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1
2 (93 5 )
3 74 Adidas Reebok Nike Adidas Nike Reebok Adidas Nike Reebok ii
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5 Adidas NIKE Nike Nike Nike Nike Nike Reebok iv
6 Adidas Nike Reebok v
7 vi
8 1.1 Nike Nike Nike Nike 1.2 Adidas Nike Reebok 1
9 2 invisible hand visible hand
10 1.3 Adidas Nike Reebok 3
11 2.1 1~ p % % 33% 4
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13 50% PVC PU PVC PU ABS TPR EVA SURLYN HYTREL PEBAX PVC PU TPR EMP ABS EVA % 43.17% 8.16% 8.18% 21.27% 2.32% 2.42% 6
14 5.39% 8.08% PVC PU SBR BR 7
15 % 64.3% subcontractry % 40.5% % 80.5%
16 3.1 EVA PU PVC EVA PU
17 10 PVC PP Nylon ABS Acrylics EVA EVA EVA PU 14 CAD/CAM CAD/CAM SCAN 2D(CAD) 3D 1600 CNC PVC primer
18 Nike Prototype 11
19 12 2D 3D EVA PU
20 15 10 C 13
21 4.1 Adidas Adidas Adi Adolf Dassler 1920 Adi Dassler 1924 Adi Dassler Rudolf Dassler Dassler Brothers OHG Dassler Adi Rudolf 1927 Dassler Dassler Brothers Sports Shoe Factory Dassler 1929 Adi Dassler 1930 Khe Mertz Mertz Schmitt and Co Adi 1931 Dassler 1932 Arthur Jonath Adi Dassler Adidas 1936 Adi Adi 14
22 11 Jesse Owens Dassler Adi Dassler Herzogenaurach 1948 Dassler Rudolf Puma Adi Dassler Dassler Brothers OHG Adi Dassler Adidas Adidas Adi 1952 Adidas Emil Zatopek Adidas Adidas Adidas 1956 Horst Dassler Adi Dassler Adidas 1956 Adi Adi Gjoik Norwegian 1959 Scheinfeld 1960 Adidas 75 Adidas 1961 Adidas % Adidas Adidas Tokio Achille Adilette 1972 Trefoil Logo Adidas Adidas 15
23 1975 Adi Dassler National Sporting Goods Association Adidas Adidas Adidas Adi Dassler Khe Dassler Adidas Khe Adi Adidas Adidas 1980 Horst Adidas Adidas 1983 Horst Dassler International Sports, Culture and Leisure 1984 Khe Dassler Horst Horst 1985 Adidas Steffi Graf Horst Horst Dassler Adidas Adidas Dassler Nike Adidas Dassler 80% Adidas 16
24 Bernard Tapei Adidas 1994 Robert Louis Dreyfus Adidas Adidas 1995 Adidas Predator Adidas 1996 Adidas Logo We knew then we know now 1997 Adidas Salomon Group Adidas Salomon AG Adidas 4.2 NIKE Nike 1964 Phil Knight Bill Bowerman Oregon Blue Ribbon Sports Nike Onitsuka Tiger company Tiger Phil Knight Bill Bowerman Nike Nike Knight Bowerman 1968 Bowerman ( Onitsuka Tiger company) 17
25 (Cortez) Nike 1970 Adidas Nike Adidas Nike Knight Bowerman Nike 1972 Bowerman Nike Nike Knight Nike Nike swoosh 1974 Bowerman Waffle Waffle Nike 1970 Nike Nike 1980 Nike Nike Michael Jordan Nike Nike 18
26 AIR JORDAN 1988 Cole Haan 1994 Bauer 2000 Nike Nike 2003 Converse Converse Nike Nike Nike Nike 1974 Waffle 1995 Nike Air Bag 2000 Nike Nike Shox Tublar Max Pupouring 2000 Nike $ Nike Nike Nike 19
27 4.2.4 Nike Nike Nike Nike Nike Nike Nike Nike Nike Nike 2001 Nike Nike 140 independent distributors licenses subsidiaries branch offices Nike futures ordering program Nike annual report,
