CIP?. 2003.8 ISBN 7-5019-3993-4 Ⅰ.Ⅱ.1 2Ⅲ.1 - - - 2 - - -Ⅳ.1F426.862F724.783 CIP 2003 046311 6 100740 20038 1 20038 1 787 1092 1?16 15.25 368 1 ISBN7-5019-3993-4?TS2372 38.00 01088390691 88390105 88390106 01065241695 85111729 85111730 01065128898 htp?www.chlip.com.cn Emailclub@chlip.com.cn 30134K3X101ZBW
21 WTO
1 1 2 3 3 6 14 14 14 15 16 17 17 18 19 21 23 23 23 25 35 35 38 41 44 44 44 45 47 48 1
53 55 60 60 62 63 64 66 67 70 72 72 76 77 77 77 81 84 85 86 91 96 103 103 103 103 111 111 112 113 114 114 115 116 120 2 120 121 122 123
124 125 129 129 130 145 145 145 146 147 147 148 148 153 153 153 154 154 161 162 164 168 171 171 171 171 173 174 174 175 177 178 179 179 179 181 CI 181 3
CI 182 CI 182 185 186 186 188 191 196 201 211 4
1. 2. 3. 1 1 1
1. 2. T 2 3. 2 4. 2
1 1 1. 2. 1 3
2 3 4 3. 4 1 2 3 4 5 6 2 2 A B A B TPO 1~2
4. 20 60 TPO T Time P Place O Occasion TPO TPO 5. 3 3 1~2 3~4 5 6~7 8~9 10 11~12 5
3 4 3 5 T 6 4 5 6 6
1. 1 7 7 2 8 3 9 2. 7
8 9 1 2 3 8
4 3. 1975 40 20 18 1 10 10 11 12 2 13 14 9
11 12 13 14 10
15 3 30 16 15 16 17 18 4. 1 2 3 11
17 18 21 19 12 19
5. 4 4 13
20 20 14
21 1. TPO 2. 21 3. 4. 5. 15
6. 7. 1. S?S A?W 2. S?S 5 3 3 4 16
5 10 11 9 3~11 9 A?W 9 3. 7 1. 17
2. 10 1 2 3 4 5 6 A B 7 10% 80% 8 9 10 10 1. 18
2. 1 2 3 4 1. 1 2 3 4 2. 6 22 6 19
22 7 23 7 20 23
8 24 8 24 1. 1 2 3 4 21
2. 9 25 1 9 2 25 10 10 22
1 2 3 26 26 23
1. 1 2 3 4 5 2. 1 11 11 213 612 1 2 3 2 12 12 24
3 27 27 28~58 25
28 29 30 26
27
28
29
30
31
32
33
34
1. 2. 3. 4. 59 1 35
59 2 90cm 112cm 144cm 3 4 5 6 36
7 8 9 60%~80% 300 10 11 37
12 1. 1 1 2 2 1 2 3 3 1 2 3 4 2. 3. 1 38
2 3 4 60 60 4M 54M 4M Man Material Machine Method Market MoMey 6M 1 A. B. C. 2 A. B. 39
C. 3 A. B. 4 A. B. C. 4. 1 40 1 2 3 4 2 1 2 3 4 5 6 3 1 2 3 4 4 1 2 3 4 5.
61 61 1. 62 2. 12%~25% 41
62 1 Plan-Do-check-Action 1 2 3 2 CRT 3 42 1 A. B. C. 2 A. B. C. D. 3 A. B. C. 4 5
A. B. 6 A. B. 4 1 A. B. 2 A. B. C. D. 3 4 A. B. C. 43
1. 1 2 3 4 5 44
2. 10%5% 90% 95% 20 25 1949 JIS 1951 1955 1960 11 1965 45
1. 1 TQC 2 QC QC 3 P D C A 4 QC QC 100 1000 QC 5 QC QC 6 QC QC 11 20 60 2. 9 315 1 2 3 4 5 46 3.
