(367) * ** Joan Magretta2002 Henry Chesbrough and Richard S. Rosenbloom2002 2004 2005 2006 OEMODMEMS OEMODMEMS 2006 1. 2. * ** EMBA
(368) 3. 4. 5. 6. Kumar2000 2-1 2-1 2-2
(369) 2-2 2-3 2-3
(370) 1. 2. 2006 OEMODMEMS OEM ODMEMSOEMODMEMS 21 3. 1. 2003 2007 2007 1238 378 20624725 1520 2008 1 9 1601 2008 1 22 9915 2008 3 7 2007 373 2-1 2-2
(371) 2-1 7 1.88% 9 2.41% 20 5.36% 5 1.34% 21 5.63% 36 9.65% 46 12.33% 17 4.56% 34 9.12% 6 1.61% 13 3.49% 37 9.92% 21 5.63% 11 2.95% 11 2.95% 8 2.14% 5 1.34% 0 0.00% 7 1.88% 34 9.12% 25 6.70% 373 100.00% 2-2 249 86 38 373 2. (1) Yahoo! (2) Yahoo! (3) Yahoo! 21 (4) (5) (6) (7) (8) (9) Branding Taiwan
(372) 1. 2. 2-3 2-3 H1 H2 3. Likert 5 4 3 2 1 2006 3-1 3-2 3-1 OEMODMEMS
(373) 3-2 1. 2007 2. OEMODMEMS OEMODMEMS 2000 20032003 2006 3-3 3-3 2006 n n R R n 0 E E n 0 1 1 R t t t0,1,2,,n E t t t0,1,2,,n 3-4
(374) 3-4 2003 2007 OEMODM EMS
(375) 3-5 3-6 3-7 3-5 2003 2007 7 7 1 15 2 2 20 1 2 4 12 2 21 3 12 28 3 46 1 7 5 19 2 34 10 3 13 2 7 10 2 21 1 4 2 3 1 11
(376) 3 2 5 4 3 7 1 12 12 25 1 1 6 1 9 5 5 36 36 1 10 3 3 17 6 6 1 36 37 5 5 1 11 1 6 1 8 2 2 16 10 4 34 11 20 202 119 21 373 3-6 2003 2007 9 1 1 11 OEMODMEMS 20 20 95 70 37 202 110 9 119 15 6 21 249 86 38 373 3-7 2003 2007 11 2.95% OEMODMEMS 20 5.36% 202 54.16% 119 31.90% 21 5.63% 21 7 7 10 13
(377) 36 36 36 37 70 86 37 38 21 12 21 28 46 19 34 6 9 15 21 OEMODMEMS OEMODMEMS 2007 AXS-Liner 2003 2007 Excel OEMODMEMS 3-8 2003 2007 20.15% 23.05% OEMODMEMS 5.77% -6.68% 6.61% 11.22% 10.84% 19.15% 15.93% 23.99%
(378) 3-1 2003 2007 30.00% 25.00% 20.00% 15.00% 10.00% 5.00% 0.00% -5.00% -10.00% 1. 3-9 2003 2007 2003 2004 2005 2006 2007 6,191 8,326 9,441 12,820 12,904 1,060 1,958 1,898 1,525 2,430 15,000 3-2 2003 2007 10,000 5,000-2003 2004 2005 2006 2007 3,000 2,500 2,000 1,500 1,000 500-3-3 2003 2007 2003 2004 2005 2006 2007
(379) 2003 6,191 2007 12,904 2003 1,060 2007 2,430 2.OEMODMEMS 3-10 2003 2007 2003 2004 2005 2006 2007 662 839 863 896 829 144 134 113 125 109 3-4 2003 2007 1,000 800 600 400 200 0 2003 2004 2005 2006 2007 3-5 2003 2007 200 150 100 50 0 2003 2004 2005 2006 2007 2003 662 2007 829 2003 144 2007 109 OEMODMEMS
(380) 3. 3-11 2003 2007 2003 2004 2005 2006 2007 13,915 17,229 17,702 29,848 17,973 1,354 2,011 1,345 1,489 2,072 3-6 2003 2007 40,000 30,000 20,000 10,000-2003 2004 2005 2006 2007 3-7 2003 2007 2,500 2,000 1,500 1,000 500 0 2003 2004 2005 2006 2007 2003 13,915 2007 17,973 2003 1,354 2007 2,072