28 4.2.6 Nike 2001 Nike Nike Korzeniewicz 1994 pp Nike Nike Knight Adidas Tiger Blue Ribbon Sports Nike Tiger Tiger Tiger 1960 Tiger 21
29 Knight Knight Knight Nike swoosh Nike 1972 Nike ( ) Nike Nike 1970 Nike yuppies Nike Nike Nike FootLocker FootLocker Nike Nike Nike 5 7 Nike 22
30 1974 Nike Knight Nike 90 Nike developed partners volume producers developing sources Donaghu and Barff 1990 pp Nike T2 Nike Nike Nike Nike Nike Reebok L.A. Gear Nike Nike 10 Knight 1985 Air Nike Michael Jordan Nike Nike Air Jordan L.A Nike 23
31 Nike Nike Nike Nike Nike Nike T2 Nike Nike L.A. Nike Nike Nike Katz 1995 p
32 4.3 Reebok Reebok 1890 Joseph William Foster Foster 1958 Foster Reebok 1979 Paul Fireman Reebok 1981 Reebok 1982 Reebok Reebok Freestyle Reebok Nike Nike Reebok Reebok Nike 1989 Reebok Pump Nike Nike Reebok Reebok
33 $ Nike Adidas Reebok 26
34 p Adidas Adidas
35 Adidas 1986 Adidas Reebok 1989 Nike CAD/CAM 1994 Prime Leather Co. Prime Asia Co Nan Pao Resins Ltd. All Saints Enterprise Ltd. Rising Slin Associates Ltd. Big Foot EVA Natural Options Ltd. Blessland Enterprises Ltd %
36 Nike 1999 Oriso Asia 37% 18.4% 2000 OEM ODM Nike TFT LCD
37 5.1.1 Adidas 1979 Adidas 2002 pp Adidas 1985 Adidas Adidas 1986 Adidas Adidas Reebok Adidas Adidas 1991 Adidas Adidas 1993 Reebok 1996 Adidas 5 10 Adidas Reebok 1986 Adidas Reebok 1989 Reebok Reebok 1993 China Development Center CDC Nike Nike 30
38 1989 Adidas Dassler Nike Adidas Nike Nike 1993 Nike Nike 1994 Nike Nike Nike T2 Nike 1996 Nike Nike Nike 1996 Nike 1997 Nike 1997 Nike Nike Nike Nike 31
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42 5.2 ( ) USD45,937, A-B 702 USD1 5 A-B , ( ) , , ( ) ,000 ( ) , , ( ) , ( ) ,000 ( ) , ,600 ( ) , ,546,870 35
43 ,389, ( ) , ( ) , ( ) , ( ) , KLEINE DEVELOPME NTS LTD. NESO TECHNOLOG Y LTD.(H.K) PRO TECHNOLOG Y (BVI) INC. UP FIRST IVESTMENTS LTD. USD370, USD1 5 A-B 2001 HKD10, USD1,200, USD10,310,00 0 ( ) , DYNAMIC SKYLINE LTD. SUCCESS INVESTMENT S LTD USD3,500,000 USD500,
44 Nike CITC 1973 MOLDED SOLE 1975 MORSE LARS 1976 Nike Nike Nike Nike Nike 1977 Nike 37
45 1978 Nike 1979 Nike Nike PU sample size 12 full size Nike Nike PU Nike 1986 Nike Nike 4 26 Nike 2003 Nike 1986 TPU 38
46 EVA MOLDED EVA EVA Nike Nike APE Advanced Production Engineering Nike Nike Nike PU PU 1992 Nike 39
47 P.T.FENG TAY ENTERPRIS 65% 1993 Nike SOTAP State Of The Art Production 1994 RB 1995 CAD/CAM CNC Nike 1996 Nike Bauer 45% 1997 Nike GROWTH-LINK OVERSEAS CO.,LTD. 25% 1998 Injection Phylon CNC Category Focus Category Team Category Team Work 40
48 BVI VX HOLDINGS LIMITED 45% DONA VICTOR FOOTWEAR COMPANY LIMITED 100% Nike 1999 Nike T2 MTO Made To Order 500 Nike logo Nike Nike Justin Benetton Timberland Geox Rocky 2000 Nike NEW FIELD DE MEXICO NTR Nike DONA PACIFIC
49 Nike 1972 CITC 1975 MORSE LARS 1976 Nike Nike Adidas Puma Nike Nike Adidas 1999 Nike Nike Nike Nike Nike Nike T2 Nike Nike Nike Nike 26 42
