8106 City & Guilds ( IVQ3 ) 2009 05 29 0
2004 1991 1988 1
2009 5 8 ( ) 2009 5 4 ( ) 2009 3 27 2009 1 12 International Management Qualification (NI 090038293316), Foundation Award in Management Principles (City & Guilds Group). 2007 8 1 ~2008 7 31 Purdue University( ), USA 2008 1 2007 5 4 2005 9 2004 6 (The Phi Tau Phi Scholastic Honor Society of The Republic of China) 2004 9 10 2003 1998 1992 NH81-0983 1990 2
( ) 3
(40%) (60%) 4
5
7
8
9
10
11
1981 1986 1991 1996 100.0 100.0 100.0 100.0 66.2 69.2 66.6 63.9 47.7 48.2 59.2 63.6 63.5 56.1 60.8 57.6 27.8 15.8 11.0 17.5 12
1 1996 ( ) 13
14
P p 1 c e b a MC AC D=AR 0 Q 1 Q MR MR=MC a Q 1, P 1 Q1 ebcp1 15
P LM C LAC 0 e 1 a1 MR D D 1 =AR 1 Q D D 1 16
17
18
19
3 D 1 D aed 2 abcmr 2 MC MC P 0 20
21
4 AC 0 Q 0 AFC a AC 1 22
A P 1 q 1 c Q 2 B Q 1 P 1 P 2 A b q 2, fd 0q 2 P 2 A q 3 P 2 ( hk 0q 3 ), B Q 3 g 23
24
1991 2 25
-- 1944, (J. Von Neumann) (O. Morgenstern) (game theory) 26
Nash Nash 27
(Prisoners dilemma) ( duopoly) Nash Equilibrium 5 5 7-3 -3 7 0 0 28
1. 2. 29
( ) ( ) ( ) 30
--
Hotelling ( 32
- 10 2 2 60% 40% 33
- (1/2) 34
- (2/2) 35
36
- 37
賣桔者言-成果展現 38
39
M219 40
41
42
(1/10) 43
(2/10) 44
(3/10) 45
(4/10) 46
(5/10) 47
(6/10) 48
(7/10) 49
(8/10) 50
(9/10) 51
(10/10) 52
53
THE END 54