中国酒店营销高峰论坛 中国酒店市场表现概览 Hotel Market Overview China 何雯 Fiona He BD Manager STR Global China
关于我们 Who is STR Global Founded in 1985, the world s largest source of global hotel data 成立于 1985 年, 全球最大的酒店数据库 - 覆盖 550 万间客房,4.6 万多家酒店, 并在持续增长 Covering over 5,500,000 rooms in over 46,000 hotels growing. Data provider - focused on hotel data 数据提供机构关注并仅关注酒店数据 : 需求量 供给量 盈利数据 表现数据 预测数据 Demand, Supply, Profitability, Performance, Forecast. The industry standard 树立行业标准希尔顿 Hilton 洲际 IHG 喜达屋 Starwood 凯悦 Hyatt 万豪 Marriott 雅高 Accor 香格里拉 Shangri-La 卡尔森 Carlson 温德姆 Wyndham 文华东方 Mandarin Oriental 四季 Four Seasons 莱佛士 / 费尔蒙 Raffles / Fairmont 雅诗阁 Ascott 泛太平洋 Pan Pacific 马可波罗 Marco Polo 千禧 Millennium 朗廷 Langham 首旅建国 BTG Jianguo 金陵 Jinling 开元 New Century 锦江 Jinjiang 港中旅维景 CTS Metro Park 海航 HNA 凯莱 Gloria 中航集团格兰云天 Grand Skylight 木棉花 Kapok 玉渊潭 Yuyuantan 天伦 Tianlun 衡山 Hengshan 万科 Vanke 中兴和泰 ZTE 新世界 New World 首旅 BTG 明宇 Mingyoun 中航旅业 Atravis 鲁能 Luneng 岭南 LN 华侨城 OCT 珀丽 Rosedale 厦航 Xiamen Airline 城市名人 Celebrity 北方易尚 Norinco Easun 御庭 Regalia ETC Strong ties with the wider industry 紧密联系行业产业链酒店开发商 投资商 咨询公司 行业协会 政府旅游局 以及学术研究机构 Development and investment community Hotel associations / NTOs / Hotel schools... (Cornell and EHL amongst others.)
中国样本酒店 /China Sample Hotels 2185 家参与酒店,482,881 间客房 2185 participation hotels, 482,881 rooms 奢华酒店 Luxury 6% 24% 16% 19% 超高端酒店 Upper Upscale 高端酒店 Upscale 中档偏上酒店 Upper Midscale 17% 21% 中档酒店 Midscale 经济型酒店 Economy
中国酒店概览 China Hotel Overview YE 2012 2012 全年 Room Supply 539 million 4.6% 客房供给量为近 5.39 亿间 Room Demand 348 million 3.3% 客房需求量为 3.48 亿间 Occupancy 64.6% -1.2% 入住率为 60.5% A.D.R. 641RMB -0.9% 平均房价为 641 人民币 RevPAR 414RMB -2.1% 每间可售房收入为 414 人民币 Room Revenue RMB223bn 2.4% 客房收入为 2233 亿人民币
Jan 08 Mar 08 May 08 Jul 08 Sep 08 Nov 08 Jan 09 Mar 09 May 09 Jul 09 Sep 09 Nov 09 Jan 10 Mar 10 May 10 Jul 10 Sep 10 Nov 10 Jan 11 Mar 11 May 11 Jul 11 Sep 11 Nov 11 Jan 12 Mar 12 May 12 Jul 12 Sep 12 Nov 12 Jan 13 中国酒店市场整体表现 China Hotel Overview (Exclude Economy Class 不包括经济型 ) 需求量及供给量发展趋势 Supply & Demand Trend 450,000,000 400,000,000 350,000,000 300,000,000 250,000,000 200,000,000 150,000,000 Rolling 12M Supply Rolling 12M Demand
Jan 08 Mar 08 May 08 Jul 08 Sep 08 Nov 08 Jan 09 Mar 09 May 09 Jul 09 Sep 09 Nov 09 Jan 10 Mar 10 May 10 Jul 10 Sep 10 Nov 10 Jan 11 Mar 11 May 11 Jul 11 Sep 11 Nov 11 Jan 12 Mar 12 May 12 Jul 12 Sep 12 Nov 12 Jan 13 中国酒店市场发展趋势 China Trend (Exclude Economy Class 不包括经济型 ) 房价 入住率和每间可售房收入 ADR, Occ, Revpar 1,000.00 900.00 800.00 700.00 600.00 500.00 400.00 300.00 200.00 100.00 0.00 70.0 60.0 50.0 40.0 30.0 20.0 10.0 0.0 Rolling 12M ADR Rolling 12M RevPar Rollling 12M Occ