1 20 2 1926 20 50 3 20 60 TQC 1. 47
2. 3. 1. 2. 48
3. 1 1 2 3 4 5 6 7 8 2 1 2 0.8cm 10.5cm 2.5cm 3 4 3 1 2 3 4 49
GB GB?T1335.11997 GB?T1335.21997 GB?T1335.31997 Y A B C 13~16 13 54 犃 cm 72 76 80 84 88 92 96 100 90 94 98 102 106 110 114 118 39.8 41 42.2 43.4 44.6 45.8 47 48.2 160 70 56 70 56 70 56 70 56 70 56 70 56 70 56 70 56 165 72 57.5 72 57.5 72 57.5 72 57.5 72 57.5 72 57.5 72 57.5 72 57.5 170 74 59 74 59 74 59 74 59 74 59 74 59 74 59 175 76 60.5 76 60.5 76 60.5 76 60.5 76 60.5 76 60.5 180 78 62 78 62 78 62 78 62 78 62 185 80 63.5 80 63.5 80 63.5 80 63.5 50 = 40%+6 =+18 2 4 = +1 1.5 = 30%+8 1.2
14 54 cm 160?80 165?84 170?88 175?92 180?96 71 73 75 77 79 98 102 106 110 114 42.2 43.4 44.6 45.8 47 57 58.5 60 61.5 63 13.5 14 14.5 15 15.5 15 cm L B S N W SL CF 2 4 1.2 1 1.2 1.5 0.5 16 cm ±1 ±0.5 3cm ±2 4cm ±0.6 ±0.7 ±0.7 Y A B C 22~17 16~12 11~7 6~2 A B 70% Y 20% C 10% 170?88A 17088A170 88A 5cm 4cm 3cm 2cm 54 53 52 5 6 51
63 63 7 64 8 5cm 21~22 5cm 18~20 5cm 11~13 0.1cm 5cm 15~17 2.2cm 50 1.7cm 40 1.5cm 36 12 8 9 64 0.1cm 0.4cm 0.6cm 10 4 52 1 2 3 4 5 6 5 1 2
3 4 5 6 7 8 9 10 瑏瑡 瑏瑢 瑏瑣 瑏瑤 1. 65 2. 65 53
3. 4. 1 2 3 4 5 6 7 8 9 5. 1 1 2 3 4 5 2 1 2 3 3 4 5 54
1. 2. 1 = 1 51.5cm 2.5cm 2 3 3 珔 x n = I 1+I 2 +I 3 +i 1 +i 2 +i 3 6 4 5 珔 x 1 + 珔 x 2 + 珔 x 3 + 珔 x 4 + 珔 x 5 x= 珔 5 17 0.1 10N 1 珔 x 1 = 12.8+12.1+13+10+10.6+10.5 =11.5N 6 2 珔 x 2 = 11.9+11.4+10.9+9.9+10.6+10.1 =10.8N 6 55
3 珔 x 3 = 11+10.9+10.8+9.8+9.4+9.3 =10.2N 6 4 珔 x 4 = 13+12.8+12.9+11.8+11+10.7 =12N 6 5 珔 x 5 = 11+10.5+10.3+9.7+9.4+9.3 =10N 6 5 x= 珔 11.5+10.8+10.2+12+10 =10.9N 5 10N 17 I 1 I 2 I 3 i 1 i 2 i 3 N 1 12.8 12.1 13 10 10.6 10.5 2 11.9 11.4 10.9 9.9 10.6 10.1 3 11 10.9 10.8 9.8 9.4 9.3 4 13 12.8 12.9 11.8 11 10.7 5 11 10.5 10.3 9.7 9.4 9.3 2 3 = 100% + + 4 = 100% 5 56
= 100% 5 = 100% 6 = 100% 3. 1 3%~15% 4% 1 2 3 2 1 2 3 4 QC 4. 57
66 66 1 1 2 3 4 2 1 2 3 58 4
5. 1 2 3 4 1 59
2 3 5 1 2 3 4 5 6 1 2 3 7 1 2 3 4 5 6 7 60
1 2 3 67 67 4 68 68 5 69 61
69 70 70 ABC 1 62
2 1110 1210 3 4 18 18 % 1 40 40 32.5 2 25 65 52.8 3 20 85 69 4 12 97 78.9 5 8 105 85.4 6 5 110 89.4 7 3 113 91.7 8 10 123 100 5 71 1 2 3 4 5 71 6 A B C 6 A 80% B 10% C 10% 63
72 72 x 珔 x-r 珔 x-r 珔 x-r 1. 1 2 3 4 2. 73 3?4 1 0.75 3. x 64
73 74 4. 1 75 74 75 2 3 4 5 5. A. 7 76 65
76 B. 7 77 77 1 2 3 4 5 6 66
1 100 72cm 19 19 犖 =100 cm 1 71.6 71.4 72 71.5 71.7 72 72.1 71.7 72 73.2 2 71.3 71.2 71.4 71.7 71.3 71.6 72.6 72.1 71.1 71.8 3 71.9 71.8 71.8 71 71.8 72.6 71.8 71.2 71.6 73.5 4 71.7 72 71.1 71.4 71.1 71.2 73 72.6 70.9 70.8 5 71.9 71.6 71.6 71.7 71.5 71.8 71.2 72.9 71.7 71.8 6 72.6 71.3 71.5 72 71.6 72.1 71.6 71.4 73.3 73.4 7 71.8 72 72.1 72.3 72 72.3 72.3 71.4 71.5 71.3 8 72.2 71.8 71.6 71.6 72.4 71.7 71.6 72.3 72.3 72.3 9 71.2 72.3 72.3 72.1 72 71.3 71.4 73.1 71.3 71.5 10 71 72.6 72.5 72.6 72.7 71.5 71.3 73.3 73.8 72.4 2 L S 3 L-S 10 =73.8-70.8 =0.3 10 0.3 4 h=0.3 0.1cm 0.3 3 70.7 70.9 20 5 2 21 6 22 100 70.7~70.9 2 71~71.2 10 7 23 67
20 21 1 70.7~70.9 70.8 2 71~71.2 71.1 3 71.3~71.5 71.4 4 71.6~71.8 71.7 5 71.9~72.1 72 6 72.2~72.4 72.3 7 72.5~72.7 72.6 8 72.8~73 72.9 9 73.1~73.3 73.2 10 73.4~73.6 73.5 11 73.7~73.9 73.8 22 1 70.7~70.9 70.8 2 2 71~71.2 71.1 10 3 71.3~71.5 71.4 19 4 71.6~71.8 71.7 26 5 71.9~72.1 72 15 6 72.2~72.4 72.3 11 7 72.5~72.7 72.6 8 8 72.8~73 72.9 2 9 73.1~73.3 73.2 4 10 73.4~73.6 73.5 2 11 73.7~73.9 73.8 1 100 68
23 8 78~82 78 69
79 80 81 82 1 79 2 80 3 81 4 82 S r S=πr 2 2 = 2+7kg 70
2 11kg 11kg 1 2 83 A. B. 83 3 84 a x y x y b x y a y x c x y x y d x y c e x y f x y 71
84 1. 72 1 A. B. C. D. E. F.
