10384 X0115019 UDC (MBA) 2004 5 2004 6 2004 XTC An Research on Internationalization Strategy of XTC

, XTC XTC XTC APT XTC XTC XTC XTC XTC XTC :

Abstract Abstract Although it s well known that China s hydrometallurgical technology represents the most updated international one, it was only after the long history international enterprises giving up the rivalship and switching to purchase from China over 20 years ago. China tungsten products now enjoys the leading position in both quantity and quality. Most of the users who used to be producers lost their market advantage after the China tungsten industry growing up. XTC strongly relys on tungsten resource. If its internationalization could bring XTC the foreign fresh resource and get rid of the BOTTER NECK, XTC could help to stop repeating constructions for low developed products and prevent the waste of the tungsten resource. Then XTC could secure good tungsten concentrates in China to feed production of down stream products. The way for XTC to break through the BOTTER NECK is Internationalization Making Direct Investment Abroad. The innovation in making direct investment outside China could rebuild XTC s future advantages in competition. XTC is taken here as a case to be studied and The Theory of INTERNATIONAL PRODUCTION by John H.Dunning, Theory of INTERNATIONALIZATION STRATEGY by Igor H.Ansoff and the Mode of Internationalization Stages by Neil Accorby are used in guiding the study of XTC s strategy in internationalization. The initiator, development stages and strategy are studied in the theme. It s taken as basis for making XTC s future development strategy and the procedure plan. Key Words: Competition Advantage; Bottle Neck; Internationalization; Strategy.

... 1... 4... 4... 4... 6 XTC... 11... 11 XTC... 12 XTC... 22 XTC... 25... 29... 29... 33... 35... 36... 37... 37... 38... 40 XTC... 42 XTC... 42

XTC XTCSWOT... 45 XTC... 50 XTC... 55 XTC... 55... 56... 56 XTC... 57... 58... 60... 61... 63

Catalogue Catalogue Opening Words...1 Chapter 1: Relevant Theory of Internationalization...4 Section Definition of Internationalization...4 Section Theory of Purpose and Initiation of Enterprise Internationalization...4 Section Theory of Procedure and Behavior of Enterprises Internationalization...6 Chapter 2Developing Trace and Confronting Problem...11 Section Introduction of Tungsten Products...11 Section XTC company...12 Section XTC s Confronting challenge...22 Section Internationalization and XTC s Strategy...25 Chapter 3Analysis and Prediction on Demand and supply of International Tungsten Market...29 Section Supply...29 Section Demand...33 Section Price History of International Market of Tungsten...35 Section Prediction on Future Trend of Tungsten...36 Chapter 4China Tungsten Market updating...37 Section Supply of China Tungsten products...37 Section Analysis on China Export Demand...38 Section Demand of China Tungsten Market...40

An Research on Internationalization Strategy of XTC Chapter 5An analysis of XTC s Strategy...42 Section Resource and Strength Analysis on XTC...42 Section SWOT Analysis on XTC...45 Section Five Force Analysis on XTC s business...50 Chapter 6XTC s Internationalization Strategy...55 Section Internationalization Research for XTC...55 Section Internationalization running condition for XTC...56 Section Internationalization Running Mode for XTC...56 Section Internationalization Strategy Mode for XTC...57 Section Internationalization location choice of Direct Production Investment...58 Conclusion...60 Main Literatures for Reference...61 Acknowledgement...63

XTC XTC 1958 1978 1982 APT, 1983 30000 70000 200000 300 APT,XTC APT 1984 XTC 1987 APT 800 / 1988 XTC XTC BTO XTC BTO XTC XTC 1989 XTC 1992, 1990 APT 800 / 1500 / 1500 / 3000 1990 4000 / 1993 1995, 6000 /APT 1994 XTC 1997 4000 /APT,XTC - 1 -

XTC 10000 /APT, 1997,1998 9, 3500, (APT), BTO (WO3)( ) 1997 12 22 XTC 199748 51.48% 48.52%2002 10 24 XTC A 33,355 2002 79,248 162,135 XTC XTC 2001 2001 15000~17000/ - 2 -

500~3000 XTC XTC XTC XTC XTC XTC XTC XTC XTC SWOT XTC XTC - 3 -

XTC 1 2 3-4 -

80 80 70 80 80 80-5 -

XTC Michhael R.Czinkota1982 1-1 1-1 1 1 2 2 3 3 4 4 5 5 6 6 7 Michhael R. Czinkota, Export Development Strategies, New York: Praeger Publishers, 1982,p.53 1977 J. John H.Dunning - 6 -

1-2 1-2 1989 117 1-3 1-3 IBM John H.Dunning,International Production and the Multinational Enterprise,London:George Allen & Urwin,1981,p.113. - 7 -

XTC 1-4 1-4 1 2 1 1 3 2 2 2 4 5 2-4 1 6 2 John H. Dunning,International Production and the Multinational Enterprise. London:George Allen&Urwin, 1981.p.48. I Igor H.Aasoff - 8 -

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