50
51 5.3 IT BC GH SKATE CASUAL BC SKATE CASUAL GH SKATE CASUAL / NIKE NIKE LF NIKE HF NIKE SF NIKE HJ NIKE IW NIKE VX NIKE DP NIKE MN NIKE
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53 /07/ , /12/12 20, P.T.FENG TAY INDONESIA ENTERPRISES 1992/11/04 JL. RAYA BANJARAN KM 14,6, DESA JONGMANGGU,KECA MATAN PAMEUNGPEUK,KAB UPATEN BANDUNG,INDONESI A. 1993/02/05 8/F OTB BUILDING, DESVOEUX ROAD,CENTRAL,HON G KONG. GROWTH-LIN K OVERSEAS CO.,LTD. VX HOLDINGS LIMITED 1991/02/01 2ND FLOOR, RAM RE HOUSE, 46 REID STREET HAMILTON HM 12, BERMUDA. 1997/01/16 EAST ASIA CHAMBERS, BOX 901,ROAD TOWN,TORTOLA, B.V.I. 475, , ,835 ( DONA VICTOR FOOTWEAR CO.,LTD. 100% ) 1993/09/ ,
54 /10/27 US$21, /06/02 320, /01/27 536, /07/27 190, /10/24 229,645 EAST RUN LIMITED QUEST SPORTS OVERSEAS CO.,LTD. DONA VICTOR FOOTWEAR CO., LTD. GROWTH-LIN K INVESTMENT S COMPANY LIMITED DONA PACIFIC 1997/03/04 EAST ASIA CHAMBERS,PO BOX 901,ROAD TOWN,TORTOLA, B.V.I. 1999/07/20 EAST ASIA CHAMBERS,P.O. BOX 901,ROAD TOWN,TORTOLA,B.V.I. 1994/08/13 BAC SON VILLAGE, THONG NHAT DISTRICT, DONG NAI PROVINCE, VIETNAM. 1999/12/20 EAST ASIA CHAMBERS, P.O. BOX 901,ROAD TOWN,TORTOLA,B.V.I. 2000/02/11 EAST ASIA CHAMBERS, P.O. BOX 317, , , , ,262 47
55 HOLDINGS LIMITED NEW FIELD HOLDINGS APS VX MOLD CO.,LTD. GROWTH-LIN K TRADE SERVICES CO.,LTD. SHOE MAJESTY CO.,LTD. DONA ORIENT HOLDINGS LTD. 901,ROAD TOWN,TORTOLA,B.V.I. 2000/01/14 ALHAMBRAVEJ 3, ST., DK-1826F, COPENHAGEN, DENMARK. 1999/04/22 EAST ASIA CHAMBERS,PO BOX 901,ROAD TOWN,TORTOLA, B.V.I. 1993/12/01 COLUMBUS CENTRE BUILDIND, WICKHAMS CAY, ROAD TOWN, TORTOLA, B.V.I. 2003/05/19 OFFSHORE INCOPORATION LTD.,PO BOX 957, OFFSHORE INCOPORATION CENTRE,ROAD TOWN,TORTOLA, B.V.I. 2003/08/26 OFFSHORE INCOPORATION LTD.,PO BOX 957, OFFSHORE INCOPORATION CENTRE,ROADTOWN, TORTOLA, B.V.I , , , ,786 48
56 6.1 Adidas Puma 1960 Nike Knight Bowerman Nike Nike Nike Nike pp Nike Nike Nike Nike 49
57 1980 Nike Nike Nike Nike Nike Nike 70 Nike Nike Austin 1990 p.38 Nike Nike Nike Nike 1999 pp
58 2002 p Nike Nike Nike Nike Nike Chen and Ku 2003 Adidas Adidas 1970 Adidas Adidas 51
59 Adidas Reebok 1990 Reebok Pentland Reebok Nike Reebok Localization 1999 pp.25-26reebok Reebok Reebok Reebok CAD/CAM CAD/CAM 52
60 CAD/CAM Adidas Adidas Adidas Adidas Adidas 1979 Adidas Adi Dassler Nike Adidas Adidas Adidas Adidas Adidas Nike Adidas Reebok :40 1:
61 A B B C 1996 Nike Nike Nike Nike Nike Reebok Adidas Timberland Puma 6 Adidas Reebok Timberland 1986 Reebok 1989 Nike 1986
62 55 Nike Reebok Adidas 1996 Nike Nike Nike ISO Nike Nike Nike Nike Nike
63 1986 Nike Nike 5% 1996 Nike Nike Nike 56
64 1980 Adidas 1990 Nike Reebok Nike Nike 57
65 pp pp NIKE pp
