- i -
- ii -
1 1 2 2 3 4 4 8..12..15..15..21..39..44..54..54..56..58..62..64..65..65..66 67
- 1 -
- 2-2002 1 14
- 3 -
- 4 -
- 5 -
- 6 -
- 7 - ( )
- 8-88
- 9 -
- 10 -
- 11 -
19941995 80-12 -
- 13 -
- 15 -
- 16 -
- 17 - MIS
- 18 -
- 19 -
- 20 -
1 2 3 4 1-21 -
- 22 -
90% 80% 70% 61.9% 70.7% 75.9% 78.5% 79.0% 80.3% 80.6% 60% 50% 45.7% 40% 30% 20% 10% 16.1% 21.9% 26.5% 0% 79 80 818283848586 87 8889 AC Neilson Media Index - 23 -
- 24-2
- 25-1
- 26-2 3
- 27-1 2
1 2-28 -
3 4 5 1 2-29 -
- 30-3 1 2
1 2-31 -
3-32 -
- 33 -
- 34 -
- 35 -
- 36 -
- 37 -
- 38 -
- 39 -
- 40 -
- 41 -
- 42 -
- 43 -
- 44 -
- 45 -
- 46 -
- 47 -
- 48 -
- 49 -
1-50 -
- 51-2
- 52 -
- 53 -
- 54 -
- 55 -
- 56 -
20-57 -
- 58 -
25 89p6-55,56-59 -
- 60 -
- 61 -
89 90 88 89 90 1.94 91 90 90 91 888990 A=((-0.86+1.28+1.94)/3)*17.21=13.6 B=(1.94/3)/127%=0.51-62 -
C=13.06 D=2.31/2.3%=100.43 P=0.4*13.6+0.2*0.51+0.2*13.06+0.2*100.43=28.24-63 -
271.32 (model 1)77.98 (model 3) 112.77(model 4)93.65 (model 5) 30.66 28.24 1928-64 -
271.32 (model 1)77.98 (model 3) 112.77(model 4)93.65 (model 5) 30.66 28.24 20 1928-65 -
2. 3. 4. - 66 -
90 8 91 90 8 1998 87 4-67 -
- 68 -
- 69 -