1 2016
3 7 9 10 11 12 16 2
ACT ARPG ARPPU Google Inc. 3 2016
(i) (ii) 8345 4
RPG 571 5 2016
% 0.01 6
Clifton House 75 Fort Street Grand Cayman KY1-1108 Cayman Islands 9 4 22 2201 2203 Estera Trust (Cayman) Limited Clifton House 75 Fort Street P.O. Box 1350 Grand Cayman KY1-1108 Cayman Islands 7 2016
183 22 8345 www.firerock.hk 8
4.98.8 2.4 7.7 1.0 2.1 9 2016
3 8,780,915 4,876,442 (1,095,525) (2,506,613) 7,685,390 2,369,829 3 29,573 114,337 (158,601) (54,932) (163,377) (344,319) (4,458,982) (3,008,637) 4 2,934,003 (923,722) 5 (803,911) (56,189) 2,130,092 (979,911) (461,945) (125,485) (461,945) (125,485) 1,668,147 (1,105,396) 2,130,092 (979,911) 1,668,147 (1,105,396) 7 1.33 (0.82) 10
1 11,201,260 10,000,000 4,333,239 605,624 9,618,442 35,758,566 2,130,092 2,130,092 (461,945) (461,945) (461,945) 2,130,092 1,668,147 1,011,899 (1,011,899) 335,336 42,587,672 42,923,008 (6,267,817) (6,267,817) 1,347,235 35,307,956 1,347,236 35,307,956 11,201,260 10,000,000 4,333,239 143,679 11,748,534 74,081,904 10,000,001 2,618,482 5,000,000 2,604,016 20,222,499 (979,911) (979,911) (125,485) (125,485) (125,485) (979,911) (1,105,396) 22,094,240 22,094,240 10,000,001 22,094,240 2,618,482 5,000,000 (125,485) 1,624,105 41,211,343 11 2016
1. Clifton House, 75 Fort Street, P.O. Box 1350, Grand Cayman KY1-1108, Cayman Islands 9 4 2. 12
3. 8,780,915 4,876,442 29,573 88,886 25,451 29,573 114,337 4. 4,810 142,012 50,970 686,834 503,338 172,795 148,200 72,950 108,774 3,330,254 1,057,500 13 2016
5. 803,911 56,189 25% 50% 12.5% 6. 5,000,000 14
7. 120,000,000 160,000,000 15 2016
iphone ipad 16
RPG RPG 37.0% ARPPU 5.3 0.2 0.02 17 2016
Ancient Summoner/Rise of Mythos Kings and Legends Kings and Legends Divine Grimoire ~ Kings and Legends Kings and Legends Rise of Mythos 王者召喚 Summoner s Legion Summoner s Legion Summoner s Legion 英雄皇冠 II Velstrise Wgame 18
姬戰三國 無盡爭霸 萌仙記 RPG ACT ARPG 19 2016
(i) (ii) 4.9 79.6% 8.8 20
% % 8,655 98.6 4,648 95.3 725 8.3 392 8.0 7,930 90.3 4,256 87.3 126 1.4 228 4.7 23 0.2 117 2.4 103 1.2 111 2.3 8,781 100.0 4,876 100.0 % % 3,247 37.0 4,591 94.1 5,303 60.4 261 5.4 212 2.4 24 0.5 19 0.2 8,781 100.0 4,876 100.0 21 2016
% % 1 5,600 63.8 525 10.7 2, 4 252 2.9 445 9.1 3, 4 566 6.4 258 5.3 2 913 10.4 1,526 31.3 2 921 10.5 1,446 29.7 3 529 6.0 633 13.0 2 43 0.9 8,781 100.0 4,876 100.0 1 2 3 4 R2Game Co., Limited 22
1.1 2.5 56.0% 7.7 2.4 220.8% 0.03 0.1 23 2016
0.2 0.05 300.0% 0.2 0.3 4.5 3.0 50.0% 1.1 2.0 45.0% 0.8 0.06 24
1.0 310.0% 2.1 0.82 1.0120,000,000 1.33 2.1 160,000,000 25 2016
XV (a) (b) (c) XV78 352 5.465.68 1 2 58,800,000 36.75% 3 19,200,000 12.00% 4 19,200,000 12.00% 5 19,200,000 12.00% 26
1. 2. 3. R&P R&P 4. 5. XV XV7 8 352 5.465.68 27 2016
XV2 3 336 1 58,800,000 36.75% 2 58,800,000 36.75% 3 58,800,000 36.75% R&P 19,200,000 12.00% 4 19,200,000 12.00% 5 19,200,000 12.00% 19,200,000 12.00% 6 19,200,000 12.00% 7 19,200,000 12.00% 19,200,000 12.00% 8 19,200,000 12.00% 9 19,200,000 12.00% 28
1. 2. 3. 4. R&P R&P 5. 6. 7. 8. 9. 29 2016
6A.32 30