ISSN 1994-9766 NCC NEWS 5 NATIONAL COMMUNICATIONS COMMISSION 月號 第8卷 第1期 http://www.ncc.gov.tw 頭條故事 社會關懷節目 日出的所在 製播心得分享 專欄話題 公營廣播電臺播送 廣告 類型之觀察 102年廣播收聽行為研究成果出爐 修訂廣播電視法施行細則第30條建置無線廣播電視節目表資料庫及查詢網頁 會務側寫 102年 廣播節目及廣告內容相關規範研討會 紀要 我國通訊傳播事業人力概況分析
CONTENTS 01 04 11 102 103 5 8 1 14 30 886-2-3343-7377 10052 50 www.ncc.gov.tw 886-2-2369-6777 16 102 19 24-104 209 1 886-2-2518-0207 32 3 886-4-2221-0237 1102 www.ncc.gov.tw GPN 2009600628 ISSN 1994-9766 100 96.4.28 NATIONAL COMMUNICATIONS COMMISSION
12 9-21 24 5 99 5 5 01
9-21921 9 9 5 75 100 94 99 6 5 60 02 NCC NEWS
PO 102 NATIONAL COMMUNICATIONS COMMISSION 03 5
30 5 1 621 100 1 26 101 10102 5 621 1. 2. 3. : 1. 2. 3. 4. 5. 04 NCC NEWS
1 2 1. 2. 3. 1 8 1. 2. 3. 4. 5. 1 2 1 2 1. 2. 3. 1 1.2. 1 1. 2. NATIONAL COMMUNICATIONS COMMISSION 05 5
1 1. 1 a.24 b. 2 3 a. b. c. d. e.etc etag 4 a. b.c. 2. 1 119 2 3 a.b. c. 4 2012 3. 1 2012 2 2: 101 10102 5 1-1 -a 24 24 0800-7889951999 8858 1-1 -b 1999 1-2 3000-6000 1-3 -a 1-3 -b 1 12 06 NCC NEWS
NATIONAL COMMUNICATIONS COMMISSION 3 a. b. 4. 1 a. b. c.d. e. f. g.h. 2 42% 1-3 -c 1-3 -d 1-3 -e ETC etag ETC etagone stop 1-4 -a 1-4 -b 1-4 -c 3 5 07
2-1 119 1021191 19 1 30 2-2 102 1 13URS27FB TAIPEI NEXT PLAN 2-3 -a 7 7 2-3 -b 7Cosplay XX 2-3 -c 8 4 9 15 1215 2-4 2012 Q20128 1819 2 Q 3-1 2012 12 7 2012 11 242012 3-2 08 NCC NEWS
3-3 -a 48 3-3 -b 4-1 -a 4-1 -b 4 6 4-1 -c 4-1 -d NATIONAL COMMUNICATIONS COMMISSION 09 5
4-1 -e 4-1 -f 7 4-1 -g 11 3 1030 10 1 4-1 -h 60 65 4-2 737.35 50455 7.7 10 NCC NEWS
NATIONAL COMMUNICATIONS COMMISSION 102 99 102 multi-method C AT I Interview4 + 13 8,787 3,025 95% 1.78%2424 5 Focus Group Discussion 1. 63.5% 38.8% 1 34.4% 24 5 36.5% 99 2. 5 11
102 99 % % 1.- 5,583 63.5 63.8-3,409 38.8 48.6-245 3,025 34.4 29.8 2. - 3,204 36.5 36.2 8,787 100.0 100.0 31.3% 18.7% 18.6% 99 13-19 3. 59.0% 42.3% 13.6% 99102 30-49 13-1960 2 3 4 4. 51.2% 43.9% 7.2% 41.6% 5.1% 33.7% 27.2% 45.2% 12.5% 12 NCC NEWS
12:00-5:59 11:00-11:59 10:00-10:59-98 97323.16% 101 6% 5% 20 170 4% Ofcom2011 5% 0.3% 11 11 http://www.ncc.gov.tw/chinese/index.aspx 102 NATIONAL COMMUNICATIONS COMMISSION 13 5
30 19 4 27 30 65 27 1 19 102 1 3520102 7 10545 30 30 24 102 12 23 10248048160 1. 2. 3. 30 14 NCC NEWS
NATIONAL COMMUNICATIONS COMMISSION 102 11 48 5 5 http://nccstat.ncc.gov.tw/ ncc/stmain.jsp?sys=100&funid=prjsp 1. 2.16 17 18 19 261 31 28 3. 4. 5 15
102 102 510 6 5 23 6 5 23 Eureka-147 IBOC IC 101 6 20 34 16 NCC NEWS
7 11 8 15 9 12 10 7 170 334 1 2 NATIONAL COMMUNICATIONS COMMISSION 17 5
3 4 5 6 7 8 18 NCC NEWS
102 106 102 653,003 33,17319,830 87 39.6% 102 6 44.2% 87 60.4% 102 6 55.8% 102 6 55.844.2 11.6 87 20.8 1 991021.3 35.6 2 44.2 42.8 3 0.5% 35 44 1 102 15 24 2.525 34 45 5424.422.3% 35 4430.4 55 20.4 4 99 5513.3% NATIONAL COMMUNICATIONS COMMISSION 19 5
