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Business Psychology : Reading the Minds in Business positivism interpretivism
2 1. A B C 2. 2-1
Business Psychology : Reading the Minds in Business 1. 2. 3. 1. 2. 3.
2
Business Psychology : Reading the Minds in Business exploratory research 2-1 Qualitative Research for Education, by R. C. Bogdan & S. K. Biklen, (1998)
2 1. open-ended questionnaire close-ended questionnaire 2. Likert scale 2-2 1 2 3 4 5 6 7 1 2 3 4 5 6 7 1 2 3 4 5 6 7 semantic differential scale
Business Psychology : Reading the Minds in Business 2-3 1 2 3 4 5 6 7 1 2 3 4 5 6 7 1 2 3 4 5 6 7 rank order scale