Jan 08 Mar 08 May 08 Jul 08 Sep 08 Nov 08 Jan 09 Mar 09 May 09 Jul 09 Sep 09 Nov 09 Jan 10 Mar 10 May 10 Jul 10 Sep 10 Nov 10 Jan 11 Mar 11 May 11 Jul 11 Sep 11 Nov 11 Jan 12 Mar 12 May 12 Jul 12 Sep 12 Nov 12 Jan 13 亚太主要国家发展趋势 Asia Pacific Main Countries 每间可售房收入趋势 Revpar Trend 140.00 130.00 120.00 110.00 100.00 90.00 80.00 70.00 60.00 50.00 40.00 China Malaysia South Korea Tailand Indonesia Australia
Jan 08 Mar 08 May 08 Jul 08 Sep 08 Nov 08 Jan 09 Mar 09 May 09 Jul 09 Sep 09 Nov 09 Jan 10 Mar 10 May 10 Jul 10 Sep 10 Nov 10 Jan 11 Mar 11 May 11 Jul 11 Sep 11 Nov 11 Jan 12 Mar 12 May 12 Jul 12 Sep 12 Nov 12 Jan 13 亚太主要国家发展趋势 Asia Pacific Main Countries 每间可售房收入趋势 Revpar Trend 200.00 180.00 160.00 140.00 120.00 100.00 80.00 60.00 40.00 China Singapore Malaysia South Korea Tailand Indonesia Australia
亚太主要国家 Main Countries Asia Pacific 2012 全年每间可售房收入 RevPar Full Year 2012 货币 : 美金 250 200 150 Currency: USD 201 134 131 100 78 75 74 73 50 0 Indonesia Tailand Malaysia China South Korea Australia Singapore
中国酒店市场整体表现 China Hotel Overview 2012 年对比 2011 年 YE2012 vs YE2011 14.00% 12.00% 10.00% 8.00% 6.00% 4.00% 2.00% 0.00% -2.00% -4.00% Luxury Upper upscale Upscale Upper Midscale Midscale Supply %Chg Demand %Chg
中国酒店市场整体表现 China Hotel Overview 2012 年对比 2008 年 YE2012 vs YE2008 1000.00 900.00 800.00 700.00 600.00 500.00 400.00 300.00 200.00 100.00 0.00 2012 RevPar 2008 RevPar Luxury Upper upscale Upscale Upper Midscale Midscale
15 个主要城市 15 main cities 2013 第一季度入住率比率变化 Occ %Chg 1 st Quarter 2013 Qingdao Chengdu Shenyang Dalian Beijing Guangzhou Shanghai Hong Kong SAR Sanya Wuhan Shenzhen Suzhou Tianjin Hangzhou Xian -10.0-8.0-6.0-4.0-2.0 0.0 2.0 4.0 6.0 8.0 Occ %Chg
15 个主要城市 15 main cities 2013 第一季度平均房价比率变化 ADR %Chg 1 st Quarter 2013 Tianjin Shenzhen Guangzhou Sanya Hangzhou Hong Kong SAR Dalian Beijing Shenyang Shanghai Qingdao Chengdu Suzhou Wuhan Xian -15.0-10.0-5.0 0.0 5.0 10.0 15.0 ADR %Chg
15 个主要城市 15 main cities 2013 第一季度每间可售房收入 RevPar 1 st Quarter 2013 1,600.00 1,400.00 1,200.00 1,000.00 800.00 600.00 400.00 200.00 0.00 Hong Kong SAR Sanya Shenzhen Guangzhou Beijing Shanghai Chengdu Hangzhou Wuhan Tianjin Suzhou Shenyang Qingdao Dalian Xian
新增供给 Future Supply
亚太新增供给增长放缓 AP Pipeline is slowing but still growing 500,000 450,000 400,000 350,000 300,000 250,000 200,000 150,000 100,000 50,000 0 67k opened added pipeline 335,000 109k 73k 409,000 147k 81k 2010 2011 2012 458,000 130k 47% In Construction 20% In Final Planning 17% In Planning 16% In Pre-Planning