(381) 4. 3-12 2003 2007 2003 2004 2005 2006 2007 5,907 6,938 7,133 7,699 8,914 331 514 333 559 668 3-8 2003 2007 10,000 8,000 6,000 4,000 2,000-2003 2004 2005 2006 2007 3-9 2003 2007 800 600 400 200 0 2003 2004 2005 2006 2007 2003 5,907 2007 8,914 2003 331 2007 668 20.98% 40.70%25.84%28.65%-19.75%-25.25% -37.95%-44.6%
(382) 5. 3-13 2003 2007 2003 2004 2005 2006 2007 4,690 5,907 6,493 7,076 8,471 573 1,104 1,068 879 1,355 3-10 2003 2007 10,000 8,000 6,000 4,000 2,000-2003 2004 2005 2006 2007 3-11 2003 2007 1500 1000 500 0 2003 2004 2005 2006 2007 2003 4,690 2007 8,471 2003 573 2007 1,355-8.63% -22.96%-1.10%-10.47% 144.95%
(383) 2006 3-14 3-14 % % 113 39.79 OEMODMEMS 202 54.16 68 23.94 119 31.90 57 20.07 21 5.63 26 9.15 OEMODMEMS 20 5.36 OEMODMEMS 16 5.63 11 2.95 4 1.40 OEM ODMEMS OEMODMEMS OEMODMEMS OEM OEM ODMEMS OEMODMEMS OEMODMEMS 2006 3-15 3-16 3-15 OEMODMEMS
(384) OEMODMEMS OEMODMEMS 3-16 OEMODMEMS OEMODMEMS OEMODMEMS 3-15 OEMODMEMS 3-16 OEMODMEMS 564 308 54.60% 297 52.66% 4-1
(385) 4-1 91 94 123 308 88 91 118 297 1. 4-2 4-2 88 29.6% 91 30.6% 118 39.7% 146 49.2% 81 27.3% 56 18.9% 14 4.7% 133 44.8% 164 55.2% 30 32 10.8% 31 40 190 64.0% 41 50 62 20.9% 51 60 10 3.4% 61 3 1.0% 4 1.3% 48 16.2% 138 46.5% 107 36% 5 50 16.8% 6 10 105 35.4% 11 15 80 26.9% 16 20 39 13.1% 21 23 7.7% 40 23 7.7% 41 80 128 43.1% 81 120 104 35.0% 121 160 29 9.8% 161 200 9 3.0% 201 4 1.3%
(386) 4-3 4-3 1-1 3.87 0.732 1-2 3.95 0.629 1-3 3.59 0.870 2-1 2-2 2-3 2-4 3-1 3-2 3-3 4.00 0.680 3.81 0.815 3.79 0.763 2.97 1.378 3.77 0.733 3.48 0.834 3.22 1.206 4-1 2.10 0.828 4-2 1.79 0.910 4-3 1.55 0.498 4-4 2.20 0.710 4-5 3.17 0.740 4-6 2.60 1.144 4-7 2.61 0.966
(387) 2. Guliford1954 Cronbach 0.7 0.35Cronbach 0.7 Cronbach 0.35 Cronbach 0.7230.7 (1) (2) (3) 1. 4-4 4-6 4-4 Q1-1 24 8.1% 30 10.1% 205 69.0% 38 12.8% 297 100.0% 4-4 81.8% 4-5 Q1-2 1 0.3% 10 3.4% 31 10.4% 217 73.1% 38 12.8% 297 100.0%
(388) 4-5 85.9% 4-6 Q1-3 1 0.3% 41 13.8% 70 23.6% 153 51.5% 32 10.8% 297 100.0% 4-6 62.3% 0.501 2. 4-7 4-9 4-7 Q2-1 2 0.7% 6 2.0% 38 12.8% 194 65.3% 57 19.2% 297 100.0% 4-7 84.5%
(389) 4-8 Q2-2 4 1.3% 17 5.7% 56 18.9% 173 58.2% 47 15.8% 297 100.0% 4-8 74.1% 4-9 Q2-3 17 5.7% 72 24.2% 163 54.9% 45 15.2% 297 100.0% 4-9 70.0% 0.691 3. 4-10 4-11 4-10 Q3-1 19 6.4% 65 21.9% 179 60.3% 34 11.4% 297 100.0%
(390) 4-10 71.7% 4-11 Q3-2 3 1.0% 40 13.5% 83 27.9% 154 51.9% 17 5.7% 297 100.0% 4-11 57.6% 0.377 4-12 4-16 4-12 H1 H1-1 H1-2 H1-3 Q2-1Q2-2Q2-3 4-13 4-14 4-15 1. 2. 3.
