2 4 5 7 18 27 28 29 31 33 34 75

2018 James Gordon Mitchell James Gordon Mitchell James Gordon Mitchell 1 27 99 53 22 181 27 Maples Corporate Services Limited PO Box 309, Ugland House Grand Cayman KY1-1104 Cayman Islands

2018 6906 1 231 http://ir.yuewen.com/ 772 Maples Fund Services (Cayman) Limited PO Box 1093, Boundary Hall Cricket Square Grand Cayman KY1-1102 Cayman Islands 183 171712-1716 99

2018 (%) 2,282,900 1,924,198 18.6 1,196,499 962,194 24.4 567,365 234,214 142.2 606,244 243,691 148.8 504,313 213,489 136.2 505,810 212,020 138.6 483,481 300,566 60.9

2018 2,282.9 18.6% 1,196.5 24.4% 567.4 142.2% 504.3136.2% 50.0% 52.4% 12.2%24.9% 11.1% 22.1% 2016 15 7.3 10.7 10.2 340170 217 191.8 213.5 OppoVivo Oppo Find X10 Vivo Y67

2018 103.6%60 8 CMFU 10 James Gordon Mitchell

2018 2,282,900 1,924,198 (1,086,401) (962,004) 1,196,499 962,194 84,901 12,245 148,010 50,674 (527,272) (467,399) (334,773) (323,500) 567,365 234,214 (12,105) (20,438) 50,984 29,915 606,244 243,691 (101,931) (30,202) 504,313 213,489 505,810 212,020 (1,497) 1,469 504,313 213,489 482,247 302,842 483,481 300,566 (1,234) 2,276 482,247 302,842

2018 18.6% 2,282.9 % % 1,068,191 46.8 871,510 45.3 499,678 21.9 545,805 28.4 283,030 12.4 216,463 11.2 1,850,899 81.1 1,633,778 84.9 316,990 13.9 155,660 8.1 75,906 3.3 93,896 4.9 39,105 1.7 40,864 2.1 2,282,900 100.0 1,924,198 100.0 13.3% 1,850.9 22.6% 1,068.2 8.5% 499.7 30.8% 283.0

2018 213.5 191.8 10.7 11.5 (1) 5.0% 6.0% (2) 24.4 20.5 (1) (2) 191.8 11.3% 213.5 88.3 103.5 106.3 107.2 11.57.0% 10.7 10.6 6.0% 5.0%

2018 20.5 19.0% 24.4 103.6% 317.0 19.2% 75.9 4.3% 39.1 12.9% 1,086.4 27.2% 744.4 15.0% 105.4 30.4% 32.6% 6.4% 4.6%

2018 % % 744,408 32.6 585,052 30.4 105,432 4.6 123,999 6.4 56,807 2.5 57,705 3.0 67,850 3.0 67,063 3.5 111,904 4.9 128,185 6.7 1,086,401 47.6 962,004 50.0 24.4% 1,196.5 50.0% 52.4% 593.4% 84.9 148.0 50.7 (i) 127.9 (ii) 29.0 (iii) 26.2 36.5

2018 12.8% 527.3 (i) (ii) 24.3% 23.1% 3.5% 334.8 16.8% 14.7% 567.4 234.2 12.2% 24.9% 40.8% 12.1 29.9 51.0 30.2 101.9 212.0 505.8

2018 EBITDA (1) 415,406 266,045 EBITDA (2) 491,152 348,436 EBITDA (3) 21.5% 18.1% 10,359 17,426 (4) 8,491,122 1,281,701 (5) 85,768 68,071 (1) EBITDA (2) EBITDA EBITDA (3) EBITDAEBITDA (4) (5)

2018 EBITDAEBITDA 567,365 234,214 (84,901) (12,245) (148,010) (50,674) 7,255 13,688 73,697 81,062 EBITDA 415,406 266,045 75,746 52,600 29,791 EBITDA 491,152 348,436

