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iii 1 : Adobe Scene7......................................................................................................... 1......................................................................................................... 1 Adobe Scene7 Publishing System........................................................................ 2......................................................................................................... 2............................................................................................................. 2 Scene7 Media Portal.......................................................................................... 4 Adobe................................................................................................... 4..................................................................................................... 4 2 : Adobe Scene7............................................................................................ 7 Scene7 Publishing System............................................................................... 8 Media Portal.................................................................................................... 9....................................................................................................... 9.................................................................................................... 10........................................................................................................ 11...................................................................................................... 12 3 :........................................................................................................ 14.................................................................................................... 18........................................................................................................ 48 SEO......................................................................................... 53........................................................................................................ 55 4 : Media Portal........................................................................................................ 59 Media Portal....................................................................................... 59 Media Portal............................................................................................ 60 Media Portal........................................................................................ 61 Media Portal...................................................................................... 63 FTP................................................................................................... 65 Media Portal........................................................................... 66............................................................................................... 66............................................................................................. 67 Media Portal.......................................................................................... 67

SCENE7 iv 5 :........................................................................................................ 69........................................................................................................ 76............................................................................................... 79.................................................................................................... 81 6 :.................................................................................................. 85............................................................................................. 86............................................................................................. 86........................................................................................................ 86........................................................................................................ 89........................................................................................... 91............................................................................................. 92........................................................................................... 95 Scene7 Publishing System.............................................................................. 99..................................................................................... 101....................................................................................................... 101................................................................................................ 101................................................................................................. 102 7 :.......................................................................................... 104..................................................................................................... 105................................................................................................... 106..................................................................................................... 107 URL Web..................................................................................... 108 8 :................................................................................................. 110................................................................................................... 111........................................................................................ 111.............................................................................................. 113................................................................................... 114................................................................................................... 115.......................................................................................... 115 9 : ecatalog ecatalog............................................................................................. 119 PDF.................................................................................................. 120 ecatalog.................................................................................................. 121 ecatalog........................................................................................... 124................................................................................................ 126 ecatalog......................................................................................... 128

SCENE7 v ecatalog ecatalog................................................................................ 129 ecatalog.................................................................................................. 130 ecatalog........................................................................................... 130 10 :................................................................................................ 132.......................................................................................... 133..................................................................................................... 133................................................................................. 134................................................................................................ 135..................................................................................................... 136................................................................................................. 137.............................................................................................. 137 11 :................................................................................................ 140.......................................................................................... 141..................................................................................................... 141................................................................................. 142..................................................................................................... 143.............................................................................................. 144 12 :................................................................................................ 146..................................................................................................... 147............................................................................................ 149..................................................................................................... 150..................................................................................................... 150.............................................................................................. 151 13 :.............................................................................................. 153................................................................................................... 154....................................................................................................... 154................................................................................................... 161....................................................................................................... 162................................................................................................ 162................................................................................................... 163 14 :.............................................................................................. 164 Illustrator...................................................................................... 165.......................................................................................... 165 DOM.................................................................................. 166

SCENE7 vi Scene7.......................................................................................... 166.............................................................................................. 169 DOM..................................................................................................... 171 FXG.......................................................................................... 173 PDF.................................................................................................. 173 15 : HTML5............................................................................................... 180 HTML5................................................................................ 181................................................................................................. 182................................................................................................. 184.......................................................................................... 194....................................................................................... 196................................................................................................ 200............................................................................................ 202................................................................................................ 204 URL.................................................................................................. 204 16 :.............................................................................................. 205....................................................................................................... 206........................................................................................ 206................................................................................................ 207........................................................................................ 207................................................................................................... 208................................................................................................ 218.......................................................................................... 218.......................................................................................... 221................................................................................................... 222............................................................................................ 222 17 :............................................................................................ 224................................................................................................. 225........................................................................................ 227................................................................................................. 228.......................................................................................... 228 18 : Adobe Analytics Adobe Analytics.................................................................................... 230 Scene7 Adobe Analytics................................................................. 230 Adobe Analytics......................................................................................... 231 Adobe Analytics....................................................................................... 232 Adobe Analytics.................................................................................... 235

SCENE7 vii Adobe Analytics............................................................................ 235 Adobe Analytics.............................................................................. 236 Adobe Analytics....................................................................................... 236 19 : Test&Target Test&Target...................................................................................... 237 Scene7 Test&Target.................................................................................... 237................................................................................................... 238 Test&Target.................................................................................... 241 20 :.......................................................................................... 242................................................................................................. 250............................................................................................ 251 21 :.......................................................................................... 252....................................................................................................... 254................................................................................................... 255....................................................................................................... 260....................................................................................................... 261....................................................................................................... 264............................................................................................ 265 PDF...................................................................................................... 268 PSD.................................................................................................. 269 PostScript Illustrator................................................................................. 271 CAB....................................................................................... 271 SWF............................................................................................ 272 22 :........................................................................................................... 273 ICC................................................................................................... 274 XML...................................................................................................... 274

1 1 : Adobe Scene7 Adobe Scene7 Adobe Scene7 360 ecatalog Media Portal Scene7 evideo Flash Web-to-Print Web-to-Print Adobe Scene7 Scene7 Scene7 Publishing System Microsoft Windows 7 Mac OS X 10.6 Macintosh Intel 3 GB RAM 4 GB 1280x1024 Java Flash 11 Windows Internet Explorer 9.0 Firefox 23 Macintosh Safari 6.0 Firefox 23 Flash Player 11 Adobe www.adobe.com/go/learn_sc7_flashplayer_cn

SCENE7 Adobe Scene7 2 Adobe Scene7 Publishing System Adobe Scene7 Publishing System Web SPS Media Portal Adobe AIR SPS Adobe Scene7 Scene7 Scene7 Publishing System > Scene7 > Scene7 > Scene7 Scene7 2 4

SCENE7 Adobe Scene7 3 s7trialsupport@adobe.com / s7support@adobe.com s7supportjp@adobe.com s7intsupport@adobe.com / (800) 898-9743 (408) 454-5910 06:00 18:00 (PT) +81-3-6743-9632 9:00 5:00 +44 (0)20 35641782 09:00 18:00 (UTC/GMT) +49 (0)69 51709005 10:00 19:00 (CET) +33 157324085 10:00 19:00 (CET) +31 (0)20 2035138 10:00 19:00 (CET) Scene7 Adobe Flash Player

SCENE7 Adobe Scene7 4 Scene7 Media Portal Scene7 Scene7 Media Portal Adobe Scene7 Media Portal www.adobe.com/go/learn_sc7_mediaportalusing_cn Adobe Scene7 Web Adobe Adobe Web EMEA IT Adobe Media Portal ecatalog evideo Web-to-Print Scene7 Publishing System Scene7 Scene7 7 Scene7 Scene7 Scene7 Image Authoring Scene7 Publishing System Web-to-Print http Scene7 Scene7 Scene7 http

SCENE7 Adobe Scene7 5 Scene7 Publishing System API API Scene7 Scene7 Scene7 API https://marketing.adobe.com/resources/help/en_us/s7/is_ir_api/index.html Adobe Flash Adobe Scene7 Viewer SDK Adobe Scene7 HTML5 Viewer SDK https://marketing.adobe.com/resources/help/en_us/s7/viewers_ref/index.html https://marketing.adobe.com/resources/help/en_us/s7/vlist/vlist.html www.adobe.com/go/learn/learn_s7_devresources_cn www.adobe.com/go/learn/learn_s7_devresources_cn Web-to-Print Solution Accelerator SDK www.adobe.com/go/learn_s7_webtoprint_cn www.adobe.com/go/learn/learn_s7_devresources_cn Adobe Developer Connection SDK SDK Adobe Developer Connection 1 Web Adobe Developer Connection (https://marketing.adobe.com/developer/zh_cn) 2 Developer Connection 3 4 5 6 7 Developer Connection Dev Center

SCENE7 Adobe Scene7 6 (https://marketing.adobe.com/developer/zh_cn/devcenter) 8 Scene7 9 SDK

7 2 : Adobe Scene7 Scene7 Publishing System (SPS) Scene7 PDF PSD Scene7 URL ecatalog FXG Adobe Scene7 Scene7 Scene7 SPS Adobe Scene7 Publishing System ecatalog FXG 12 Scene7 Saas Scene7 SaaS CDN Scene7 URL URL Web Adobe Creative Suite PDF Scene7 Publishing System ecatalog Media Portal evideo Web-to-Print MS Office API SDK UGC WTP ICC XML Scene7 VNT FXG ZIP IS RS FMS TS IDS SAAS CDN Scene7

SCENE7 8 URL Scene7 Scene7 URL Scene7 URL Scene7 URL email Scene7 Scene7 URL JPEG (CDN) Internet CDN CDN Scene7 Scene7 CDN Scene7 Publishing System Scene7 Publishing System Web Scene7 Web Scene7 Microsoft Windows 7 Mac OS X 10.6 Macintosh Intel 3 GB RAM 4 GB 1000 X 640-1024 x 768 Adobe AIR 15.0

SCENE7 9 Scene7 Publishing System 1 Scene7 Publishing System > 2 Media Portal Adobe Media Portal Scene7 Media Portal www.adobe.com/go/learn_sc7_mediaportalusing_cn Media Portal 59 Media Portal Scene7 Publishing System SPS Scene7 Scene7 Scene7 URL Scene7 URL URL Scene7 Scene7 Scene7 URL 1 Web 2 Scene7 URL Scene7 (www.adobe.com/products/scene7.html) 3 4 5 6 14

SCENE7 10 SPS Scene7 Scene7 Publishing System / B C D E A Scene7 A. B. C. D. E. Media Portal SPS FTP 69 Scene7 Scene7 SAAS 76 Scene7 14

SCENE7 11 > > > > Scene7 > Scene7 Scene7 Publishing System / 85 / ecatalog 85 86 86 86 Scene7 Publishing System

SCENE7 12 14 55 21 28 Scene7 ecatalog Web 119 ecatalog evideo Scene7 182 Scene7 104 132 224 146 140 T 153

SCENE7 13 164 205 Scene7 110

14 3 : Adobe Scene7 Scene7 14 18 55 Media Portal Media Portal 59 Media Portal / > Scene7 Publishing System Scene7 Publishing System Web-to-Print Illustator Windows 7 8 Windows Web-to-Print Illustator Adobe Illustrator Adobe Illustrator : Adobe Creative Cloud 2014 Adobe Illustrator 18 Adobe Creative Cloud Adobe Illustrator 17 Adobe Creative Suite 6 Adobe Illustrator 16 Adobe Illustrator Apple Mac OS X 10.7

SCENE7 15 Windows 8 32 64 Windows 7 32 64 Windows XP 32 64 Adobe Creative Suite 6 Adobe Illustrator 16 164 1 Scene7 Publishing System Web-to-Print Illustrator Illustrator Plug-in for Web-to-Print.zip 2 ZIP 3 Windows

SCENE7 16 Adobe Creative Cloud 2014 Adobe Illustrator 18 1 CC-2014 2 Adobe Illustrator win32 win64 3 libraries > flame aflame.dll C:\Program Files\Adobe\Adobe Illustrator CC 2014\Support Files\Contents\Windows 64 32 Program Files (x86) 4 libraries flamingo aflamingo.dll Adobe Illustrator 5 2 win32 win64 AdobeS7FXGFileFormat.aip Adobe Illustrator C:\Program Files\Adobe\Adobe Illustrator CC 2014\Plugins\Illustrator Formats 64 32 Program Files (x86) Adobe Creative Cloud Adobe Illustrator 17 1 CC 2 Adobe Illustrator win32 win64 3 AdobeS7FXGFileFormat.aip Adobe Illustrator C:\Program Files\Adobe\Adobe Illustrator CC (64 Bit)\Plug-ins\Illustrator Formats 64 32 Program Files (x86) Adobe Creative Suite 6 Adobe Illustrator 16 1 6.0 2 Adobe Illustrator win32 win64 3 AdobeS7FXGFileFormat.aip Adobe Illustrator C:\Program Files\Adobe\Adobe Illustrator CS6 (64 Bit)\Plug-ins\Illustrator Formats 64 32 Program Files (x86) Mac

SCENE7 17 Adobe Creative Cloud 2014 Adobe Illustrator 18 1 CC- 2014 > mac64 2 libraries > flame aflame.framework Adobe Illustrator /Applications/Adobe Illustrator CC 2014/ Illustrator.app/Contents/Frameworks/ Adobe Illustrator Adobe illustrator CC 2014 3 libraries flamingo aflamingo.framework Adobe Illustrator 4 1 mac64 AdobeS7FXGFileFormat.aip Adobe Illustrator /Applications/Adobe Illustrator CC 2014/Plugins/Illustrator Formats/ Adobe Creative Cloud Adobe Illustrator 17 Adobe Creative Suite 6 Adobe Illustrator 16 1 CC > mac64 2 AdobeS7FXGFileFormat.aip Adobe Illustrator /Applications/Adobe Illustrator CC/Plugins/Illustrator Formats/ 1 6.0 > mac64 2 AdobeS7FXGFileFormat.aip Adobe Illustrator /Applications/Adobe Illustrator CS6/Plugins/Illustrator Formats/ Adobe Illustrator PDF ecatalog Alpha

SCENE7 18 SPS Scene7 Publishing System UDF 87 43 Media Portal Media Portal Scene7 72 72 2D SEO Scene7 Publishing System > > Scene7 URL URL 80 URL CDN Scene7 Scene7

SCENE7 19 AGM Web-to-Print Scene7 Test&Target Test&Target URL URL.com URL 237 Scene7 Test&Target ios Scene7 ios URL HTTP ios RTMP Scene7 RTMP URL RTMP Flash Media Server Scene7 URL HTTP URL Scene7 URL URL URL AIR Scene Publishing System AIR Scene7 Publishing System Web Scene7 Publishing System AIR Scene7 Publishing System CDN CDN <ID> URL ID http://sample.scene7.com/is/image/company/<id>?$s7product$ <ID> SPS http://<server>/is/image <server> CDN Backpack_B > CDN CDN URL http://sample.scene7.com/is/image/company/backpack_b?$s7product$ URL URL URL URL URL CDN CDN > CDN SPS URL URL CDN URL 8 79 CDN Scene7 102 evideo evideo evideo PDF Scene7 PDF PDF PDF PDF

