Boyaa Interactive International Limited 0434 681.3 517.7 31.6% 416.2 313.8 32.6% 135.5 142.8 5.1% 218.7 159.7 36.9% 0.089 0.112 65.6 30.0% 1
2
Android ios ios Android 3
472.6 25.7% 594.0 91.3% 87.2% 87.3 45.1 12.8% 8.7% 304.1 18.8% 361.4 58.7% 53.0% 213.6 49.8% 319.9 41.3% 47.0% 18 13 16.9% 40.4% 4
% % % 430,331 83.1 406,197 59.6 (5.6) 87,414 16.9 275,065 40.4 214.7 517,745 100.0 681,262 100.0 31.6 Facebook 51.com QQ boyaa.com App Store Google Play 5
Facebook Facebook Credits 23% % % % 303,871 58.7 328,864 48.3 8.2 123,117 23.8 157,230 23.1 27.7 90,757 17.5 195,168 28.6 115.0 517,745 100.0 681,262 100.0 31.6 251.1 368.7 100 100 IP 93.3 131.7 37.2% 35.7% 6
% 402 366 (9.0) 209 1,835 778.0 2,062 1,562 (24.2) 2,247 3,333 48.3 10,568 8,021 (24.1) 9,950 15,301 53.8 ARPPU 89.2 92.5 3.7 34.9 12.5 (64.2) 430,331 406,197 (5.6) 87,414 275,065 214.7 ARPPU ARPPU(i) (ii) 7
ARPPU 51 18 442 16 427 8
www.boyaa.com.hk HTML5 9
% % % 517,745 100.0 681,262 100.0 31.6 (203,916) (39.4) (265,053) (38.9) 30.0 313,829 60.6 416,209 61.1 32.6 (81,714) (15.8) (147,685) (21.7) 80.7 (46,918) (9.1) (111,415) (16.4) 137.5 11,347 2.2 19,082 2.8 68.2 196,544 38.0 176,191 25.9 (10.4) (7,722) (1.5) (11,638) (1.7) 50.7 (1,341) (0.3) 177 0.0 113.2 187,481 36.2 164,730 24.2 (12.1) (44,690) (8.6) (29,223) (4.3) (34.6) 142,791 27.6 135,507 19.9 (5.1) 159,749 30.9 218,676 32.1 36.9 65,640 10
681.3 517.7 31.6% 611,000 2,201,000 ARPPU ARPPU 275.1 87.4 214.7% 40.4% 16.9% 213.6 49.8% 319.9 41.3% 47.0% 203.9 30.0% 265.1 18.7 11
313.8 32.6% 416.2 60.6% 61.1% 81.7 80.7% 147.7 46.9 137.5% 111.4 37.5 18.9 2013 11 8.1 19.1 (i) 14.1 (ii) 0.9 (iii) 5.3 11.3 (i) 12
10.4 (ii) 8.1 6.4 0.5 2.0 8.2 13.6 A 7.7 11.6 1.3 0.18 2.0 8% 0.9 24% 16% 44.7 34.7% 29.2 13
187.5 164.7 23.8% 17.7% 142.8 5.1% 135.5 A A % 142,791 135,507 (5.1) 5,729 47,372 726.9 A 8,229 16,922 105.6 A 3,000 18,875 529.2 159,749 218,676 36.9 14
159.7 36.9% 218.7 A A A 965.6 274.7 (92.8%) (2.7%) (4.5%) 837.9 15
223.0 6% 107.0 124.3 95% 5% 30 16
7.4 5.4 3.5 2.2 0.7 0.5 2.9 1.7 0.4 0.9 684 579 31 20 54 17
131.1 25.0% 29,527,781 79,654,565 332 27,082,625 The Core Admin Boyaa RSU Limited 0.089 65.6 30.0% The Core Admin Boyaa RSU Limited (i) 79,654,565 (ii) 26,692,625 (iii) 390,000 9.5 (i) 7.1 79,654,565 (ii) 2.4 18
27,082,625 2.4 Boyaa Global Limited Emily Technology Limited Comsenz Holdings Limited Sequoia Capital 19
10,804 7,426 1,032 871 7,977 8,946 4,383 2,844 3 7,237 9,285 2,649 33,481 29,973 4 59,376 38,032 19,690 15,030 3 107,000 117,085 5 223,000 965,566 274,682 1,374,632 444,829 1,408,113 474,802 20
6 239 123 6 738,070 6 (33) 53,512 31,038 422,831 271,263 1,214,619 302,424 591 903 A 9 42,980 591 43,883 8 97,651 62,971 39,202 23,969 56,050 41,555 192,903 128,495 193,494 172,378 1,408,113 474,802 1,181,729 316,334 1,215,210 346,307 21
10 681,262 517,745 11 (265,053) (203,916) 416,209 313,829 11 (147,685) (81,714) 11 (111,415) (46,918) 12 19,082 11,347 176,191 196,544 2,018 510 (13,656) (8,232) (11,638) (7,722) 177 (1,341) 164,730 187,481 13 (29,223) (44,690) 135,507 142,791 (8,870) 11 126,637 142,802 135,507 142,791 126,637 142,802 14 43.54 66.24 14 25.47 30.85 15 65,640 22