66 1994 T Austin,J. E.,Aguilar,F.,and Jin,J. S.,1990,Nike in China,Strategic Management in Developing Countries,edited by James E. Austin and Tomas O. Kohn.New York:Free Press,pp Chang, M. C., and Chen, C. C., 2003, The Competitiveness of SMEs: An Analysis of Vertical Disintegration, Forthcoming in J. S. Lee and C. Schive (Ed), Taiwan s Economic Development and the Role of SMEs, Singapore: Graham Brash Pte. Ltd, pp Cheng, L. L., 1996, Embedded Competitiveness: Taiwan Shifting Role in the International Footwear Sourcing Network, Duke University. Cheng, L. L., 2001, Sources of Success in Uncertain Markets: The Taiwanese Footwear Industry, Rowman & Littlefield Publishers, Inc., pp Coase, R.H., 1937, The nature of the firm, Economic 4. 59
67 Chen, T. J. and Ku, Y. H., 2003, The Internationalization of Taiwan s SMEs: The Case of the Footwear Industry, Forthcoming in J. S. Lee and C. Schive (Ed), Taiwan s Economic Development and the Role of SMEs, Singapore: Graham Brash Pte. Ltd, pp Donaghu, M. t. and Barff, R., 1990, Nike just do it: International subcontracting and flexibility in athletic footwear production, Regional studies vol , pp Hsing, Y. T., 1999, Trading companies in Taiwan s fashion shoe networks, Journal of International Economics 48, pp Katz, D., 1995, Just Do It: The Nike Spirit in the Corporate World, Triumph Publishing Co., Ltd Levy, B., 1989, Transactions costs,the size of firms and industrial policy, Journal of development economics, pp Stigler, George J., The division of labor is limited by the extent of the market, Journal of Political Economy Vol. LIX No.3. Williamson,O. E. & S, E. Masten,1995,Transaction cost economics, Aldershot,Hants, England; Brookfield, Vt. : Edward Elgar
68 Adidas Nike Reebok 61
69 1. Adidas 1920 Adi Dassler 1924 Adi Dassler Rudolf Dassler Dassler Brothers OHG Dassler Dassler Brothers Sports Shoe Factory Dassler Dassler 1932 Arthur Jonath Adi Dassler 1936 Adi Adi 11 Jesse Owens Dassler Adi Dassler Herzogenaurach 1948 Dassler Adi Adidas Rudolf Puma Adi Adidas 1952 Adidas Emil Zatopek Adidas Adidas Adidas Horst Dassler Adi Dassler Adidas Adi Gjoik Norwegian 62
70 Adi 1959 Scheinfeld 1960 Adidas 75 Adidas 1961 Adidas % Adidas Adidas Tokio Achille Adilette 1972 Trefoil Logo Adidas Adidas 1975 Adi Dassler National Sporting Goods Association Adidas Adidas Adidas Dassler Khe Dassler Adidas 1983 Horst Dassler International Sports, Culture and Leisure 1984 Khe Dassler Horst Horst Adidas Steffi Graf Horst Dassler 1990 Adidas Adidas Dassler Bernard Tapei 80% Adidas Adidas 1994 Robert Louis Dreyfus Adidas Adidas 1995 Adidas Predator Adidas 63
71 1996 Adidas Logo We knew then we know now 1997 Adidas Salomon Group Adidas Salomon AG Adidas 64
72 2. Nike 1957 Bill Bowerman Phil Knight (University of Oregon) 1960 Knight Bowerman Stanford Business School 1962 Knight Knight Onitsuka Tiger company Blue Ribbon Sports Nike 1963 Knight Onitsuka Tiger company Tiger 1964 Knight Bowerman Knight Bowerman 1300 Tiger $ Jeff Johnson Knight 1966 Johnson Santa Monica 1967 Bowerman upper 1968 Bowerman ( Onitsuka Tiger company) (Cortez) 1969 Knight Knight Nissho Iwai Swoosh Carolyn Davidson Nike Johnson 1972 Nike 1973 Steve Prefontaine Nike 1974 Bowerman Waffle BRS 250 $