2018 (1) (2) 567,365 75,746 (153,911) 26,430 515,630 504,313 75,746 (117,635) 19,823 482,247 505,810 75,746 (117,635) 19,560 483,481 0.58 0.55 0.57 0.54 24.9% 22.6% 22.1% 21.1% (1) (2) (3) 234,214 52,600 (66,299) 32,906 29,791 51,200 334,412 213,489 52,600 (56,118) 24,680 29,791 38,400 302,842 212,020 52,600 (56,118) 23,873 29,791 38,400 300,566 0.29 0.41 0.29 0.41 12.2% 17.4% 11.1% 15.7% (1) 9 (2) (3)

2018 15,137.4 15,617.1 2,474.7 2,337.8 16.3% 15.0% 475.0 475.0 0.025% 500.0 26.8 491.7% 534.8% 8,491.1 3.6%3.8%

2018 123.0 171.5 1,500

2018 Qiandao Lake Holdings Limited

2018 13.51B(1) 6,1457,235 119.9 40.9

2018 XV XV78 352 (1) (%) (2) 27,100,626 2.99 (3) 1,600,000 0.18 2,400,000 0.26 James Gordon Mitchell 1,352 0.00 8 0.00

2018 (%) James Gordon Mitchell (4) 5,626,960 0.06 (5) 212,055 0.00 (6) 33,401 0.00 9,100 0.00 (7) 3,462,000 34.62 (7) 3,462,000 34.62 (1) 906,417,239 6 (i)15,876(ii) 12,205 (iii) 5,320 (2) Grand Profits Worldwide Limited Grand Profits Worldwide Limited 27,100,626 (3) 1,600,000 Equal Talent Group Limited 2,400,000 Equal Talent Group Limited (4) (i)1,660,700 (ii) James Gordon Mitchell 267,600 (iii) James Gordon Mitchell3,698,660 (7) 34.62% 83.88% XV 352 (5)

2018 336 (1) (%) (2) 522,305,634 57.62 THL A13 Limited (2)(3) 246,600,000 27.21 45,000,000 4.96 Qinghai Lake Investment Limited (2) 222,305,634 24.53 CAP IV, L.L.C. (4) 68,141,592 7.52 Carlyle Holdings II GP L.L.C. (4) 68,141,592 7.52 The Carlyle Group L.P. (4) 68,141,592 7.52 Luxun Investment Limited (4) 49,713,624 5.48 (5) 78,731,958 8.69 TB Partners GP5 Limited (5) 78,731,958 8.69 TB Partners GP5, L.P. (5) 78,731,958 8.69 Trustbridge Partners V, L.P. (5) 33,731,958 3.72 45,000,000 4.96

2018 (1) 906,417,239 (2) THL A13 Qinghai Lake (i) THL A13Qinghai Lake 468,905,634(ii)Deal Plus Global Limited THL A13 48.9%45,000,000 (iii) Tencent Growthfund 8,400,000 (3) THL A13Deal Plus Global Limited 45,000,000 Deal Plus Global Limited THL A13 48.9% (4) Laoshe Investment Limited 18,427,968 Luxun Investment Limited49,713,624 Carlyle Asia Partners IV, L.P. 93.66%CAP IV General Partner, L.P. Carlyle Asia Partners IV, L.P. CAP IV, L.L.C. CAP IV General Partner, L.P.Carlyle Asia Partners IV, L.P.CAP IV General Partner, L.P. CAP IV, L.L.C. CAP IV, L.L.C. TC Group Cayman Investment Holdings Sub, L.P. TC Group Cayman Investment Holdings, L.P.TC Group Cayman Investment Holdings Sub, L.P. Carlyle Holdings II L.P. TC Group Cayman Investment Holdings, L.P. Carlyle Holdings II GP L.L.C. Carlyle Holdings II L.P. Carlyle Holdings II GP L.L.C. The Carlyle Group L.P. The Carlyle Group L.P. Carlyle Asia Partners IV, L.P.CAP IV General Partner, L.P.CAP IV, L.L.C.TC Group Cayman Investment Holdings Sub, L.P.TC Group Cayman Investment Holdings, L.P.Carlyle Holdings II L.P.Carlyle Holdings II GP L.L.C. The Carlyle Group L.P. Laoshe Investment LimitedLuxun Investment Limited 68,141,592 336 (10) (5) Deal Plus Global Limited Trustbridge Partners V, L.P. 36.11% Trustbridge Partners V, L.P. Trustbridge Partners Trustbridge Partners V, L.P. TB Partners GP5, L.P. TB Partners GP5, L.P. TB Partners GP5 Limited TB Partners GP5 Limited Li Shujun Trustbridge Partners V, L.P.TB Partners GP5, L.P.TB Partners GP5 Limited Li Shujun Deal Plus Global Limited TB Partners GP5, L.P. 45,000,000 TB Partners GP5 Limited Trustbridge Partners V, L.P. 33,731,958