1 % 102 101 100 99 15 24 2.5 0.9 1.7 2.1 0.5 1.6 2.0 0.5 1.6 1.4 0.4 1.1 25 34 24.4 11.8 12.7 23.9 11.1 12.8 26.0 12.2 13.8 27.1 13.3 13.9 35 44 30.4 18.6 11.8 29.6 18.1 11.5 29.9 18.8 11.1 30.1 19.0 11.0 45 54 22.3 14.8 7.5 24.4 16.8 7.6 25.7 18.3 7.4 28.0 20.6 7.5 55 64 20.3 16.6 3.7 20.0 16.1 3.8 16.4 13.1 3.3 13.3 10.6 2.7 65 0.1 0.1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 100.0 62.6 37.4 100.0 62.7 37.3 100.0 62.9 37.1 100.0 63.8 36.1 1 2 2 - % 102 101 100 99 15 24 2.2 0.8 1.4 1.5 0.4 1.2 1.5 0.4 1.1 0.6 0.2 0.4 25 34 22.3 11.1 11.2 22.8 10.8 12.0 24.6 11.7 12.9 24.3 12.3 12.0 35 44 26.4 16.2 10.2 26.7 16.3 10.4 25.9 16.1 9.8 25.7 16.2 9.5 45 54 23.6 15.5 8.1 25.7 17.6 8.1 28.2 20.1 8.1 32.7 24.1 8.6 55 64 25.5 20.8 4.6 23.2 18.8 4.4 19.8 15.9 3.9 16.6 13.2 3.4 65 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 100.0 64.4 35.6 100.0 63.9 36.1 100.0 64.2 35.8 100.0 66.0 34.0 1 2 3 - % 102 101 100 99 15 24 3.5 1.1 2.4 4.3 1.1 3.3 4.3 1.0 3.0 3.9 0.9 3.0 25 34 30.8 13.7 17.1 28.7 12.6 16.1 30.9 13.8 17.1 35.6 16.2 19.5 35 44 42.0 25.6 16.4 41.8 25.8 16.0 43.6 28.3 15.4 43.2 27.7 15.5 45 54 18.4 12.7 5.7 19.2 13.6 5.6 16.7 11.8 5.0 13.9 10.0 4.0 55 64 5.0 3.9 1.1 5.8 4.6 1.2 4.5 3.5 1.0 3.3 2.5 0.8 65 0.2 0.1 0.1 0.2 0.1 0.1 0.1 0.1 0.0 0.1 0.1 0.0 100.0 57.2 42.8 100.0 57.7 42.3 100.0 58.5 41.5 100.0 57.3 42.7 1 2 20 NCC NEWS
NATIONAL COMMUNICATIONS COMMISSION 25 34 12.7 25 34 17.135 4416.4 45 545.7 10.725 34 11.235 44 10.2 45 548.1 5.7 55 64 20.8 3.9 1102 20.5 64.1 15.3 79.4102 646.2% 33.2% 4102 32.6% 21.3 14.7 11.5 4 100 101102 32.6% 27.9% 35.8 99 100 101 102 13.1% 14.2% 14.9% 15.3% 64.9% 64.1% 64.3% 64.1% 22.0% 21.7% 20.8% 20.5% 1 5 21
10.1 5.5 81.5 102 81.5 84.7 80.389 99-101 98.02 5 1.98 81.5 102 7.88 6 1008.09101 8.07 7.77 8.19 0.42 100 0.06 101 0.28 102 0.42 8 17.98.5 9.4 2~5 4 99102 99 36% 102 37%35 55 1020.07 2~5 1027.9 6 7.83 8.3 8.05 2~5 15.5 12.817.1 7 22 NCC NEWS
NATIONAL COMMUNICATIONS COMMISSION 4 % 100 101 102 100 101 102 100 101 102 8.2 8.8 8.4 9.6 10.5 10.1 5.8 5.8 5.5 28.0 32.9 32.6 30.7 39.2 35.8 23.6 22.2 27.4 30.2 22.8 21.3 37.4 25.0 23.8 18.0 19.1 17.0 17.8 15.7 14.7 8.5 7.3 6.8 33.5 29.7 27.9 15.6 11.5 11.5 13.5 5.5 6.1 19.1 21.8 20.5 - - - - - - - - - 0.3 8.4 11.5 0.4 12.5 17.4 0.0 1.4 1.7 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 1 2 5 99-101 % 99 97.31 99.07 98.81 96.51 97.84 99.43 96.68 100 96.63 98.33 98.92 95.90 97.61 97.83 96.55 101 98.02 99.27 99.07 97.74 98.23 98.82 98.16 6 100 101 102 100 101 102 100 101 102 8.09 8.07 7.88 8.15 8.08 7.90 7.99 8.07 7.83-8.08 8.02 7.77 8.12 8.02 7.79 7.99 8.02 7.74-8.14 8.30 8.19 8.26 8.35 8.30 7.96 8.23 8.05 7 100 101 102 100 101 102 100 101 102 15.1 15.9 15.5 16.8 17.7 17.1 12.3 12.8 12.8-17.2 17.6 17.9 18.9 19.5 19.5 14.2 14.4 14.9-8.0 8.4 8.5 8.9 9.4 9.2 6.7 7.0 7.4 5 23
103.4.1-103.4.30 5 7 478 4 642931 104 103 4 2 770 2225 261 5 7 383 4 643027 103 4 9 103 X 5 7 379 4 643125 2 4-173-1 4-173-2 103 4 16 5 50 0971-60- 0000 ~ 0971-89-9999 0984-60-0000 ~ 0984-79-9999 102GPMnet 103 4 4 24 NCC NEWS
NATIONAL COMMUNICATIONS COMMISSION 103 4 16 103 2 12 5 7 353 4 643271 106 100Mbps 2 103 4 23 ELTA Lifetime fun399 5 7 294 4 643334 103 4 30 3 119 12 31 ADSL 5 25
01489 1 1 0 2 ISSN : 1994-9766 1005250 886-2-33437377 http://www.ncc.gov.tw GPN 2009600628 100