/ (Taiwan Network Information Center TWNIC) 2014 1,763 75 12 1,622 77.66 (Online Social Networks) 64.32 29.67 (Visa) 2015 2 87 12 6 AISAS (Attention) / (Interest) (Search) (Action) (Share) AISAS AISAS Facebook (Mark Zuckerberg) 2010 22 / No.83 / 2015.07
(Social Commerce) ( ) ( ) emarketer 2014 10 2014 20 9 2011-2017 (2014-2017 ) 1 2012 Facebook 2 1 2011-2017 emarketer 2 2012 Facebook Facebook www.fisc.com.tw 23
( ) Google... (MIC) 2014 96.2% (54.7%) (39.6%) (28.9%) (15.5%) (13.8%) Facebook (95.8%) Google+ (24.7%) PIXNET (20.7%) Xuite (12.7%) Plurk (8%) ( 3 ) 81% (45.8%) (44.7%) (33.1%) 19 (53.2%) 40 (46.6%) 20-29 (50.2%) 30-39 (52.2%) 3 (MIC) 2014 3 24 / No.83 / 2015.07
OpView 2014 104 ( ) 1. (Nick Woodman) GoPro GoPro (Peripherals Peripheral Devices) ( 4 ) GoPro GoPro 2014 GoPro 50 4 GoPro 2. Pinterest (Pinterest-style layout) Pinterest www.fisc.com.tw 25
80% Pinterest 5 Pinterest 2013 ebay collection 2014 6 Twitter (buy now) The Fancy Room Room 2014 6 ATM ATM Web ATM 1. ( ) WebATM ATM 26 / No.83 / 2015.07
2. 4. IE Chrome Firefox email email EMAIL 3. ( ) WebATM ATM WebATM www.fisc.com.tw 27
5. email / (Social Customer Relationship Management) (Just-in-time Fulfillment) 3.0 / 1. TWNIC http://www.twnic.net.tw/ 2. http://www. visa.com.tw/ 3. 2008 11 12 4. 2014 10 MIC http:// mic.iii.org.tw/ 5. Facebook http://www. slideshare.net/ 6. OpView http:// www.opview.com.tw/ 7. http://www.bnext.com.tw/ 8. http://tw.taobao.com/market/ atmxsx.php 28 / No.83 / 2015.07