SCENE7 20 Scene7 Publishing System > Scene7 Publishing System 184 ecatalog Scene7 Publishing System Scene7 Scene7 FTP FTP FTP Scene7 Scene7 Publishing System ID -1 chair.tif chair-1.tif JPG TIF PNG 21 chair.tif chair.jpg chair.jpg chair.jpg chair.tif Scene7 CMYK 74 HREF HREF URL URL URL

SCENE7 21 HREF JavaScript 101 Scene7 Scene7 Publishing System ID Scene7 Publishing System Scene7 Scene7 Adobe PDF Scene7 ICC Scene7 ID Scene7 ID Scene7 Scene7 ID Scene7 > 106 1 > 2 3 4 22 5 6

SCENE7 22 GIF JPEG PDF TIFF GIF Web Macintosh Alpha GIF Macintosh 2-255 000000 888888 ffffff JPEG JPEG JPEG 1 100 JPG JPEG JPEG PDF TIFF USM 261 B CPU 2 CPU JPEG USM 1.0 5.0 1 2 USM 0.02 0.2 6 RGB

SCENE7 23 Scene7 Publishing System ICC 274 ICC ICC Adobe Photoshop 72 URL URL URL URL Scene7 URL 1 > 2 MediaPortal Scene7 Publishing System Scene7 16:9 4:3 evideo 184 1 Scene7 Publishing System > > > 2 evideo 3 evideo Scene7 16:9 16:9 Flash 9 iphone ipad Android ipad Android

SCENE7 24 4:3 4:3 Flash 9 iphone ipad Android ipad Android 193 16:9 4:3 16:9 4:3 Flash 9 iphone ipad Android ipad Android 25 16:9 4:3 Flash 9 HTML5 OGG MP4 evideo 26 iphone ipad Android iphone ipad Android MP4 27 ipad Android ipad Android MP4 OGV HTML 5 evideo 28 ipad ipad iphone ipad ipad iphone ipad iphone / / (fps) 29.97 fps 25 fps 24 fps /

SCENE7 25 / (Kbps) / Fps (kbps) 1 Auto x360, 800 Kbps _Mobile_Autox360p _800K 2 Auto x 480, 1400 Kbps _Tablet_Autox480p_ 1400K 3 Auto x 720, 2600 Kbps _Flash9_Autox720p_ 2600K 800 Autox360 1400 Autox480 2600 Autox720 64 iphone ipad Android 64 ipad Android 64 Flash 9 16:9 4:3 4:3 16:9 4:3 4:3 24 16:9 4:3 / (Kbps) (Kbps) / Fps (kbps) 1 16:9 512x288 iphone ipad Android (400 Kbps) 500 _Mobile_512x288_4 00K 400 512x288 64 3G 2 4:3 384x288px iphone ipad Android (400 Kbps) 500 _Mobile_384x288_4 00K 400 384x288 64 3G 3 16:9 512x288 iphone ipad Android (600 Kbps) 700 _Mobile_512x288_6 00K 600 512x288 64 3G 4 4:3 384x288 iphone ipad Android (600 Kbps) 700 _Mobile_384x288_6 00 600 384x288 64 3G 5 16:9 640x360 ipad Android (800 Kbps) 900 _ipad_640x360_800 K 800 640x360 80 WiFi 6 4:3 640x480 ipad Android(800 Kbps) 900 _ipad_640x480_800 K 800 640x480 80 WiFi 7 16:9 768x432 ipad Android (1200 Kbps) 1.5 Mbps _ipad_768x432_1200 K 1200 768 x 432 96 WiFi

SCENE7 26 / (Kbps) (Kbps) / Fps (kbps) 8 4:3 768x576 ipad Android (1200 Kbps) 1.5 Mbps _ipad_768x576_1200 K 1200 768x576 96 WiFi 9 16:9 1280x720 Flash 9 (2000 Kbps) 1 0 4:3 1280x960 Flash 9 (2000 Kbps) 3.0 Mbps _1280x720_2000K 2000 1280x720 3.0 Mbps _1280x960_2000K 2000 Kbps 1280x960 128 128 MP4 OGV 24 H264 Main 3.2 - AAC MP4 / (Kbps) (Kbps) / Fps (Kbps) 1 16:9 480x270 (400 Kbps) 2 16:9 640x360 (800 Kbps) 3 16:9 800x450 (1200 Kbps) 4 16:9 1280x720 (2000 Kbps) 500 _480x270_400K 400 480x270 900 _640x360_800K 800 640x360 1.5 Mbps _800x450_1200K 1200 800x450 3.0 Mbps _1280x720_2000K 2000 1280x720 64 80 96 128 5 4:3 320x240 (400 Kbps) 500 _320X240_400K 400 320x240 6 4:3 480x360 (800 Kbps) 900 _480x360_800K 800 480x360 64 80 7 4:3 640x480 (1200 Kbps) 8 4:3 1280x960 (2000 Kbps) 1.5 Mbps _640x480_1200K 1200 640x480 3.0 Mbps _1280x960_2000K 2000 1280x960 96 128

SCENE7 27 OGG Theora Vorbis - OGV / (Kbps) (Kbps) / Fps (Kbps) 1 16:9 480x270 (400 Kbps) OGG 500 _OGG_480x270_400 K 400 480x270 64 2 16:9 640x360 (800 Kbps) OGG 900 _OGG_640x360_800 K 800 640x360 80 3 16:9 800x450 (1200 Kbps) OGG 1.5 Mbps _OGG_800x450_120 0K 1200 800x450 96 4 16:9 1280x720 (2000 Kbps) OGG 3.0 Mbps _OGG_1280x720_20 00K 2000 1280x720 128 5 4:3 320x240 (400 Kbps) OGG 500 _OGG_320X240_40 0K 400 320x240 64 6 4:3 480x360 (800 Kbps) OGG 900 _OGG_480x360_800 K 800 480x360 80 7 4:3 640x480 (1200 Kbps) OGG 1.5 Mbps _OGG_640x480_120 0K 1200 640x480 96 8 4:3 1280x960 (2000 Kbps) OGG 3.0 Mbps _OGG_1280x960_20 00K 2000 1280x960 128 fps iphone ipad Android 24 H264 Baseline 2.1 - AAC MP4 / (Kbps) (Kbps) / Fps (Kbps) 1 16:9 512x288 (400 Kbps) 2 16:9 512x288 (600 Kbps) 3 16:9 512x288 (800 Kbps) 500 _Mobile_512x288_400K 400 512x288 64 3G 700 _Mobile_512x288_600K 600 512x288 64 3G 900 _Mobile_512x288_800K 800 512x288 80 Wi-Fi 4 16:9 512x288 (1000 Kbps) 5 16:9 512x288 (1200 Kbps) 1.2 Mbps _Mobile_512x288_1000 K 1.5 Mbps _Mobile_512x288_1200 K 1000 512x288 80 Wi-Fi 1200 512x288 96 Wi-Fi 6 4:3 384x288 (400 Kbps) 7 4:3 384x288 (600 Kbps) 500 _Mobile_384x288_400K 400 384x288 64 3G 700 _Mobile_384x288_600K 600 384x288 64 3G

SCENE7 28 / (Kbps) (Kbps) / Fps (Kbps) 8 4:3 448x336 (800 Kbps) 900 _Mobile_448x336_800K 800 448x336 80 Wi-Fi 9 4:3 448x336 (1000 Kbps) 10 4:3 448x336 (1200 Kbps) 1.2 Mbps _Mobile_448x336_1000 K 1.5 Mbps _Mobile_448x336_1200 K 1000 448x336 80 Wi-Fi 1200 448x336 96 Wi-Fi fps ipad Android 24 H264 Main 3.1 - HE-AACv1 MP4 / (Kbps) (Kbps) / Fps (Kbps) 1 16:9 512x288 ipad (400 Kbps) 2 16:9 512x288 ipad (600 Kbps) 3 16:9 640x360 ipad (800 Kbps) 4 16:9 640x360 ipad (1000 Kbps) 5 16:9 768x432 ipad (1200 Kbps) 6 4:3 384x288 ipad (400 Kbps) 7 4:3 512x384 ipad (600 Kbps) 8 4:3 640x480 ipad (800 Kbps) 9 4:3 640x480 ipad (1000 Kbps) 10 4:3 768x576 ipad (1200 Kbps) 500 _ipad_512x288_400k 400 512x288 64 3G 700 _ipad_512x288_600k 600 512x288 64 3G 900 _ipad_640x360_800k 800 640x360 80 Wi-Fi 1.2 Mbps _ipad_640x360_1000k 1000 640x360 80 Wi-Fi 1.5 Mbps _ipad_768x432_1200k 1200 768 x 432 96 Wi-Fi 500 _ipad_384x288_400k 400 384x288 64 3G 700 _ipad_512x384_600k 600 512x384 64 3G 900 _ipad_640x480_800k 800 640x480 80 Wi-Fi 1.2 Mbps _ipad_640x480_1000k 1000 640x480 80 Wi-Fi 1.5 Mbps _ipad_768x576_1200k 1200 768x576 96 Wi-Fi

SCENE7 29 Scene7 HTML5 HTML5 HTML5 CSS Adobe Scene7 HTML5 30 Scene7 181 HTML5 Scene7 Scene7 HTML5 HTML5 Scene7 HTML5 Scene7 API ecatalog rollover_key ecatalog URL Scene7 evideo :

SCENE7 30 350 X 350 3 1050 X 1050 300 X 300 4 1200 X 1200 JPEG 80-90 2.5 4 Scene7 Scene7 Scene7 Web Scene7 Apple iphone Apple ipad Android Android Universal_HTML5_Flyout HTML5 X X X X X Universal_HTML5_Zoom_i nline Universal_HTML5_Zoom_ dark Universal_HTML5_Zoom_li ght HTML5 X X X X X HTML5 X X X X X HTML5 X X X X X FlyoutZoom_Flash Flash AS3 X FlyoutZoom2_Flash Flash AS3 X Legacy-Zoom-Guided Flash AS2 X Zoom Flash AS3 X Apple iphone Apple ipad Android Android Universal_HTML5_Flyout HTML5 X X X X X Universal_HTML5_ImageSe t_dark Universal_HTML5_ImageSe t_light HTML5 X X X X X HTML5 X X X X X FlyoutZoom_Flash Flash AS3 X FlyoutZoom2_Flash Flash AS3 X ImageSet Flash AS3 X ImageSet_Slideshow_Flash Flash AS3 X Legacy-ImageSet-Guided Flash AS2 X

SCENE7 31 Apple iphone Apple ipad Android Android Universal_HTML5_Flyout HTML5 X X X X X Universal_HTML5_SwatchS et_dark Universal_HTML5_SwatchS et_light HTML5 X X X X X HTML5 X X X X X FlyoutZoom_Flash Flash AS3 X FlyoutZoom2_Flash Flash AS3 X SwatchSet Flash AS3 X SwatchSet_Slideshow_Flash Flash AS3 X Apple iphone Apple ipad Android Android ecatalog Universal_HTML5_eCatalog _Adv HTML5 X X X X X Universal_HTML5_eCatalog HTML5 X X X X X ecatalog_flash Flash AS3 X ecatalog_popupviewers_fla sh Flash AS3 X Legacy-eCatalog Flash AS2 X Apple iphone Apple ipad Android Android Universal_HTML5_SpinSet_ dark Universal_HTML5_SpinSet_ light HTML5 X X X X X HTML5 X X X X X Spin Flash AS3 X Spin_Auto_Flash Flash AS3 X Spin_eCat_Flash Flash AS3 X

SCENE7 32 Apple iphone Apple ipad Android Android Blackber ry Windows Phone evideo Scene7 MP4 H.264 Blackberry Blackberry Windows Windows Phone Universal_HTML5_Video HTML5 X X X X X X X 181 HTML5 Universal_HTML5_Video _social HTML5 X X X X X X X Flash AS3 X _ecat Flash AS3 X _Caption Flash AS3 X Apple iphone Apple ipad Android Android VideoRecut Flash AS3 X Apple iphone Apple ipad Android Android Universal_HTML5_MixedM edia_dark Universal_HTML5_MixedM edia_light HTML5 X X X X X HTML5 X X X X X MixedMedia_AutoSpin_Flas h Flash AS3 X Mixed_Media Flash AS3 X ios Android 2.x Android 3.x

SCENE7 33 ecatalog ios Android 3x ios Android 3x ios Android 3x ios Android 3x ios Android 3x ios Android 3x > 33 33 Flash AS3 34 Flash AS3 HTML5 Flash AS3 35 HTML5 Flash AS3 / Flash AS3 37 36 Flash AS3 HTML5

SCENE7 34 35 HTML5 Flash AS3 1 Scene7 Publishing System > 2 3 4 5 Flash AS3 Flash AS3 Flash AS3 49 Scene7 Publishing System UTF-8 Scene7 UTF-8

SCENE7 35 SDK Adobe Flash Adobe Scene7 Viewer SDK PDF Adobe Scene7 Viewer SDK Adobe Developer Connection Adobe Scene7 s7support@adobe.com Flash AS3 1 > > > 2 Adobe Scene7 s7support@adobe.com 3 en,en, es,es, ja,ja, LocaleStrMap English, en, URL viewerurl&locale=en 4 5 > 6 Flash AS3 7 8 9 10 11 12 8 10 13 HTML5 Flash AS3 HTML5 Flash AS3 HTML5 Flash AS3 HTML5 HTML5 Viewer SDK CSS Javascript Flash AS3 Adobe Flash Professional Flash Viewer SDK FLA 4 HTML5 Flash AS3 1 > 2 HTML5 Flash AS3 3 4 HTML5 Flash AS3

SCENE7 36 5 6 Flash AS3 FLA HTML5 CSS 7 Adobe Flash Professional FLA Scene7 Viewer Flash SDK FLA SWF CSS CSS 8 SWF CSS Scene7 Publishing System 69 9 SWF CSS Scene7 76 10 SWF CSS 33 URL URL 36 URL ecatalog ecatalog 1 > 2 33 37 URL URL URL HTML URL 1 2 URL URL >