73 1978 BRS Nike Inc. Saco John McEnroe Nike Nike 1979 Nike Nike-Air cushioning Nike Nike 50% Nike Nike 2700 $ $ $919.8 $ Michael Jordan Nike Nike AIR JORDAN $877 Nike Air Max Nike-Air cushioning 1988 Nike Cole-Haan Nike Just Do It Nike Nike $ Nike 20 5,300 Nike Nike Nike Town 1991 Nike 30 80% $ % Nike 33% Nike 1993 Michael Jordan Nike Nike P.L.A.Y. (Participate in the Lives of America's Youth) Nike 1995 Nike 48 Michael Jordan Zoom Air Bauer 1996 Nike $65 31% 1997 Nike 1996 $ $800 (Customer Service Centers) Nike Nike 66
74 16,000 Nike Air GX and Air Foamposite Nike 2000 Nike Nike Shox 2000 Nike , Nike Nike Converse Converse Nike Nike 67
75 3. Reebok 1895 Joseph William Foster Foster 1958 Foster Reebok 1979 Paul Fireman Reebok 1981 Reebok 1982 Reebok Freestyle Nike 1989 Reebok Pump Reebok Reebok 1997 Reebok DMX % Reebok 68
76 Adidas HP Adidas Reebok 1987 ( ) Nike 69
77 CAD/CAM 1994 Prime Leather Co. Prime Asia Co % Nike 1999 Nike % 18.4% Oriso Asia
78 TFT LCD
79 CITC 1973 MOLDED SOLE 1975 MORSE LARS 1976 Nike Nike PU PU PU 1986 TPU TPU EVA MOLDED EVA Nike APE ADVANCED PRODUCTION ENGINEERING Nike 72
80 1991 EVA 1992 PU 2 18 P.T.FENG TAY ENTERPRISES Nike SOTAP STATE OF THE ART PRODUCTION 1994 RB 1995 CAD/CAM CNC 1996 Nike SKATE SLA 3D SKATE GROWTH-LINK OVERSEAS CO.,LTD. 25% 95% 1998 Injection Phylon CNC CATEGORY FOCUS TEAM WORK 20, ,798 73
81 BVI VX HOLDINGS LIMITED 45% DONAVICTOR FOOTWEAR COMPANY LIMITED 100% Nike 1999 Causal GROWTH-LINK OVERSEAS CO.,LTD 25 37% DONA VICTOR MOLD CO.,LTD Y2K DEMO GROWTH-LINK OVERSEAS CO.,LTD % BVI VX HOLDINGS LIMITED 45% 47.26% NEW FIELD DE MEXICO DONA PACIFIC DONA PACIFIC 2003 SHOE MAJESTY CO.,LTD DONA ORIENT HOLDINGS LTD
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2 4 6 20 27 46 57 59 60 62 63 65 150 151 Huang James Chih-Cheng Huang James Chih-Cheng Appleby Trust (Cayman) Ltd. Clifton House 75 Fort Street P.O. Box 1350 Grand Cayman KY1-1108 Cayman Islands 88 1306
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2018 2 5 7 16 24 40 57 67 68 69 71 73 75 200 1 2 Clarendon House 2 Church Street Hamilton HM 11 Bermuda 26 14 1405 1410 412 11 31 3 22 18 20 Conyers Dill & Pearman 8 2901 1 555 18 MUFG Fund Services (Bermuda)
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- 2017 4 8 18 22 26 32 38 52 72 88 96 110 118 119 120 122 124 126 214-2017 1 - 2017 2 - 2017 3 Rudolf Bauer Peter Hylands Bruce Robinson 4 Appleby Offshore Incorporations (Cayman) Limited P. O. Box 31119
2 4 7 23 30 44 55 57 58 60 61 63 136 137 Huang James Chih-Cheng Huang James Chih-Cheng Appleby Trust (Cayman) Ltd. Clifton House 75 Fort Street P.O. Box 1350 Grand Cayman KY1-1108 Cayman Islands 88 1306
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