G. H. I. 2 A. B. C. D. E. F. G. H. I. J. 3 A. B. C. D. 4 A. B. C. 5 A. a. b. 73
c. B. a. b. 85 c. 1 2 3 85 1 2 3 85 24 24 C. a. b. c. 2. 1 2 3 4 3. 74
24 cm 1 2 3 0.4~1.0 1.0~2.0 2.0~4.0 1.0~2.0 1.0~2.0 0.3cm 2 2.0~4.0 0.5cm 2 2 4 6 1 2 3 a. b. c. 4 a. b. c. d. 5 6 75
1 2 3 4 5 6 7 8 9 10 瑏瑡 瑏瑢 瑏瑣 瑏瑤 瑏瑥 瑏瑦 瑏瑧 瑏瑨 瑏瑩 瑐瑠 瑐瑡 瑐瑢 瑐瑣 瑐瑤 瑐瑥 瑐瑦 瑐瑧 瑐瑨 瑐瑩 瑑瑠 瑑瑡 瑑瑢 瑑瑣 瑑瑤 瑑瑥 瑑瑦 瑑瑧 瑑瑨 瑑瑩 瑒瑠 瑒瑡 瑒瑢 瑒瑣 瑒瑤 瑒瑥 瑒瑦 瑒瑧 瑒瑨 瑒瑩 瑓瑠 瑓瑡 瑓瑢 瑓瑣 瑓瑤 76
1. 2. 1. 86 烄烄烄 烅 烅 烅 烆 烆 烆 86 2. 25 87 77
25 1 2 = < > 87 1 2 3. 88 26 88 26 1 1 2 3 2 3 4 5 1 2 1 6 2 7 78
1 8 2 3 9 101%~2% 11 1 2 12 13 14 15 16 4. 1 27 27 1 1 1.5 2.0 2 17cm 1.3 2 17cm 3 21.5 1.3 4 17cm 1.3 3 4 17cm 1.0 4.3 5.6 1.3 2 79
35% 65% 1 2 1 3 2 2 3 1 2 5 28 28 s 1 2 3 4 5 1 14 11 12 13 19 2 5 5 5 5 5 3 5 5 5 5 5 5 89 5. 1 2 3 4 5 80
89 6. 5W1H 29 29 When Where Who What Why How 1. 81
2. 3. 90 91 90 91 P Q C D S 1 1 2 3 2 82
3 30 30 F 3 DA 19 # SR-77 4000r?min 14?3cm TC?s cm 01 02 1 2 3 3.4 1 2 6.1 3 0.1cm 4 25.1 5 6 4 2.6 37.2 20% 7.4 45 80 8 640 011 83
1 2 3 4 A. B. C. 5 31 84
31 1 1 2 3 2 4 5 3 4 1. 1 2 3 2. 1 2 85
3 4 23 5 1. FB 18681924 32 32 1?2~1?3 1 86
2 1 2 ~1 3 3 4 Delay 2. 1 1 A. B. C. 2 A. B. C. D. 3 87
A. 1 1 B. 1 C. D. E. 2 1 2 3 4 5 3. 1 92 1 2 3 2 93 1 88 2
92 89
93 90
3 4 3 1 2 3 4 4. 1 2 3 4 1. 1 2 94 94 91
= 1+ 2. 1 2 3 4 5 6 7 3. 1 PTS MTM WF 2 3 4 5 92 4. 1 1 2 3 2 1
2 3 33 33 20 10 5 4 1 2 3 34 35 34 1 2 5cm 3 1 2 3 35?s?s 1 6.6 2 1cm 6.0 4 4cm 2.0 5 2.0 3 5.8 5 93
36 37 36 +0.15 A +0.13 0 D +0 +0.11 B +0.10 +0.06 C +0.05-0.05 E -0.04-0.16 F -0.12 37 A 1 +0.15 A 2 +0.13 B 1 +0.11 B 2 +0.08 C 1 +0.06 C 2 +0.03 A 1 +0.13 A 2 +0.12 B 1 +0.10 B 2 +0.08 C 1 +0.05 C 2 +0.01 A +0.06 A +0.04 B +0.04 B +0.03 C +0.02 C +0.01 D 0 D 0 D 0 D 0 E 1 E 2-0.05-0.10 E 1 E 2-0.04-0.08 E -0.03 E -0.02 F 1 F 2-0.16-0.22 F 1 F 2-0.12-0.17 F -0.07 F -0.04 38 39 6 40 94
38 F E D C B A 39 F E D C B A 40 10%~15% 3%~ 5% 2%~5% 2%~ 5% 95
= 100% = 1+ = + 100% = 1 1-20%~30% 7 = 1+ = 1+ = 1+ + 35.1s C D = 1+C+D=35.1 1+0.06+0=37.2s 20% = 1+ =37.2 1+0.2 45s 1. 1 2 3 2. 1 17 17 16 41 2 41 1 2 96
41 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 3 97
3. 1 2 3 LH RH EF 4 5 6 7 42 4. 1 98 1 2 3 4 5 6 7 2 1 2 3 3 1 2 3 4
42 LH EF RH 1 2 3 40cm 4 5 6 7 8 9 10 1cm 11 12 44cm 5cm 13 No 2002.5.18 19 4 1 2 3 4 5 99
10 6 40% 43 43 LH EF RH 1 2 3 4 30cm 烌 烍 烎 22cm 5 6 7 8 9 10 22cm 68 No 2002.5.28 19 5. 1 100
1 2 3 4 5 6 7 8 9 10 瑏瑡 2 1 2 3 4 5 6 7 8 3 1 2 3 6. 44 44 1 2 Yes No 3 4 5 1 2 3 4 5 6 6 7 7 101