123 10,792 142,978 153,893 142,791 142,791 11 11 11 142,791 142,802 14,506 (14,506) 5,729 5,729 20,235 (14,506) 5,729 123 31,038 271,263 302,424 123 31,038 271,263 302,424 135,507 135,507 (8,870) (8,870) (8,870) 135,507 126,637 6 54 742,184 742,238 6 22 22 6 (62,617) (62,617) 7 (33) 33 A 6 40 58,503 58,543 6 (16,061) 16,061 47,372 47,372 116 738,070 (33) 31,344 16,061 785,558 239 738,070 (33) 53,512 422,831 1,214,619 23
210,559 201,389 (196,485) (46,314) 679,643 8,000 693,717 163,075 274,682 111,610 (2,833) (3) 965,566 274,682 24
1. PO Box 309, Ugland House, Grand Cayman, KY1-1104, Cayman Islands 25
2. A 32 10 12 27 36 9 3. 5,170 2,067 7,237 32,228 107,000 84,857 107,000 117,085 26
4. 60,268 38,924 (892) (892) 59,376 38,032 30 60 0 60 46,668 34,138 60 90 7,788 2,279 90 180 4,440 1,615 180 1,372 892 60,268 38,924 5. 223,000 6% 27
6. 1,000,000,000 0.00005 0.00005 870,422,540 129,577,460 A 737,559,000 360,000,000 106,737,190 7(c) 180,000 18 123 (a) 180,000 360,000 18 123 (b) 177,014 9 54 742,184 7(c) 70,968 4 22 (33) (c) (62,617) A (d) 129,577 6 40 58,503 737,559 37 239 738,070 (33) (a) 1 2 1 5 1 2 18,000 360,000,000 0.00005 (b) 177,014,000 0.00005 5.35 947,025,000 742,238,000 54,000 742,184,000 28
(c) 62,617,000 (d) 129,577,460 A A A 7. (a) (i) 50,415,000 775,000 1,180,000 6,760,563 4 12 25% 18 12.5% 24 12.5% 25 48 2.083% (ii) 25,195,000 362,500 590,000 3,380,282 (b) 9,700,000 29
(iii) 59,130,563 50,415,000 8,715,563 (75,000) (29,527,782) 29,527,781 59,130,563 0.05 25,195,000 50,415,000 0.10 362,500 775,000 0.15 590,000 1,180,000 0.15 3,380,281 6,760,563 29,527,781 59,130,563 (b) 30
(a) 50,516,783 4 12 25% 18 12.5% 24 12.5% 25 48 2.083% 29,527,782 50,516,783 (390,000) 79,654,565 (c) The Core Admin Boyaa RSU Limited Boyaa Global 35,769,526 0.00005 70,967,664 22,000 106,737,190 33,000 31
8. 635 484 43,671 31,780 16,453 11,526 19,368 14,557 12,332 3,075 5,192 1,549 97,651 62,971 30 90 0 180 536 467 180 99 17 635 484 9. A 0.9261 6,478,873 7(a) 129,577,460 A 6,000,084 39,805,000 A 129,577,460 A A A 32
A A 34,869 8,229 (118) 42,980 42,980 16,922 (1,359) (58,543) 10. 406,197 430,331 275,065 87,414 681,262 517,745 33
216,979 154,036 464,283 363,709 681,262 517,745 10% 11. 189,450 159,615 122,339 68,330 83,709 54,252 47,372 5,729 (a) 21,381 21,624 12,900 8,961 (3,968) 2,101 133 18,875 3,000 3,406 3,021 3,624 1,961 5,151 2,498 4,700 1,791 9,145 5,601 524,153 332,548 34
(a) 3% 5% 3% 6% 7% 3% (b) 30,163 20,435 522 245 1,322 474 32,007 21,154 35
12. 9,296 10,362 (a) 5,339 8,073 4,837 854 (303) (702) (9) (41) (6,415) 941 (932) (871) 19,082 11,347 (a) 13. 31,074 44,809 (1,851) (119) 29,223 44,690 (a) (b) 16.5% 36
(c) 25% 12.5% 12.5% 15% 15% 25% 150% (d) 10% 10% 5% 37
164,730 187,481 (177) 1,341 164,553 188,822 25% 25% 41,138 47,206 (13,705) (4,045) (8,459) 70 (390) 11,699 2,098 (1,060) (639) 29,223 44,690 14. (a) 135,507 142,791 (i) 311,226 215,560 43.54 66.24 38
(i) 6,000,084 39,805,000 0.9261 6,478,873 A 48 48 397,714,000 360,000,000 34.07 39.66 (b) A A A 39
A 135,507 142,791 A 16,922 8,229 152,429 151,020 311,226 215,560 83,913 144,440 A 111,827 129,577 64,065 27,420 598,451 489,577 25.47 30.85 15. 0.089 0.112 65,640,000 40
16. 7,392 3,487 10,385 969 17,777 4,456 41
0.089 1 0.79791 0.112 14 A.2.1 42
10 (http://www.hkexnews.hk ) (http:// www.boyaa.com.hk ) 43