SCENE7 37 URL > URL > URL 1 2 URL > > > 3 4 Scene7 Publishing System HTML5 181 HTML5 30 Scene7 URL Flash HTML5 URL Scene7 URL Scene7 Publishing System ecatalog ecatalog ecatalog

SCENE7 38 HTML Flash Android Apple Android Apple Flash Player Scene7 Scene7 Scene7 Publishing System HTML5 181 HTML5 30 Scene7 Scene7 Scene7 Publishing System 28 Scene7 1 2 > 3

SCENE7 39 ecatalog HTML Adobe Flash URL AS3 evideo Apple ios Scene7 Kbps Wi-Fi 500 1000 188 HTML Adobe Flash 4 Scene7 Scene7 Publishing System 21 5 6 Scene7 Publishing System HTML5 181 HTML5 30 Scene7 Scene7 Scene7

SCENE7 40 1 2 3 4 5 6 URL Scene7 Publishing System HTML5 181 HTML5 30 Scene7 URL URL 1 URL 2 URL > > > 3 URL URL URL URL 4 URL

SCENE7 41 URL URL Scene7 Publishing System HTML5 181 HTML5 30 Scene7 1 2 URL > > > 3 DIV DIV settargetdiv 4 5 6 Scene7 Publishing System

SCENE7 42 89 1 2 > 3 4 5 6 Scene7 IPTC XMP Scene7 95 1 > > 2 3 4 5 UDF 6 7 1 > > 2 UDF

SCENE7 43 95 43 1 > > 2 42 3 4 1 > > 2 Media Portal Scene7 Publishing System > Scene7 Publishing System UDF 42 > UDF 14

SCENE7 44 1 > > > 2 3 / / MM/DD/YYYY Scene7 4 Media Portal > > > MediaPortal MediaPortal Scene7 Publishing System Scene7 Publishing System 1 > 2

SCENE7 45 81 Scene7 Publishing System Scene7 1 > > > 2 3 4 5 Scene7 Scene7 46 2D

SCENE7 46 1 > > > 2 3 4 2D 5 > > 6 Scene7 7 Scene7 8 2D 2D 45 spin-2dspin 3 12 spin-01-01 spin-01-02 spin-01-12 spin-02-01 spin-03-12

SCENE7 47 2D 2D 2D 1 > > > 2 3 4 5 6 7 (\w+)-\w+-\w+ 8 2D \w+-r([0-9]+)-\w+

SCENE7 48 \w+-(\d+)-\w+ \w+-\w+-c([0-9]+) \w+-\w+-c(\d+) 9 Scene7 10 11 2D 69 Scene7 Scene7 > > Scene7 Scene7 Publishing System HTTP Scene7 Scene7 Publishing System Web Scene7 URL ecatalog Digimarc ID Digimarc ICC 3.6

SCENE7 49 / / Adobe Scene7 s7support@adobe.com 49 34 Flash AS3 Scene7 Publishing System Adobe Scene7 s7support@adobe.com Scene7 Publishing System (SPS) / / / S7 IS IS/IR locale= ID (locid) ID 2-6 _ IS ASCII locale= IS IR locale= attribute::defaultlocale locale= locale= locale= attribute::defaultlocale locale= attribute::defaultlocale ID IPS IS RFC IS-63

SCENE7 50 locale= IS IS ID IS ecatalog ID IS ID Scene7 URL http://server/is/image/company/image URL locale= http://server/is/image/company/image?locale=de_de http localemap locale= > > > > ( ) locale= / > > > > API Scene7 Publishing System URL localemap ID http://server/is/im age/company/ima ge?locale=de_de de_de,_de, fr_fr,_fr, GlobalLocale de_de localemap _DE image_de

SCENE7 51 URL GlobalLocale localemap ID http://server/is/image/comp any/image-main- 01?locale=de_DE GlobalLocale=main localemap - de_de,de,main fr_fr,fr,main GlobalLocale main de_de localemap GlobalLocale localemap de image-de-01 image-main-01 URL DefaultLocale URL locale= localemap, defaultimage defaultimage Scene7 Publishing System defaultimage localemap en, en_us, en_uk, de, de_at, de_de, fr _E _G _F ID myimg localemap ID ID ID ID locsuffix attribute::localemap=en,_e, en_us,_e, en_uk,_e, fr,_f, de,_d, de_at,_d, de_de,_d, locale= en,en_us, en_uk de,de_de,de_at fr ID myimg_e, myimg myimg_d, myimg myimg_f, myimg - localemap ID ID ID ID ID attribute::localemap=en,_e, en_us,_e, en_uk,_e, fr,_f, de,_d, de_at,_d, de_de,_d,,_e, locale= de,de_de,de_at fr ID myimg_d,myimg myimg_f,myimg myimg_e,myimg locsuffix U _U

SCENE7 52 attribute::localemap=en,_e, en_us,_e, en_uk,_e, fr,_f, de,_d, de_at,_d, de_de,_d,,u ID attribute::localemap=en,_e, en_us,_e, en_uk,_e, fr,_f, de,_d, de_at,_d, de_de,_d,, localemap m1 m2 w1 w2 w3 w1 w3 attribute::localemap=w1,-w, w2,-w2,-w, w3,-w, m1,-m1,-m, m2,-m2,-m,, locale= ID w1, w3 myimg-w, myimg w2 m1 m2 myimg-w2, myimg-w, myimg myimg-m1, myimg-m, myimg myimg-m2, myimg-m, myimg mylmg ID localemap ID ID ID ID _1 _2 _3 _22 _23 _470 _480 attribute::localemap=,_1,_2,_3 fr,_22,_23,_1,_2,_3 de,_470,_480,_1,_2,_3 de_at,_470,_480,_1,_2,_3 de_de,_470,_480,_1,_2,_3 locale= fr de, de_at, de_de ID myimg_22, myimg_23, myimg_1, myimg_2, myimg_3 myimg_470, myimg_480, myimg_1, myimg_2,myimg_3 myimg_1, myimg_2, myimg_3 ID company/assetid rtmp localemap locale=

SCENE7 53 Scene7 Publishing System Scene7 URL Scene7 URL URL URL SEO SEO Scene7 SEO Scene7 mrss XML Google Google http://www.google.com/support/webmasters/bin/answer.py?answer=80471 mrss Yahoo mrss http://www.rssboard.org/media-rss Google mrss Scene7 mrss mrss mrss XML mrss mrss Scene7 SEO mrss Scene7 mrss SEO mrss SEO > > SEO > mrss mrss

SCENE7 54 mrss RSS (mrss) XML RSS (mrss) / Scene7 RSS (mrss) Scene7 XML Scene7 RSS (mrss) XML XML XML XML XML XML / mrss Scene7 / mrss 1 42 2 3 XML XML XML (video-sitemap) RSS (mrss) (mrss-feed) mrss RSS (mrss) XML mrss RSS (mrss) http://{ }/is/content/{ }/mrss-feed.xml http://{ }/is/content/{ }/video-sitemap.xml URL RSS (mrss)

SCENE7 55 SEO SEO > > SEO > Scene7 Publishing System Scene7 Publishing System > Scene7 Scene7 Publishing System Scene7 Scene7 Publishing System Scene7 Publishing System Scene7 Publishing System SPS Scene7 Publishing System SPS SPS Scene7 Publishing System Scene7 Publishing System URL 1 > > > 2 3 ( ) 4 55 5 6 Media Portal 7 Scene7 Publishing System Scene7 Publishing System

SCENE7 56 SPS (http://s7sps1.scene7.com) Media Portal > > 500.csv Scene7 Publishing System 1 > > > 2 3 4 1 > > > 2 1 > > > 2 3 4 5 Media Portal 6 /

SCENE7 57 SPS > URL Scene7 Vnt Vnt 1 > 2 3 57

SCENE7 58 HTML 58 SPS 24 20 1 > 2 3 URL URL URL URL ID ID 24 4xx 5xx URL Scene 7 URL URL URL URL 57

59 4 : Media Portal Adobe Scene7 Media Portal Media Portal Scene7 Media Portal Media Portal Media Portal Scene7 Media Portal Microsoft Windows 7 Mac OS X 10.6 Macintosh Intel 3 GB RAM 4 GB 1280x1024 Java Flash 11 Windows Internet Explorer 9 Firefox 23.0 Macintosh Safari 6.0 Firefox 23 Flash Player 11 Adobe (www.adobe.com/go/learn_sc7_flashplayer_cn) Media Portal Media Portal 1. Media Portal Media Portal 60 Media Portal 2. 61 Media Portal 3. CSV Media Portal

SCENE7 Media Portal 60 63 Media Portal 4. FTP FTP Media Portal Scene7 Publishing System FTP 65 FTP Media Portal FTP Media Portal Media Portal 60 Media Portal 5. Media Portal 66 Media Portal 6. 66 7. 67 8. Media Portal Media Portal Media Portal Media Portal 67 Media Portal Media Portal Media Portal Media Portal FTP Media Portal Media Portal Media Portal Media Portal

SCENE7 Media Portal 61 X X X X X X X X X X X X Scene7 Publishing System X X X X X X X X X X X X X X X X SPS X X Media Portal Media Portal 1 > Media Portal > 2 3 4 5 62 6

SCENE7 Media Portal 62 62 7 1 > Media Portal > 2 3 4 X X X X X X 5 Media Portal 66 Media Portal 1 > Media Portal > 2 3 4 Media Portal 5

SCENE7 Media Portal 63 1 > Media Portal > 2 Media Portal > > > Media Portal 61 Media Portal Media Portal Media Portal Media Portal 1 > Media Portal > 2 Media Portal 3 Media Portal > Media Portal 1 > > > 2 3 4 / 5 Media Portal 60 Media Portal 6 61 Media Portal 7 65 Media Portal 8 Media Portal Media Portal URL Media Portal

SCENE7 Media Portal 64 CSV Media Portal CSV CSV (filename.csv) Media Portal Media Portal Media Portal Media Portal (/) PortalCo/IT PortalCo IT PortalCo CSV Peter Peterson petep@company.com welcome Media Portal PortalCo/IT PortalCo/Admin Kevin Marks kevinm@myco.com welcome Media Portal PortalCo/MktgGroup PortalCo/test CSV 1 2 3 CSV CSV CSV CSV IP IPS Media Portal Media Portal Media Portal 1 > > > 2 Media Portal Media Portal 3

SCENE7 Media Portal 65 Media Portal Media Portal Scene7 1 > > > 2 3 Scene7 URL URL Scene7 URL Media Portal 56 56 56 56 Scene7 Publishing System 43 FTP Media Portal FTP Media Portal Media Portal Media Portal 56 1 > Media Portal > FTP 2 FTP FTP Media Portal Media Portal Media Portal 63 Media Portal 3 FTP 4

SCENE7 Media Portal 66 FTP 69 FTP 1 > Media Portal > FTP 2 FTP FTP 3 Media Portal Media Portal Zip 1 GB 500 99 Scene7 Publishing System Media Portal 1 > 2 x 1 10,000 x 10,000 2x3 8,000 x 12,000 21 62 Media Portal

SCENE7 Media Portal 67 Media Portal Scene7 Publishing System x 100 MB 10K x 10K 8K x 12K 1 GB 500 21 66 Media Portal 62 Scene7 Publishing System 43 43 Media Portal Media Portal Media Portal Media Portal > Media Portal > Accordion accordion Accordion Accordion

SCENE7 Media Portal 68 Media Portal?company=(company name) Media Portal URL PortalCo ( http://s7sps1.scene7.com/mediaportal ) Media Portal URL http://s7sps1.scene7.com/mediaportal?company=portalco URL Media Portal Media Portal URL Media Portal URL 65 Media Portal

69 5 : Scene7 Scene7 Publishing System Scene7 SPS Scene7 Scene7 URL URL SPS 6.0 Scene7 Publishing System Scene7 FTP Scene7 Adobe Scene7 Publishing System 18 Scene7 Publishing System Scene7 Scene7 Publishing System www.adobe.com/go/learn_s7_cameraraw_cn Flash FXG Illustrator InDesign AAC HE-AAC AC3 WAV WMA AIFF MP3 CSS ICC ICM FLA FLV SWF SWC F4V AFM OTF PFB PFM PhotoFont TTC TTF FXG AI FXG BMP FPX GIF JPEG JPG PNG PICT Windows TIF TIFF INDD INDT

SCENE7 70 MS Office PDF Photoshop PostScript Scene7 SVG TAR XML ZIP DOC PPT RTF XLS PDF PSD FXG Camera Raw EPS PS VNC VNT VNW SVG SVGX TAR 3GP AVI F4V FLV M2P M2T M2TS M2V M4V MOV MP4 MPEG MPG MTS OGV TS VOB WMV/ASF XML ZIP TAR ZIP Scene7 ecatalog / AAC HE-AAC AC3 WAV WMA AIFF MP3 MP3 AAC HE-AAC 2000 1500 2500 TIFF PNG JPEG GIF SWF Adobe Acrobat Creative Suite PDF PDF ecatalog PDF PDF PDF CMYK PDF CMYK ICC Photoshop TIFF PNG 300 PPI Scene7 FLV F4V OGV MP4 MP4 69 ICC SWF TrueType Type1 Windows OpenType PhotoFont FLA Scene7

SCENE7 71 FXG SVG XML JavaScript / Adobe InDesign Illustrator Photoshop HTML5 CSS Flash (SWF) Javascript Adobe Security PDF SPS P-TIFF TIFF P-TIFF Scene7 Scene7 Scene7 TIFF Scene7 XML PDF SWF CSS Flash SWF XML PDF PDF ecatalog/pdf PDF PrX ZIP GIF CSS JavaScript Scene7 URL Scene7 ID ID ID ID black jacket.tif blue jacket.jpg Scene7 URL ASCII ASCII URL

SCENE7 72 \ ; /? : @ & = + $, * " < > ' { } % SKU ID 896649 896649.jpg 896649 48A3_2X 48A3_2X.tif 48A3_2X Scene7 Publishing System FTP SPS SPS SPS FTP Scene7 Publishing System SKU SKU 0 20 30 / ecatalog 85 FTP 100 MB FTP Scene7 Publishing System Scene7 Publishing System SPS 44 82 84 Scene7 1 2

