Chapter Six Firms and Production 2008 Pearson Addison Wesley. All rights reserved
LED TV 成 長 驚 人, 材 料 叫 急 2010-11-17 工 商 時 報 LED 做 為 液 晶 電 視 背 光 源 趨 勢 持 續 延 燒, 市 調 單 位 估 計, 明 年 LED 液 晶 電 視 的 市 場 規 模, 估 計 達 7,800 萬 台 以 上, 恐 將 引 發 導 光 板 與 MMA PMMA 等 原 材 料 供 給 不 及 市 調 單 位 Displaybank 指 出, 明 年 LED 液 晶 電 視 的 出 貨 規 模 將 達 7,800 萬 台 以 上, 比 今 年 大 幅 成 長 兩 倍 以 上, 其 他 市 場 資 料 亦 顯 示, 明 年 LED 液 晶 電 視 的 滲 透 率 超 過 四 成 以 上, 已 經 是 電 視 機 市 場 的 主 流 產 品, 顯 示 節 能 薄 型 等 產 品 的 確 是 後 續 市 場 的 大 趨 勢 2008 Pearson Addison Wesley. All rights reserved. 6-2
LED TV 成 長 驚 人, 材 料 叫 急 2010-11-17 工 商 時 報 市 調 單 位 指 出,LED 液 晶 電 視 在 近 期 呈 現 非 常 驚 人 成 長 態 勢, 尤 其 是 具 薄 型 設 計 優 勢 的 EDGE 型 ( 側 光 型 )LED 電 視 的 成 長 更 為 明 顯, 使 得 在 今 年 上 半 年 引 發 EDGE 型 LED 液 晶 電 視 核 心 光 學 零 組 件 的 導 光 板, 及 其 相 關 原 材 料 供 不 應 求 的 問 題 也 因 為 供 需 失 衡, 因 此 在 上 半 年 普 遍 產 生 導 光 板 核 心 材 料 之 一 的 MMA 與 PMMA( 就 是 俗 稱 的 壓 克 力 ) 的 市 場 價 格 持 續 上 揚 另 外 在 導 光 板 的 加 工 製 程 階 段, 因 既 有 擴 散 板 專 用 產 線 紛 紛 轉 換 生 產 導 光 板 產 品, 產 能 的 擴 增 仍 持 續 進 行 中, 導 致 導 光 板 生 產 廠 商 之 間 的 競 爭 更 加 嚴 峻 2008 Pearson Addison Wesley. All rights reserved. 6-3
LED TV 成 長 驚 人, 材 料 叫 急 2010-11-17 工 商 時 報 不 過 近 期 也 發 生 LED 液 晶 電 視 的 庫 存 過 高, 因 此 自 然 而 然 紓 解 了 材 料 供 給 不 足 的 問 題 雖 然 TV 廠 商 不 遺 餘 力 地 採 取 積 極 的 行 銷 及 價 格 調 降 策 略, 以 極 力 調 解 庫 存 水 位, 但 LED 電 視 的 生 產 規 模 已 較 上 半 年 趨 緩, 進 而 影 響 導 光 板 產 線 的 稼 動 率 亦 隨 之 向 下 調 整 Displaybank 估 計, 預 計 LED 電 視 在 2011 年 的 市 場 規 模 將 達 7,800 萬 台 的 規 模, 其 中 預 估 EDGE 型 的 LED 機 種 需 求 將 持 續 提 升, 而 目 前 相 對 低 迷 的 導 光 板 產 線 稼 動 率, 會 對 市 場 需 求 量 激 增 兩 倍 的 2011 年 LED 電 視 市 場 造 成 負 面 影 響, 預 估 未 來 MMA 原 材 料 的 整 體 供 應 狀 況 亦 會 持 續 緊 湊 2008 Pearson Addison Wesley. All rights reserved. 6-4
Firms and Production In this chapter, we examine six topics - The Ownership and Management of Firms - Production - Short-Run Production - Long-Run Production - Returns to Scale - Productivity and Technical Change 2008 Pearson Addison Wesley. All rights reserved. 6-5
The Ownership and Management of Firms Firm an organization that converts inputs such as labor, materials, energy, and capital into outputs, the goods and services that it sells. 2008 Pearson Addison Wesley. All rights reserved. 6-6
The Ownership and Management of Firms In most countries, for-profit firms have one of three legal forms: Sole proprietorships are firms owned and run by a single individual. Partnerships are businesses jointly owned and controlled by two or more people. The owners operate under a partnership agreement. Corporations are owned by shareholders in proportion to the numbers of shares of stock they hold. The shareholders elect a board of directors who run the firm. 2008 Pearson Addison Wesley. All rights reserved. 6-7
The Ownership of Firms Corporations differ from the other two forms of ownership in terms of personal liability for the debts of the firm. Corporations have limited liability: The personal assets of the corporate owners cannot be taken to pay a corporation s debts if it goes into bankruptcy. Sole proprietors and partnerships have unlimited liability-that is, even their personal assets can be taken to pay the firm s debts. 2008 Pearson Addison Wesley. All rights reserved. 6-8
獨 資 合 夥 與 公 司 營 利 事 業 單 位, 大 致 可 分 為 非 法 人 資 格 與 法 人 資 格 : 非 法 人 資 格 依 商 業 登 記 法 規 定, 分 為 獨 資 及 合 夥 組 織 法 人 資 格 者 依 公 司 法 規 定, 分 為 無 限 公 司 有 限 公 司 兩 合 公 司 ( 無 限 責 任 股 東 與 有 限 責 任 股 東 ) 及 股 份 有 限 公 司
獨 資 合 夥 與 公 司 常 見 四 種 組 織 型 態 之 介 紹 : 獨 資 由 經 營 者 個 人 獨 自 出 資, 負 無 限 清 償 責 任 多 數 為 小 型 商 店 及 個 人 工 作 室 ; 如 餐 飲 店 花 店 藝 品 店 等 小 型 商 店 或 攝 影 工 作 室 音 樂 工 作 室 電 腦 工 作 室 等 個 人 工 作 室 如 : 子 宇 影 像 工 作 室 蘇 老 師 電 腦 工 作 室 等 合 夥 經 營 2 人 以 上 共 同 出 資, 負 無 限 清 償 責 任 多 數 為 聯 合 事 務 所 ; 如 會 計 師 或 律 師 等 事 務 所 如 : 資 誠 會 計 師 事 務 所 (PricewaterhouseCoopers Taiwan) 弘 群 聯 合 律 師 事 務 所 等 2008 Pearson Addison Wesley. All rights reserved. 6-10
獨 資 合 夥 與 公 司 有 限 公 司 股 東 至 少 1 人, 各 就 其 出 資 額 為 限, 對 公 司 負 有 限 責 任, 最 低 資 本 額 為 新 台 幣 50 萬 元 如 : 搖 籃 唱 片 有 限 公 司 學 習 出 版 有 限 公 司 等 股 份 有 限 公 司 需 2 人 以 上 股 東, 全 部 資 本 分 為 股 份, 股 東 就 其 所 認 股 份, 對 公 司 負 其 責 任, 選 出 董 事 至 少 3 人 董 事 長 1 人, 並 選 出 監 察 人 至 少 1 人, 最 低 資 本 額 為 新 台 幣 100 萬 元 如 : 台 灣 積 體 電 路 製 造 股 份 有 限 公 司 ( 台 積 電 ) 國 光 客 運 股 份 有 限 公 司 等 資 料 來 源 http://sme.moeasmea.gov.tw/sme/main/1start/start03.php