Yes No 7. 45 45 1 2 3 4 5 6 7 1 2 3 4 5 102
46 46 103
95 95 7 1 2 3 4 5 6 7 1. 1 2 3 2. 3. 11 100 1 100 2 50 10 10 104
= = = - 50 8 28800 1200 1200 210? 1200 860? 1200 110? =28800 50=1440000 =210 1200=252000 =860 1200=1032000 =110 1100=121000 1405000 =1440000-1405000=35000 1 252000 28800=8.75 9 9 9 28800=259200-252000=7200 2 1032000 28800=35.8 36 36 36 28800=1036800-1032000 =4800 3 121000 28800=4.3 4 4 4 28800=115200-121000=-5800 50 49 1 7200 4800 4. 1 2 3 3 4 105
5 1 2 3 4 5 96 96 1. 1 1 2 106
2 1 A. B. C. D. E. F. 2 A. B. C. D. E. F. 2. 1 1 2 A. B. C. D. E. 107
100% 47 47 2 1 2 3 4 5 6 7 108
48 49 48 1 2 3 4 5 6 8 9 10 11 12 13 15 16 17 18 19 A 700 700 800 700 700 800 A 700 700 800 700 700 800 A B 1000 1000 1000 1000 450 500 600 650 C 1000 700 800 1000 1000 700 800 1000 B C 500 500 500 500 700 800 1000 1000 500 500 500 500 700 800 1000 1000 B 320 440 590 650 D D C 500 600 600 570 610 620 500 500 600 600 350 450 600 600 500 600 600 600 600 600 A 450 500 600 650 B 320 440 590 650 500 500 600 600 350 450 600 600 A 450 500 600 650 B C 320 440 590 650 500 600 600 570 D 600 600 600 600 600 C 500 600 600 500 500 600 600 350 450 600 600 600 600 600 600 49 109
3. = - 4. 5. 1 50 50?s 8 00 16 00 560 43.2 16 00 18 00 200 36 2 2 51 1 2 110
51 8 0010 160 150-10 10 0012 330 322-8 2 004 490 486-4 4 006 720 722 2 3 A. B. C. 4 5 6 7 8 9 1. 111
2. 3. 4. 52 52 1. 112
10 12 10 10 10 2. 3. 97 烄 烅 烆烄 烅 烆 97 1 2 3 4 1. 1 2 2. 113
1. 1 2 3 4 2. 1 2 114
3 4 5 6 10000 20 10000?20= 500 115
53 53 S.P.T= S.P.T= S.P.T= S.P.T=P.T = S.P.T = = = S.P.T 1 2 3 4 5 6 7 116 1
2 3 4 5 6 7 1. 1 780 20 8 1 S.P.T 2 3 1 S.P.T= = 780 20 =39 2 = S.P.T =8 3600 39 712 3 = = 712 20 35.6 39 712 35.6 2. P.T P.T 2 2500 1126 440 120 934 200 8 117
1 P.T = = 8 3600 200 144 2 = = 200 2500 17.3 8 3600 = = 2500 P.T 144 17.3 3 = P.T = 1126 144 7.1 4 = 440 144 2.78 5 = 120 144 0.8 6 = 934 144 6.5 17 7 3 1 7 P.T 54 54?%? 20~25 7800~9400 10~14 104~114 13~17 2.9~3.5 20~25 1900~2300 5~6 47~51 4~5 11.9~14.1 20~25 740~1400 1~2 14~16 1~2 20.2~38.2 20~25 3300~3800 1~2 14~16 1~2 7.3~8.3 20~25 600~800 3~4 29~32 2~3 32.4~41.3 20~25 400~550 2~3 21~23 1~3 46.7~54.2 20~25 900~1050 1~2 28~31 1~2 25.8~29.3 20~25 850~1000 7~9 74~84 14~19 25.3~29.2 118
3. 10% 1 90% 10% 2 = P.T 1 8 P.T 110 A102B113C111D99E124 F105G118H108I100J120 = = 28800 P.T 110 =261.8 = = 28800 124 =232.3 = P.T 100%= 110 124 100%=88.7% E 11.3% 2 98 3 A. B. C. D. 119
98 E. 4 A. B. C. D. E. F. G. E I A D 120
