skills Comprehensive review of Mandarin grammar Oral communication skills for presenting, attending meetings, telephoning, etc. Listening skills for face-to-face meetings and telephone contact Improved ability to work in roles that require Mandarin Great oral confidence for face-to-face business situations Enhanced comprehension skills and clearer pronunciation 30 hrs 60 hrs 30 hrs Individual 60 hrs Group

4 初级实用商务汉语内容简介本课程适用于强化速成商务课程, 亦适用于培训跨国公司派往中国工作的雇员, 公司内与中国客户打交道的管理购销和营销人员, 外包合资及商贸业务谈判代表以及计划前往中国学习者本课程以国际商务中实用交际话题为主线, 凸显商贸活动中的日常商务知识, 商务社交, 商务活动以及商务交易内容强密度高频率大容量的强化训练素材及其功能性基础性实用性灵活性速成性及应用性的语言及文化内容和任务交际型的训练方法旨在最大限度地让学习者与其所学的语言及文化融会贯通, 学以致用, 立竿见影词汇课文句法结构的语言交流练习语言交际演说操练商务交际活动及其难易程度都尽可能地适合零起点学习者的实际水平, 由浅入深循序渐进通过语言的学习让学习者充分了解中国商务文化特点及其相关的国际商贸知识课程目录第一单元商务入门第一课关于中文的知识第二课商务场合中的问候语及介绍第二单元商务社交第三课商务场合中的称谓第四课商务公司头衔职位和名片第五课商务公司所在地电话国籍第三单元商务交际第六课商务学习和科目第七课商务工作经历第八课商务职业第四单元商务活动第九课商务联系第十课商务参观访问第十一课商务宴会和商务活动安排第十二课商务旅行相关活动第十三课国际商品展销会第五单元商务交易第十四课商贸洽谈第十五课商贸订货及商品交货日期第十六课商务营销洽谈与日后合作

5 中级实用商务汉语内容简介本课程是针对具有一定汉语基础打算来华经商的外国人或经济商学等专业的学生的商务汉语课程本课程以讲述了美国远东进出口公司的经理范若君和秘书潘保罗到中国做生意时遇到的种种问题和洽谈活动共有 25 课, 每课都包括课文课文拼音课文英文翻译生词重点句及练习等部分每一课的 6 个重点句, 是商务汉语中常用的, 学习者学会了这 6 句, 就可以用汉语应付一些初级商务活动英文翻译可帮助学习者理解课文课程目录第一课到中国做生意第二课晚宴第三课文化节第四课申办驻京代表处第五课建立账户第六课报请商检第七课报关注册登记第八课订货洽谈第九课价格谈判第十课打破僵局第十一课成交第十二课审核合同第十三课索赔第十四课仲裁第十五课参观工厂第十六课额度与关税第十七课定牌生产第十八课包装与运输第十九课租船订舱第二十课货物保险第二十一课参展第二十二课申请专利第二十三课招标与投标第二十四课代理

6 高级实用商务汉语本课程是为有一定汉语水平的中高级学习的同学而备采用案例教学法让学生通过听说读写一些具体真实的案例, 激发学生使用汉语交际的热情, 在讨论分析过程中自然而然或在教师的提示下使用已学过的汉语词汇句型及相关经贸术语, 全面提高汉语水平, 同时增加学生对中国经济文化市场的了解和兴趣分为上篇下篇共十个单元上篇六个单元分别讲述六家跨国公司根据中国市场条件调整策略, 在华经营发展的经典案例 ; 下篇四个单元分别讲述四家中国著名企业在大批跨国公司进入中国市场且中国产品出口遭遇反倾销调查的双重挑战下走出国门进入全球市场的典型案例各单元由课前热身活动主课文词汇表综合练习及小知识等构成练习中设计了大量语言练习题及综合活用题, 为学习者提供更多更好的语言训练语言使用机会课程目录上篇跨国公司在中国第 1 单元肯德基的中国化补充阅读肯德基两次进军香港课堂活动角色剧 : 中国肯德基的昨天和今天第 2 章元星巴克的第三空间补充阅读 (1) 星巴克进入日本 (2) 星巴克打入法国首都巴黎课堂活动咨询对话 : 是星巴克化还是本土化? 第 3 单元宜家的奢侈低价品补充阅读 (1) 宜家方式与中国习惯 (2) 宜家亚洲第一大店在上海开业课堂活动角色剧 : 逛家居商场第 4 单元北京的山姆会员店补充阅读沃尔玛的故事 (1) 财富 500 强第一 (2) 顾客第一 (3) 天天平价课堂活动对话 : 山姆会员店在北京和在美国第 5 单元宝洁的品牌策略补充阅读宝洁公司的三段式广告课堂活动制作三段式广告综合写作中国消费市场的特点和跨国公司的营销策略第 6 单元柯达的中国之路补充阅读 (1) 柯达与富士在中国的争夺战 (2) 柯达冲印店开始零售服务课堂活动对话 : 中国彩卷市场的红黄绿下篇中国企业走向世界第 7 单元中国名牌美国制造补充阅读 (1) 海尔砸冰箱 (2) 小小神童洗衣机 (3) 海尔的国际化课堂活动对话 : 海尔在美国建石的利与弊实地调查 : 海尔产品在美国商店第 8 单元价格屠夫格兰仕补充阅读 (1) 格兰仕的市场促销 (2) 格兰仕的价格战课堂活动对话 : 格兰仕为什么在大幅降价第 9 单元 TCL 的跨国并购补充阅读 (1) 欧盟对中国彩电的反倾销调查 (2) 未受反倾销影响的 TCL 彩电海外销售量倍增 (3) 家电业与多品牌综合写作中国企业的国际化道路第 10 单元联想蛇吞象交购 IBM

Session 06 Session 07 Business Chinese for Success Lesson 3 Session 08 Business Chinese for Success Lesson 4 Session 09 Market research Report IKEA s

Session 06 Session 07 Business Chinese for Success Lesson 3 Session 08 Business Chinese for Success Lesson 4 Session 09 Market research Report IKEA s International Business in China Program CHIN320 Business Chinese I Course Description Students who have completed three or more semesters, or approximately two years, of Chinese may enroll in CHIN320 Business