中国新增供给 China Pipeline Pipeline still going strong 250,000 opened added pipeline 221133 257908 200,000 180886 53% In Construction 150,000 100,000 50,000 0 38k 86k 86k 70k 46k 49k 2010 2011 2012 16% In Final Planning 16% In Planning 15% In Pre-Planning
中国未来新增供给 China Pipeline projected openings 50,000 25,000 0 3.7% 4% 3.3% 2% 2013 2014 2015 2016 and after Construction Final Planning Planning Pre-Plannign
亚太主要城市新增供给 Pipeline by country 3% 3% 2% 4% 3% 7% 16% 1% 3% 58% China India Indonesia Thailand Vietnam Philippines Malaysia Australia Singapore Other 17% 39% 25% 9% 29% 36% 13% 4% 5%
中国未来新增供给 /China Pipeline 共 276,105 间客房 / 276,105 rooms 2% 12% 9% 21% 奢华酒店连锁 Luxury Chain 超高端酒店连锁 Upper Upscale Chain 28% 28% 高端酒店连锁 Upscale Chain 中档偏上酒店连锁 Upper Midscale Chain
中国未来新增供给 China Pipeline by Scale 300 309Rooms 250 337Rooms 200 321Rooms 150 100 194 232 266 252Rooms 50 2012 131 0 奢华酒店 超高端酒店 高端酒店 中档偏上酒店 Luxury Upper Upscale Upscale Upper Mid
中国未来新增供给与现有供给量对比 China Pipeline Vs. Existing 450000 400000 350000 300000 9.3% 32.7% 250000 200000 150000 100000 50000 0 54.5% 56.0% 62.3% 60.0% 59.7% 62.0% 奢华酒店 超高端酒店 高端酒店 中档偏上酒店 新增供给 Pipeline 现有供给量 Existing Luxury Upper Upscale Upscale Upper Mid
中国主要城市新增供给 China Main cities New Supply 18000 16000 14000 12000 10000 8% 36% 40% 34% Rooms 中国 2012 年整体入住率 2012 full year China Occ. 64.6% 8000 16% 3% 20% 25% 9% 23% 14% 7% 19% 14% 7% 18% 6000 4000 2000 0 12%
预测 主要城市 Forecast Selected Cities 2013 RevPAR forecast % chg, local currency as per February 2013edition 2013 年每间可售房收入变化率预测, 本地货币 ( 基于 2013 年 2 月预测结果 ) Declines expected 预期下降 Growth expected 预期上涨 Athens Amsterdam Birmingham Beijing Copenhagen Barcelona Edinburgh Hong Kong Dusseldorf Berlin Glasgow Singapore Frankfurt Brussels Heathrow Sydney Madrid Cologne Leeds Tokyo Prague Dublin Manchester Warsaw Hamburg Regional UK London Milan Stuttgart Gatwick Moscow Vienna Dubai Munich Zurich Paris Lux & Up Up Rome
预测 主要城市 Forecast Selected Cities 2014 RevPAR forecast % chg, local currency as per February 2013edition 2014 年每间可售房收入变化率预测, 本地货币 ( 基于 2013 年 2 月预测结果 ) Declines expected 预期下降 Growth expected 预期上涨 Moscow Barcelona Madrid Birmingham Gatwick Berlin Milan Edinburgh Dubai Brussels Munich Glasgow Budapest Paris Lux & Up Up Heathrow Cologne Prague Leeds Copenhagen Rome London Dublin Stuttgart Manchester Dusseldorf Vienna Regional UK Frankfurt Warsaw Hong Kong Hamburg Zurich Beijing Sydney Tokyo Singapore
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