1 2 3 1. 99 a b c 99 c U 121
2. 1 2 3 4 5 6 A. = 155cm 85cm B. C. 7 8 9 122
10 100 101 1 1 50 cm 2 1 50 cm 100 101 3 4 5 6 7 8 9 10 123
1. 102 102 2. 103 3. 104 124
103 104 125
1. 105 105 2. P.B.SProgresionBundleSynchronization 106 4~5 6~8 106 107 UniteSynchro-FlowPystem U.S.F.P 126
2~3 108 107 108 1 2 3 6~24 4 5 6 7 8 127
QuickResponseSewingSyestem 21 2~3 5~6 1~2 1 2 3 4 5 6 CAD CAPPMIS 109 109 128
1.ofice 1 2 3 4 5 2. 1 2 3 1. 2. 3. 129
4. 1. 1 2 3 4 5 6 2. IE 1. 130
2. 1 2 3 4 5 QC 6 55 56 3. 1 131
132 55 1. 4. 2. 5. 3. 6. 7. 1. 2.
56 2 3 PL PL PL 1. 1 2 3 4 5 6 2. 57~60 133
57 NameMaker WORKING Season Aricle Material&Constrution Quantity SampieNo StyleNo 20N 100% 920 20N-16T 2568 ColNo ShelFab Patern Line Buton Lining 12 85 Quantity ColorAsortment 100 110 120 130 12 120 120 120 100 460 85 120 120 120 100 460 Packing InnerPackingPetCase OuteuPackingPerCarton 134
SHEET PaternNo 20N-16T-18 cm SizeSpec 1. BodyLength 2. Chest 3. Shoulder 4. ArmHole 5. SeeveLength 6. CufWidte 7. Upper 8. FrontNeckHoleDepth 9. ColatWidth 10. BotonWidth 11. PocketWidth 12. PocketLength NameMaker Brand 100 110 120 130 cm SizeSpec 52.5 58 63.5 69 19 31.5 33.5 35.5 37.5 20 26.2 27.7 29.2 30.7 21 12.7 13.7 14.7 15.7 22 11.5 12.5 13.5 14.5 23 11.2 12 12.8 13.5 24 12.8 13.3 13.8 14.3 25 6.6 6.9 7.2 7.5 26 7.75 8 8.25 8.5 27 45 48.3 51.6 54.9 28 8 8.5 9.5 10.5 29 9 9.5 10.5 11 30 13. 31 14. 32 15 33 16 34 DATE InCharge 17 35 18 36 ShippingDate First Second Third Parts SampleShippingdate Date Date Pcs CounterSample Pcs Date Date Pcs SaleamanSample Pcs Date Date Pcs ColorSample Pcs SEC OFS QC Designer Paterner 135
136
59 WORKING SHEETB Date MakeR Factory Article Composition InCharge SampleNo StyleNo CustomerNo Brand OFS QC SEC Designer Paterner MakerInCharge Sub-Material Nsme Standard Supplier Buton Buyer Maker Zipper InterLining Accesories Nsme Supplier HangTag Buyer Maker WasbingName WashingLabel DemeritTag 137
138 60 MakeR Factory StyleNo SizeCheck No 110 TopSize SMPL Sampie ANEND A COUNTERSAMPLECHECKSHEETB Article Composition SEC Date No InCharge CheckPoint. DefectivePartsAndPointOfImprovement Fabricgrain 58 58 B BodyLength Stitch Chest 33.5 33.5 C Colar 0.5cm 8cm Shoulder 27.7 27.7 D Neck 1cm 13.7cm ArmHole 13.7 12.9 13.7 E Shoulder SeveLength 12.5 12.5 F Sleeve&Cuf CufWidte 12 12 G FrontEdgeLine.Fly Upper 13.3 13.3 H Pocket 6.9 6.9 I FrontNeckHoleDepth ZIP.BTNsuoyan.Grtpper ColatWidth 8 8.5 8 J BUTIUM BotonWidth PocketWidth PocketLength 48.3 48.3 K Overlock 8.5 8.5 L Iron 9.5 9.5 M Interlining N Stitching O Linking P RIB Q HhreadCut R EMB.Print.Wappen S Finish.Stain T