(391) P <0.05 4-13 H1-1 F 3.324 4 0.831 1.215 0.304 199.646 292 0.684 202.970 296 3.903 4 0.976 1.182 0.319 241.154 292 0.826 245.057 296 0.583 4 0.146 0.584 0.674 72.858 292 0.250 73.441 296 6.685 4 1.671 3.422 0.009 142.594 292 0.488 149.279 296 4.391 4 1.098 2.030 0.090 157.852 292 0.541 162.242 296 9.270 4 2.317 1.789 0.131 378.246 292 1.295 387.515 296 2.352 4 0.588 0.626 0.644 274.119 292 0.939 276.471 296 4-14 H1-2 F 2.826 4 0.706 1.031 0.392 200.144 292 0.685 202.970 296 5.855 4 1.464 1.787 0.131 239.202 292 0.819 245.057 296 1.082 4 0.271 1.092 0.361 72.359 292 0.248 73.441 296
(392) F 0.531 4 0.133 0.261 0.903 148.749 292 0.509 149.279 296 1.727 4 0.432 0.785 0.536 160.516 292 0.550 162.242 296 1.657 4 0.414 0.314 0.869 385.858 292 1.321 387.515 296 5.500 4 1.375 1.482 0.208 270.971 292 0.928 276.471 296 P <0.05 4-15 H1-3 F 1.236 3 0.412 0.598 0.616 201.734 293 0.689 202.970 296 3.012 3 1.004 1.215 0.304 242.046 293 0.826 245.057 296 0.772 3 0.257 1.037 0.376 72.669 293 0.248 73.441 296 1.747 3 0.582 1.157 0.327 147.532 293 0.504 149.279 296 1.629 3 0.543 0.991 0.397 160.613 293 0.548 162.242 296 3.978 3 1.326 1.013 0.387 383.537 293 1.309 387.515 296 9.271 3 3.090 3.389 0.018 267.200 293 0.912 276.471 296
(393) 4-16 H2 H2-1 Q3-1 4-17 4-17 H2-1 F 3.017 3 1.006 1.474 0.222 199.953 293 0.682 202.970 296 3.233 3 1.078 1.306 0.273 241.824 293 0.825 245.057 296 1.505 3 0.502 2.043 0.108 71.936 293 0.246 73.441 296 0.301 3 0.100 0.197 0.898 148.979 293 0.508 149.279 296 3.522 3 1.174 2.167 0.092 158.720 293 0.542 162.242 296 5.559 3 1.853 1.421 0.237 381.956 293 1.304 387.515 296 5.305 3 1.768 1.911 0.128 271.166 293 0.925 276.471 296
(394) 4-13 4-14 4-15 4-17 4-18 4-18 H1 H2 (1) (2) 1. 4-19 4-20 Q3-3 26 8.8% OEMODMEMS 73 24.6% 48 16.2% 111 37.4% 39 13.1% 4-20 OEMODMEMS 4-21
(395) 4-21 OEMODMEMS OEMODMEMS 2. 4-22 4-23 Q2-4 33 11.1% OEMODMEMS 125 42.1% 17 5.7% 61 20.5% 61 20.5% 4-23 OEMODMEMS 4-24 OEMODMEMS OEMODMEMS 4-24 OEMODMEMS OEMODMEMS OEMODMEMS
(396) 論 OEM ODMEMS 1. 2. 2003 2007 3. 1.
(397) 2. 3. 4. 5. 6. 7. 8. 9. 參 1. 2007 07 12 5 6 2. 2003 3. 2002 4. 2006 5. 2006 421175-91 6. 2000 7. Kumar 2000 8. 2008 05 08 APEX 50 9. 2003GSP 10. 2004 11. Joan MagrettaNan Stone 2003 12. 2006 EMBA 13. 2007 EMBA 14. 2005 1. 2007 http://www.brandingtaiwan.org/public/aboutcontent.asp?id=992 2. 97 2008 9 17 http://www.moeasmea.gov.tw/ct.asp?xitem=7416&ctnode=513&mp=1 3. Yahoo!http://tw.stock.yahoo.com/ 4. http://newmops.tse.com.tw/ 5. http://www.cnyes.com/