SCENE7 73 3 4 (Windows ) (Mac OS ) Scene7 5 6 74 > > > 74 7 8 Scene7 Publishing System 82 84 SPS Desktop Scene7 Publishing System 1 Scene7 Publishing System 2 3 4 74 5 FTP 1 Scene7 FTP FTP 2 Scene7 3 FTP 4 FTP Scene7 Publishing System 5 74

SCENE7 74 74 6 Scene7 Publishing System 82 84 81 URL PDF > > > > FTP > > > FTP SPS FTP XML 97 FTP

SCENE7 75 0 1 0 1 0 1 Scene7 CMYK srgb srgb Scene7 Publishing System > 265 PostScript PostScript 271 PostScript Illustrator Photoshop Adobe Photoshop 270 PSD PDF ecatalog 268 PDF Illustrator Adobe Illustrator 271 PostScript Illustrator evideo 191 87 / 45 FTP

SCENE7 76 Pub_ 1 FTP 2 HTTP 3 HTTP 4 5 Scene7 Scene7 Scene7 Publishing System URL Scene7 PDF Scene7 Scene7

SCENE7 77 1 2 77 77 3 4 77 5 SPS (CDN) 79 CDN 78 81 82 Scene7 83 SPS ecatalog ecatalog HTTP URL 84

SCENE7 78 " > ecatalog > 81

SCENE7 79 CDN Scene7 (CDN) CDN CDN Web Internet Web CDN CDN Scene7 CDN CDN Scene7 10 CDN CDN > CDN CDN IP B2B Scene7 B2B Web ecatalog Scene7 Publishing System SPS SPS Web Internet IP Internet http://whatismyip.com IP IT Scene7 IP IP Scene7 IP Scene7 Scene7 Scene7 Publishing System

SCENE7 80 ecatalog Scene7 Scene7 OnDemand JSP PDF HTTP RTMP UGC Web-to-print Scene7 ecatalog 1 2 Scene7 Publishing System > > 3 4 5 IP 6 IP 7 8 Scene7 Publishing System 69 9 76 10 > > 11 URL Scene7 URL

SCENE7 81 1 IP Scene7 2 3G IP Scene7 Publishing System Scene7 SPS W.DS_store (Macintosh) Thumbs.db (Windows) Scene7 E 82

SCENE7 82 > > 81 82 SPS ID SPS PDF PostScript 1 2 3 81 > 83

SCENE7 83 FTP > [ ] [ ] [ ] [ ] [ ] [ ] 0 15 10 * *? 10:15.00 0 59, - * / 0 59, - * / 0 23 24, - * / 1 31, - * /? L C 1-12, - * /, - * /? L C # 1970-2099, - * / *?, - / 15

SCENE7 84 L L L 1 31 6L L # N 6#3 6 3 C #C 1C 1C 0 0 12 * *? 0 15 10? * * 10:15 0 0/5 14 * *? 2:00 2:55 0 0/5 14,18 * *? 2:00 2:55 6:00 6:55 0 10,44 14? 3 2:10 2:44 0 15 10? * 10:15 0 15 10 20 *? 10:15 0 15 10 L *? 10:15 0 15 10? * 6L 10:15 0 15 10 * * 6#3 10:15 FTP _Pub HTTP URL

85 6 : Scene7 Scene7 Publishing System Scene7 Publishing System Scene7 Publishing System > / 1 2 3 FTP Scene7 Publishing System FTP

SCENE7 86 Scene7 Publishing System > URL URL URL 14 Ctrl (Windows) Command (Macintosh) Shift Shift > > Scene7 Publishing System 14 10

SCENE7 87 1 2 3 4 Enter Scene7 ALL OR 1 IPTC XMP 2 3 4 5 1-4

SCENE7 88 95 Jimmy Jimmy 42 95 1 89 2 42 3 2 4

SCENE7 89 5 API http > > > XMP XMP XMP 41 Scene7 1 2 3

SCENE7 90 HTML5 URL 1 2 > > > 3 4 5 URL URL URL URL 6 URL URL URL URL URL 37 7 106 66 1

SCENE7 91 2 > > > 3 4 URL URL URL URL 5 URL URL URL 6 86 69 102 > Enter > Enter Scene7 Publishing System

SCENE7 92 > Scene7 Scene7 Scene7 Publishing System ID (.txt) Scene7 Publishing System ID 1 > 2 3 Scene7 Publishing System ID Scene7 Scene7 URL

SCENE7 93 > Scene7 Publishing System URL URL 95

SCENE7 94 > > 95 95 > / CAB ecatalog Flash FXG ICC Illustrator FXG InDesign FXG PDF PSD SVG SWF XML XML ZIP

SCENE7 95 Scene7 Publishing System Scene7 Scene7 Scene7 Adobe Photoshop InDesign Illustrator Scene7 www.adobe.com/go/learn_s7_xmp_cn 28 43 Scene7 IPTC XMP 42 1 2 3 > 1 2

SCENE7 96 3 4 Scene7 74 XML XML ID ID XML XML DTD Scene7 Publishing System 97 http://www.adobe.com/devnet/xmp.html 1 XML 2 > 3 4 XML 5 6 > > > UDF XMP - XMP- > > > XMP XMP XMP - XMP dc XMP Dublin Core subject XMP XMP dc:subject XML dc.subject (\) (\\) dc:subject Hello\, World!,back\\slash,foo XMP Hello, World! back\slash foo

SCENE7 97 XMP XMP XML XML XMP XMP <ips xmlns:dc="http://purl.org/dc/elements/1.1/"> <ghw_object vc_objectname="img_001" dc:subject="word1,word2" </ips> XMP FTP XML FTP XML ID ID XML FTP ID XML Scene7 Publishing System ID Scene7 Publishing System ID newipsid new_vc_objectname XML ipsid testjacket_1 testjacket_blue newipsid Jacket_test_1 Jacket_test_2 ID Scene7 Scene7 Publishing System Scene7 Publishing System 1 2 > 3 4 XML XML DTD 5 6

SCENE7 98 96 -> -> XMP / ID ID UI XMP s7udf SPS SPS SPS UI XMP IPTC PDF a-z A-Z SPS UI XMP http://your.company.com/name/version/ URL SPS UI XMP XMP

SCENE7 99 ID ID SPS UI XMP ID ID. : $ a-z A-Z ID UI / ID ID SPS UI XMP ID ID ID UI Scene7 Publishing System Scene7 Publishing System Zip Zip 1 GB 500 Scene7 Scene7 Publishing System 1 >

SCENE7 100 2 66 Media Portal RGB CMYK 72 150 300 ppi URL 3 ecatalog PDF PostScript

SCENE7 101 Scene7 Scene7 FTP Flash Player 1 2 > Ctrl+P (Windows) Command+P (Macintosh) 3 Scene7 Publishing System Scene7 Publishing System 18 Scene7 Publishing System Scene7 91

SCENE7 102 Scene7 Publishing System ID Scene7 Scene7 Publishing System 1 2 3 > > > Scene7 95 18 Scene7 Publishing System

SCENE7 103 System Scene7 Publishing Scene7 Publishing System >

104 7 : Scene7 Scene7 Scene7 Scene7 2000 2000 1500-2500 1. 2. 3. 4. URL Scene7 Publishing System 1 5 1. Scene7 Publishing System Scene7 2000 Scene7 TIFF PNG

SCENE7 105 Scene7 Publishing System 105 2. Scene7 Scene7 > 106 3. > 90 4. Scene7 URL Scene7 Scene7 URL 107 5. URL Web Scene7 URL Scene7 URL URL URL URL URL URL ($) $thumbnail$ 108 URL Web Scene7 Publishing System Scene7 1500 2000 69 Scene7 Publishing System 1500 2500 Scene7 2000

SCENE7 106 Scene7 TIFF BMP JPEG PSD GIF EPS TIFF PNG JPEG RGB Web CMYK RGB RGB ICC CMYK 274 ICC 500 x 500 150 x 150 500 x 500 150 x 150 Scene7 Scene7 Scene7 1 > 2 3 4 5 22 Scene7 JPEG Web JPEG JPEG Scene7 75 USM USM

SCENE7 107 USM USM USM 75 x 75 1.5 0.8 5 150 x 150 1.1 1 5 350 x 350 1 1 6 500 x 500 1.2 1.2 5 6 Scene7 2000 x 2000 USM Scene7 0.8 1.5 0.6 2 1 6 21 22 90 Scene7 Scene7 Publishing System URL 76 Scene7 Scene7 Publishing System Scene7 URL

SCENE7 108 URL Web URL Scene7 Scene7 Scene7 URL URL Web URL Scene7 Publishing System URL URL URL URL URL URL 1 2 > > > 3 URL URL URL URL 4 URL 5 URL 1 2 3 4 URL 5 URL URL URL Scene7 URL / / /? 1& 2&... Scene7 URL (?) URL backpack 250 http://s71.scene7.com/is/image/s7learn/backpack?wid=250 URL URL (?)

SCENE7 109 http://s71.scene7.com/is/image/s7learn/backpack?wid=250&fmt=jpeg&qlt=80,0&resmode=sharp&op_usm=1.1,0.5,1, 0 URL URL URL http://s71.scene7.com/is/image/s7learn/backpack?$large$ URL ($) Scene7 URL Large Large 109 Scene7 URL HTML <IMG> Scene7 img src="/company_images/products/backpack_thumbnail.jpg" <IMG> Scene7 img src="http://s7d2.scene7.com/is/image/s7learn/backpack_trns?$thumbnail$" Scene7 $thumbnail$ thumbnail URL backpack_trns IPS ID 108 URL

110 8 : Scene7 Scene7 HTML5 Flash AS3 Scene7 1 6 1. Scene7 Publishing System Scene7 2000 Scene7 Publishing System 111 2. 111 3. Scene7 Scene7 113 4. >

SCENE7 111 114 5. Scene7 Scene7 Publishing System URL URL Scene7 115 6. Scene7 URL Scene7 URL URL 115 SPS 69 Scene7 Scene7 2000 Scene7 TIFF BMP JPEG PSD GIF EPS TIFF PNG JPEG RGB CMYK RGB RGB ICC CMYK 274 ICC 69

SCENE7 112 100% 113 1 2

SCENE7 113 3 4 5 114 1 2 3 Scene7 Scene7 33 Scene7 :

SCENE7 114 : 350 X 350 3 1050 X 1050 300 X 300 4 1200 X 1200 JPEG 80-90 2.5 4 Scene7 1500 1500 2000 2000 100KB 150KB 150KB : 1 > 2 3 4 5 28 41 89 1 2 3 >

SCENE7 115 > > 4 5 6 113 41 Scene7 SPS URL URL HTML 76 Scene7 URL Scene7 URL URL Scene7 Publishing System URL URL 1 URL 2 URL URL

SCENE7 116 > URL > URL > URL URL ASP JSP IT <a href="javascript:zoom_window();"> <img src="http://www.scene7.com/images/buttons/zoommag.gif" width="50" height="50" border="0" /></a> zoom_window() JavaScript zoom_window() HTML </HEAD> <script language="javascript">  </script> URL Scene7 URL (http://s7d4.scene7.com/s7ondemand/zoom/flasht_zoom.jsp) URL Flash JSP JSP Scene7 Scene7 URL URL URL SKU (&sku=backpack1) &sku= Backpack1 SKU Scene7 JSP 1 2 URL >

SCENE7 117 > > 3 4

118 9 : ecatalog ecatalog ecatalog ecatalog ecatalog ecatalog A ecatalog A. ecatalog B. ecatalog 2 B ecatalog Adobe Acrobat PDF ecatalog ecatalog ecatalog 100 ecatalog

SCENE7 ecatalog 119 ecatalog ecatalog ecatalog 1 7 1. PDF ecatalog Adobe PDF PDF CMYK Scene7 Publishing System CMYK ecatalog PDF FTP 100 MB FTP PDF PDF 150 PPI PDF ecatalog ecatalog 120 PDF 2. ecatalog PDF ecatalog ecatalog ecatalog ecatalog PDF ecatalog ecatalog SPS ecatalog 121 ecatalog 3. ecatalog ecatalog ecatalog URL 124 ecatalog 124 ecatalog ecatalog 126 4. ecatalog ecatalog ecatalog ecatalog ecatalog Scene7 ecatalog ecatalog ecatalog

SCENE7 ecatalog 120 ecatalog ecatalog > 128 ecatalog 5. ecatalog ecatalog ecatalog ecatalog ecatalog ecatalog ecatalog 129 ecatalog ecatalog 6. ecatalog ecatalog Scene7 Scene7 Publishing System ecatalog URL URL ecatalog Scene7 ecatalog 130 ecatalog 7. ecatalog ecatalog Scene7 Scene7 ecatalog URL URL URL URL URL IT ecatalog ecatalog ecatalog 130 ecatalog PDF ecatalog Adobe PDF ecatalog PDF PDF PDF PDF Scene7 Publishing System PDF ecatalog Scene7 PDF ecatalog PDF PDF PDF PDF ecatalog

SCENE7 ecatalog 121 PDF CMYK SPS CMYK CMYK CMYK 274 ICC PDF 72 PDF 150 PPI 75 75 75 75 150 PPI 75 PDF ecatalog ecatalog PDF ecatalog ecatalog ecatalog ecatalog PDF ecatalog PDF Scene7 150 PPI Scene7 PDF CMYK PDF RGB PDF RGB CMYK CMYK RGB PDF ICC 274 ICC SRGB SRGB SRGB > Pgotoshop SPS 274 ICC PDF 268 PDF ecatalog ecatalog ecatalog ecatalog ecatalog PDF ecatalog

SCENE7 ecatalog 122 78 78 ecatalog 1 ecatalog > ecatalog ecatalog > ecatalog ecatalog 2 ecatalog ecatalog 3 ecatalog 4 5 6 7 ecatalog 8 ecatalog ecatalog 78 78

SCENE7 ecatalog 123 ecatalog 1 ecatalog 2 3 4 Catalog 78 78 ecatalog 1 Catalog 2 > > (TOC) Scene7 ecatalog ecatalog (TOC) 0 1 CSV Mac XML ecatalog (TOC) TOC ecatalog ecatalog XML TOC name=<value>?? tocen TOC tocen=<en_page_label> tocen tocfr TOC tocen=<en_page_label>??tocfr=<fr_page_label> userdata IPSID <image_ips_id> Userdata tocen=<en_page_label>??tocfr=<fr_page_label> XML vc_userdata <ips> <ghw_object vc_objectname="<image_ips_id>" vc_userdata=" tocen=<en_page_label>??tocfr=<fr_page_label>" /> </ips>

