Marketing Channel SternEl-Ansary 1 whole-channel 1 Louis W. Stern and Adel I. El-Ansary, Marketing Channels, 3rd ed. Englewood Cliff, New Jersey : Prentice Hall, 1988, p.3. 145
146 7.1 1000 30 85 2 1997818
147 19937 1984 113 3 WTO 5000 6 5 16 8 3 http://210.67.53.3/study/edit/report/main.htm
148 1. 2. 3.
149 19948 4 7.2 5 1. 18 6 2. 4 826 9396 5 1 199310 1 1 201204 2 19925 1 2 449 6 19961112
150 3. 7 4. 5. 6. 7. 8. 2.8 9. 8 7 19937 216 8 1997.7.8
151 10. 82.7 40000 1200 9 11. 10 285 110 180 11 12. 9 1997.7.24 10 19937 217 11 1997719
152 7.3 12 1978 1990 15.9 179.3 1984 4.5 2.2 13 12 1997.09.22. 13 1991 1992 2 63
153 14 14 1997729
154 15 1990 93 16 19937 2 2 68 17 18 19
155 1997.10.08. & 1997.10.14. 20 20 19925 411
156 199789 19971015
157 7.4 Exclusive distribution 1991 21 22 Intensive distribution Selective distribution 21 19956 115 22 1995328 9
(M-C) (M-R-C) (M-W-R-C) (M-W-J-R-C) Philip Kotler, Marketing Management: Analysis, Planning, Implementation and Control, Englewood Cliffs, N. J. : Prentice-Hall,1994,8th ed.,p.529 158
159 IMD IBM 50% IBM IBM 24 IBM 23 23 199771 104
160 30 10 15 24 1997.10.16. 24 1997.08.27.
161 7.5 1997.07.22 25 866 13 26 http://210.67.53.3/study/edit/report/main.htm
162 1996 27.0 17.6 12.0 11.5 27 27 1997.7.24
163
164
165 199717 7.6
166 28 1997.7.17 29 1994.4.15 154155 30 199748
167 1997128 7.7 31 19949 52
168 1997.08.26 1996 20 10 462 72.4 65.1 68.1 99 33 1996 32 1997.07.30. 33 1997114
169 1996 20 27.5
170
Click below to find more Mipaper at www.lcis.com.tw Mipaper at www.lcis.com.tw