3. 1 2 3 1 2 3 4 139
1. 1 2 3 4 5 2. 1 1 2 3 4 2 1 2 3 4 5 6 3. 1 1 2 2 1 2 3 4 5 3 140 1 2
3 4 4. 1 1 2 2 1 2 3 4 5 3 1 6 2 3 4 5 1. 141
1 2 2. 1. 1 2 3 4 2. 1 2 142 3 4
5 6 A. B. C. D. E. F. 3. 1 2 3 4 5 6 P=ST a f ST=st v d a=l C+E S+Q T P 143
ST a f st v d L C E S Q T 144
WTO 0 110 110 111 112 145
111 112 1. 2. 1. 146
2. 1. 2. 1. 2. 3. 147
1 2 3 4 1 2 3 1. 1 148
60% 61 61 62 62 m m m 480 365 55 270 100 90 170 190 35 110 85 75 5% m 200 160 130 520 315 135 35 45 25 80 70 190 140 100 2 63 149
3 4 63 = 63 2. 烄 烌 1 烅 烍 烆 烎烄 烌 烍 烎 2 烅 烌 烍 烆 烎 64 3. 1 150
64 烄 烅烄 烆 2 烅 烆 3 1? = 2? = - + + 3 4 5 6 151
=? = 7 113 113 152
114 115 114 115 = - = - 0 1 2 153
1 2 1. = 65 65 cm 170?84 犅 cm 110 88 2 30 270m1 3 1 1 1 1 2%2.22%1.76 112.2 89.76 2 30 270 m1 3 1 1 1 1?m 36 1 5.8 2.8 0.0012 0.25 0.04 0.04 0.02 1.0 0.02 1.2 0.2 0.2 0.2 0.0001 0.001 0.001 0.001 0.001 0.001 0.001 37.2 1.2 6.0 3.0 0.0013 0.251 0.041 0.041 0.021 1.001 0.021 41.74 1.08 0.12 0.9 0.351 0.251 0.12 0.041 0.021 1.001 0.021 45.65 154
2. = 66 66 0.1 1 0.1 3 10 2 24 8 192 192 192 98% 98% 98% 188 188 188 564 1880 376 720 2800 520 1.28 1.49 1.38 0.128 1.49 0.138 1.75 3. = = 67 67 564 1880 376 300 800 280 100 410 500 50 200 80 450 1410 860? 0.8 0.75 2.29 155
0.1 1 0.1 0.08 0.75 0.23 30 200 300 600 1200 600 630 1400 900? 1.12 0.75 2.39 0.1 1 0.1 0.112 0.75 0.239 0.192 1.5 0.47 2.162 1. 1 2 2. 1 2 3 3. 1. 1 156 = - = - = +
1.122 37.2? 2000 2200 38? = - =2200 38-37.2=1760 = - =37.2 2200-2244=-1636.8 = + =1760+-1636.8=123.2 1760 1636.8 123.2 2 1 A. B. 2 A. B. 3 157
1 A. B. C. D. E. 2 A. B. C. D. E. F. G. 2. 1 = - = - = + 1.0 1.49 2000 1900 4000 = - =1900 3000 1900-1.49 =1900 1.58-1.49=171 = - =1.49 1900-1.0 2000 =1.49-100=-149 = + =171+-149=22 22.00 171 149 22 158
2 1 A. B. 2 A. B. 3 1 2 3 159
4 5 6 7 8 9 10 瑏瑡 瑏瑢 3. 1 = - = - = + = - = - 1 1.0 0.75 2000 1900 3000 = - =1900 1300-0.75 1900 =1900 0.68-0.75=-133 = - =0.75 1900-2000 1 =0.75-100=-75 = + =-133+-75=-208 133 75 208 2 1.0 0.75 1880 1880 2000 1800 1900 160
= - =1800-0.75 1880=1800-1410=390 = - =0.75 1880-1 2000=-90 390 90 2 1 A. B. C. 2 3 A. B. 3 116 161
116 1. 1 2 3 2.zero-base0 30%~50% 162
3. 1 2 3 4. 5. IT 1 2 3 6. 5w2H 1 Why 2 Who 3 Where 4 What 5 When 6 How 163
7 How Much 7. 8. 5W2H 9. 10. 164 1. 1 2 3 4 5
6 2. AV V= F C 1 2 3 4 A. B. C. D. 3. 1 2 68 68 % 91 80 82 85 85 87 88 90 90 91 3 165