SCENE7 ecatalog 124 XML TOC CSV Mac XML ecatalog ecatalog ecatalog ecatalog ecatalog ecatalog 1 ecatalog 2 3 4 Scene7 Scene7 Scene7 ecatalog 5 6 URL URL URL HREF 258 JavaScript URL 7 8 " 259 9 10 ecatalog ecatalog ecatalog ecatalog ecatalog MP4 ecatalog

SCENE7 ecatalog 125 ecatalog 1 ecatalog 124 ecatalog 2 3 MP4 4 5 6 7 ecatalog ecatalog_popupviewers_flash ecatalog ecatalog_popupviewers_flash Flash AS3 Flash AS3 33 ecatalog ecatalog ecatalog 257 257 ecatalog 257 257 ecatalog ecatalog ecatalog 126 ecatalog ecatalog ecatalog URL ecatalog

SCENE7 ecatalog 126 1 ecatalog URL 2 Rollover_Key 3 ecatalog X ecatalog XML DTD TOC URL 1 2 XML DTD 3 4 ecatalog ecatalog ecatalog ecatalog Scene7 ecatalog ecatalog ecatalog ecatalog 1 ecatalog ecatalog 2 3 ecatalog ecatalog ecatalog Scene7 ecatalog Scene7 ecatalog CSV

SCENE7 ecatalog 127 TXT TXT CSV XML fmt=1 URL 128 ecatalog 1 ecatalog 2 3 XML XML 4 Scene7 ecatalog 5 TTL 6 ecatalog (CSV) (TXT) UTF16 (Unicode) URL rollover_key $1$ $2$ CSV 1 ecatalog 2 3 CSV CSV URL URL 4 5

SCENE7 ecatalog 128 CSV 1 ecatalog 2 3 S7Info 4 TXT CSV SSV 5 Scene7 ecatalog 1 2 3 ecatalog ecatalog ecatalog Scene7 ecatalog ecatalog Scene7 ecatalog ecatalog ecatalog ecatalog ecatalog 1 > 2 ecatalog ecatalog ecatalog ecatalog ecatalog ecatalog 3 ecatalog 4 5 URL

SCENE7 ecatalog 129 $1$ rollover_key <area> $2$ frame $3$ imageroot ID 6 Scene7 ecatalog ecatalog fmt=1 URL HTTP://.../$3$/$4$/$1$/?FMT=1 7 8 ecatalog ecatalog ecatalog 28 ecatalog ecatalog ecatalog ecatalog 41 89 ecatalog ecatalog 1 2 ecatalog 3 > > > 4 5 6 128 ecatalog

SCENE7 ecatalog 130 ecatalog ecatalog Scene7 Scene7 Publishing System URL URL HTML ecatalog ecatalog ecatalog Scene7 1 2 3 4 ecatalog 5 76 ecatalog URL Scene7 ecatalog URL ecatalog URL Scene7 Publishing System URL ecatalog URL 1 2 ecatalog 3 URL URL > URL > URL > URL

SCENE7 ecatalog 131 ecatalog URL ecatalog ecatalog IT ecatalog IT ecatalog HTML ecatalog URL <html> <head> <script language="javascript">  </script> </head> <body> <a href="javascript:openecatalog();">click Here to View Your ecatalog</a> </body> </html> ecatalog ecatalog ecatalog 1 2 ecatalog 3 URL > > > 4 5

132 10 : Scene7 Scene7 1. 2000 Scene7 TIFF PNG EPS Scene7 Publishing System 133 72 2. 133 134 3. Scene7 : > / 33 4. 89 5. Scene7 URL 76

SCENE7 133 6. Scene7 URL URL URL 137 Scene7 Publishing System 2000 Scene7 TIFF PNG EPS 69 72 271 CAB 78 78 1 > > 2 3 4

SCENE7 134 5 78 78 1 2 3 4 78 78 1 2 > >

SCENE7 135 111 255 Scene7 Publishing System CSV TXT TXT CSV 1 2 3 XML XML 4 Scene7 5 TTL 6 rollover_key s7info 7 S7Info UTF-16 ASCII CSV CSV ASCII HTML 8 ASCII ASCII HTML CSV UTF-16 (Unicode)

SCENE7 136 URL rollover_key $1$ $2$ CSV 1 2 3 CSV (HTTP) CSV URL 4 5 : Scene7 28 1 > 2 : 3 4

SCENE7 137 HTML5 1 2 3 > 4 URL URL 5 URL 6 7 1 > 2 3 4 5 URL URL URL 76

SCENE7 138 URL 1 2 3 URL URL > URL > URL > URL URL ASP JSP <script language="javascript">  </script> SKU URL Scene7 http://sample.scene7.com/s7ondemand/zoom/flasht_zoom.jsp?company=s7web&sku=sweater_1_set URL SKU (sku=sweater_1_set) sku= (sweater_1_set) 1 2 3 URL >

SCENE7 139 > > 4 5

140 11 : Scene7 Scene7 1. Scene7 Publishing System 141 72 2. > 141 3. Scene7 : > / 33 4. 89 5. Scene7 URL 76 6. Scene7 URL URL URL 144

SCENE7 141 2000 Scene7 TIFF PNG EPS 69 271 CAB 78 78 1 > > 2 3 4

SCENE7 142 5 6 78 78 1 2 3 4 78 78 1 2 > >

SCENE7 143 111 255 : Scene7 28 1 > 2 3 4 5 HTML5 1 2 3

SCENE7 144 > 4 URL URL 5 URL 6 7 URL URL URL 76 URL 1 2 3 URL URL > URL > URL > URL URL ASP JSP

SCENE7 145 <script language="javascript">  </script> SKU URL Scene7 URL http://sample.scene7.com/s7ondemand/zoom/flasht_zoom.jsp?company=s7web&sku=sweater_1_set URL SKU (sku=sweater_1_set) sku= (sweater_1_set) 1 2 3 URL > > > 4 5

146 12 : 360 Scene7 255 Scene7 1 7 1. 8 12 16 24 12 30 (360/12) Scene7 Publishing System 147 2. 147

SCENE7 147 3. 148 4. 149 5. 150 6. Scene7 URL URL Scene7 150 7. Scene7 URL URL URL 151 Scene7 Scene7 Scene7 Scene7 Scene7 8 12 16 24 TIFF PNG

SCENE7 148 Scene7 78 78 1 2 3 4 5 6 7 8 148

SCENE7 149 78 78 1 2 3 4 78 78 1 2 > > Scene7 1 > 2

SCENE7 150 3 4 5 41 28 HTML5 41 89 1 2 3 > > > 4 5 6 148 Scene7 SPS URL

SCENE7 151 76 Scene7 Scene7 URL Scene7 URL URL Scene7 Publishing System URL URL 1 2 3 URL URL > URL > URL > URL URL ASP JSP URL Scene7 URL viewer.jsp SKU http://sample.scene7.com/s7ondemand/spin/viewer.jsp?company=s7web&sku=backpack_spin URL SKU (sku=backpack_spin) sku= (backpack_spin)

SCENE7 152 1 2 3 URL > > > 4 5

153 13 : Adobe Photoshop PSD Adobe Illustrator InDesign 164 PSD Scene7 SPS URL 1. PSD PSD Scene7 TIFF PNG PSD PSD Scene7 PSD Scene7 Publishing System PSD SPS 154 2. PSD > > 154 3. URL

SCENE7 154 161 4. Scene7 Scene7 URL 162 5. Scene7 URL Scene7 URL URL URL URL 162 Scene7 Publishing System Adobe Photoshop PSD TIFF PNG Scene7 TIFF PSD Adobe Photoshop PSD 69 PSD Scene7 PSD Photoshop Scene7 PSD 270 PSD 265 72 269 PSD > Scene7 Publishing System URL &allowcanvasprompt &layer=0 Enter Return

SCENE7 155 78 78 1 PSD PSD > > 2 3 PSD 4 5 6 Scene7 156 157 78 78 1

SCENE7 156 2 3 4 78 78 1 2 > > 157 Text Editor v4.3 Text Editor v4.2 Text Editor v4.3 Text Editor v4.2 Text Editor v4.3 Text Editor v4.2 Text Editor v4.3 Text Editor v4.2 Text Editor v4.3 Scene7 Text Editor v4.2 Text Editor 4.3 Text Editor 300 x 300 158 158 ID Scene7

SCENE7 157 158 1 2 3 4 1 2 3 Scene7 Publishing System 273 1 2 3

SCENE7 158 1 2 Text Editor v4.2 Text Editor v4.2 159 1 2 3 4

SCENE7 159 Scene7 106 Shift W H X Y X Y x y 15 Shift URL URL hide=1 layer=5&src=is{portalco/title}&pos=274,192&effect=-1&.effect=drop Shadow&blendmode layer=5&src=is{portalco/title}&pos=274,192&hide=1&effect=-1&.effect=drop Shadow&blendmode

SCENE7 160 PSD TIFF PNG 100% 0 Photoshop PSD Scene7 Publishing System 1 2 159 159 Photoshop X Y

SCENE7 161 Alpha URL URL URL URL size= command URL URL 1 2 3 URL 1

SCENE7 162 2 (textattr) 3 4 5 URL?$_2(parameter name)=(database value) Java Scene7 Scene7 Publishing System URL Scene7 76 Scene7 76 URL Scene7 Scene7 Scene7 URL URL Web URL Scene7 Publishing System URL URL URL

SCENE7 163 URL URL URL URL 1 > 2 3 URL URL URL Scene7 URL HTML <IMG> Scene7 109 IT Web URL URL URL URL URL URL 1 > 2 / 3 4 5 URL URL

164 14 : Adobe Scene7 Web-to-Print Adobe Illustrator Illustrator Scene7 Adobe Illustrator Scene7 SPS Adobe Illustrator Scene7 URL XML DOM Scene7 web-to-print DOM Web-to- Print www.adobe.com/go/learn_s7_webtoprint_cn Zip Scene7 Web-To-Print Illustrator 1. Illustrator Illustrator DOM Illustrator s7:elementid 165 Illustrator 171 DOM 2. Scene7 FXG Scene7 Publishing System Adobe Creative Cloud Web-to-Print Adobe Illustrator Scene7 FXG FXG Scene7 Publishing System 165 3. Scene7 URL URL 166 Scene7

SCENE7 165 4. FXG FXG Scene7 URL FXG 172 FXG 5. URL URL 173 FXG Illustrator Illustrator Illustrator Scene7 Publishing System Scene7 300 ppi Scene7 Template Publishing Illustrator Scene7 FXG SPS 72 Scene7 FXG Scene7 Publishing System FXG FXG

SCENE7 166 DOM Scene7 Illustrator Scene7 FXG SPS Scene7 Publishing System SPS Adobe Illustrator DOM XML Scene7 FXG XML XML DOM Illustrator s7:elementid URL 166 Scene7 171 DOM Scene7 Scene7 FXG Illustrator Scene7 Publishing System Scene7 FXG Web S7 DOM Scene7 165 Illustrator 165 FXG Scene7 FXG 1 FXG 2

SCENE7 167 A B A. B. C. D. C D 3 4 newcolor newcolor 5 6 3-5 7 8 FXG

SCENE7 168 FXG 1 2 FXG FXG Scene7 s7:fill <Boolean> S7FXG s7:stroke <Boolean> S7FXG s7:weight <number> S7FXG s7:joints <string> (miter, round, bevel) S7FXG s7:caps <string> (none, round, square) S7FXG s7:miterlimit <number> S7FXG s7:strokeoverprint <Boolean> S7FXG s7:strokecolorname S7FXG s7:strokecolorvalue S7FXG s7:strokecolorspace S7FXG flm:dashpattern <array> S7FXG true false 1 round round 4 false s7:colorname s7:colorvalue s7:colorspace /

SCENE7 169 Adobe Illustrator s7:warpstyle nonearcarclowerarcupperarchbulgeshelllow ershellupperflagwavefishrisefisheyeinflatesqu eezetwist none s7:warpdirection horizontalvertical horizontal s7:warpbend -1 1 0.5 s7:warphorizontaldistortion -1 1 0 s7:warpverticaldistortion -1 1 0 inflate fisheye s7:warpdirection Adobe Illustrator FXG 1 FXG FXG 2

SCENE7 170 FXG 3 URL

SCENE7 171 4 5 PDF SWF 6 URL URL 7 FXG URL URL DOM DOM XML DOM Scene7 URL Scene7 FXG DOM FXG URL DOM Illustrator s7:elementid Scene7 FXG SPS DOM URL Web-to-Print Illustrator Illustrator FXG 2.0 www.adobe.com/go/learn_s7_fxg2_cn

SCENE7 172 166 DOM Illustrator s7:elementid Illustrator DOM Illustrator s7:elementid s7:elementid URL DOM s7:elementid DOM s7:elementid Illustrator s7:elementid id (:) s7:elementid id:birthdayboyname id:dateofbirth id:enterfirstnameher DOM s7:elementid s7:elementid ID Illustrator s7:element ID Illustrator s7:elementid 1 2 > 3 s7:elementid id (:) s7:elementid id:backgroundcolor id:rotationpercentage id:jacketjpg FXG FXG Scene7 Scene7 Publishing System URL FXG 76 FXG Scene7 1 FXG

SCENE7 173 2 FXG 1 2 3 SPS markoverflowingtextframe / markoverflowingtextframe=0,1 1 0 0 SPS markoverflowingtextframe FXG FXG Scene7 Scene7 FXG URL URL Web URL Scene7 Publishing System FXG URL FXG URL URL FXG FXG URL 1 FXG 2 > FXG 3 URL URL PDF Web-to-Print PDF Web PDF PDF PDF PDF PDF Scene7 PDF PDF/X-4 PDF PDF Adobe Illustrator Acrobat

SCENE7 174 Acrobat Adobe Acrobat Illustrator 1 > Adobe PDF 2 Scene7 Web OpenType : 4.2.5 4.3 IPS RGB e-srgb scrgb [-4.0, 4.0] Lab D50 PCS XYZ XYZ ROMM-RGB ROMM-RGB sycc 8 e-sycc 8

