3..3 3 6 9...9...9..14...14 SWOT...18.21...21 SWOT 24.28...28 SWOT....33..37....37 SWOT...41..43..43 /..44..45....45..45 1
..46.....47..48...48 90 8641103 8641145 8654042 90. 1. 9 2
tw tw ( Electronic Commerce ) ( Internet Shopping ) 1947 1970 3
80 68 71 72 74 75 40 1989 5 1995 30 4
1997 1947-1979 1979-1994 1994-1997 5
1998-, ;, 500-600 ( ) 1999 1995 1999 500 600 1997 1998,, 1999 2000 550 2001 6
1999 6380 75% 1,000 20 200 100 20 http://140.117.74.122/study_f.htm 39.4% 33.2% 13.9% 9.6% 300-500 (33.4%) 100-300 (31.8%) 535.19 (67.6%) 500 7
8 17.1 17.0 13.5 13.2 7.6 6.8 5.3 / /1997 1999 / 76.7% / 83.9% / (32.4%) / (50.8%) 23.6% 43.3% 19.8% 30.7% 3.5% 15.8%
9
1. 1 2 3 4 2. 1 2 3 10
3. 1 6000 2 3 /.. 11
4 4. 1 500 2 3 4 12
5. 1 2 3 4 5 6 13
14
1. 1.. 2 3 4 5 6 15
2. 1 2.. 3 3. 1 2 16
3 / 4 4. 1 2 3 4 5 5. 1 2 17
3 4 SWOT / WTO / 18
19
20
21
1. 1 2 3 4 2. 1 2 3 22
3. 1 2 3 / 4 4. 1 2 3 4 5 23
5. 1 50 2 101 3 4 5 6 SWOT / WTO 24
25 /
26
POS 27
28
1. 1 2 3 4 5. --- 29
... 30
2. 1 2 3 3. 1 2 3 / 4 / 31
4. 1 2 3 4 5 5. 1.. 32
2 3 4 5 SWOT 33
/ WTO / Internet 34
35
36
37
1. 1 2 3 4 5 6 2. 1 WAP 2 38
3 3. 1 2 3 4 39
4. 1 2 3 5. 1 2 3 4 40
SWOT / / SET. PDF TCP/IP ( T3) Internet 41
42 ( ) E-mail
43
/ 11 24 44
CD 45
46
1. ERPEnterprise Resources Planning 2. SCMSupply Chain Management BPRBusiness Process Reengineering 47
CRM(Customer Relationship Management) Data Mining D FLASH (Hacker) 48
1. 2. 3. 4. 20 30 3 5 5 4 3 2 1 0 1993 1994 1995 1996 1997 1998 1999 2000 01 02 03 04 05 06 07 /.com 49
50 / / MIS IT