1. 2. = 1 2 3 4 5 6 7 8 9 3. = + + + = + + + 20%~ 30% 70%~80% 117 166
117 1 1 2 3 4 5 6 1~5 2 167
1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 168
1 2 3 4 5 1. 1 2 3 4 5 6 7 8 9 10 瑏瑡 瑏瑢 瑏瑣 2. 1 2 3 4 5 6 7 8 9 10 瑏瑡 169
瑏瑢 瑏瑣 瑏瑤 瑏瑥 瑏瑦 瑏瑧 瑏瑨 瑏瑩 瑐瑠 瑐瑡 瑐瑢 瑐瑣 170
118 118 1. 119 171
119 2. 120 120 172
1950 1910 20 50 60 BG OL 173
174
.F. 121 1. 1 2 3 4 2. 1 2 3 4 3. 1 2 3 4 4. 1 2 3 4 175
121 176 5 6
7 5. 1 2 3 4 6. 1 2 3 4 5 6 1. 2. 3. 177
1 2 3 4 178
1 2 3 4 179
122 122 1. 2. 123 123 180
3. 4. CI CICorporateIdentity 181
CI CI CI CI CI CI IBM CI CI CI CI CI CIS CorporateIdentitySystem 182
CI CI 1 MI MindIdentity CI 2 BI BehaviorIdentity 3 VI VisualIdentity CI 1.MI IBM IBM Q.S.C&V Quality Service Cleanlines Value 2.BI 183
CI 1 2 CI 3 4 5 184
3.VI 80% CI 1 2 3 4 5 6 7 8 9 10 瑏瑡 CI 185
1. 2. 1 2 3 4 4P Productplanning Pricing Placing Promotion 124 PR SP 186
124 124 PR PR 187
69 69 DM POP 20 90 IMCIntegratedMarke tingcommunication CI Speakwithonevoice 188
CI 1. 2. 3. CI 4. CI 1 1 2 Speakwithonevoice 3 189
2 1 Hearonevoice 2 3 1 2 3 4 5 1. 20 60 4P Product Price Place Promotion 1986 P 4P 6P Political Publicrelations P 10P Probleming Partitioning Prioritizing Positioning 1P People 1 2 3 4 190 5 6
7 8 2. 4 70 70 POP 1 191
2 3 PSP 20 1. 1 2 3 192 2.
1 2 3 4 30 5 6 POP 3. 1 2 A 3% 4% 10% 4. 193
PR 1. 1 1 Web 2 DM 3 4 5 6 POP 7 2DM 194
DM 1 2 3 4 5 6 7 3 POP POP POP POP 2. 1 2 3 4 T 3. 195
1 1 2 2 1 2 3 4 5 6 196 1.
2. 3. 4. 5. 6. 1. 1 AIDMA AIDMA Atention Interest Desire Memory Action 197
2 125 3 126 125 126 4 127 198
127 2. 1 2 3. 4. 199
200
QB0012001
202 1. 1 5-2 cm 160? 76A 160? 78A 160? 80A 165? 80A 165? 82A 165? 84A 170? 84A 170? 86A 170? 88A 175? 88A 175? 90A 175? 92A 180? 92A 180? 94A 180? 96A 185? 96A 185? 98A 185? 100A 71 71 71 73 73 73 75 75 75 77 77 77 79 79 79 81 81 81 1 57 57 57 58.5 58.5 58.5 60 60 60 61.5 61.5 61.5 63 63 63 64.5 64.5 64.5 1 44.5 44.5 44.5 45 45 45 45.5 45.5 45.5 46 46 46 46.5 46.5 46.5 47 47 47 0.5 95 95 95 98 98 98 101 101 101 104 104 104 107 107 107 110 110 110 1 24 24 24 25 25 25 26 26 26 27 27 27 28 28 28 29 29 29 0.5 67 67 67 69 69 69 71 71 71 73 73 73 75 75 75 77 77 77 1 41 41.6 42.2 42.2 42.8 43.4 43.4 44 44.6 44.6 45.2 45.8 45.8 46.4 47 47 47.6 48.2 0.3 40 40.4 40.8 40.8 41.2 41.6 41.6 42 42.4 42.4 42.8 43.2 43.2 43.6 44 44 44.4 44.8 0.3 42 42.4 42.8 42.8 43.2 43.6 43.6 44 44.4 44.4 44.8 45.2 45.2 45.6 46 46 46.4 46.8 0.3 94 96 98 98 100 102 102 104 106 106 108 110 110 112 114 114 116 118 1 66 68 70 70 72 74 74 76 78 78 80 82 82 84 86 86 88 90 1 96 96 96 100 100 100 104 104 104 108 108 108 112 112 112 116 116 116 1 14 14 14 14 14 14 14 14 15 15 15 15 15.5 15.5 15.5 16 16 16 0.5 21 21 21 21.5 21.5 21.5 22 22 22 22.5 22.5 22.5 23 23 23 23.5 23.5 23.5 0.5 = 40%+6 = 30%+8 4 2 1.2 1.5