SCENE7 175 1.8 CMYK CMYK 2.2 10% 15% 20% 25% 30% sgray OPI Scene7 Scene7 URL 3 4 Scene7 Publishing System URL http://yourpublishserver.scene7.com/is/agm/siliconpublishing/petnews?&fmt=pdf,cmyk&joboption=spsfilenameid PDF PDF Scene7 Scene7 Scene7 PDF Scene7 Web 72 dpi / 300 dpi PDF URL imageres= PDF CMYK RGB Lab ICC PDF Scene7 Scene7 Scene7

SCENE7 176 Adobe Illustrator RGB CMYK Scene7 Scene7 / PDF Acrobat printermark &printermark=trim marks, bleed marks, registration marks, color bars, page information, style, line weight, layer embed trim marks = 0 1 bleed marks = 0 1 registration marks = 0 1 color bars = 0 1 page information = 0 1 style = Illustrator IllustratorJ QuarkXPress line weight = 0.125 0.25 0.50 layer embed = 0 1 Adobe Illustrator InDesign Acrobat / bleedmargin=top,left,bottom,right Acrobat (0 1000) = - + = - +

SCENE7 177 / mediamargin=top,left,bottom,right Acrobat (0 1000) = + + = + + PDF trimmargin=top,left,bottom,right Acrobat (0 1000) = - + = - + printermark= trim marks, bleed marks, registration marks, color bars, page information, style, line weight, layer embed trim marks = 0 1 0 bleed marks = 0 1 0 registration marks = 0 1 0 color bars = 0 1 0 page information = 0 1 0 style = Default InDesignJ1 InDesignJ2 Illustrator illustratorj QuarkXPress Default line weight = 0.125 0.2 0.25 layer embed = 0 1 1 1 Acrobat URL PDF &printermark 1 URL fmt=swf/image PDF URL &printermark= &printermark=1 1 n URL (n-1) &trimmargin &bleedmargin &mediamargin &trimmargin &bleedmargin &mediamargin &trimmargin &bleedmargin &mediamargin

SCENE7 178 PDF / Acrobat / / PDF Acrobat X URL &joboption PDF/X-4 PDF PDF ISO_15930-7-2008.pdf PDF PDF/X-4 Rect Rect PDF/X-4 PDF Rect Rect ViewerPreferences ViewArea ViewClip PrintArea PrintClip

179 15 : Adobe Scene7 evideo ios Android Blackberry Windows 400 kbps 800 kbps 1000 kbps ios 3G 4G Wi-Fi Scene7 1 2 150% 3 70% 4 5 4 Scene7 MP4 H.264 Scene7 MP4 F4V / OGG Univeral_HTML5_Video Universal_HTML5_MixedMedia_dark Universal_HTML5_MixedMedia_light Video_Caption (Flash AS3) Univeral_HTML5_Video Universal_HTML5_MixedMedia_dark Universal_HTML5_MixedMedia_light 200 202 iphone ipad Android Blackberry Windows Phone ios Scene7 Scene7 MP4 H.264 Blackberry Blackberry Windows Windows Phone Scene7

SCENE7 180 URL 182 HTML5 HTML5 HTML5 HTML5 HTML5 Web MP4 OGG Theora WebM Firefox Chrome Internet Explorer Safari Web HTML5 HTML5 Internet Explorer 7 8 HTML5 HTML5 OGG Firefox 3.5 Chrome 3.0 Android 3.0 MP4 Internet Explorer 9 Android 3.0 ios 3.1 Chrome 29 Chrome Safari 5.1 Mac OS 184 Scene7 Publishing System HTML5 Universal_HTML5_Video HTML5 1 HTML5 CSS

SCENE7 181 2 HTML5 Flash HTML5 181 HTML5 Adobe Scene7 HTML5 URL Scene7 Publishing System Flash URL HTML5 HTML5 204 URL HTML5 Scene7 HTML5 HTML5 Web HTML5 CSS Flash Apple HTML5 HTML5 CSS Adobe Scene7 HTML5 HTML5 F4V F4V MP4 HTML5

SCENE7 182 Flash Player - HTML5 Flash HTTP - Apple Safari - HTML5 Apple ios HTTP Safari - HTML5 H.264 - HTML5 HTML5 <video> - Flash Player Firefox Internet Explorer 8 HTML5 MP4 HTML5 ios - HTML5 Apple ios HTTP - Android Blackberry Windows HTML5 HTML5 - - Scene7 1. - Scene7 MP4 F4V Scene7 Publishing System >

SCENE7 183 - MP4 FLV F4V Scene7 Publishing System MP4 evideo 16:9 4:3 evideo iphone ipad Android ipad Android MP4 184 188 Scene7 > > > 191 2. 194 HTML5 - Scene7 Scene7 Publishing System > 195 3. URL URL Universal_HTML5_Viewer URL URL URL HTML URL > Universal_HTML5_Video

SCENE7 184 196 Scene7 Publishing System Scene7 MP4 MP4 Scene7 MP4 MP4 HTTP HTTP Apple Android Blackberry Windows OGG Theora OGV Flash Flash FLV F4V FLV F4V Adobe Flash Player Scene7 FLV F4V MP4 Scene7 MP4 Scene7 187 23 188 Scene7 URL 199

SCENE7 185

SCENE7 186 1 2 3 MP4 F4V 4 5 6 Scene7 Publishing System 1 2 3 4 5 6 EVideo 7 25 26 27 28 8 9 10

SCENE7 187 1 Scene7 2 > 3 evideo 4 25 26 27 28 5 MP4 M4V 188 191 MP4 OGV ZIP 3GP H.263 H.264 AVI DivX DV F4V H.264 FLV H.263 M2P M2T MPEG-2 PS MPEG-2 TS

SCENE7 188 M2TS M2V MPEG-2 TS MPEG-2 ES M4V H.264 MOV DV DVCPro 50 H.261 H.263 H.264 Sorenson Video 1 MP4 MPEG MPG MTS ProRes H.264/MPEG-4 AVC MPEG-2 SS MPEG-2 SS MPEG-2 APCN APCS APCO APCH AP4H TS DVCPro 50 VOB MPEG-2 WMV/ASF VC-1 Windows Media Video 7 Windows Media Video 8 81 Scene7 Publishing System 101 www.adobe.com/go/learn_s7_streaming101_cn www.adobe.com/go/learn_s7_encoding_cn 182 184 191 195

SCENE7 189 1024 X 768 4:3 4500 kbps 1280 X 720 16:9 3000-6000 kbps 1920 X 1080 16:9 6000-8000 kbps Scene7 MediaInfo 1 http://mediainfo.sourceforge.net/en/download 2 3 Windows MediaInfo MediaInfo fps 189 / = 1.33 4:3 0.75 3:4 1.78 16:9 0.56 9:16 1440x 1080 1440/1080 1.33 4:3 / (Kbps) 80% 1000 Kbps 800 Kbps (Kbps) 256

SCENE7 190 (Kbps) 800 400 800 3G 2000 800-2000 Kbps 1200-1500 Kbps 5000 1920 x 1080 640 x 480 320 x 240 640 x 480 320 x 240 76,800 640 x 480 307,200 640 x 480 640 x 480 250 Kbps 320 x 240 640 x 480 240p 240 300p 300 360p 360 480p 480 720p 720 1080p 1080 Fps 29.97 / (fps) 25 fps 24 fps fps 25 fps 25 fps fps fps

SCENE7 191 1920 x 1080 X 1920 x 1080 1 1 960 x 540 2 2 640 x 360 3 3 480 x 270 4 4 Adobe Scene7 MP4 H.264 MP4 H.264 184 Scene7 Scene7 MP4 Scene7 Publishing System Scene7 Publishing System Scene7 Publishing System URL URL 194 196 URL 197 Scene7 Publishing System MP4 H.264 Scene7 MP4 MP4 HTTP

SCENE7 192 HTTP Apple Android Blackberry Windows OGG Vorbis OGV Flash F4V H.264 FLV VP6 FLV H.263 Flash FLV F4V Adobe Flash Player Scene7 Publishing System URL 1 Scene7 > > > 2 1 Scene7 > > 2 3 4

SCENE7 193 Scene7 Scene7 /16 * /16 < 8192 /16 * /16 < 660 < 4000 /16 * /16 < 3600 1 Scene7 > > 2 3 Scene7 4 188 Flash 9 iphone ipad Android ipad Internet / DSL 4:3-16:9 - (HDTV) - -

SCENE7 194 4:3 400 300 Scene7 5 Scene7 1 Scene7 > > 2 3 4 5 33 1 2 3 > 4 URL URL 5

SCENE7 195 6 7 Scene7 MP4 URL Web URL 196 188 191 URL Scene7 194 Scene7 Publishing System 28 1 Scene7 Publishing System > 2 33 3 4 5

SCENE7 196 URL Scene7 Scene7 URL URL Scene7 Publishing System URL Scene7 Scene7 Scene7 Publishing System HTML URL 76 URL URL URL 197 URL 1 2 3 URL HTTP URL Universal_HTML5_Video URL

SCENE7 197 > URL Universal_HTML5_Video URL > URL Universal_HTML5_Video URL > URL Universal_HTML5_Video URL 4 HTML5 URL 196 URL 1 2 3 URL HTTP Universal_HTML5_Video > Universal_HTML5_Video > Universal_HTML5_Video > Universal_HTML5_Video 4 5 6 HTML5 MP4 OGG Scene7 HTML5 HTML5 <video> MP4 OGG

SCENE7 198 <video poster="s7 video thumbnail URL" controls> <source src="s7 OGG video asset URL (no player)" type='video/ogg; codecs="theora, vorbis"'/> <source src="s7 MP4 mobile progressive video asset URL (no player)" type='video/mp4; codecs="avc1.4d401e, mp4a.40.2"'/> <p>this is fallback content</p> </video> S7 URL URL 199 URL S7 OGG URL OGG URL 196 URL S7 MP4 URL URL 196 URL Scene7 HTTP ios URL 1 Scene7 Publishing System > > 2 URL HTTP URL 1 URL server/is/content/company/folder/filename.f4m http://s7d9.scene7.com/ 2 URL 2 http://s7d9.scene7.com/is/content/georetail/adoberia-avs.f4m ios URL URL server/is/content/company/folder/filename.m3u8 http://s7d9.scene7.com/ 2 URL http://s7d9.scene7.com/is/content/georetail/adoberia-avs.m3u8

SCENE7 199 HTTP URL 1 ios hls/vod hds/vod 2 evideo URL server/company/folder/filename.ext.f4m evideo URL ios URL ios server/company/folder/filename.ext.m3u8 ios ios http://s7mbrstream.scene7.com/hls-vod/ 2 evideo URL http://s7mbrstream.scene7.com/hdsvod/evideoqa/mbr/toystory3_teaser1_high_ipad_768x432_1296k.mp4.f4m http://s7mbrstream.scene7.com/hlsvod/evideoqa/mbr/toystory3_teaser1_high_ipad_768x432_1296k.mp4.m3u8 URL evideo URL server/company/folder/filename http://s7d9.scene7.com/e2/ 2 evideo URL http://s7d9.scene7.com/e2/georetail/sourcevideo/outdoors.mp4 Scene7 Scene7 URL URL SPS 205 URL Scene7 URL 196 URL URL URL URL Scene7 195

SCENE7 200 www.adobe.com/go/learn_s7_image_server_guide_cn URL 195 Universal_HTML5_Video (HTML5) Universal_HTML5_MixedMedia_dark (HTML5) Universal_HTML5_MixedMedia_light (HTML5) Video_Caption (Flash AS3) 33 34 Flash AS3 HTML5 Adobe Scene7 SDK HTML5 Adobe Scene7 SDK s7sdk.video.videoplayer s7sdk.common.closedcaptionbutton Flash AS3 Adobe Scene7 SDK Adobe Flash Adobe Scene7 SDK Adobe Scene7 SDK Adobe Developer Connection Scene7 JSON JavaScript JSON URL JSON Scene7 API 1 Scene7 Publishing System

SCENE7 201 HTML5 HTML5 WebVTT Web.vtt WebVTT WebVTT Web Scene7 Publishing System WebVTT Internet Explorer 9 Google Chrome Safari URL URL Scene7 URL SPS URL URL URL URL Internet Explorer Chrome Safari WebVTT.vtt WebVTT.vtt VTT captions Web URL Flash AS3 Flash DFXP SMPTE Timed Text DFXP SMPTE Adobe Flash XML XML captions Web URL 2 Scene7 Publishing System WebVTT DFXP SMPTE XML 69 3 4 >

SCENE7 202 5 Univeral_HTML5_Video Universal_HTML5_MixedMedia_dark Universal_HTML5_MixedMedia_light HTML5 Video_Caption Flash AS3 URL URL URL &captionasset=< URL.vtt,1> URL,1.vtt 1 0 Flash AS3 Video_Caption document.write('<param name="captionasset" value="companyname/captionfilename">'); HTML5 Universal_HTML5_Video Universal_HTML5_MixedMedia_dark Universal_HTML5_MixedMedia_light videoviewer.setparam("caption","< URL.vtt,1>") URL,1 URL.vtt 1 0 195 Universal_HTML5_Video (HTML5) 33 HTML5 Adobe Scene7 SDK HTML5 Adobe Scene7 SDK s7sdk.video.videoplayer s7sdk.video.videoscrubber Adobe Scene7 SDK Adobe Developer Connection WebVTT WebVTT WebVTT WebVTT

SCENE7 203 WEBVTT Chapter 1 00:00.000 --> 01:04.364 The bicycle store behind it all. Chapter 2 01:04.364 --> 02:00.944 Creative Cloud. Chapter 3 02:00.944 --> 03:02.937 Ease of management for a working solution. Chapter 4 03:02.937 --> 03:35.000 Cost-efficient access to rapidly evolving technology. Chapter 1 00:00:000 --> 01:04:364 00:00:000 000 The bicycle store behind it all HTML5 WebVTT Web.vtt WebVTT WebVTT Web 1 Scene7 Publishing System WebVTT.vtt 2 UTF8.vtt VTT chapters Web URL 3 Scene7 Publishing System WebVTT 69 4 5 > 6 Univeral_HTML5_Video HTML5 URL URL URL &navigation=<full Copy URL path to the chapter navigation file.vtt> HTML5 Universal_HTML5_Video_ videoviewer.setparam("navigation","<full Copy URL path to the chapter navigation file.vtt>"