2018 Link Apex Holdings Limited Peak Income Group Limited 40,409,091 1% (a) (b) (c)

2018 18,552,500 5,782,500 7,100,000 4,000,000

2018 20,303,500 (394,000) (1,156,500) 18,753,000 18 18 26

2018 China Literature Limited 2874 China Literature Limited 34 34 2410 34

2018 8 2,282,900 1,924,198 9 (1,086,401) (962,004) 1,196,499 962,194 10 84,901 12,245 11 148,010 50,674 9 (527,272) (467,399) 9 (334,773) (323,500) 567,365 234,214 12 (12,105) (20,438) 18 50,984 29,915 606,244 243,691 13 (101,931) (30,202) 504,313 213,489 90,122 (21,835) 594,435 191,654 505,810 212,020 (1,497) 1,469 504,313 213,489 595,939 190,185 (1,504) 1,469 594,435 191,654 14(a) 0.58 0.29 14(b) 0.57 0.29 3474

2018 16 34,592 36,050 17 4,467,482 4,501,097 18 556,298 342,314 4.1 267,000 4.1 37,594 20 15,500 20,326 4.119 293,000 22 22,593 22,868 450,860 25,128 5,389,465 5,703,237 23 338,950 222,486 24 606,336 759,983 22 252,195 295,812 26,209 456,545 653,420 8,509,577 7,502,430 4.119 37,823 10,227,635 9,434,131 15,617,100 15,137,368 21 569 569 21 (19) (23) 21 12,143,460 12,143,464 25 451,451 309,232 673,764 167,954 13,269,225 12,621,196 10,078 41,514 13,279,303 12,662,710 29

2018 27 475,000 20 217,278 193,907 40,431 41,585 257,709 710,492 27 475,000 28 863,217 656,953 29 352,889 719,646 342,239 352,876 46,243 34,691 4.1 500 2,080,088 1,764,166 2,337,797 2,474,658 15,617,100 15,137,368 3474

2018 569 12,143,464 (23) 309,232 167,954 12,621,196 41,514 12,662,710 505,810 505,810 (1,497) 504,313 90,129 90,129 (7) 90,122 90,129 505,810 595,939 (1,504) 594,435 75,746 75,746 75,746 (4) 4 (23,656) (23,656) 3,781 (19,875) 11 (33,713) (33,713) (4) 4 52,090 52,090 (29,932) 22,158 569 12,143,460 (19) 451,451 673,764 13,269,225 10,078 13,279,303

2018 431 5,311,029 210,878 (356,113) 5,166,225 42,057 5,208,282 212,020 212,020 1,469 213,489 (21,835) (21,835) (21,835) (21,835) 212,020 190,185 1,469 191,654 52,600 52,600 52,600 21 687,744 687,765 687,765 (7,152) (7,152) 46 46 2,295 2,295 2,295 21 687,744 54,895 742,660 (7,106) 735,554 452 5,998,773 243,938 (144,093) 6,099,070 36,420 6,135,490 3474

2018 531,325 357,185 (60,794) (31,922) 470,531 325,263 (7,693) (475,334) 639,620 (2,709,300) 2,996,341 (37,200) (103,400) (5,434) (10,031) (80,334) (58,040) 20 (101,094) 17,429 77,688 26,288 300,000 781 493,246 (22,939) 475,000 (300,000) (10,415) (33,936) 687,765 (3,073) (3,128) (5,000) (18,488) 825,701 945,289 1,128,025 7,502,430 404,915 61,858 (3,027) 8,509,577 1,529,913 3474

2018 China Literature Limited China Reading Limited Maples Corporate Services Limited, PO Box 309, Ugland House, Grand Cayman KY1-1104, Cayman Islands 34

2018 3.14 3.1 9 9 (a) (b)

