.1..2....2 2. 2.. 3..5 7.7.8..11 11..12...14 19...19 20 20 26.29 36 40...41

90 98 4 21

Network selling (Multilevel Marketing),,

1950 1 1 2 3 LeeMythnger WillianCasselberry

1959 60 60 200 60 1972 40 80% 80 COMMODORE COMPUTER BEATRILE FOODS 12% 500 1 1945 NUTRILITE

2 70 80 1

2 1 1 1 2048 11 1 2 3 4 5 6 7 8 9 10 11 12 1 2 4 8 16 32 64 128 216 512 1024 2048 3 4 5

INTERNET 4000 1 2 20 30

3 OPPORTUNITY NDO 4 5 6

9 1945 1964 FTC FTC FTC 1972 1978 1975 FTC 4 400 1978 1978 FTC 20 FTC

1982 378 150 400 80 43 43 1973 9 9 43 1994 1640 645 1 1978 6 8% 80% 8% 2 1969 5 20 30% 1994 303 2 200 3 70

1800 30% 35 4., :1975 6, 6500, 32 3 5000 2500 1978 1981 4 1982 1986 2 10 1992 5 1979 1991 7 6 50 1994 1640 645 1994 165.5 620 303.2 200 5.1 35 14.4 150 0.88 11 32 1 2 3 4 5

OPP OPP OPP 1000 1 20 = 20 2 Business Volume BV Point Volume PV BV PV BV PV BV PV 8 1 800 100 >=10 000 21% 7,000~9,999 18% 4,000~6,999 15% 2,400~3,999 12% 1,200~2,999 9% 600~1,999 6% 200~599 3% 26 4800 BV PV 8 1 8 1 600 6 6 4800 6 288 3 4 BV PV 8 1 PV PV BV PV 1 200PV 1600BV 1600 20 320 200PV 3 1600 3 48 320 48 368

1600BV 200PV 20 320 1600BV 3 +48 2 200PV 368 4416 7 200PV 200PV 1600PV 1600 8 12800BV 12800BV 9 1152 1600BV 3 7-336 816 1600BV 200BV 20 +320 1136 13632 200 PV 200 PV * 48 1600BV 3 48 * 816 1600BV 9 144 1600BV 6 7 672 6 9 3 6 21 4 200 PV 200 PV 200 PV 200 PV 200 PV 1600PV 200 PV 200 PV

100 Z.O.C 1 2 3 4 feedback 5

Degree papers are in the Xiamen University Electronic Theses and Dissertations Database. Full texts are available in the following ways: 1. If your library is a CALIS member libraries, please log on http://etd.calis.edu.cn/ and submit requests online, or consult the interlibrary loan department in your library. 2. For users of non-calis member libraries, please mail to etd@xmu.edu.cn for delivery details.