SCENE7 204 > 99 Scene7 Publishing System 184 URL Scene7 Publishing System HTML5 Scene7 Publishing System MP4 H.264 MP4 ios Android Flash / Scene7 URL 37

205 16 : Scene7 Adobe Premiere Express URL 1. Scene7 Flash MP4 Adobe Flash Player > > > > Flash 9 HTML5 OGG iphone ipad Android ipad Android 206 2. FLV F4V MP4 MP4 evideo 206 3. Scene7 > 207 4. evideo 208

SCENE7 206 218 URL 218 5. > 221 6. Scene7 Scene7 URL Scene7 XML 222 7. URL URL URL URL HTML 222 FLV F4V MP4 MP4 Scene7 191 Scene7 FLV F4V MP4 Scene7

SCENE7 207 / MP4 / 187 evideo 25 16:9 4:3 24 Scene7 Scene7 URL SPS Scene7 Flash AS3 URL 199 URL URL Scene7 1 > Flash AS3 28 2 Flash AS3 3

SCENE7 208 4 5 6 FLV F4V MP4 Scene7 Flash Player 10 Scene7 Scene7 evideo 216 z 60 6 6

SCENE7 209 Scene7 216

SCENE7 210 A B A. B. C. D. C D 213

SCENE7 211 213 218

SCENE7 212 218 Scene7 evideo Adobe Flash Adobe Photoshop Adobe Illustrator evideo evideo > > 208 216 1 2 3 FLV 4 MP3 214 5 6

SCENE7 213 z 216 z 1 2 URL URL http:// 3 4 Scene7 1 2

SCENE7 214 3 1 2 1 2 3 216 1 2 1 2

SCENE7 215 SWF 3 215 4 215 5 z 216 z 1 2 3 215 4 215 5 z 216 z 100% 1 2 3 100% 1% 1 2

SCENE7 216 z 1 2 3 z 1 2 Scene7 evideo Adobe Flash Adobe Photoshop Adobe Illustrator Flash 9 ActionScript 3 SWF Scene7 Scene7 Scene7 MP3 GIF PNG SWF GIF PNG SWF SWF SWF Scene7 GIF JPG PNG SWF SWF SWF Scene7 FLV F4V MP4 Flash Player 9 ActionScript 3 SWF SWF

SCENE7 217 Scene7 evideo Scene7 Adobe Flash Professional Adobe Photoshop Adobe Illustrator Adobe Fireworks Scene7 SWF PNG GIF 1 Adobe Flash Professional Adobe Photoshop Adobe Illustrator Adobe Fireworks Flash Player 9 SWF PNG GIF SWF ActionScript3 24 (fps) SWF 2 Scene7 3 Scene7 4 SWF 1 Adobe Flash Professional CS3 Flash Player 9 SWF Scene7 2 inputfield 3 Scene7 4 SWF Flash Adobe PNG JPG GIF 1 Adobe Flash Professional Flash Player 9 SWF JPG GIF PNG PNG 24 SWF 2 Scene7 3 SWF

SCENE7 218 FXG URL URL URL 1 2 3 1 2 1 2 3 URL 1 219

SCENE7 219 2 URL 219 3 220 4 TXT UTF-16 1 HTML XML 220 TXT UTF-16 5 TXT UTF-16 Scene7 Publishing System 221 TXT UTF-16 6 Scene7 Publishing System 221 TXT UTF-16 TXT UTF-16 TXT UTF-16 1 2 3 4 5 $1$,$2$,$3$, <info><var name='1'></var> <var name='2'></var> <var name='3'>companyname/imageid</var> <var name='4'></var><![cdata[<b>var 1</b> = $1$<br><b>Var 2</b> = $2$<br><b>Var 3<b> = $3$<br><b>Var 4</b> = $4$]]></info> URL

SCENE7 220 $1$ $2$ $3$ $4$ <info><var name='1'></var> <var name='2'></var> <var name='3'>companyname/imageid</var> <var name='4'></var><![cdata[<b>var 1</b> = <br><b>var 2</b> = <br><b>var 3<b> = <br><b>var 4</b> = ]]></info> 1 > 2 3 4 URL URL URL 5 6 7 TXT UTF-16 Microsoft Excel $1$,$2$,$3$, 219 1 2 3 URL $1$ $2$ $3$ kitcheninfo Pro Line Company/p34915z <a href="http://bit.ly/9nka2x">details ></a> Excel TXT Windows UTF-16 Mac 1 > 2 TXT UTF-16 3

SCENE7 221 TXT UTF-16 Scene7 TXT UTF-16 TXT UTF-16 Scene7 Publishing System 1 2 3 S7 TXT UTF-16 4 Scene7 Publishing System TXT UTF-16 221 TXT UTF-16 1 2 3 TTL 4 HTML5 41 89 1 2 3 > > > 4 5 6

SCENE7 222 Scene7 XML Scene7 Publishing System HTML URL 1 2 3 4 5 77 6 7 2 4 8 77 9 76 URL Scene7 Scene7 URL URL Scene7 Publishing System URL URL 1 2 3 URL URL >

SCENE7 223 URL > URL > URL Scene7 ASP JSP Scene7 URL Scene7 Publishing System Scene7 1 2 3 URL > > > 4 5

224 17 : Scene7 URL Scene7 1. 2000 Scene7 Publishing System 72 2. 133 141 147 3. 225 4. Scene7 227 33 5. 89 6. Scene7 URL

SCENE7 225 XML 228 7. Scene7 URL URL URL 228 A B C D A. B. C. D. 78 78

SCENE7 226 1 > 2 ( ) { } 3 4 5 78 78 1 2 3 4

SCENE7 227 78 78 1 2 > > URL 1 > 2 3 4 5 A 6 7 1-8 9 6-9 10 11

SCENE7 228 URL URL 12 13 33 Scene7 Scene7 XML Scene7 Publishing System 76 1 2 3 4 5 77 6 7 2 4 8 77 9 URL URL

SCENE7 229 76 URL 1 2 3 URL URL > URL > URL > URL URL ASP JSP 1 2 3 URL > > > 4 5

230 18 : Adobe Analytics Adobe Analytics Adobe Analytics Scene7 Publishing System Scene7 Scene7 Adobe Analytics Adobe Analytics Scene7 Adobe Analytics Adobe Analytics Adobe Analytics Scene7 Publishing System Analytics Analytics Adobe Analytics Scene7 Adobe Analytics Adobe Analytics Scene7 HTML5 MixedMedia Adobe Analytics Adobe Analytics Scene7 Analytics Adobe Analytics Adobe Scene7 HTML5 SDK Adobe Analytics Adobe Developer Connection (www.adobe.com/go/learn/learn_s7_devresources_cn) SDK Adobe Analytics Adobe Analytics Scene7 Scene7 Adobe Analytics Adobe Analytics 1. Scene7 Adobe Analytics Adobe Analytics Adobe Analytics Adobe Analytics Scene7 Adobe Analytics Web Marketing Cloud Web API Adobe Analytics > > Web Scene7 > > Adobe Analytics Adobe Analytics Adobe Analytics 231 Adobe Analytics

SCENE7 Adobe Analytics 231 Adobe Analytics 2. Adobe Analytics Scene7 Scene7 Adobe Analytics Adobe Analytics Scene7 Adobe Analytics Scene7 Scene7 Adobe Analytics Adobe Analytics Scene7 Adobe Analytics 232 Adobe Analytics 3. Scene7 Scene7 Scene7 Adobe Analytics Adobe Analytics 235 Adobe Analytics 4. Scene7 Adobe Analytics Scene7 5. Adobe Analytics Adobe Analytics Adobe Analytics Adobe Analytics 236 Adobe Analytics Adobe Analytics Adobe Analytics Adobe Analytics Scene7 Adobe Analytics Web Marketing Cloud Web API Adobe Analytics > > Adobe Analytics 1 > 2 Adobe Analytics 3 Adobe Analytics Adobe Analytics 4 5 6 Adobe Analytics Adobe Analytics

SCENE7 Adobe Analytics 232 232 Adobe Analytics Adobe Analytics Adobe Analytics Adobe Analytics Adobe Analytics Adobe Analytics Scene7 Adobe Analytics Scene7 Adobe Analytics Adobe Analytics Adobe Analytics Adobe Scene7 Publishing System Adobe Analytics Adobe Analytics 231 Adobe Analytics 235 Adobe Analytics Adobe Analytics Scene7 Adobe Analytics Adobe Analytics Scene7 Adobe Analytics Scene7 Adobe Analytics 231 Adobe Analytics Adobe Analytics Scene7 1 Scene 7 Adobe Analytics Adobe Analytics 2 232 3 Scene7 234 Scene7 4 Adobe Analytics 5 6 Adobe Analytics Adobe Analytics Scene7 7 8 > Scene7 235 Scene7

SCENE7 Adobe Analytics 233 Adobe Analytics AS3 HTML5 LOAD X ecatalog PAGE X (ecatalog) ecatalog SWAP X ecatalog ITEM HREF TARGET SEARCH PLAY PAUSE STOP X (ecatalog) X (ecatalog) X X X URL ecatalog 230 Adobe Analytics 230 Adobe Analytics HTML5 Adobe Scene7 HTML5 SDK HTML5 230 Adobe Analytics MILESTONE X X 0% 25% 50% 75% 100% 230 Adobe Analytics

SCENE7 Adobe Analytics 234 AS3 HTML5 X Scene7 Publishing System PAGE HTML5 Adobe Scene7 HTML5 SDK HTML5 X ecatalog X ecatalog Adobe Analytics HTML5 Adobe Scene7 HTML5 SDK HTML5 Adobe Analytics HTML5 Adobe Scene7 HTML5 SDK HTML5 X Adobe Analytics HTML5 Adobe Scene7 HTML5 SDK HTML5 Scene7 Adobe Analytics Adobe Analytics Scene7 Scene7 searchterm ecatalog Scene7 Scene7 asset viewerid pagelabel label frame rollover_keyraw rollover_keyproc searchterm timestamp progress targetid Scene7 Publishing System ID ecatalog HREF ID href ecatalog ID

SCENE7 Adobe Analytics 235 Adobe Analytics Adobe Analytics Adobe Analytics Scene7 232 Adobe Analytics Scene7 Adobe Analytics Scene7 Adobe Analytics Scene7 Scene7 Adobe Analytics Adobe Analytics Adobe Analytics Adobe Scene7 Publishing System Adobe Analytics Adobe Analytics 231 Adobe Analytics 232 Adobe Analytics 1 2 Adobe Analytics Adobe Analytics ActionScript 3.0 (AS3) Adobe Analytics Scene7 HTML5 Adobe Analytics HTML5 SDK HTML5 Adobe Scene7 HTML5 SDK Adobe Analytics Tracking Manager Adobe Scene7 HTML5 SDK Adobe Developer Connection SDK www.adobe.com/go/learn/learn_s7_devresources_cn Scene7 Publishing System Adobe Analytics AS3 Flash JavaScript HTML <head> <script type="text/javascript" src="http://s7d6.scene7.com/s7viewers/s_code.jsp?company=<sps Company ID>&preset=companypreset- 1"></script> Company SPS &preset companypreset companypreset-1 companypreset-2 URL preset= Adobe Analytics

SCENE7 Adobe Analytics 236 s7componentevent() HTML JSP ASPX function s7componentevent(objectid, componentclass, instancename, timestamp, eventdata) { s7track(eventdata); } s7componentevent eventdata s7track() s_code.jsp s7track Adobe Analytics HREF ITEM HREF ITEM / HREF ITEM &rolloverkey= HREF Adobe Analytics Adobe Analytics Scene7 Adobe Analytics Scene7 Adobe Analytics Adobe Analytics 1 Scene 2 Adobe Analytics > 1-10 > [ ] LoadAsset > 1-10 > LoadAsset 10 3 Adobe Analytics 50% Adobe Analytics Scene7 www.adobe.com/go/learn_sc7_sitecatalystguide_cn Adobe Analytics Adobe Analytics 1 Scene7 Publishing System Adobe Analytics 2 Scene7 CopyUrl URL Adobe Analytics

237 19 : Test&Target Adobe Test&Target A/B Scene7 Publishing System Test&Target Test&Target Adobe Test&Target mbox Test&Target Scene7 Test&Target HTML Test&Target Test&Target Scene7 Publishing System Adobe Test&Target Test&Target Test&Target HTML 1 3 1. Test&Target URL Scene7 Test&Target URL Test&Target Test&Target URL.com Scene7 237 Scene7 Test&Target 2. Test&Target HTML > Test&Target Test&Target 238 3. Test&Target Test&Target Test&Target 241 Test&Target Scene7 Test&Target Scene7 Test&Target URL Scene7 Test&Target Test&Target URL 1 https://admin.testandtarget.omniture.com Test&Target 2

SCENE7 Test&Target 238 3 URL.com URL URL https:\\admin16.testandtarget.ommnture.com/admin/home.do URL https:\\admin16.testandtarget.ommnture.com 5 URL Scene7 4 Scene7 > 5 Test&Target 3 URL 6 Scene7 Scene7 Publishing System 78 78 161 218 Scene7 > 161

SCENE7 Test&Target 239 78 78 1 2 > Test&Target Test&Target 3 4 5 Test&Target 6 3 5 7 8 Test&Target Test&Target 241 Test&Target 240 78 78 1 Test&Target Test&Target > Test&Target > Test&Target

SCENE7 Test&Target 240 2 Test&Target 3 4 Test&Target Test&Target 241 Test&Target 78 78 1 Test&Target 2 Test&Target Test&Target Scene7 Publishing System Test&Target Test&Target 3 4

SCENE7 Test&Target 241 78 78 1 2 > > Test&Target Test&Target 1 Test&Target 2 3 Test&Target S7_ Test&Target Scene7 S7_< >_< > SPS Test&Target Test&Target Test&Target Test&Target URL Test&Target mbox mbox mboxproductid mbox.o ferid productid=[product_id] offerid=[offerid] URL URL URL Test&Target mbox API Test&Target