What Owners Want Economists usually assume that a firm s owners try to maximize profit. profit ( π ) the difference between revenues, R, and costs, C: π = R - C To maximize profits, a firm must produce as efficiently as possible as we will consider in this chapter. 2008 Pearson Addison Wesley. All rights reserved. 6-12
What Owners Want Efficient Production or Technological Efficiency situation in which the current level of output cannot be produced with fewer inputs, given existing knowledge about technology and the organization of production If the firm does not produce efficiently, it cannot be profit maximizing-so efficient production is a necessary condition for profit maximization. 2008 Pearson Addison Wesley. All rights reserved. 6-13
Production A firm uses a technology or production process to transform inputs or factors of production into outputs. Capital (K) Labor (L) Materials (M) 2008 Pearson Addison Wesley. All rights reserved. 6-14
Production Functions The various ways inputs can be transformed into output are summarized in the production function: the relationship between the quantities of inputs used and the maximum quantity of output that can be produced, given current knowledge about technology and organization. The production function for a firm that uses only labor (L) and capital (K) is q=f (L, K), (6.2) where q units of output are produced. 2008 Pearson Addison Wesley. All rights reserved. 6-15
Production Functions The production function shows only the maximum amount of output that can be produced from given levels of labor and capital, because the production function includes only efficient production processes. 2008 Pearson Addison Wesley. All rights reserved. 6-16
Time and the Variability of Inputs Short Run a period of time so brief that at least one factor of production cannot be varied practically Fixed Input a factor of production that cannot be varied practically in the short run 2008 Pearson Addison Wesley. All rights reserved. 6-17
Time and the Variability of Inputs Variable Input a factor of production whose quantity can be changed readily by the firm during the relevant time period Long Run a lengthy enough period of time that all inputs can be varied 2008 Pearson Addison Wesley. All rights reserved. 6-18
Short-Run Production: One Variable and One Fixed Input In the short run, we assume that capital is fixed input and labor is a variable input. In the short run, the firm s production function is (6.3) where q is output, L is workers, and number of units of capital. K is the fixed 2008 Pearson Addison Wesley. All rights reserved. 6-19
Total Product of Labor The exact relationship between output or total product and labor can be illustrated by using a particular function, Equation 6.3, equation 6.3, or a figure, Figure 6.1. 2008 Pearson Addison Wesley. All rights reserved. 6-20
Figure 6.1 Production Relationships with Variable Labor 2008 Pearson Addison Wesley. All rights reserved. 6-21
Marginal Product of Labor marginal product of labor (MP L ) the change in total output,, resulting from using an extra unit of labor, factors constant., holding other The marginal product of labor is the partial derivative of the production function with respect to labor, MPL q L q f( LK, ) = = L L 2008 Pearson Addison Wesley. All rights reserved. 6-22
Average Product of Labor average product of labor (AP L ) the ratio of output, q, to the number of workers, L, used to produce that output: AP L = q/l 2008 Pearson Addison Wesley. All rights reserved. 6-23
Relationship of the Product Curves The average product of labor curve slopes upward where the marginal product of labor curve is above it The average product of labor curve slopes downward where the marginal product of labor curve is below it. 2008 Pearson Addison Wesley. All rights reserved. 6-24
