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Charles Charles MESSE DVESSEDORF CPD PREMIERE VISION Charles PRADA
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1 2 3
4 5 6 7 8
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20 CEO
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7 Character Brands UNITEDCOLOURS OF BENETTON BENETTON D & C DESIGNER& CHARACTER BRAND
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1825 ~ 1845
20 90 80
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牽 1985 1993 1995
1993 牽
1 2 3
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1 2
3 4
30 5 6
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1 ~ 3 4 ~ 6 7 ~ 12 13 ~ 15 16 ~ 18 19 ~ 25 25 ~ 35 35 ~ 50
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2 7 18 1 International Commission for Coloring in Fashion and Textiles InterCo lor 1963 9 9 1982 7
1983 2 2 7 2 18 2 1982 2 15 1983 2 1985 10 1 3 Chelon 4
20 ~ 30 1
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18 6 12 1
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1 2 3 4 5 6
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H A 20 60 3-8
3-9 20 80
牞 H O X 1
3-10 2 3-11
3 3-12 4 3-13 5
3-14
1 2 3-15
3-16 3-17
3-18
1 2 3-19
3-20 3-21
3-22
1 2 3-23
3-24 3-25
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3-28
Coordinate 20 80 90
20 90 1989 ~ 1990 T
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1 2 3 4
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2001 20 30%
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5-2 60% 37% 3% 58% 37% 4% 3% 20%
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5-5
5-5 123 13 5-6
10 5-7 5-8 5-9
5-9 SC05 SC09 5-10
5-11
5-11 1 A V04001 55 27% V04005 20% 4 1 V04001 V04005 30 A B C C B C B
5-12 5-12 1880 1980 1580 1880 1280 1980 5-13
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1 3 5 ~ 7 2
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Product Life Cycle PLC 20 50 1957 Hamilton
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6-3
6-4 6-5
6-6
6-10 6-11 OEM 6-12
6-13
6-14 6-15
6-16 6-17
6-18
6-19 6-20
6-21
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REB REB 7-1 ~ 7-2 10
6 7-3 Ⅰ Ⅱ 1
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7-22
7-23
7-24 ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~
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