242 20 : UGC Scene7 UGC JPG PNG TIFF AI EPS PDF PDF Adobe Illustrator CS6 UGC 242 246 250 251 Scene 7 s7support@adobe.com Scene7 URL https://s7ugc1.scene7.com/ugc/image?op=get_uploadtoken&shared_secret=fece4b21-87ee-47fc-9b99-2e29b78b602 fece4b21-87ee-47fc-9b99-2e29b78b602 https://s7ugc1.scene7.com/ugc/vector?op=get_uploadtoken&shared_secret=2d19f60e-890a-4e79-a1a5-9ac2875429b9

SCENE7 243 2d19f60e-890a-4e79-a1a5-9ac2875429b9 5 300 URL expires URL 1800 https://s7ugc1.scene7.com/ugc/image?op=get_uploadtoken&shared_secret=fece4b21-87ee-47fc-9b99-2e29b78b602&expires=1800 <?xml version="1.0" encoding="utf-8" standalone="no"?> <scene7> <user_generated_content> <response> <servicename>user Generated Content - Images</serviceName> <version>1.0.0</version> <operationname>get_uploadtoken</operationname> <servicestatus>success</servicestatus> <title>upload Token for fece4b21-87ee-47fc-9b99-2e29b78b602</title> <message> <uploadtoken>aa2a378a-cd25-4c80-994d-312094e0ef20_1800</uploadtoken> <expiration_in_seconds>1800</expiration_in_seconds> </message> </response> </user_generated_content> </scene7> URL URL op get_uploadtoken shared_secret expires 300 URL https://s7ugc1.scene7.com/ugc/image?op=get_uploadtoken&shared_secret=fece4b21-87ee-47fc-9b99-2e29b78b602&expires=600 URL http://s7ugc1.scene7.com/ugc/vector?op=get_uploadtoken&shared_secret=2d19f60e-890a-4e79-a1a5-9ac2875429b9&expires=5000 HTTP GET POST 243 multipart/form post URL https://s7ugc1.scene7.com/ugc/image?op=upload&upload_token=aa2a378a-cd25-4c80-994d- 312094e0ef20_18000&company_name=000Company upload_token company_name 242

SCENE7 244 242 URL https://s7ugc1.scene7.com/ugc/image?op=upload&upload_token=aa2a378a-cd25-4c80-994d- 312094e0ef20_18000&company_name=000Company&file_limit=2000000&file_exts=jpg,gif file_limit file_exts 20 MB BMP GIF JPG PNG PSD HTML HTML HTML URL POST

SCENE7 245 <html> <body> <script language="javascript"> function uploadimage() { var preserve_colorprofile = "false"; if(document.image_upload.preserve_colorprofile[0].checked == true){ preserve_colorprofile = "true"; } var preserve_filename = "false"; if(document.image_upload.preserve_filename[0].checked == true){ preserve_filename = "true"; } document.image_upload.action="https://s7ugc1.scene7.com/ugc/image?op=upload&company_name="+document.image _upload.company_name.value+"&upload_token="+document.image_upload.upload_token.value+"&file_limit="+docum ent.image_upload.file_limit.value+"&file_exts="+document.image_upload.file_exts.value+"&preserve_colorpro file="+preserve_colorprofile+"&preserve_filename="+preserve_filename; return true; } </script> <form method="post" enctype="multipart/form-data" name="image_upload" id="image_upload" onsubmit="return uploadimage();"> <table> <tr><td colspan="2"><strong> UGC Image Upload Test Page: </strong></td></tr> <tr><td colspan="2"></td></tr> <tr><td><strong> Company Name</strong></td><td><input type="text" size="40" name="company_name"></td></tr> <tr><td><strong> Upload Token </strong></td><td><input type="text" size="40" name="upload_token"></td></tr> <tr><td><strong> File Size Limit (in bytes) </strong></td><td><input type="text" size="40" name="file_limit"> bytes</td></tr> <tr><td><strong> File Extensions allowed </strong></td><td><input type="text" size="40" name="file_exts"></td></tr> <tr><td><strong> Preserve Color Profile</strong></td><td><input type="radio" name="preserve_colorprofile" value="true">yes <input type="radio" name="preserve_colorprofile" value="false" checked>no</td></tr> <tr><td><strong> Preserve File Name</strong></td><td><input type="radio" name="preserve_filename" value="true">yes <input type="radio" name="preserve_filename" value="false" checked>no</td></tr> <tr><td colspan="2"></td></tr> <tr> <td><strong>file to upload: : </strong></td> <td><input name="filename" type="file" id="filename" size="58" maxlength="1024" /></td> </tr> <tr><td colspan="2"></td></tr> <tr> <td><strong>click Submit to upload your image: </strong></td> <td><input type="submit" value="submit"></td> </tr> </table> </form> </body> </html> Internet Explorer XML > Firefox XML > Firefox XML

SCENE7 246 <?xml version="1.0" encoding="utf-8" standalone="no"?> <scene7> <user_generated_content> <response> <servicename>user Generated Content - Images</serviceName> <version>1.0.0</version> <operationname>upload</operationname> <servicestatus>success</servicestatus> <title>your file has been uploaded Successfully.</title> <message> <url>http://s7w2p1.scene7.com/is/image/ </url> <path>000company/ugc/1442564.tif</path> <fullurl>http://s7w2p1.scene7.com/is/image/000company/ugc/1442564.tif </fullurl> </message> </response> </user_generated_content> </scene7> JPG GIF PTIFF PTIFF URL http://s7w2p1.scene7.com/is/image/s7webugc/ugc/9536356.tif?&wid=800&hei=100&fit=stretch multipart/form post URL URL URL op upload upload_token company_name file_limit file_exts preserve_colorprofile PTIFF true false false preserve_filename true false false HTTP POST image_info multipart POST URL https://s7ugc1.scene7.com/ugc/image?op=upload&upload_token=aa2a378a-cd25-4c80-994d- 312094e0ef20_18000&company_name=000Company https://s7ugc1.scene7.com/ugc/image?op=image_info&shared_secret=fece4b21-87ee-47fc-9b99-2e29b78b602&image_name=1442564.tif

SCENE7 247 <?xml version="1.0" encoding="utf-8" standalone="no"?> <scene7> <user_generated_content> <response> <servicename>user Generated Content - Images</serviceName> <version>1.0.0</version> <operationname>image_info</operationname> <servicestatus>success</servicestatus> <title>more information on 1442564.tif</title> <message> File created on Tue Sep 08 19:02:04 CDT 2009, File Size = 243494 bytes <imageformat>tiff</imageformat> <colorspace>rgb</colorspace> <width>686</width> <height>457</height> </message> </response> </user_generated_content> </scene7> URL URL op image_info shared_secret image_name URL https://s7ugc1.scene7.com/ugc/image?op=image_info&shared_secret=fece4b21-87ee-47fc-9b99-2e29b78b602&image_name=1442564.tif HTTP GET POST multipart/form post URL https://s7ugc1.scene7.com/ugc/image?op=upload&upload_token=aa2a378a-cd25-4c80-994d- 312094e0ef20_18000&company_name=000Company upload_token company_name 242 242 URL https://s7ugc1.scene7.com/ugc/vector?op=upload&upload_token=aa2a378a-cd25-4c80-994d- 312094e0ef20_18000&company_name=000Company&file_limit=2000000&file_exts=ai,pdf file_limit file_exts

SCENE7 248 20 MB AI EPS PDF PDF Adobe Illustrator CS6 HTML HTML HTML URL POST

SCENE7 249 <body> <script language="javascript"> function uploadimage() { document.image_upload.action="vector?op=upload&company_name="+document.image_upload.company_name.value+"& upload_token="+document.image_upload.upload_token.value+"&file_limit="+document.image_upload.file_limit.v alue+"&file_exts="+document.image_upload.file_exts.value; return true; } </script> <form method="post" enctype="multipart/form-data" name="image_upload" id="image_upload" onsubmit="return uploadimage();"> <table> <tr><td colspan="2"><strong> UGC Vector Upload Test Page: </strong></td></tr> <tr><td colspan="2"></td></tr> <tr><td><strong> Company Name</strong></td><td><input type="text" size="40" name="company_name"></td></tr> <tr><td><strong> Upload Token </strong></td><td><input type="text" size="40" name="upload_token"></td></tr> <tr><td><strong> File Size Limit (in bytes) </strong></td><td><input type="text" size="40" name="file_limit"> bytes</td></tr> <tr><td><strong> File Extensions allowed </strong></td><td><input type="text" size="40" name="file_exts"></td></tr> <tr><td colspan="2"></td></tr> <tr> <td><strong>file to upload: : </strong></td> <td><input name="filename" type="file" id="filename" size="58" maxlength="1024" /></td> </tr> <tr><td colspan="2"></td></tr> <tr> <td><strong>click Submit to upload your Vector: </strong></td> <td><input type="submit" value="submit"></td> </tr> </table> </form> </body> Internet Explorer XML > Firefox XML > Firefox XML <?xml version="1.0" encoding="utf-8" standalone="no"?> <scene7> <user_generated_content> <response> <servicename>user Generated Content -Vector</serviceName> <version>1.0.0</version> <operationname>upload</operationname> <servicestatus>success</servicestatus> <title>your file has been uploaded Successfully.</title> <message> <url>http://s7w2p1.scene7.com/is/agm</url> <path>w2ptest/ugc/8875744.fxg</path> <fullurl> http://s7w2p1.scene7.com/is/agm/w2ptest/ugc/8875744.fxg </fullurl> </message> </response> </user_generated_content> </scene7> AI EPS PDF FXG FXG

SCENE7 250 Web-to-print URL FXG 500x500 png http://s7w2p1.scene7.com/is/agm/w2ptest/ugc/8875744.fxg?fmt=png&wid=500&hei=500 multipart/form post URL URL URL op upload upload_token company_name file_limit file_exts multipart POST URL https://s7ugc1.scene7.com/ugc/vector?op=upload&upload_to ken=aa2a378a-cd25-4c80-994d- 312094e0ef20_18000&company_name=000Company HTTP POST delete https://s7ugc1.scene7.com/ugc/image?op=delete&shared_secret=fece4b21-87ee-47fc-9b99-2e29b78b602&image_name=1442564.tif <?xml version="1.0" encoding="utf-8" standalone="no"?> <scene7> <user_generated_content> <response> <servicename>user Generated Content - Images</serviceName> <version>1.0.0</version> <operationname>delete</operationname> <servicestatus>success</servicestatus> <title>delete request for1442564.tif</title> <message>your file was successfully deleted</message> </response> </user_generated_content> </scene7> URL URL / op delete shared_secret

SCENE7 251 URL / image_name fxg_name URL https://s7ugc1.scene7.com/ugc/image?op=delete&shared_secret=fece4b21-87ee-47fc-9b99-2e29b78b602&image_name=1442564.tif URL https://s7ugc1.scene7.com/ugc/vector?op=delete&shared_secret=2160a8fa-cec6-45ba-8d59- ca595f6d2b47& &fxg_name=8875744.fxg disk_info https://s7ugc1.scene7.com/ugc/image?op=disk_info&shared_secret=d03b7e0b-c9dc-4c6c-af0b-419beeea1c63 <?xml version="1.0" encoding="utf-8" standalone="no"?> <scene7> <user_generated_content> <response> <servicename>user Generated Content - Images</serviceName> <version>1.0.0</version> <operationname>disk_info</operationname> <servicestatus>success</servicestatus> <title>disk Information for d03b7e0b-c9dc-4c6c-af0b-419beeea1c63</title> <message>total Space available = 1395402342400 bytes. Total Space used = 0 bytes.</message> </response> </user_generated_content> </scene7> URL URL / op disk_info shared_secret 000Company https://s7ugc1.scene7.com/ugc/image?op=disk_info&shared_secret=fece4b21-87ee-47fc-9b99-2e29b78b9602

252 21 : Scene7 PDF ecatalog AI ID PSD web-to-print Scene7 ecatalog SWF Scene7 Publishing System Scene7 100 (&fmt=) JPG PNG URL Scene7 JPG JPG 10:1 PNG 2:1 PNG JPG JPG PNG JPG PNG JPG &fmt=jpg Scene7 &wid=<value> &hei=<value> &hei=<value> &resmode=<value> &resmode=sharp2 =bilin &wid=<value>&hei=<value>&resmode=sharp2 &hei=<value>&resmode=sharp2 Scene7 USM Adobe Scene7 Publishing System

SCENE7 253 Adobe TV USM Scene7 / URL (&op_sharpen) - Photoshop &op_sharpen USM (&op_usm) - USM USM USM &op_sharpen=amount,radius,threshold amount 0-5 radius 0-250 radius amount amount radius radius threshold 0-255 12 Scene7 Adobe Scene7 Publishing System Scene7 monochrome (0,1) 0 USM 1 USM / USM radius radius 0.2-0.3 (250-300 ppi) 0.3-0.5 (266-300 ppi) 0.7-1.0 (150 ppi) 1.5-2.0 amount 1.75 4 radius amount 1.75 4 monochrome 0 JPEG (&qlt=) JPG 0-100 100 90 95 100 100 qlt= 90 95 qlt= 80 70 75 qlt= 85

SCENE7 254 qlt= qlt=,1 RGB,0 RGB (,0) JPG &qlt=85,0 JPEG (&jpegsize=) jpegsize (jpegsize=<size_in_kilobytes>) &jpegsize= JPG &qlt= JPG (&qlt=) JPG jpegsize &qlt= &qlt= JPG &jpegsize= &qlt= fmt=jpg&qlt=85,0&resmode=sharp2&op_usm=1.75,0.3,2,0 radius 0.2 0.3 USM amount 1.75 4 Photoshop 400% radius amount 1.75 4 Scene7 URL Scene7 Publishing System Scene7 URL $thumb_low$ &product_high$ URL URL Scene7 Adobe Scene7 Publishing System Scene7 ecatalog 255

SCENE7 255 111 264 260 261 PSD PSD Scene7 Scene7 Publishing System ecatalog Scene7 Adobe Acrobat Adobe InDesign JavaScript URL URL ecatalog CSV XML XML 1 ecatalog

SCENE7 256 2 Ctrl 3 Scene7 Scene7 ecatalog 4 URL 258 JavaScript URL 5 6 > 259 7 ecatalog ecatalog 8