Law of Diminishing Marginal Returns The law of diminishing marginal returns (or diminishing marginal product) holds that, if a firm keeps increasing an input, holding all other inputs and technology constant, the corresponding increases in output will become smaller eventually. That is, if only one input is increased, the marginal product of that input will diminish eventually. 2008 Pearson Addison Wesley. All rights reserved. 6-25
Law of Diminishing Marginal Returns Where there are diminishing marginal returns, the MP L curve is falling. Within diminishing returns, extra labor causes output to fall. Thus saying that there are diminishing returns is much stronger than saying that there are diminishing marginal returns. 2008 Pearson Addison Wesley. All rights reserved. 6-26
Long-Run Production: Two Variable Inputs In the long run, however, both inputs are variable. Cobb-Douglas production function Equation 6.4 where L is labor (workers) per day and K is capital services per day. 2008 Pearson Addison Wesley. All rights reserved. 6-27
Isoquants isoquant a curve that shows the efficient combinations of labor and capital that can produce a single (iso) level of output (quantity) Equation 6.5 ~ 2008 Pearson Addison Wesley. All rights reserved. 6-28
Properties of Isoquants First, the farther an isoquant is from the origin, the greater the level of output. Second, isoquants do not cross. Third, isoquants slope downward. 2008 Pearson Addison Wesley. All rights reserved. 6-29
Figure 6.2 Family of Isoquants for a U.S. Electronics Manufacturing Firm 2008 Pearson Addison Wesley. All rights reserved. 6-30
Shape of Isoquants The curvature of an isoquant shows how readily a firm can substitute one input for another. If the inputs are perfect substitutes, each isoquant is a straight line. The linear production function is q = x + y 2008 Pearson Addison Wesley. All rights reserved. 6-31
Shape of Isoquants Sometimes it is impossible to substitute one input for the other: Inputs must be used in fixed proportion. Such a production function is called a fixed-proportions production function. The fixed-proportions production function is given by: q = min(g, b). 2008 Pearson Addison Wesley. All rights reserved. 6-32
Figure 6.3 (a) and (b) Substitutability of Inputs 2008 Pearson Addison Wesley. All rights reserved. 6-33
Figure 6.3 (c) Substitutability of Inputs 2008 Pearson Addison Wesley. All rights reserved. 6-34
Substituting Inputs The slope of an isoquant shows the ability of a firm to replace one input with another while holding output constant. The slope of an isoquant is called the marginal rate of technological substitution (MRTS). MRTS = changein capital changein labor = K L = dk dl 2008 Pearson Addison Wesley. All rights reserved. 6-35
Substituting Inputs Marginal rate of technical substitution 2008 Pearson Addison Wesley. All rights reserved. 6-36
Solved Problem 6.3 Cobb-Douglas production function What is the marginal rate of technical substitution for a general Cobb-Douglas production function, Solution: q = AL a K b? (6.8) 2008 Pearson Addison Wesley. All rights reserved. 6-37
Diminishing Marginal Rates of Technical Substitution The marginal rate of technical substitution varies along a curved isoquant. This decline in the MRTS (in absolute value) along an isoquant as the firm increases labor illustrates diminishing marginal rates of technical substitution. 2008 Pearson Addison Wesley. All rights reserved. 6-38
Figure 6.4 How the Marginal Rate of Technical Substitution Varies Along an Isoquant 2008 Pearson Addison Wesley. All rights reserved. 6-39
The Elasticity of Substitution The elasticity of substitution, σ, is the percentage change in the capital-labor ratio divided by the percentage change in the MRTS. (6.9) This measure reflects the ease with which a firm can substitute capital for labor. 2008 Pearson Addison Wesley. All rights reserved. 6-40