2 5-2 cm 8 5.5 15 2.5 10.5 0.8 14 3.5 15.5 4 110 11 94 10 180 15.5-16 160 15 2. 2.1 1 2 203 1 2
2.2 3 cm 204 3
205 3. 3.1 3.1.1 3.1.2 3.1.3 3 3 52% 48% 60% 40% 120D 110 160 64S 64S 28S?2 8.5S 50S 50S 80S 80S 7 3 18 3 2.4cm 1.2cm 1.5cm 1.5cm 5 15% 85 50cm 80 47cm 90 55 65cm
3.2 3.2.1 3.2.2 3.5 3.2.3 4 4 1 0 0 1 2 10 0 0 0 0.5 0 0 1 0 0 1 0 0 1 0 0 1 0 0 1 0 0 1 0 0 1 1 30 0.5 0 0 0.5 0 0 0.5 0 0 0 0 0 0 0 0 1 0 0 3.3 3.3.1 2123?5cm 3.3.2 1113?5cm 3.3.3 37cm? 24cm? 3.3.4 206 3.3.5 4
cm 4 207
3.3.6 5 5 cm 1 0 1 1 0 0.8 1 0 1 1 0 0.8 2 0 0.5 0.2 2 0.2 0.8 2 0.8 0.1 0.7 1 0 0.4 2 0 0.5 1 0.5 1 1 0 1.5 1 0 1 2 1 0.1 10 0 3 0 1 1 0 0.3 0.8 1 0 0.8 1 0.8 1 1 0 1 2 1 0.1 1 1 0 2 1 0 2 1 0 1 1 0 1 1 0 1 1 0 1 1 0 1 1 0 1 1 0 1 1 0 1 1 0 208
1 1 0 4 1 1 0 0.8 1 0 0.8 1 0 1 1 1 0 4 0.5 1 0 0.1 2 0.1 1 1 0 1 1 0 0 1 0.5 0.5 3 0 1 0 0.4 2 0 0.4 2 0 0.5 1 0.5 0.5 1 0 2 0.4 2 0.4 1 1 0 0.5 1 0.5 0.4 1 0.4 1 1 0 0.8 1 0.8 2 0.4 1 0.4 1 1 0 1 1 0 3.5 1 3.5 1 1 0 1 1 0 209
1 1 0 1 1 0 1 1 0 0.1 1 0.1 0.1 2 0.1 0.2 2 0.2 3.4 3.4.1 2.2cm 50 1.7cm 40 1.5cm 36 12 3.4.2 12 8 0.5cm1cm 3.4.3 6 6 cm 2.4 2.2 50 1.7 1.5 40 1.7 40 1.7 1.5 40 1.7 1.5 40 1.7 1.5 40 8 8 8 8 8 4. 5. 6. 210
cm
1. L S M 11 3 16 11 3 16 18 6 18 1 1 1 1 144cm?150cm 21 S?2 4 S 30 S 30 S 30 S 30 S 21 S?2 21 S 30 S 30 S 1 2 3cm21 3 212
2. 213
214 3. mm 2cm4 1cm9 B H W M 110 75 48 59 14 11 50 12?3cm 11 50 16 30 16 30
No # # 4. No. 3% 2.5% % % V % 0% 1.4m 50m1 1.40 1.5m 2... RT-12 150 1.44m 25m1 1.40 1.3m 2. 2.5kg?cm 2. 12. 100% 0.92m 50m1 0.9 0.9m 2.. 100% 215
216 5. 1 H 2 3 4
6. M B 92 110 47 47 46 48 58 59 75 6 8 10?25 15.5 5 14 217
218 7.
8. 219
220 9. -140cm 160cm
10. 221
222 11. No No No No Y No No 20 No LES 13 11# #50 LES 1 3 3 4 1 4 2 3 A Y 2 Y Y 13 e 20% 16 2
No No No No Y No No No 81 LES LES 1 3 5 3 5 1 5 A 2 2 2 5 10 20% 12 223
224 No No No No No No 87 No LES 11# #50 1 7 3 A 5 2 8 1 45 2 A 5 20 20%
12. No No No No No No 95 No No 97 LES 5.500 13DB#11 #50 LES 1 3 1 12 3 12 3 3 2 1 33 4 A 3 2 10 4 10 12 2 20% 28.8 40 2 20% 48 2 225
226 No No No No No No 103 No No 95 1 30 2 80 1 30 4 2 3 110 2 132 20% 132 2
No No No No No No No No 28 1 1 2 1.5 2 3 227
228
229
230
231