2018 3.1 9 (b)

2018 3.1 9 (b) 9 (c) 9 94

2018 3.1 15 15 15(i)(ii) (iii)(iv)(v) 15 15 15 3.2 16 16

2018 3.1 9 9 4.1 9 9 39 267,000 37,594 304,594 (267,000) 267,000 (37,594) 37,594 9 304,594 304,594

2018 4.1 39 500 500 Cloudary Corporation (500) 500 9 500 500 267,000,000 9 156,758,000 37,594,000 9 37,594,000 Cloudary Corporation 500,000

2018 4.2 9 9

2018 6.1 6.2

2018 6.2 1 12 25 863,217 863,217 ITT 240,708 240,708 475,000 475,000 1,578,925 1,578,925 1 12 25 656,953 656,953 349,848 4,896 354,744 475,000 475,000 1,006,801 479,896 1,486,697

2018 6.3 37,823 293,000 330,823 500 500 37,594 37,594 267,000 267,000 Cloudary Corporation 500 500

2018 6.3

2018 6.3 39 94.1 267,000 500 9 267,000 500 26,000 293,000 500

2018 1,068,191 871,510 499,678 545,805 283,030 216,463 316,990 155,660 75,906 93,896 39,105 40,864 2,282,900 1,924,198

2018 744,408 585,052 320,915 296,877 305,403 261,043 134,739 100,356 105,432 123,999 17 73,697 81,062 46,066 43,005 40,732 46,054 29,248 28,634 28,446 22,958 27,118 21,009 23,347 25,168 16,789 12,854 16 7,255 13,688 6,034 4,358 209 4,633 4,531 2,700 13,417 1,957 7,821 826 19,742 28,492 41,275 1,948,446 1,752,903 (a) 157,191,000 129,957,000

2018 84,901 12,245 (a)) 127,911 60,888 28,986 3,346 26,229 4,588 1,700 9,294 (36,501) 7,592 7,500 5,492 (51,200) (315) 3,174 148,010 50,674

2018 (a) 2% 50,050,000 50,050,000 2% 150,085,000 51% 35,089,000 41% 163,000,000 127,911,000 33,713,000 163,000 111,853 43,748 (80,467) (6,332) 68,802 51% 35,089 127,911 101,094 (101,094)

2018 10,359 17,426 1,746 859 2,153 12,105 20,438 (a) (b) 16.5% (c) 25% 15%

2018 (c) 67,403 45,613 34,528 (15,411) 101,931 30,202 606,244 243,691 (50,984) (29,915) 25% 138,815 53,444 (54,107) (34,217) 3,281 8,824 20,536 8,341 (6,594) (6,190) 101,931 30,202

2018 (a) 505,810 212,020 878,194 727,376 0.58 0.29 (b) () 505,810 212,020 (528) 505,282 212,020 878,194 727,376 15,261 893,455 727,376 0.57 0.29

2018 17,356 13,464 2,868 2,355 7 36,050 4,392 22 310 418 1,814 6,956 998 (998) (983) (156) (20) (1,159) (3,833) (2,542) (572) (308) (7,255) 16,932 11,786 2,586 2,465 823 34,592 28,228 2,876 1,464 857 11,593 45,018 2,486 381 254 1,844 6,933 11,898 (23) (190) (9) (222) 15,974 2,552 (18,526) (25) (25) (9,993) (2,936) (600) (159) (13,688) 20,698 16,105 3,661 2,517 42,981

2018 3,720,323 466,814 226,566 65,999 4,841 595 12,773 3,186 4,501,097 74,735 6,335 81,070 (25,000) (143) (327) (15,518) (40,988) (11,623) (50,259) (7,333) (1,938) (287) (2,125) (132) (73,697) 3,720,323 430,191 250,899 58,666 2,576 308 1,465 3,054 4,467,482 3,715,659 586,474 204,114 80,666 84,881 1,169 4,823 3,754 4,681,540 52,980 4,998 62 58,040 4,664 4,664 (17,916) (48,113) (7,333) (5,820) (287) (1,262) (331) (81,062) (51,200) (51,200) 3,720,323 568,558 208,981 73,333 27,861 882 8,559 3,485 4,611,982