The Elasticity of Substitution Constant Elasticity of Substitution Production In general, the elasticity of substitution varies along an isoquant. An exception is the constant elasticity of substitution (CES) production function, where ρ is a positive constant. 2008 Pearson Addison Wesley. All rights reserved. 6-41
The Elasticity of Substitution For simplicity, we assume that a = b = d = 1, so The marginal rate of technical substitution for a CES isoquant is: At every point on a CES isoquant, the constant elasticity of substitutions is: 2008 Pearson Addison Wesley. All rights reserved. 6-42
The Elasticity of Substitution Special cases of the constant elasticity of substitution (CES) production functions: - Linear Production Function: σ is infinite - Cobb-Douglas Production Function: σ = 1 - Fixed-Proportion Production Function: σ = 0 2008 Pearson Addison Wesley. All rights reserved. 6-43
Solved Problem 6.4 Cobb-Douglas production function Cobb-Douglas production function, q = AL a K b, rearranging the result equation 6.8, MRTS a = b From Equation 6.15 we can get, K d L dmrts K L (6.15) The elasticity of substitution for a Cobb-Douglas production function is: σ = K d L dmrts b = and a MRTS K L 2008 Pearson Addison Wesley. All rights reserved. 6-44 K L b = MRTS a MRTS K L = b a = a b a b =1
Returns to Scale How much output changes if a firm increases all its inputs proportionately? The answer to this question helps a firm determine its scale or size in the long run. 2008 Pearson Addison Wesley. All rights reserved. 6-45
Constant, Increasing, and Decreasing Returns to Scale constant returns to scale (CRS) property of a production function whereby when all inputs are increased by a certain percentage, output increases by that same percentage f(2l, 2K) = 2f(L, K) 2008 Pearson Addison Wesley. All rights reserved. 6-46
Constant, Increasing, and Decreasing Returns to Scale increasing returns to scale (IRS) property of a production function whereby when output rises more than in proportion to an equal increase in all inputs A technology exhibits increasing returns to scale if doubling inputs more than doubles the output: f(2l, 2K) > 2f(L, K) 2008 Pearson Addison Wesley. All rights reserved. 6-47
Constant, Increasing, and Decreasing Returns to Scale decreasing returns to scale (DRS) property of a production function whereby output increase less than in proportion to an equal percentage increase in all inputs A technology exhibits decreasing returns to scale if doubling inputs causes output to rise less than in proportion: f(2l, 2K) < 2f(L, K) 2008 Pearson Addison Wesley. All rights reserved. 6-48
Figure 6.5 Varying Scale Economies 2008 Pearson Addison Wesley. All rights reserved. 6-49
Productivity and Technical Change Relative Productivity We can measure the relative productivity of a firm by expressing the firm s actual output, q, as a percentage of the output that the most productive firm in the industry could have produced, q*, from the same amount of inputs: 100q/q*. 2008 Pearson Addison Wesley. All rights reserved. 6-50
Innovations Technical Progress an advance in knowledge that allows more output to be produced with the same level of inputs Neutral Technical Progress The firm can produce more output using the same ratio of inputs. q = A(t)f(L, K) 2008 Pearson Addison Wesley. All rights reserved. 6-51
各 國 GDP 成 長 來 源 2008 Pearson Addison Wesley. All rights reserved. 6-52
Innovations Nonneutral technical changes Nonneutral technical changes are innovations that alter the proportion in which inputs are used. Labor saving innovation: The ratio of labor to the other inputs used to produce a given level of output falls after the innovation. 2008 Pearson Addison Wesley. All rights reserved. 6-53
Innovations Organizational changes Organizational changes may also alter the production function and increase the amount of output produced by a given amount of inputs. 2008 Pearson Addison Wesley. All rights reserved. 6-54