2/e
7-2
http://taipei.landishotelsresorts.com 7-3
(1/2) 7-4
(2/2) 7-5
( ) ( ) ( ) ( ) 7-6
7-7
(1/2) 7-8
(2/2) 7-9
7-10
(1/2) 7-11
(2/2) 7-12
Porter 7-13
(1/2) 7-14
(2/2) 7-15
Porter 7-16
7-17
(1/2) 7-18
(2/2) 7-19
7-20
( ) 7-21
( ) 7-22
7-23
( ) 7-24
7-25
(1/2) 7-26
(2/2) 7-27
7-28
(1/4) 7-29
(2/4) 7-30
(3/4) 7-31
(4/4) 7-32
(1/2) 7-33
(2/2) Volvo 7-34
(1/3) 7-35
(2/3) 7-36
(3/3) 7-37
Joseph Schumpeter 7-38
7-39
7-40
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7-43
(1/3) BCG 7-44
(2/3) 7-45
(3/3) 7-46
(1/2) Rumelt 95% 70% 95% 70% 7-47
(2/2) 70% 70% 7-48
7-49
7-50
7-51
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(1/2) 7-53
(2/2) 7-54
(1/3) 7-55
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(3/3) 7-57
(1/2) 7-58
(2/2) 7-59
[ ] 2004 IBM 7-60
7-61 http://www.starbucks.com.tw
7-62