2018 (a) 182,161 184,396 (b) 374,137 157,918 556,298 342,314 (a) 184,396 72,934 103,742 (781) (2,235) 3,138 182,161 179,033

2018 (b) 157,918 54,224 11(a)) 163,000 9,658 53,219 26,777 374,137 90,659 (c)

2018 293,000 37,823 330,823 94 304,594 11 26,229 330,823 226,000,000 45%

2018 3,186 559 (41,465) (135,861) (173,581) 292 (41,376) 6,556 (34,528) 6,331 6,331 3,186 851 (82,841) (122,974) (201,778) 10,950 (12,730) (190,784) (192,564) 1,131 864 (7,650) 21,066 15,411 12,081 864 (20,380) (169,718) (177,153) 159,602,000 159,692,000

2018 906,417,239 569 12,143,464 (23) 12,144,010 (4) 4 906,417,239 569 12,143,460 (19) 12,144,010 699,843,620 431 5,311,029 5,311,460 (a)) 30,201,818 21 687,744 687,765 730,045,438 452 5,998,773 5,999,225 (a) 30,201,818 3.31100,000,000 687,765,000 30,201,818 687,744,000

2018 22,593 20,655 2,213 22,593 22,868 90,351 175,570 62,525 52,682 35,945 28,732 (a)) 15,463 8,656 9,153 13,891 4,306 3,165 1,225 700 517 488 32,710 11,928 252,195 295,812 (a)

2018 154,124 59,585 109,048 93,702 82,777 71,316 21,221 27,861 14,659 15,757 51,158 33,153 432,987 301,374 (94,037) (78,888) 338,950 222,486 67,850,000 67,063,000 23,347,000 25,168,000

2018 30 120 3 546,120 538,699 36 24,606 114,785 61 24,151 85,809 12 2,996 17,196 2 8,463 3,494 606,336 759,983 30120

2018 34,127 (133,067) 10,964 348,361 56,128 (7,281) 309,232 90,129 90,129 75,746 75,746 (a)) (23,656) (23,656) 34,127 (42,938) 10,964 424,107 56,128 (30,937) 451,451 31,024 17,063 (65,396) 211,402 24,066 (7,281) 210,878 (21,835) (21,835) 305 52,295 52,600 2,295 2,295 33,624 (4,772) (65,396) 263,697 24,066 (7,281) 243,938 (a) 23,656,000 5,000,00014,875,000

2018 (a) 10,000 39,500 (b) 25,000,000 20%

2018 (b) 20,303,500 (394,000) (1,156,500) 18,753,000 11,131,500 5,807,500 (25,000) 16,914,000

2018 475,000 475,000 475,000 475,000 500,000,000 475,000,000 403,326,880 71,673,120 0.025% - 3 620,609 506,021-36 127,460 65,314-61 77,380 53,920-12 8,080 9,276-2 29,688 22,422 863,217 656,953

2018 101,840 138,627 61,600 116,842 46,587 37,257 27,190 30,903 19,371 61,921 25(a)) 14,875 500 14,284 9,083 9,083 5,000 42,200 4,868 4,868 2,296 2,000 1,785 953 564 620 175,570 11(a)) 50,050 3,900 43,546 44,352 352,889 719,646

2018 50,928 44,395 92,457 108,261 1,843 5,530 145,228 158,186

2018 Tencent Asset Management Limited JD.com, Inc. Sogou, Inc.

2018 (a) 188,368 73,576 35,246 40,388 1,155 1,164 33,950 3,774 258,719 118,902 (b) 160,770 169,690 668 9,910 39,584 5,013 2,254 2,093 203,276 186,706 (c) 7,500

2018 (d) 12,237 (e) 333,555 434,562 20,592 25,326 5,901 539 360,048 460,427 356 434 89 266 445 700

2018 (e) 104,122 83,153 270 1 16,400 736 748 1,470 121,540 85,360 13,699 97,521 900 1,137 12,300 5,000 32,200 20,736 142,021

2018 (f) 5,918 4,092 147 139 103 95 3,946 7,397 10,114 11,723 Qiandao Lake Holdings Limited100% New Classics Media Corporation 155

2018 China Literature Limited China Reading Limited 772 7,235

2018 WAP 0.0001 62215 700